The food industry is highly competitive making it more vital to stand out from the crowd. Here are some design tips to help distinguish your brand from the competition and hopefully drive more sales.
Food packaging is a great opportunity to connect with customers and promote your brand. Remember that you need to keep the promotion consistent with your brand. If you want to seem reliable then use packaging that is staid and functional. If you wish to impart a youthful edgy impression, play with colors and imagery to appeal to a younger audience.
Choose The Right Packaging
Choose food grade packaging that meets industry standards and customer expectations. Check what competitors in the same sector are using and customize to fit your desired image. For instance, if businesses are moving away from plastics, get on board by seeking out environmentally friendly alternatives. Also, keep in mind packaging that can help keep the food as fresh and protected as is reasonably possible.
Choose a design that most effectively and attractively conveys information that the consumer would want. For instance, for food products that are to be shelved, consumers will likely want to know the ingredients, how to prepare them, and if the food packaging is recyclable. While an insert can help convey this information, keep in mind most consumers want to get a glimpse of it while in the shopping aisle to make a faster purchasing decision.
Compare and Contrast
As said, you need to consider what your competition is doing. This is not just in terms of the type of packaging, but also the design. You want your product to stand out while on the shelf. Think of what factors consumers use when making a purchasing decision and how you can influence them to pick your product over others.
Keep It Functional
Even as you try to create unique designs that will make your product stand out, you also need to ensure practicality. Not only should the packaging be able to withstand shipping and handling, but it should also meet whatever customer needs if they want to prolong the use of the packaging. Resealable bags or boxes are a big help to consumers who may not want to transfer entire contents to separate storage containers.
Provide A Window
Many consumers appreciate being able to see the contents of the product they are buying within. This can sometimes be effectively communicated through imagery on the box, but is better done by a transparent window to the interior. It gives better verification that the product is what they want and entices them even more to make the purchase.