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Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

Boxes and displays are MADE IN U.S.A.

How to Design Boxes for Baby Products

custom suitcase boxBaby products are a category that covers a wide range of items, from food and clothing to toys and diapers. It is a market niche that is continually evolving as consumers become increasingly demanding in knowing more about what they use on their kids. This makes how businesses in the industry design boxes for their products quite important as this is the first aspect consumers notice when shopping.

They are mainly concerned with issues of health and safety and will often discuss with friends and family which products they found to be best and those they did not like. For businesses to attract customers in this market, certain factors must be covered when designing packaging.

Product Protection

There is a high standard of protection that is expected when it comes to baby products. Because of how vulnerable babies are, it is important to avoid any contamination of their products. The products should be properly sealed to prevent penetration of any dirt and of sturdy enough design to withstand a bit of rough handling. Be careful to avoid anything that could lead to chemical transfers from the packaging. While most will wash their hands before handling baby products, it can still be risky if the product packaging itself is made using chemicals that may be harmful.

Clear Labeling

As mentioned, those that buy baby products like to be well informed when it comes to the ingredients and safety of the products. They want to ensure whatever they end up using does not harm their child. A design box that fosters this should incorporate detailed information on the packaging. Details such as ingredients, how to safely use the product, and what safety certifications have been achieved are all helpful.

Functionality

Taking care of a baby can be time-consuming and requires ample effort. To make things easier for parents and guardians, it is important to provide a product that can be conveniently handled and is of practical use. Toys need to be easily assembled and provide the much-needed distraction and comfort babies need. Food needs to be nutritious and suitable for their age. Diaper packs and other hygiene products need to be packaging that can be easily and quickly opened as needed. Businesses must design boxes and other packaging that meets this standard of functionality.

Aesthetics

Most items that are bought for baby care tend to adhere to a playful theme. Parents want cartoon and storybook characters on clothing, diapers, and toys so that they lend a cheerful atmosphere around the baby. Even for packaging that will be quickly disposed of, this desire for an attractive playful design does not go away. Using this on a design box can even help a product stand out on the store shelf and make a parent more likely to purchase it.

Making a Bulk Order for Wholesale Carton

Specialty product display box

Wholesale Carton and Wholesale Display Box

Any business that sells physical products needs reliable packaging. Not just for when storing goods in warehouses or for display in stores, but also for making safe deliveries. With a growing number of businesses adopting e-commerce, it has become necessary to keep up with trends and make it possible for customers to shop for your products remotely. This means having to facilitate shipping and ensuring the goods are well packaged to arrive at their destination in good shape. Here are a few considerations you should make when buying wholesale cartons for your business.

Shop Around 

A lot of businesses still struggle to maximize their profits. Minimizing costs is a good way to try and achieve this goal. When shopping around for a box maker, factor in the pricing you are being quoted, but do not sacrifice quality. Ensure you are getting your money’s worth. The benefit of ordering in bulk is that many suppliers are happy to offer a discount. The bigger an order you can make, the lower unit figure they will quote per wholesale carton. Remember to factor in shipping costs if considering a box maker that is located further away. 

Branding 

Choose a box maker that can customize your boxes the way you want them. Sizing should conform with that of your products to optimize production and shipping costs. You also need to pay keen attention to branding. Every time a box leaves your premises, it should be an opportunity to market your brand. More so when you are using a wholesale display box that is meant to capture the attention of passersby and entice them into picking a sample of your product.  

Order Samples 

Before you confirm a big order of boxes, you need to be assured that the product is worth the investment. Besides branding, you also need to ensure the boxes can match up to the demands of transport. They need to be structurally sound and durable. Box makers will often offer samples so you get a definite idea of the quality of their work. Where possible, you can also tour the facility to understand how manufacturing and quality control are done.  

Eco-Friendly 

Consumers are far more environmentally conscious these days. They are aware that their purchases can have an impact on the environment and prefer to patronize businesses that make it easy for them to minimize their carbon footprint. When choosing your design and supplier of a wholesale carton, ensure they apply eco-friendly practices like recyclable materials and non-toxic inks. You can even display messages on the boxes that affirm your efforts to remain eco-conscious.  

 

Gift Box Extra Protection

 

Custom gift boxGift Box

There are many reasons to want to send a gift box. It could be to a loved one or in appreciation of a beneficial business relationship. Whatever the reason behind it, you will want to be assured that the contents in the gift box arrive at their destination in good condition so the recipient can well appreciate the thought and effort that went into the gift-giving. However, the safe arrival of your gift is mostly dependent on the choices you make as the gift giver in preparing and sending the parcel on its way. Here are a few things you can do to safeguard your gift and ensure it arrives in pristine condition. 

Gift Box Perfect Size

Custom gift boxAlways ensure the gift boxes you use are neither too small, nor too big for the items that will be packed within. Choosing a box of an appropriate size will better protect the contents within as they will not be left with so much room to rattle around in, nor have to be boxed so tight they may be in danger of bursting out the confines of the box while in transit.  

The Best Gift Box Packing Materials 

Most items are rarely in the exact shape of the box they are contained in. Even with a right-sized box, there may be some small space that is left empty. Some small space is ideal in many cases so you can pad the interior and provide better security for the contents. Make use of packing materials like bubble wrap and packing peanuts to fill up these gaps.  

If the item being gifted also has a hollow space, like with a wine glass, also be sure to fill this up. It further adds to the protection of breakable items. This can also often provide good insulation that some items that are vulnerable to temperature change may be affected by. Choosing eco-friendly packing materials is also a good way to protect the environment while remaining corporate responsible. 

Label the Gift Box Right 

Label the gift box properly so that those handling it along the way know there is a delicate item within. You can have your box maker incorporate symbols for this in the box design. Alternatively, you can make the labels yourself and make sure they are prominently displayed before shipping.  

Track Your Parcel 

To ensure your gift is on its way to its recipient and arrives in good time, choose a shipper that provides tracking services. The service usually does not cost any extra amount. It will allow you to check on progress at any time and do follow up if there is a problem. There should also be confirmation made when the final delivery is made.  

Why Sizing Matters When Engaging a Shipping Box Supplier

Custom mailer box

Do you need a small shipping box?  If you have a small item, sometimes it is all you need from a shipping box supplier.

When shopping around for boxes you can use to package your products or send out shipments, you will find that there are limited standard box sizes in the market. While easy to find, they often do not conform well to the dimensions of various products and orders to be delivered. They can often be too large or small for the job. As a result, additional packaging materials like filler will be used to fill up empty spaces and tape applied to hold the box intact if there are bulges. Here is why you should opt for a shipping box supplier that can customize your small shipping box. 

Small Shipping Box Protects Small Items Better 

When the contents of a box are so small to leave large empty spaces, there is an increased risk the contents will shift around while in transit. Knocking about can make it easier for the contents to be damaged. If too tight and with bulges, the packaging may fall apart, leaving some of the contents exposed and vulnerable to injury or contamination.  

Small Shipping Box Cuts Cost 

When you have custom packaging that correctly fits the contents within, you will likely save on costs. A small shipping box of the right size will cost less than a larger box as less material goes into construction. The smaller dimensions may also impact shipping costs as weight and size are both considered in pricing the service.  

Environmentally Friendly Shipping Box Supplier  

It is eco-friendly to limit your use of shipping boxes to just what is needed. Shipping boxes are made of pulp that comes from trees. The less you make use of these sources, the lower the carbon footprint you leave behind. Do also consider engaging a shipping box supplier that uses recyclable materials in production. This is another way to limit waste and protect the environment.  

Better Stock Levels 

When you customize your box needs, you do not need to rely on standard sizes as much. Those that rely on standard sizes often have to stock a wide variety of boxes as an estimate of what may be needed. when you customize your boxes to conform to the size of your products you can limit your stock levels better and not have to waste much space for storage.  

Happier Customers 

Customers often look forward to the unboxing experience. This event can however be less enjoyable if the packaging is poorly done. Even if the box is larger, it can be disappointing to realize the contents are so much smaller. Right sizing your packaging is a good way to temper expectations and improve the chances the contents will arrive intact.  

Packing Cardboard Boxes to Prevent Breakages

cardboard boxes

Corrugated cardboard boxes

Cardboard boxes are one of the most abundant packaging options to be found anywhere in the world. Many retail products are sold in these boxes, both in stores and when undertaking deliveries. While quite convenient, they may not always be the safest option. More so if the items being packed are breakable. Here are a few tips on how to reduce the risk of breakage when using a corrugated cardboard box to deliver.  

Pack Separately 

Where you have a large order with multiple other items, you may be tempted to pack everything together. This is quite risky for breakable items. They should ideally be packed on their own and clearly labeled so whoever is handling them knows they are delicate.  

Labeling 

Never assume that the person handling the box is aware that the contents are delicate. Be sure to clearly label that the contents are breakable and the box should be handled with care. Also, use symbols to ensure they know which way is up.  

Sturdy Box 

Ensure the corrugated cardboard box you use to ship your items is sturdy enough. If too thin or worn, it can easily fall apart and cause damage to the contents. It will also be easily damaged if cut into or exposed to moisture.  

Stack Topside 

If you are doing the delivery yourself, ensure that the box with breakable items is placed on top in a stable position. Do not allow other boxes to be placed on top. Cardboard boxes are still quite malleable, especially if there is no insert within. This can cause the walls to cave in. Even slightly done, this can cause breakage.  

Cushion 

There are many packing materials you can use to cushion the contents of a box. From bubble wrap to packing peanuts, they can help ensure your items get to their destination in a safe condition. If on a budget you can even use more readily available materials like old newspapers or worn pillowcases.  

Inserts 

Inserts are another way to go in ensuring the contents of a box remain stable inside. Their dimensions ensure the item is kept suspended but stable within. They can also be made of cardboard. You can work with your box maker to have inserts made that are of the correct fit.  

Pad Top and Bottom 

Create some extra cushioning on the top and bottom of the box. The bottom will often suffer the worst wear and tear during handling along the way. The top may also be exposed to pressures from stacking and carrying.  

 

Custom Mailer Boxes That Are Eco-Friendly

custom mailer box

Wanting to protect our planet is a noble cause. Part of making this possible lies in ensuring the packaging materials we use result in minimal waste and harm to the environment. Custom mailer boxes are a popular option of packaging for items that are being shipped and sold in retail stores. Their self-locking design and sturdy construction make them ideal for more delicate and valuable items. Here are a few ways you can customize them for your products while also keeping them eco-friendly.

Use a Tight Fit

custom mailer box can be made to whatever specifications. It is best for the environment when you limit the amount of material that goes into making these boxes and will eventually be disposed of when its useful life is over. Choose dimensions that are a tight fit for the product that will be placed in the box. This will not only limit waste but will also help save some money on ordering said boxes.

Optimize Packaging

Many retailers will use multiple packaging materials on the same item. They will be repeatedly boxed, wrapped, and placed in carrier bags. Optimizing your packaging designs so lesser materials are used in getting products from the business to customers can help limit waste and cut costs.

Request Recycling

Label your custom mailer boxes with a request to please recycle. Even just indicating that the box is recyclable with the standard symbol can help encourage that action from the recipient. It also lets the recipient know that your brand is dedicated to environmental efforts, a quality that many consumers appreciate in the companies they do business with.

Use Recycled Packaging

When ordering your boxes, you can find out from suppliers if they use recycled materials in their manufacturing processes. This can help save some money on production costs as recycled materials are already processed and require less work to make into new boxes than raw materials like pulp. It is cheaper and eases the demand for trees that must be processed into pulp. Shop around for a manufacturer that can meet this standard.

Go Plant-Based

Plant-based packaging is a growing trend where biological materials like corn husks and mushrooms are used to make boxes. Much of the raw materials come from food waste, meaning that fewer trees have to be sacrificed to make boxes. The resulting boxes can be as durable as those made from wood sources. They can be a particularly good option for packaging food items as they are considered safer and less likely to affect flavors.

California Business and California Boxes Are a Perfect Pair

die cut mailer with insert kraft e flute

Many businesses that deal in physical products typically need different kinds of packaging. Boxes are often a common requirement, requiring most businesses to set a budget to acquire them. Today, it is quite easy to source packaging materials from just about anywhere in the world. But why go the distance when you can get what you need locally? For businesses in and around the California area, it makes sense to focus on local suppliers for several reasons.

Cheaper Sourcing

The closer you are located to your supplier or box manufacturer, the shorter a distance your order has to travel. Lower shipping costs can therefore help make for good savings for your business. If your business is based within California, then sourcing boxes in California where there are ample suppliers ensures better affordability than going further afield.

Guaranteed Quality

When dealing with a local manufacturer, you are better able to ensure the quality of the boxes you order meets industry standards. California boxes are required to meet certain standards in terms of material use that overseas suppliers may not be able to match up to. Opting for a local supplier helps reduce the risk of running afoul of certain regulations.

Easy Sampling

When it comes to ordering customized boxes, it is important to get a manufacturer that can meet your demands and provide samples in a timely manner, especially if you will be making changes to box designs every so often. Working with a local supplier makes it easier to visit their facility in person and ensure they have the requisite capacity, machinery, and skilled labor to generate the order you want. It also makes it quicker for you to take delivery of samples, have whatever adjustments you want made, and have the final order fulfilled.

Production Matched to Local Market Demand

Different kinds of markets have different kinds of expectations. When you have a box manufacturer that caters to the same local market, they are more likely to have a stronger understanding of these expectations and advise their clients well. From trending box design to local regulations, you can get better recommendations that will ensure the order fulfilled will meet the demands of your target market.

Environmental Benefit

When the boxes you order are being delivered from a local facility, it means less stress on the environment. This is because the shorter distance traveled means less pollution from transport vehicles. Being environmentally conscious is vital for businesses in an atmosphere where more people are demanding greater care and concern for the world around us.

Local Employment

Partnering with local businesses also boosts their revenues and capacity to grow. This means more employment for the local population and economic growth for the industry. Buying local products can circle back to empowering local populations that can be your own clients.

Tips on Lowering Shipping Supply Costs for E-Commerce Businesses

shipping and packing materialsWith people now increasingly opting to make purchases online, more businesses are being forced to expand into e-commerce to remain competitive. Even with brands that have been staples, it is easy to lose customers if you do not make it possible for them to buy online. However, with online businesses, there is the added cost of shipping to cover. Here are a few ways businesses expanding in this way can keep these costs low through consideration of their shipping & packing materials.

Optimize Box Sizing

It is important to make use of boxes that just fit the contents. The smaller the box, the lower the shipping costs. Shipping companies now factor in size alongside weight when determining shipping costs. Minimizing this aspect helps lower overall shipping costs. Having a good variety of box sizes to work with can help limit this problem.

Packing Safety

Be considerate of the products you are shipping and how best to safely pack them. The more delicate the contents of the box, the more effort you should put towards ensuring they are not damaged in transit. This can mean having to use inserts, filler shipping supplies, and labeling the box as fragile. Keep in mind that if the contents are damaged, you may need to ship again at your own cost, making the transaction less profitable to the business. For more durable products like clothing and books, you can use cheaper packaging options.

Low-Cost Customization

There are various ways you can customize your box design so that it reduces the overall cost of shipping supplies. For instance, instead of making separate labels, you can have the box manufacturer directly print whatever graphics or information you want to communicate on the box. You can also customize the box dimensions to better fit the product, thereby further reducing shipping costs. Keep an eye on new technologies like recycled cardboard that can be used at a lower cost to make boxes. When new kinds of shipping & packing materials come up, sample them to see what effect they may have on your expenses.

Pick and Pack Fulfillment

Where your business tends to receive many orders from distant zones, you may want to consider adopting the pick and pack system. This allows for orders to be fulfilled from warehouses that stock your products at different locations. They become part of the online ordering system and are able to deliver products to clients at a faster rate and lower cost.

Using Custom Boxes to Boost Business

folding carton with window cut outThe key to business success lies in being able to grow. The more revenue and profits you generate, the longer the business can be sustained and expanded. However, this growth relies very much on being able to make your brand more visible and viewed favorably by existing and new clients. The packaging that you use can play a significant role in branding and therefore growing your business.

Artistic Touch

The visual appeal of your packaging will be key in making your brand memorable and recognizable. When deciding on the design of your custom boxes, it is advisable to use motifs, imagery, font, and colors that best relate to what impression you want to give of your brand and the type of products you offer. Keeping in line with the expectations of clients is vital. While you should generally stick to toned-down shades and artwork for formal businesses, you can also be more vibrant when dealing with a more open-minded and younger clientele.

Provide Communication Links

With the rise of e-commerce, it has become much easier to connect with existing and new clients. From web addresses to QR codes, you can easily display a link that leads to your business platform on a customized box. Even the more traditional telephone numbers, physical and mail addresses can also be easily indicated on the boxes themselves or on simple labels you can stick on.

Box Design

Once you have the aesthetics down, you also need to factor in the design and functionality of the box itself. There are many different box designs to choose from, including mailers, suitcase boxes, and cut-out wraps. Depending on the type of product, you will need to consider what type of custom boxes to invest in for your business. Consider such factors as cost, appearance, ease of use, function, and shipping needs. Consult with the box manufacturer to figure out which designs will be of most benefit to your brand.

Work with Professionals

This is particularly important where your business is new and you are trying to cut out a niche for yourself in the market. Conduct your own market research but also work with professionals who can guide you on such issues as what designs to try. Manufacturers that also provide design services are a good option as the cost can be lower and they have likely worked with many such clients in the same field. Come in with your own ideas and let them help you shape them into a refined final design that will make your products stand out in the market.

 

Getting Rid of Your Cardboard Packaging Boxes Responsibly

Cardboard packaging boxes- Eco-Friendly

Cardboard packaging boxes are something many of us find ourselves hoarding. With more transactions taking place online, we are receiving deliveries in cardboard boxes more than ever before. However, we do not as instinctively get rid of the boxes in the trash. Often, when the box is barely damaged, we feel the need to keep them for reuse.

But with time, the number of boxes can get a little out of hand. After all, we have limited storage space to work with. In other cases, it could be the boxes have become damaged, maybe due to exposure to moisture, meaning you have to get rid of them anyway. Here are a few ways to carry out this task responsibly.

Give Cardboard Packaging Boxes Out for Free

Many people require cardboard packaging boxes but do not want to go through the expense of buying them. Those moving house or office will often need boxes. You can connect with such people in your community by putting up an ad at a local store noticeboard or using online classified. This is a good way to ensure they get reused before any disposal.

Recycle

Where you have a recycling center in your area, you can opt to drop your boxes here. Depending on where you live, you may receive a small consideration, receive nothing, or even be charged for the service. Be sure to inquire before you load up your vehicle for delivery.

Composting

Cardboard boxes will easily degrade when composted. Their layered design can also be very useful in certain types of farming that call for sheet composting. This helps to prevent weeds from coming up, making for less work and easier tending.

Shop Responsibly-Use a Cardboard Packaging Provider

Shop at stores that offer recyclable packaging. Younger shoppers have become more passionate about environmental concerns and are happier to shop from brands that are similarly inclined. Every business needs to partner with a cardboard packaging provider that makes recyclable products that final consumers will appreciate.

D.I.Y. Projects

You can use cardboard material for all kinds of D.I.Y. projects. From restyling them into colorful storage boxes to using them as a protective cover for your carpet when repainting a room, there are many ways to make use of cardboard. They are a cheap yet effective resource you can apply to a variety of projects. If you have no plans to use them, you can talk to family or friends.  Also, talk to handy-type neighbors that would make good use of the materials.

Merits to Buying Big Volume Discount Mailers

big volume discount mailersBig volume discount mailer boxes are a great way to package products. Though costlier than other types of standard packaging, they offer an attractive way of presenting products and offer a self-locking feature that many consumers appreciate. The self-locking lid allows for the boxes to be easily reused without worrying the box will be damaged. They can also be customized in a variety of ways that promotes branding.

There are also benefits associated with buying large quantities discount mailers. Here is why you should consider investing in bulk quantities of this packaging.

Big Volume Discount Mailers Savings

Most box manufacturers will offer discount deals on bulk purchases. The larger the order of big volume discount mailers you place, the bigger the discount you can secure. This will lower the overall cost of meeting packaging needs, which in turn translates into higher profit from the business.

Buying in bulk is also advisable when you factor in shipping costs. Because discount mailers are more of a specialty item, you may find few box manufacturers offer this product. For many businesses, it could mean having to engage a manufacturer that is located further away. The further away the box manufacturer is, the higher the shipping cost will be. It makes sense, therefore, to order as large a shipment as you can so you have to cover this cost less often.

Peace of Mind

Having big volume discount mailers on hand ensures that whenever you need them to fulfill an order, you do not have to worry. When you keep a small stock, it can be worrisome as shortages can easily occur. Not having enough boxes on hand can mean having to delay delivery to customers. This can be bad for your business reputation. Timely delivery helps to inspire trust and encourages customers to return for repeat businesses.

It also adds stress to employees who may have to seek out an alternative to get the product to the client. It can affect their mood and productivity, which is bad for business. This issue is particularly important during high season shopping periods like Thanksgiving and Christmas. Be sure to place your order reasonably in advance of the high season so you do not have to worry about running out.

Easy Storage

Like other corrugated boxes, mailer boxes can be easily assembled and disassembled. They are made of a single piece that is folded into its self-locking style. When laid out flat, the boxes can be easily stacked and stored for later use. This makes buying in bulk easier as you do not have to worry about storage problems.

Making Custom Shipping Boxes More Affordable

Custom shipping boxThe primary goals of any business include maximizing profit while minimizing costs. This ensures a greater return on investment for the owners. One often neglected aspect that can lead to reducing costs is the packaging. Most forms of packaging tend to be economical, but can be in some ways further reduced. given that businesses are making more use of packaging than ever before thanks to online shopping, it makes sense to give some attention to this factor. Here are some ways you can reduce the cost of each printed shipping box used.

Ensure Proper Handling

You need to train your staff on how to best perform such tasks as packing custom shipping boxes and how to carefully handle them until handed over to the shipper. This will reduce the incidents of damage and having to repack the contents. The less waste there is, the more time lapses between when you have to reorder your next stock of boxes.

Invest in Machinery

This is particularly important where you have heavy products that are to be shipped. Equipment like pallets and forklifts need to be available for more reliable and careful transport. Again, this will ensure proper handling and reduce the risk of the packaging and contents being damaged even before you have them out the door. This may not be as necessary where you are handling small light shipments.

Labeling

Reducing the risk of damage to the box and its contents is key in minimizing costs. Invest in labels that guide how the printed shipping box should be properly handled. If the contents are fragile, ensure there are labels that are prominently displayed to convey this message. Use labels to communicate safety precautions to whoever will handle it without needing to open the box to know what the contents are.

Limit Void Space

Do this by investing in boxes that have a better fit to the contents inside. The box should leave just enough room for inserts and some filler needed for added protection. This will keep the contents more stable and secure. Too much void space and the contents may end up rattling around in the box and becoming damaged.

Reduce Packaging Weight and Size

Where the products being shipped are not vulnerable to damage from rough handling, it can make sense to cut down on protective features like fluting and space for filler. Smaller and lighter packaging will typically be cheaper. You can even opt out of using custom shipping boxes and use cheaper plastic packaging.

How to Make Your Packaging Boxes Unique

boxes and packaging

Packaging boxes have become an important way for businesses to showcase. Many consumers learn about new brands by looking at packages being delivered to people around them. It can also influence people that buy the products or receive them as gifts. With the right packaging design, you can encourage repeat business which accounts for the majority of revenue for businesses.  In an increasingly competitive business environment, it is important to find ways of standing apart from the rest. Here are some handy tips on how to use packaging to bring more attention to your brand.

Labels

These are a simple and effective communication tool. You can design in a variety of colors, shapes, and sizes. Customize them to attractively match the image you want of your business. Ensure they prominently display vital information like the business name, location, and website.  You can even use QR codes to connect people to your website or social media sites. They can also be used functionally to ensure proper indication of the delivery address or to further seal the box so the contents do not end up falling out of boxes and packaging.

Inserts

Create colorful and intriguing inserts. It could be a thank you note for patronizing the business, or a professional business card they can keep and remember your brand. Depending on the nature of the product, the amount of effort you want to put in, and your target clientele, you can make these handwritten, or even use QR codes.

Custom Boxes

You can have all kinds of designs affordably added to your boxes and packaging. Customizing in terms of color and printing attractive designs can be a big help. Consider adding your company logo and slogan. You can even customize in keeping with the holidays.

Filler

We use filler to help stabilize and protect the contents of packaging boxes. Businesses can also use them to make their products and brand stand out. Instead of the usual packing peanuts, opt for printed paper with puzzles, crosswords, or maps. Give the person opening the box a reason to want to explore more. This can make your brand more memorable and likely to attract more business.

Be Creative

While the use of ribbons and self-locking boxes can help provide an elegant look, it is not particularly unique. Go onto sites like Pinterest and Etsy for ingenious and often affordable ways to get your packaging to stand out. From using newspaper as wrapping to twine or yarn in place of ribbons, there are many creative ways you can give your clients a unique unboxing experience.

 

Design Tips For Food Packaging

Food PackagingThe food industry is highly competitive making it more vital to stand out from the crowd. Here are some design tips to help distinguish your brand from the competition and hopefully drive more sales.

Branding

Food packaging is a great opportunity to connect with customers and promote your brand. Remember that you need to keep the promotion consistent with your brand. If you want to seem reliable then use packaging that is staid and functional. If you wish to impart a youthful edgy impression, play with colors and imagery to appeal to a younger audience.

Choose The Right Packaging

Choose food grade packaging that meets industry standards and customer expectations. Check what competitors in the same sector are using and customize to fit your desired image. For instance, if businesses are moving away from plastics, get on board by seeking out environmentally friendly alternatives. Also, keep in mind packaging that can help keep the food as fresh and protected as is reasonably possible.

Display Information

Choose a design that most effectively and attractively conveys information that the consumer would want. For instance, for food products that are to be shelved, consumers will likely want to know the ingredients, how to prepare them, and if the food packaging is recyclable. While an insert can help convey this information, keep in mind most consumers want to get a glimpse of it while in the shopping aisle to make a faster purchasing decision.

Compare and Contrast

As said, you need to consider what your competition is doing. This is not just in terms of the type of packaging, but also the design. You want your product to stand out while on the shelf. Think of what factors consumers use when making a purchasing decision and how you can influence them to pick your product over others.

Keep It Functional

Even as you try to create unique designs that will make your product stand out, you also need to ensure practicality. Not only should the packaging be able to withstand shipping and handling, but it should also meet whatever customer needs if they want to prolong the use of the packaging. Resealable bags or boxes are a big help to consumers who may not want to transfer entire contents to separate storage containers.

Provide A Window

Many consumers appreciate being able to see the contents of the product they are buying within. This can sometimes be effectively communicated through imagery on the box, but is better done by a transparent window to the interior. It gives better verification that the product is what they want and entices them even more to make the purchase.