Tag Archives: folding cartons

Designing Folding Cartons For Product Display

Many factors go into deciding what kind of packaging a product will have. to begin with, businesses need to consider how the product is to be sold to consumers. If selling online, then more consideration will be given to shipping needs. If selling through stores, then the folding cartons design that will appear on the shelf will matter.

Branding will also matter as you will want to make your line of products appear distinct and recognizable to the market. Let us look at the steps one must go through in the packaging design process.

Define Your Packaging Needs

There are three main packaging layers. The outer layer is what products are normally shipped in. These can be large folding cardboard boxes used for shipping or a paper bag in which the product is packed into. The inner packaging refers to inserts and filler material that are used to keep the contents safe.

Product display packaging is what shoppers see when choosing items from shelves or what contains the product when shipped and the shipping box is removed. Most businesses will require one or all of these types of packaging.

Type of Packaging

This will mainly depend on the type of product. For instance, liquids will need to be contained in bottles or another waterproof packaging that can secure the contents. Dry food products like cereals will often also require some waterproof packaging and folding cartons for product display purposes in stores.

You will also need to factor in the cost of packaging when making a choice as this can affect mark-up and consequently how competitively you can price your product. While you will also want to stand out from the competition, your product packaging should still fit what is expected by consumers.

Design Evaluation

Once you come up with some creative designs, you need to ensure it resonates with consumers. As said, you should create a design that distinguishes your product from the competition but should still look recognizable to shoppers as they browse the shelves in the store.

Ensure whatever imagery and wording used on the product display packaging are true to the product. It should not confuse or mislead consumers. Also, consider what kind of visual effect is given when the items are stacked next to each other on the shelf. How they will look next to each other and competitors’ products.

It can be helpful to make a sample run of this packaging and give it out amongst stakeholders and consumers. Use this sample to collect views about the packaging and figure out what design elements work and what may require editing.

Why Invest In Folding Cartons As Your Packaging

Easily Customizable

Foldable cartons can be made to suit a wide variety of dimensions. No matter the type of product you offer and how you wish to display it in its packaging, you can certainly get a tailored solution that fits. When you choose a suitable folding carton manufacturer, you not only get the packaging that correctly matches your product but also features parts that can be useful like packaging handles and hang tabs. You can also incorporate windows where customers can get to see the item within its packaging before buying. There are also various designs of boxes to consider. From five panel wrap to double cover boxes, you can find a variety of suitable options to suit your product.

Visual Appeal

Folding cartons are very flexible in the ways they can be customized visually. You can have the manufacturer color the carton in a variety of shades, or have the design include imagery or graphics for greater visual impact. Besides the standard dimensions of regular boxes, you can also have the cartons take different shapes including spheres. This versatility can help make your product stand out more against the competition in the market.

Sound Construction

Paperboard is a great material for use in product packaging. Besides being incredibly lightweight, it can also help in keeping the content of the box protected against moisture. When cargo is being transported, it is not unusual for there to be wet conditions. With the right construction material, the cartons can prove highly protective, preventing water damage. The corrugated design also helps in absorbing impact should the carton be jarred.

Affordability

Because there are a variety of design options, there are also multiple ways you can make your product packaging cost-effective. By opting for standard box designs and simple graphics, you can still get good quality packaging that makes a positive impact on your brand. However, for just a little more money you can invest in more attractive designs and still make some savings by taking advantage of bulk discounts. Opt for a folding carton manufacturer that utilizes sustainable and widely available resources and you should get lower quotations on your packaging than expected.

Using Folding Cartons to Market Your Products

Draws Attention

Whether sitting on a shelf or represented as an image on an online store, many products attract the interest of potential buyers based on their packaging. This is especially important when grouped amongst other similar products on the same shelf. This type of packaging helps products to stand out from their competition. For undecided shoppers, attractive packaging can often be enough to influence their decisions. If they are satisfied with the product, then the interesting designs will be more memorable and encourage them to become repeat buyers.

Ease of Display and Transportation

Customized packaging for display purposes provides an opportunity to include certain conveniences. When appropriately sized, it helps to keep the cost of shipping at a minimum. This is because the size and weight of the items will be optimal. With less space being taken up in the transport vehicle and more items being accommodated in larger packing boxes, it means optimizing costs while better able to facilitate bulk shipping.
Certain design features like hanging holes can also help make it easier to display the products when in stores. Also, the mentioned display windows on boxes will make it easier for shoppers to quickly confirm if the contents are the product they want.

Building Brand Recognition

Folding cartons are a form of customized packaging. Businesses can incorporate their company name and logo on the packaging. Consumers are always more impressed by items that are contained in beautifully designed and branded packaging then plain brown boxes. A folding carton manufacturer can customize this packaging in a variety of designs that suit the branding and desired aesthetics of the manufacturer or retailer. An attractive appearance can make even the most mundane of products seem like a gift. It makes unboxing all the more exciting. If enjoyable, it can make a shopper eager to repeat the experience.

Ease of Storing Folding Cardboard Boxes

Folding Packaging And Its Uses

How does a Chinese take-out food box, cell phone, cereal, eggs, and toothpaste relate? If you said they are things I already have in my home, then yes, that’s a good answer. But more notably, they are things that at one point came from a store packaged in its special folding packaging.

We have come a long way from selling eggs in a basket to using a folding carton specifically built to protect and cradle each fragile egg. In the 1840’s folding cartons were made by hand. Beginning in the late 19th century, thefolding packaging created the packaging industry as we know it today.

Would you buy your brand new cell phone a bit damaged, dirty, and dusty that is sitting alone on a store shelf? Of course you wouldn’t. Would you buy a brand new cell phone that is still in its folding carton, sealed, protected, and not damaged? There is a higher chance you would say “yes”.

As a consumer, we prefer to purchase our goods in its original folding carton. The folding carton tells us that it is a brand new item. The folding carton tells us it was delivered safely. The folding carton even has pictures and words so we don’t have to guess what is inside. It’s pretty straightforward and basic, right?

As a company selling goods, using a folding packaging system is an inevitable tool for retail and profit. It is custom made specifically for our goods. The folding packaging represents the company just as our clothes portray our personality. Folding packaging is the final step to present the product and it is the first step to captivate the consumer.

Don’t forget the folding carton inner flaps. The folding carton inner flaps are a wonderful invention. The inner flaps are perfect for sealing the folding carton shut. The folding carton is a self-sealing unit in itself without needing additional adhesive or packaging tape. It creates an extra security, keeping the products intact and inside thefolding carton.

The folding carton made of paperboard is both versatile and economical. Use this flexibility to make a sturdy, heavy paperboard folding carton to protect fragile items. Or use a thinner smaller corrugate to package goods such as cereal or toothpaste.

Brand your folding package product. The Chinese take-out food comes in a distinctive folding carton box we all seem to love and recognize. The folding carton holds the food in. The flaps on the top seal the folding carton on top. The logo outside the folding carton box lets us know the company name. The folding carton is solid, branded, and practical.

Bottom line, the consumers prefer a folding carton before buying their product. It’s inevitable a folding packaging system is needed for profit. Cactus Containers can fulfill both these requirements with ease. Contact Cactus Containers to create your perfect folding packaging needs.

Contact us!

There are so many ways for you to get a hold of us here at Cactus Containers.

You can:

– fill out an online quote form Online Quote Form
– call us toll free at 1-888-776-8000
– or call us at the main office at (760) 471-1000

So give us a call or send us an email, freeestimates@cactuscontainers.com, we want to hear from you! Boxes are our business, so you can concentrate on yours!