Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Made in the U.S.A. icon

Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

Boxes and displays are MADE IN U.S.A.

Design Tips For Food Packaging

Food PackagingThe food industry is highly competitive making it more vital to stand out from the crowd. Here are some design tips to help distinguish your brand from the competition and hopefully drive more sales.

Branding

Food packaging is a great opportunity to connect with customers and promote your brand. Remember that you need to keep the promotion consistent with your brand. If you want to seem reliable then use packaging that is staid and functional. If you wish to impart a youthful edgy impression, play with colors and imagery to appeal to a younger audience.

Choose The Right Packaging

Choose food grade packaging that meets industry standards and customer expectations. Check what competitors in the same sector are using and customize to fit your desired image. For instance, if businesses are moving away from plastics, get on board by seeking out environmentally friendly alternatives. Also, keep in mind packaging that can help keep the food as fresh and protected as is reasonably possible.

Display Information

Choose a design that most effectively and attractively conveys information that the consumer would want. For instance, for food products that are to be shelved, consumers will likely want to know the ingredients, how to prepare them, and if the food packaging is recyclable. While an insert can help convey this information, keep in mind most consumers want to get a glimpse of it while in the shopping aisle to make a faster purchasing decision.

Compare and Contrast

As said, you need to consider what your competition is doing. This is not just in terms of the type of packaging, but also the design. You want your product to stand out while on the shelf. Think of what factors consumers use when making a purchasing decision and how you can influence them to pick your product over others.

Keep It Functional

Even as you try to create unique designs that will make your product stand out, you also need to ensure practicality. Not only should the packaging be able to withstand shipping and handling, but it should also meet whatever customer needs if they want to prolong the use of the packaging. Resealable bags or boxes are a big help to consumers who may not want to transfer entire contents to separate storage containers.

Provide A Window

Many consumers appreciate being able to see the contents of the product they are buying within. This can sometimes be effectively communicated through imagery on the box, but is better done by a transparent window to the interior. It gives better verification that the product is what they want and entices them even more to make the purchase.

Packing Fragile Items In Cardboard Cartons

Full overlap carton
Online shopping has made it easier for people to get whatever they want from the comfort of their homes. No more need to spend hours wandering through different stores to find the right item. Now all that is required is access to the internet and the considered choice of search keywords. E-commerce has also helped as even small and medium-sized businesses can afford to make their wares available online.

It can however be tricky to sell fragile items online. This is mainly due to their delicate nature which means they can be easily damaged during shipping. If damaged, the business may remain liable and have to replace the item at their own cost. This can prove expensive and even damage their reputation. Even with packing these items in corrugate cartons, a little extra care has to be taken to increase the chances the items will arrive in optimal condition.

Choose The Right Box

When packing even fragile items, you need to ensure the right size and type of box. It needs to be a good fit that will not allow the contents to shift. And if heavy and fragile, you need to consider the thickness of the box walls. They should have enough fluting to ensure sound protection, but not so much as to add unnecessary cost to shipping.

Use Filler

Even with a well-fitting box, some items can have an odd shape that will leave voids within the cardboard cartons. Fragile items should be kept in a fixed position within the box. Hence the need to fill up this empty space and reduce the risk of damage. There are different packing materials you can use for this including packing peanuts and old newspaper.

However, for the best immobilization, you may want to consider foam or cardboard inserts. These are customized to fit the exact shape of the items and work best in securing them. Be sure to choose eco-friendly packing materials that are functional yet sustainable.

Labeling

It can also help to ensure your box is properly labeled. This will allow handlers to know that the contents are fragile and that they should take necessary precautions to avoid damage. Many stickers can also be applied, with captions such as “fragile”, “this end up”, and “keep refrigerated” being commonly used. If shipping internationally, you may want to consider labels that share the same message in different languages to ensure proper handling all the way.

Moisture Protection

Cardboard cartons can easily lose structural integrity if they come in contact with liquids. To help prevent such interference that could damage contents, it helps to create a barrier between the carton and such external threats. Judicious application of packaging tape can help here. You can also opt to include the use of vermiculite that helps absorb moisture and absorb impacts.

Making Counter Top Display Units That Pop

Counter top display box
When selling consumer products, it can be difficult to attract the interest of shoppers to a new product. Most people are set in their ways and will tend to stick to brands they are familiar with. But this has never prevented businesses from trying to capture a new segment of the market.

Counter top display units are a simple way to market products directly to shoppers while they are wandering the store or waiting in line. Some creativity is required to make these displays outstanding and able to capture the interest of onlookers. Here are a few ways you can make your next corrugated display appealing enough to encourage some impulse buying.

Use Brand Colors

For particularly strong brands, it helps to use colors the customer is familiar with. They will still have a sense of trust that will tempt them to try a new offering from a company they know. If you want to distinguish it from other products from the same company, you can choose a different color but still ensure to display a logo or name that lets the person know the brand. Check out the store beforehand to see what colors dominate and choose one that will be more noticeable and pop.

Light It Up

Modern displays can now be incorporated with features such as flashing lights and video displays. These are a good way to attract more attention to the display and provide an opportunity to further educate audiences on the product. You can even run demonstrations and full adverts. Flashing lights can be particularly helpful for products targeted at a younger demographic. Kids can be easily drawn in and will often ask their parents or guardians for the item on display.

Keep It Simple

While contrasting colors and flashing lights can appeal to a younger market, you will want to keep it simple for older shoppers. They are best marketed to with simple messages that quickly convey what they need to know about the product. A 7-word limit is a standard industry practice that allows the customer to quickly learn about the product at a glance and make their buying decision.

Price It Right

It is easier to effect impulse buying when the item is reasonably priced. High-end items are not often ideally promoted using counter top display units. Do not discount the price too much as the goal is to get the customer to give the product a chance and later voluntarily pick it from the shelves. The price they find on the shelves should be comparable to what they paid when it was being promoted.

Designing Folding Cartons For Product Display

NEPTN folding carton, custom boxes
Many factors go into deciding what kind of packaging a product will have. to begin with, businesses need to consider how the product is to be sold to consumers. If selling online, then more consideration will be given to shipping needs. If selling through stores, then the folding cartons design that will appear on the shelf will matter.

Branding will also matter as you will want to make your line of products appear distinct and recognizable to the market. Let us look at the steps one must go through in the packaging design process.

Define Your Packaging Needs

There are three main packaging layers. The outer layer is what products are normally shipped in. These can be large folding cardboard boxes used for shipping or a paper bag in which the product is packed into. The inner packaging refers to inserts and filler material that are used to keep the contents safe.

Product display packaging is what shoppers see when choosing items from shelves or what contains the product when shipped and the shipping box is removed. Most businesses will require one or all of these types of packaging.

Type of Packaging

This will mainly depend on the type of product. For instance, liquids will need to be contained in bottles or another waterproof packaging that can secure the contents. Dry food products like cereals will often also require some waterproof packaging and folding cartons for product display purposes in stores.

You will also need to factor in the cost of packaging when making a choice as this can affect mark-up and consequently how competitively you can price your product. While you will also want to stand out from the competition, your product packaging should still fit what is expected by consumers.

Design Evaluation

Once you come up with some creative designs, you need to ensure it resonates with consumers. As said, you should create a design that distinguishes your product from the competition but should still look recognizable to shoppers as they browse the shelves in the store.

Ensure whatever imagery and wording used on the product display packaging are true to the product. It should not confuse or mislead consumers. Also, consider what kind of visual effect is given when the items are stacked next to each other on the shelf. How they will look next to each other and competitors’ products.

It can be helpful to make a sample run of this packaging and give it out amongst stakeholders and consumers. Use this sample to collect views about the packaging and figure out what design elements work and what may require editing.

Choosing Between Convoluted Versus Foam Insert

Custom Foam Insert
One of the key challenges when packaging products is ensuring the contents are kept safe from damage. The longer the distance products have to travel, the more likely they are to be subjected to rough handling. Boxes can end up dropped or even stacked too high. This can result in the boxes being torn or perforated and the contents put under excessive pressure. This then leads to the kind of damage that requires the supplier to make replacements. It can turn into a costly affair, delay deliveries, and affect the reputation of the business.

Inserts are a good way to better secure products within boxes. They keep the items immobilized and unlikely to shift within the box and end up damaged. A foam insert is also ideal for providing thermal protection. This limits the effects of extreme temperatures on the contents within the box. Inserts can make packing of products easier and faster, while also making for good presentation when unboxed.

There are different types of inserts available for packaging needs. Here we will look at two popular options and what distinguishes them from the other.

Foam Inserts

Foam is a lightweight and smooth option that is ideal for delicate items that are sensitive to scratches. As said, it is also great for thermal protection as it limits wide fluctuations in heat and temperature from affecting contents. A foam insert can be easily customized to whatever shape of the item, ensuring a close fit. This is ideal for products that have unusual shapes that cardboard cannot accommodate.

These inserts are also long-lasting, making it possible to reuse and recycle them for however long is needed. The current production of foam inserts is also eco-friendly. Their lightweight construction is also helpful in controlling shipping costs.

Convoluted Foam Inserts

Convoluted foam inserts are also popularly referred to as egg-crate foam. Its design features ridges and peaks that resemble an egg crate or contoured surface. these inserts are good for packaging delicate and lightweight items. They are also abrasion-resistant, reducing the risk of scratches. It has anti-static qualities that come from the use of surfactants in the production process. This makes the inserts preferred for the packaging of sensitive electronic equipment.

The thickness of the foam can help protect against impacts and perforations. When interlocked from both sides, it also protects against shocks and vibrations that may be suffered during transit. It can also be easily die-cut into whatever shape to tightly fit around the item it surrounds. Being polyurethane-based also makes this insert eco-friendlier and unlikely to contaminate water or soil resources.

Making Boxes for Shipping More Sustainable

Shipping Box Eco-Friendly

Businesses have become increasingly aware of the need to do more for the environment. They are making choices to ensure they make a minimal harmful impact. This extends to the kind of packaging they use for products.

Eco-friendly boxes for shipping have become vital in this effort. But ordering this type of packaging is not enough. There are other measures businesses can apply to help ensure better results.

Pack According to Size

It is best to ensure any shipment you send out is the right fit. It should safely accommodate the contents without being oversized. A box that is that much bigger than the contents means you will have added to waste. More so if you have to make use of extra filler to fill out the gaps. Oversized packaging also increases the risk of the contents being damaged in transit if handled roughly.

Businesses should seek out custom packaging tailored to the correct dimensions of their products. They however may still stock an inventory of larger boxes for bulk shipping. Bulk purchases can be good for the environment as they mean fewer orders and less demand for shipping. Businesses can offer discounts to encourage clients to make bulk orders.

Go Reusable

Green packaging that is reusable is great for the environment. It takes that much longer for them to be disposed of as many recipients are happy to store them or immediately make use of them for other purposes. Some businesses will make simpler refill packets so that clients will retain the reusable packaging and simply top-up using the refills. Others will make the packaging convertible for other uses such as potting plants businesses need to think outside the box, so to speak, to see how they can develop packaging that gets more re-use and is better for the environment.

Choose Cardboard

Cardboard material is easily one of the best options for a shipping box. It is biodegradable, reusable, recyclable, and customizable. This makes it possible to ensure your products are safely contained for shipping and once no longer in use, the shipping box can be safely disposed of without worry it will be a problem to the environment. And thanks to customizing, you can ensure a design that helps with branding and publicizing your commitment to conservation.

Make Sustainability Part of Your Brand

As said, you can advertise your commitment to environmental conservation through your packaging. Indicate that boxes for shipping can be reused and recycled. You can include a note on how to creatively reuse the boxes inside your shipment. Explain how they can add it to compost, use them for planting trees, and so on. Use this opportunity to educate your clients in a way that is actionable and they will appreciate.

Expand Outreach with Custom Box Manufacturing

Custom box maker

Many businesses can benefit from investing in custom packaging over using standard options. Custom packaging is an extension of their product and allows them to ensure customers enjoy a unique experience.

Some may be hesitant to invest in custom box manufacturing. However, any extra cost incurred is often more than compensated for by the benefits derived. Let us discuss further what these benefits are and why businesses should make this choice.

Custom Box Boost Brands

When businesses have greater control over the design of their packaging, it means they can do more to enhance the visibility of their brand. From logos to tag lines, addresses to imagery, there are many ways to tailor the aesthetic of your packing so that customers can easily recognize that it is from your business. Even those not familiar with the brand can become more intrigued when they see the attractive design. Making packaging appear unique and appealing can do much to make the brand more memorable in the minds of those that see it.

Improve Customer Experience

People are naturally pleased when they receive a well-presented package. Even simple designs that are tastefully done can have a strong impact, making for a more enjoyable unboxing experience. Compared to plain boxes, custom boxes make people feel more special and excited to see what is on the inside. If delivering to retailers, many appreciate the clear information on boxes that makes it easier to determine how best to handle, store, or display the products inside.

Tailor Protection with a Custom Box

Many products come in odd dimensions that do not always fit comfortably in standard-sized boxes. When working with a custom box maker, you get to tailor your packaging to your products more precisely and ensure maximum protection. This improves the chances that the product will arrive at its destination intact. When you have more successful deliveries, there is less risk of having to send replacement products to clients and less likelihood of damage to the company’s reputation. Your clients will come to view your brand as dependable.

Cost Saving

With custom-sized packaging, you get to ensure maximum space-saving. This helps to deliver more savings in terms of delivery costs. Being able to indicate if the contents are delicate and require careful handling also helps to reduce the risk of damage in transit and delivery. This in turn reduces the chances of having to send costly replacements.

Eco-Friendliness

Hiring a custom box maker that works with green materials can help limit any harmful impact your business has on the environment. Not only is it good for the planet, but it can help to boost your reputation as a company that cares for the environment. Many younger consumers consider this important and are more loyal to businesses and brands that share the same values.

Qualities That Make Triple Wall Shipping Boxes Worth the Cost

triple wall shipping boxWhen you pack products into a box and send them to clients, the expectation is that they will arrive in good condition. The purpose of the box is to secure and protect. However, during transit, it is easy for boxes to be mishandled. It can cause them to be punctured, dented, and even exposed to liquids. This can damage the box and possibly the contents.

Single-walled corrugated boxes are the standard but offer limited protection. Double and triple wall shipping boxes are preferable for several reasons.

Extra Padding

The extra layers of fluting in triple and double wall shipping boxes make them better at protecting the contents within. They are better able to absorb vibrations, endure perforations and tearing, and survive drop damage. If exposed to liquids the outer layers may end up absorbing the moisture, but inner layers can remain dry.

Weight Endurance

Thicker boxes are more capable of supporting heavier items. A single wall box is not best for heavy items like electronics and furniture. They can easily tear under the weight, exposing the contents to the risk of damage. Double and triple wall boxes can better support these heavier items. They are also ideal for smaller items that need to be shipped in bulk quantities.

Storage

The extra flutes are also helpful in supporting the storage of items for long periods. Single wall boxes can easily lose shape and buckle under the weight when placed on a shelf for a long period with contents. Double and triple walled boxes are more rigid and can be safely left on the shelf or pallet for long periods. They can also be easily stacked without worry.

Reuse and Recycling

Just like single wall boxes, these options can also be easily recycled. This makes them just as good for the environment. They are a sustainable option if the products you are shipping require this level of protection.

Lightweight

Despite the extra layer of flutes, both double and triple walled boxes are quite lightweight. This means you do not have to worry about the significant addition of weight when packaging. You can just as easily ship without significant addition to shipping costs which are partially pegged on weight.

Do keep in mind that due to the extra flutes, these boxes are more expensive than single wall options. To help limit costs, ensure that they are only used for shipping items whose weight and value justify such added expense.

Top Benefits of Pick and Pack Services for Small Businesses

Pick and pack servicesPick and pack services have become a popular trend for order fulfillment. Businesses have increasingly opted to outsource this service to dedicated companies, helping to make their supply chain work more efficiently. They send out a bulk shipment of their products to the pick and pack providers’ warehouse.

When clients order products, they are processed through the warehouses’ stock inventory and warehouse management system. The products are literally picked off the shelves and packed before shipment. Here are some good reasons small businesses should consider this route to improve their operations and deliver a better customer experience.

Pick and Pack Services Saves Time

Small businesses have fewer orders to contend with. Most do not need a dedicated employee to handle these shipments. They will typically have existing staff who have other responsibilities for this work. This often means orders cannot be fulfilled promptly. They have to wait till a staff member is free or till the end of the day. Pick and pack providers act on orders quickly, ensuring delivery is done in the shortest time possible. Shorter delivery times are always preferred by clients.

Pick and Pack Services Saves Space

Smaller businesses tend to have limited storage space. Delivering larger consignments to these warehouses means they can better manage the little space they have. Working with a reputable pick and pack provider ensures that your products are safely stored and carefully handled before shipment.

Pick and Pack Services Saves Money

Smaller businesses can ill-afford having a dedicated employee fulfilling online orders. The number of transactions they deal with does not justify having to hire such staff. They can however more easily afford the fees from outsourced providers that are a fraction of paying a full salary. They also get to enjoy further cost savings on storage space.

Pick and Pack Services Reduces Workload

Many service providers provide more than just pick and pack services. They can also handle logistics and shipping. Small businesses can work with just one provider that offers multiple valuable services, rather than having to seek out multiple providers. it makes for less work and smoother delivery of shipments to client destinations.

Pick and Pack Services Are Flexible

No matter your special requirements when fulfilling orders, you can likely find a provider that fits the bill. Many have well-trained workers who can work flexibly and quickly master whatever packaging or other arrangements you require. They can assemble shipments so that your customer experience requirements are fully met. Discuss your needs with the provider to figure out how accommodating and precise they are in meeting your needs.

Choosing the Right Packaging Company

Custom Mailer Box

The packaging of your products is vital. The products must reach your customers in perfect condition. That is what makes choosing the right packaging companies an essential decision for your business. Different companies have different packaging, which makes choosing what suits you a difficult task.

However, there are basic things that you can look out for when making that decision. Discussed below are the things to consider when choosing the right packaging company for your business.

Your Available Packaging Budget

This is the initial consideration before you can even begin the search for packaging companies. The extent of your budget determines the design and type of material you can use. Some outstanding designs or high-quality materials can be costly. Your choice of packaging material should not overwhelm your budget. Try as much as possible to accommodate these needs within your budget.

You can look for options through a packaging supplier to determine which companies offer affordable alternative materials. The point is to create a balance between your packaging needs and the budget.

The Company’s Operation

You need to find out if the company uses standardized packaging materials. The company should be reputed for providing quality material procured through the proper channels. Packaging required the following the correct process. The company should do this regularly to maintain the required standard.

A good company’s operation also offers excellent customer service by supporting you towards your business’s success. Your chosen company should be reachable at all times to clear your concerns.

The Type of Materials They Use

When it comes to packaging material, quality should be above everything else. It will be futile to have a good design that does not end up serving its purpose. As stated elsewhere in this article, good packaging should ensure that products reach desired destinations in perfect condition. It also helps if the company used environmentally friendly materials.

Their Custom Packaging Capabilities

You might want to consider a company with the capability of producing custom-made packaging whenever you are in need. You don’t have to need the services right away, but it is good to know that the service is available whenever you need it.

Make an informed Choice

Finding the right company to package your products may not be easy at first. Good research can often lead to enlightening findings. The easiest way to know a company’s reputation is from customer reviews left on their websites and social pages. There you might also get to know their packaging supplier and other helpful information.

Five Types of Shipping and Packaging Materials

Custom Mailer BoxQuality packaging plays a significant role in how people view your products and your company. An attractive packaging design by a company appeals to a lot of people. How you package your products can be part of customer service. The shipment product mainly determines the packaging material. Standing out from the crowd can also add to your marketing strategy to attract and retain customers.

Let’s look at some of the shipping and packaging materials available.

Vacuum Packaging

When shipping perishables or products that need sealing, this is the ideal method to use. It is compact, making it suitable for packing food. It involves removing oxygen from a package to inhibit the growth of bacteria and mold. Shipping companies or individuals can transport food to a camp without it going bad. The healthcare industry also uses the method to preserve medical materials.

Corrugated Cardboard

This is the most popular packaging material and is for use by diverse industries. It’s made to endure weight, moisture, and pressure during shipping. You can customize it to suit different uses, sizes, and products. Any shipping box supplier should have this material. Corrugated cardboard offers convenience in shipping in addition to the fact that it can be recycled or re-used.

Shrink Wrap

This type of shipping and packaging material is wrapped on individual products that are part of a larger shipment. When you need to make products compact before a shipment, you use shrink wrap. You can also wrap other packaging materials together to make one compact package. The shrink wrap also protects shipments from damaging impacts during the shipping process.

Pallets, Boxes, and Crates

This is the ideal packaging material when shipping oversized products. The most commonly used are wooden materials, whose popularity comes from their durability and recyclable. They can also be made into different sizes to cater to a specific shipment need. They are used in warehouses to prevent damage to products in transit. You can find a shipping box supplier from referrals or by researching online.

Shock Mount Packaging

This type of packaging is made from materials that can withstand a lot of shock. They are used for shipping extremely delicate products. If you deal with goods that need extra care, shock mount packaging offers the best solution. The packaging is built with shock resistance capability and can protect products from any damage caused by common transit issues.

Depending on the type of products you want to ship, there are many shipping and packaging materials available in the market. However, the purpose should always remain to protect the products until they are safely in the customer’s possession.

Reduce Cost of Big Quantity Mailers

Mailer-Corrugated--with-2-color-Litho

Everyone needs to utilize the available options for reducing running costs for a business. Customers and mail recipients expect their mail to be delivered fast. It can become a daunting task to figure out how to save on costs while maintaining the process’s integrity. But, saving on shipment costs is among the leading way for big quantities mailers to lower operating costs.

When dealing with large volumes of mail, getting large quantity discount mailers is vital. In this article, we shall look at four top ways for lowering shipping costs while ensuring that the customer is satisfied.

Negotiate and Make a Deal with Carriers

When dealing with large quantities of mail you might want to strike a deal with carriers. The main aim here is to receive discounted rates instead of the regular price schedule. Negotiated shipping deals work because you can propose a comfortable rate without hurting your business or your customers.

Large quantity discount mailers will often indulge you by the sheer size of the shipment. You can try negotiating with several carriers until you reach a good deal.

Check your Package Sizes

In addition to the destination, determining shipping costs is based on two other main factors; the package’s size and weight. Avoid using overly large packaging but instead use packaging with the exact dimensions of the mail. Using large packages for items that can fit in smaller boxes could end causing you higher mailing costs.

Alternatively, you can use packaging offered by the shipping company. This will save you extra charges that you may incur as dimensional fees. Packages provided by the carrier do not attract any such charges.

Try Sticking to one Carrier

Sticking to a single shipping company is an excellent way of creating a relationship. The benefit of being monogamous is to increase the negotiating power. If you deal with many carriers, you share the mail volume to each. You won’t effectively bargain for lower rates when your volume of mail is not supporting your interest.

Get Insurance from a Third-Party

The benefit of using third-party insurance companies is that they charge relatively lower fees compared to shipment companies. If you are big quantities mailers, it can translate to significant savings with time.

Are You Ready to Save Some Costs?

When dealing with large quantities of mail, shipping costs contribute to a large portion of the operating budget. There are many ways to lower the shipping costs, as discussed above. The savings per shipment may seem low, but they make significant savings cumulatively.

Benefits of Investing in Custom Printed Boxes

custom printed box, set up box

A customized box can come at a cost, but it speaks volumes about your business. There are many ways in which the packaging of your products is important to your customers. Custom designs and packaging are a way of letting customers know you care about how they view your brand. There is no doubt that your product’s quality matters more, but custom printed boxes set you apart from the crowd.

Regardless of the type of business you run, look at the benefits of investing in customized printed boxes.

It Meets Customer Expectations

From state of the art website designs to product labels, a customer today expects a lot more than in previous years. The outward appearance of a package can be either appealing or a bore. If you make your packaging attractive, it becomes more noticeable.  Don’t miss out on the opportunity to please your customers and potential customers. It can translate to increased sales and therefore higher profit margins.

It Builds Brand Awareness

Imagine the long journey packages travel to various destinations and how many people see or interact with it. There is a possibility that a large amount of people see the package before it reaches its destination. A customized box is crucial for ensuring that the brand image imprints on people’s minds. Human curiosity will drive some people to want to know more about your brand.

It’s an Automatic Marketing Tool

You don’t have to pay for a billboard to market your products or brand any longer. The cost of advertising can be hefty. You can focus your energies on good packaging. Custom printed boxes are an excellent marketing tool. The social platforms love unique packaging, and your popularity can skyrocket in a day. There is a high likelihood that a customer will share photos of either good or bad packaging. Should this happen to be you, it is safer if it is on the positive side.

Your Product’s Quality Will be Perceived Differently

Most people expect the outward appearance of something to match its quality. It’s more of what you see is what you get. When you improve the quality of packaging with some custom design and color, most people will have a better perception of the product. Making your custom packaging look high-end positively affects how customers view your products.

Branding is essential for the growth of a business. Plan for and include product packaging as a way of marketing your brand. Besides, opening a well packaged product feels good.

Merits of Investing In Pop-Up Displays

Custom counter top display

When you have a new product you are trying to market, you have to think of creative ways of getting consumers interested. Pop-up displays are an old school yet highly effective option that can work well in capturing people’s attention and boost sales. Here are a few reasons why they are worth considering.

Standout Appeal

Every store will arrange products according to category. This means that each product will be grouped with competitors offering the same thing. When you have your product displayed in pop-up displays, it offers a chance to have it stand out from the crowd. This distinction is more likely to draw the attention of customers, more so than if it was just on the shelf, next to rival products.

Answer Questions

Having a dedicated display for your products allows you to customize them in a variety of ways. You can offer useful information about the product and why shoppers should try it. From promotional videos to details about its health benefits, having a wholesale counter display gives a chance to answer queries even before they are asked. Ensure that whatever salespeople you have manning the display are knowledgeable on the product and the company to ably answer any questions put to them.

Entice Buyers

A colorful display that is well-positioned within the store can do much to entice shoppers to add the product to their cart. Especially if it comes off as a special offer they cannot afford to miss out on. You can offer it at a discounted price, emphasizing that it is a limited time offer. alternatively, use the displays to offer free samples. Once customers try and like it, they can then be directed to where on the shelf to make a larger purchase.

Brand Boosting

With the right design of the display, you can do much to make a good impression on your brand. This can help to boost sales of both older and new products. Ensure that whatever design you use is in liken with the brand’s values that you wish consumers to identify with. Whether it is minimalism or boldness, it should tally with what your company stands for.

Easy Transport

Displays are built for easy assembly and disassembly. This makes them easy to transport from one location to another. This is handy when you want to relocate your display to more advantageous locations and when repeating a campaign. Therefore, whether it is setting up for a trade show or in a supermarket, the work involved should be easy given the lightweight nature of the displays.

Custom Printed Shipping Boxes

Custom die cut mailer box

When your business involves supplying customers with physical products, presentation matters. These days, people have increasingly taken to shopping online, so businesses have had to add shipping boxes to their inventory to facilitate safe delivery. While plain brown cardboard boxes may suffice, many are opting for custom printed shipping boxes. This option may seem a greater investment, but there are several benefits attached.

  1. It is more affordable than you think. Custom jobs will naturally be costlier than plain options, but not by much. This is especially true when you time the purchase correctly and shop around. The pricing on paper products will fluctuate over time, so waiting for when the market is down will help secure you better pricing on your next custom shipping box

Doing some comparison shopping amongst box makers in and outside your area can also help. Note that bulk orders also tend to come with discounts. Consider your storage space and budget to figure out what maximum level you can order to enjoy such discounting.

  1. It can help optimize shipping costs. When you have custom shipping boxes that conform to the shape and size of your product, you can save much on shipping. It means less bulky packages and even less spent on stuffing to protect the contents from rough handling and other damages.

For businesses that cater to larger orders, it is ideal to choose sizing dimensions that allow for as much product as possible to be accommodated on a pallet. This can cut freight costs hugely.

  1. Protect delivered contents. When products are securely contained within packaging, they are less likely to suffer damage during transit. Some level of shaking and rough handling is likely to occur, especially when the package is to travel long distances.

When using a custom shipping box, the contents will fit better inside with just enough space to accommodate internal packaging materials, be they newspaper, packing peanuts, or inserts.

  1. Market your brand better. Custom printed shipping boxes offer a good opportunity to publicize your brand. You can easily display your company logo, tagline, contact details, or even a QR code on the box to let people know about your business and its offerings. Custom print designs can even include imagery that will capture the attention and imagination of viewers.
  2. Conserve the environment. Corrugated shipping boxes can be made from recycled materials. This does not compromise their strength at all. This type of manufacturing is good for the environment as it means less need to source for virgin wood and less waste. Even if not recycled, these boxes will easily decompose, without leaving much carbon footprint.