Packaging boxes have become an important way for businesses to showcase. Many consumers learn about new brands by looking at packages being delivered to people around them. It can also influence people that buy the products or receive them as gifts. With the right packaging design, you can encourage repeat business which accounts for the majority of revenue for businesses. In an increasingly competitive business environment, it is important to find ways of standing apart from the rest. Here are some handy tips on how to use packaging to bring more attention to your brand.
These are a simple and effective communication tool. You can design in a variety of colors, shapes, and sizes. Customize them to attractively match the image you want of your business. Ensure they prominently display vital information like the business name, location, and website. You can even use QR codes to connect people to your website or social media sites. They can also be used functionally to ensure proper indication of the delivery address or to further seal the box so the contents do not end up falling out of boxes and packaging.
Create colorful and intriguing inserts. It could be a thank you note for patronizing the business, or a professional business card they can keep and remember your brand. Depending on the nature of the product, the amount of effort you want to put in, and your target clientele, you can make these handwritten, or even use QR codes.
You can have all kinds of designs affordably added to your boxes and packaging. Customizing in terms of color and printing attractive designs can be a big help. Consider adding your company logo and slogan. You can even customize in keeping with the holidays.
We use filler to help stabilize and protect the contents of packaging boxes. Businesses can also use them to make their products and brand stand out. Instead of the usual packing peanuts, opt for printed paper with puzzles, crosswords, or maps. Give the person opening the box a reason to want to explore more. This can make your brand more memorable and likely to attract more business.
While the use of ribbons and self-locking boxes can help provide an elegant look, it is not particularly unique. Go onto sites like Pinterest and Etsy for ingenious and often affordable ways to get your packaging to stand out. From using newspaper as wrapping to twine or yarn in place of ribbons, there are many creative ways you can give your clients a unique unboxing experience.