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Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

Boxes and displays are MADE IN U.S.A.

Choosing the Right Packaging Company

Custom Mailer Box

The packaging of your products is vital. The products must reach your customers in perfect condition. That is what makes choosing the right packaging companies an essential decision for your business. Different companies have different packaging, which makes choosing what suits you a difficult task.

However, there are basic things that you can look out for when making that decision. Discussed below are the things to consider when choosing the right packaging company for your business.

Your Available Packaging Budget

This is the initial consideration before you can even begin the search for packaging companies. The extent of your budget determines the design and type of material you can use. Some outstanding designs or high-quality materials can be costly. Your choice of packaging material should not overwhelm your budget. Try as much as possible to accommodate these needs within your budget.

You can look for options through a packaging supplier to determine which companies offer affordable alternative materials. The point is to create a balance between your packaging needs and the budget.

The Company’s Operation

You need to find out if the company uses standardized packaging materials. The company should be reputed for providing quality material procured through the proper channels. Packaging required the following the correct process. The company should do this regularly to maintain the required standard.

A good company’s operation also offers excellent customer service by supporting you towards your business’s success. Your chosen company should be reachable at all times to clear your concerns.

The Type of Materials They Use

When it comes to packaging material, quality should be above everything else. It will be futile to have a good design that does not end up serving its purpose. As stated elsewhere in this article, good packaging should ensure that products reach desired destinations in perfect condition. It also helps if the company used environmentally friendly materials.

Their Custom Packaging Capabilities

You might want to consider a company with the capability of producing custom-made packaging whenever you are in need. You don’t have to need the services right away, but it is good to know that the service is available whenever you need it.

Make an informed Choice

Finding the right company to package your products may not be easy at first. Good research can often lead to enlightening findings. The easiest way to know a company’s reputation is from customer reviews left on their websites and social pages. There you might also get to know their packaging supplier and other helpful information.

Why Partner With An Environmentally Conscious Packaging Company

Custom cardboard box
If you look up a packaging company in your city, chances are a long list will come up. But not all packaging companies are made equal. It has become increasingly important to identify those that share the same values as your own. And one value that should be key in today’s climate is environmental consciousness.

We exist and rely on this world for our survival. We are therefore obligated to care for it, not just for ourselves, but also for future generations that will be impacted by our actions. It has become clear that how we consume has a significant impact on the environment. From the food we eat to how we travel, it all matters.

Businesses are having to increasingly invest in product packaging. This is mostly due to online shopping that is more convenient and safer. Items that would previously be picked from the shelves by shoppers now have to be wrapped and boxed up before being handed over to carriers. In choosing this packaging, it is best to go with an eco-friendly packaging company.

Reduced Carbon Footprint

Ecofriendly packaging companies work hard to reduce their carbon footprint. They try to sell the bulk of their ware to local businesses to cut back on carbon emissions from shipping. They also advise clients on optimal dimensions for packaging. This reduces the amount of wasted space within boxes that means extra shipping costs, and less material going into construction.

Recyclable Products

Recyclable packaging is great for the environment as it means less waste ending up in landfills. The recycled boxes can be easily broken down and used to manufacture new boxes. This manufacturing process utilizes far less energy than when having to process raw materials.

Lower Cost

Environmentally conscious packaging companies that recycle suffer lower production costs. As said, the cost of processing recycled materials tends to be lower. The packaging solution designs they create also tend to be well engineered. They are thinner and tougher, meaning less material use and cost. These savings are passed on to their customers who enjoy lower pricing on their packaging material orders.

Biodegradable

At the end of their life cycle, these packaging products can easily degrade. This means that even if thrown out into the environment, they easily disintegrate without much emissions or other lingering waste. Water resources and soils are also left undamaged as compared to traditional packaging like plastics that have proven problematic. Ecofriendly packaging is not printed on with toxic inks or coatings, hence no leaching of dangerous chemicals into the environment.

The Merits Of Custom Packaging For Farm Produce

Fruit Box Cardboard
Farming has become a growing business for many households across the globe. Now that people are staying home more, those with some land to spare are taking up this activity as a way to keep busy, save money on groceries, and make money. Those with a surplus that allows them to sell may find it beneficial to invest in some custom packaging for their produce.

Light in Weight

A cardboard custom box is quite lightweight and easy to handle. No matter the size. And if you are selling farm produce, you need packaging that will not add too much to the scale and is not tough to lug around.

Customizable Design

You can work with your box manufacturer to have any variety of designs applied to the custom box. From images to italicized writing, you can find different ways to make the packaging appealing and personalized. This can be done using non-toxic inks that would ensure your produce remains healthy and safe to consume even if they come in contact.

Customizable Size

If supplying stores and other sellers, you will likely want boxes that can fit on standard pallets. This can also work if you are direct selling produce that is loosely packed. You can also offer prepackaged products for retail sale. You can have custom boxes made to smaller specifications for this.

Soft Construction

While cardboard can have a good tensile strength that makes it able to support much heavier weights, it is also somewhat soft. The walls of these boxes have a cushioning effect. This is very useful with farm produce that can easily be bruised or otherwise damaged in transit. You can ensure your produce gets to market in the kind of unblemished state that appeals to shoppers.

Support Local Business

Custom cardboard packaging can often be found locally. It is ideal to choose a manufacturer that is locally based for multiple reasons. It is good practice to support local businesses like your own. It is a boon to the local economy and helps keep jobs around. It also means less hipping of the boxes to their ultimate destination of use. This is good for the environment as it means a lower carbon footprint.

Low Cost

Custom packaging that is made of cheap material like cardboard is easy to afford. For small businesses or farms with little money to spare, this is a benefit. Even if they make a small order of custom packaging from the manufacturer, the purchase cost should still be low. If they decide to pass on this expense to shoppers, it rarely adds much to unit prices.

Why Source For Packaging Companies Online

food packaging folding cartons
E-commerce has made it so individuals and businesses can source for just about anything online. People can make inquiries and place orders remotely. It is a convenient and efficient way to execute transactions.

One can however still visit offices and stores in person. Despite the trend towards online transactions, some still prefer this face-to-face interaction. Even when it comes to sourcing packaging materials. Many businesses would like to visit the premises of packaging companies to see for themselves how they operate. It helps them gauge the professionalism and capacity of the supplier. This is however unnecessary when you consider the benefits of choosing a packaging firm remotely.

Easy Communication

Contacting various cardboard packaging companies is easy to do in this day and age. Most will offer several channels of communication including a telephone number, email, website contact form, and social media. You can use any of these to make inquiries and get a quick response.

Sampling

Most packaging companies are happy to provide samples of their product to interested customers. you will need to specify exactly what you want. Including if you require packaging design services. This can be important to any branding or marketing effort. The company will simply send you the samples so you can get a feel for the quality of their work.

Comparison Shopping

When you reach out to the various suppliers, then you can source for multiple quotes. This is typically done for free. You need only give them relevant details such as the particular type of boxes, dimensions, and quantity.

Remember to also request information on bulk discounts. This can be a big saving as unit price tends to be lower the larger the order. Also, note that shipping costs may vary depending on the location of the packaging company. Ensure this is factored into the quote.

References

Capacity is a common concern for buyers. they will want to know the company can deliver as promised whenever ordered. Chances are the packaging company you engage will become a repeat supplier. Without visiting the facility, a simple way to be assured is to contact other customers.

Many cardboard packaging companies will happily provide a listing of past customers that you can contact and verify such details with. Some will make the list available on request, or have the information posted somewhere on their website.

It is important to note that at times such as pandemics, movement should be limited. This is to limit exposure and safeguard the health of everyone involved. Conducting your business online can still be safe and effective when you take sensible precautions and inquiries.

Tips For Shipping Heavy Items In Double Wall Shipping Boxes

Heavy Duty Shipping Box
Whether you are looking to ship products to customers or just want to pack up your home for relocation, knowing how to handle heavy items is important. Many items will require boxing up rather than just wrapping. And using double wall shipping boxes will become necessary as we will explain below.

Tensile Strength

When organizing your packing materials, especially boxes, you need to ensure they can cope with the weight of the contents. Tensile strength will determine how well protected and your items will be. It refers to the maximum stress the walls of the box can endure before tearing apart. Corrugated cardboard material is the best for heavy-duty double wall shipping boxes and varies in terms of the weight they can handle.

Sizing

If ordering boxes for products that you sell and intend to ship to clients, you will likely be able to determine specific dimensions and order accordingly from a box manufacturer. For personal shipping needs, you should have more varied options based on the items you are packing for the move.

Getting a good fit is best to ensure optimal use of filler material and minimal movement when the double-wall box is in transit. If the items move easily when shaken it increases the risk of damage. Try to ensure a space of about 5 cm between the contents and the inner walls of the box to leave space for filler.

Box Filler

While you can get boxes in a variety of size dimensions, not all items you will pack will be box-shaped. Box fillers are materials you can use to fill up the empty space in boxes and provide extra padding that will reduce the risk of damage in the event of an impact.

Where possible, you should leave just little room around the contents for filler. Options such as bubble wrap, old newspaper, and Styrofoam chips and inserts are good options. They are quite lightweight and should not significantly add to the cost of shipping.

Sealing

Once you have safely boxed up your heavy items, the next consideration should be how to secure it. A standard double wall box will have an openable top and bottom. Before you send the box out for shipment, you need to seal it properly to avoid items falling out.

Even before packing items into the box, it is best to seal the bottom side. Using a wide acrylic adhesive sealing tape is highly recommended. Run several overlapping strips over each edge for the best results.

How Small Businesses Should Optimize The Use Of Custom Packaging

Custom Mailer Box
Small business owners work hard to keep their expenses at a minimum. That often makes sense as they often have smaller budgets to work with and are still growing. But trying to minimize costs does not necessarily mean you have to go with the cheapest options. Sometimes spending a little extra can help deliver a higher return and increase sales.
Custom packaging is often seen as the preserve of higher-end businesses. It can however be a worthwhile investment for smaller businesses looking to build their brand. Here is how such businesses can make optimal use of this resource.

Keep It Simple

When choosing the design of your packaging, ensure that you remain focused on making your brand visible. Avoid busy designs that do not easily share information nor raise awareness on what you have to offer.

In many cases, less is more. Keep the imagery to a minimum and include only text that imparts key information like brand and product name. You can share a web address or incorporate a QR code as a means of leading customers to more information about your brand.

Go Premium

Not all packaging is made equal. While you can easily use a brown paper bag to pack your customers shopping, there is a stronger impact made when you use custom packaging. Whether it is a branded shopping bag, mailer box, or folding carton, shoppers are always impressed with quality packaging. They will better remember the brand and can recommend it to others who also see the packaging.

Customized packaging does not even need to be expensive. Sourcing quotes is a good way to find an affordable cardboard packaging provider who can offer good value for money. Remember that you can also make some savings by opting to buy your packaging materials in bulk. Finding a provider that also offers design services can further aid in achieving your goals without spending additionally.

Be Eco-Friendly

Today’s young consumers are more environmentally conscious and prefer to align themselves with brands that demonstrate the same level of responsibility. When choosing your packaging, it helps to select materials and designs that reflect this. your packaging should ideally be recycled and/or recyclable, from sustainable sources, and can easily decompose without leaving toxic remnants.

Discuss your options with your cardboard packaging provider to ensure they meet these standards. Ensuring that your packaging is eco-friendly can help boost your brand, encourage customer loyalty, positive reviews, and repeat business.

Why Manufacturers Should Invest In Custom Packaging Materials

selecting the right packaging materials
Packaging products can seem an expensive investment. More so for manufacturers who may find competitors that do not spend on the same. However, the return that can be gained from this investment often more than makes up for the associated cost. Custom packaging is a great way to uplift the visibility of your brand and protect your products. Let’s discuss these benefits in more detail below.

Safeguards Products

Having your products in a box is a good way to protect them from being damaged when on display. More so when you have a display window so customers can look at the product within. A box will not only provide a barrier against people handling the product, but it will also safeguard the contents during transport. Choices like corrugated cartons can withstand the pressures of stacking and rough handling, ensuring products arrive at their destinations in pristine condition.

Also in a time when there are contagious viruses, you will want to have your products in packaging that can be easily wiped down and decontaminated. If exposed, cleaning may be much more difficult after customers have severally handled even just one item.

Adds Prestige

A product that has been well packaged does tend to stand out on the shelf. With a beautiful design to the box and carefully chosen packaging materials, you add a touch of class and give your product an edge over less presentable competing products.

Presentation and differentiation matter a lot in capturing the interest of potential buyers. Try to keep the design attractive yet simple for the most positive impact.

Affordable

Packaging products can seem expensive but is often more affordable than most businesses think. Especially when the resources being used to make the box and packaging materials are paper-based. Since manufacturers produce in bulk, they can also order for boxes in bulk and take advantage of deep discounts that further reduce this expense.

If shipping these boxes from a local supplier, the transport costs can also be driven down. For those that opt to pass on this cost to the customer by marking up their prices, you will find the increase to be minimal.

Branding and Information Sharing

Packaging boxes are a good place to display your branding. You can display logos, the company name, and address. You can also provide all kinds of useful information on the product including its benefits, ingredients, and other specifications.

This can be great for marketing purposes and providing disclosure. Customers appreciate being able to make informed purchasing decisions thanks to manufacturers that are open about pertinent details.

How Small Businesses Can Benefit From Custom Packaging

Custom mailer box
It is not uncommon to see boxes of deliveries branded with familiar logos, names, and company colors that allow us to instantly know where they come from. Many major brands understand the value of having their packaging customized. Smaller enterprises may, however, be unsure as to whether this is a worthwhile investment. Let’s look at some key benefits that small businesses may be missing out on by not opting for custom packaging.

Customer Engagement

There is much benefit in eliciting a visceral reaction from customers. From the moment they first see the box in its colorful or otherwise branded appearance, there is a sense of excitement that builds up. Not so much when it is just a plain brown box. Custom packaging gives a special air that builds anticipation. No matter how plain or unusual the item is within, unique packaging manages to make the experience more enjoyable. It also makes the customer more familiar with your brand. If delighted by the contents, there is a good chance they will remember your company when next deciding to make a similar purchase.

Safeguards Contents

For businesses that deal with items that require careful handling, customized packaging can be an easy way of ensuring they are delivered intact. Rather than just buy standard-sized boxes, you can have them configured to the exact dimensions of your products, with whatever appropriately sized inserts to hold them in place. You can even have the packaging material made waterproof to help contain spillage.

Environmental Conservation

You can opt for customized packaging that is made from reusable materials and have them marked accordingly. This can encourage your clients to find alternative uses the boxes, which is great for the environment thanks to the reduced wastage. Opting for custom packaging made from green materials is also beneficial to the environment. This means the sources are sustainable and they easily decompose, making for a lighter carbon footprint. With an increasing number of consumers being environmentally conscious, you can appeal to this demographic by demonstrating how you share the same values.

Affordability

Contrary to what many small and medium-sized businesses may believe, opting for customized packing boxes is not all that more expensive. More so when your products are smaller sized than standard options. Many manufacturers offer great deals on bulk purchases that can further add to savings, especially when compared to retail prices.
Custom made packaging can help boost your business, especially in this era of online shopping where people expect their deliveries to boxed up. For small businesses, these benefits can build a stronger and more recognizable presence in the market.

Features of Product Packaging Solutions

Product Packaging

When seeking product packaging solutions there are key features you need to look at to ensure you get the right materials to allow safe, easy, and reliable packaging and shipping. Businesses also need to consider additional functions of the packaging materials whether mailer boxes or custom packaging boxes. For instance, you need to find out ways to enhance brand awareness and boost sales of products using tailored print messages on the boxes. That being said, here are three top features you should look at when choosing product packaging solutions: 

Ease of Packaging 

When customers place their orders, they hope that the products will arrive fast. The packaging process can take a lot of time if the boxes are not designed to allow ease of packaging. If you are packaging hundreds of products by hand, you can imagine the time it would take. You need to provide packaging boxes that are easy to erect, fill, and close or seal.  

Multifunctional  

You don’t want to use a mailer box for the mere purpose of placing items and shipping to the respective customers. There are other ways you can optimize the boxes for the betterment of the business. You can use the boxes to display important sales messages or brand awareness. You can print the slogan and logo of your business or provide details about the products you package.  

Visually Impacting 

The package you use to ship products can give a first impression about a product. If you use a dull-looking box, it can send a negative message about the product inside. Designing visually appealing boxes ensures that you entice the customers to want to buy the product.  It helps grab the attention of customers when they look at the package, prompting them to think of trying the products.  

If you are looking for a cardboard packaging solution for your retail products, think outside the box. Realize that you have the potential to use the boxes to not only box up customer products but also use them as marketing tools. Many people consumer the information you print on the boxes, not just the actual customers. Other people doing their window shopping can read the information and consider buying the products in future. If the products are displayed at point of sale locations, their great design features coupled with the promotional offers can entice customers to purchase the products. The packaging materials help increase your sales if designed creatively.

Benefit from Cardboard Packaging Boxes

Cardboard Packaging Boxes

Those that require custom boxes or sturdy boxes for the baked goods and extras that they are offering will want to use the right boxes for the occasion. You can ensure that the cardboard packaging boxes are there to provide not only both of these needs but when they are custom made for your bakery or shop, they are ones that are professional and sleek looking, giving your shop, business or bakery a great image for those that see them.  

Benefits of Packaging Boxes for a Bakery 

There are a number of benefits that come from packaging boxes, such as being able to showcase the work that you do, but also have a solid and sturdy place for you to place the items you make for others.  

There are other benefits that come from these packages, such as being able to have the right sizes made for the baked goods that you are making for others. You can specialize the boxes based on the baked goods that will be going into them.  

The packaging is something that you need to think about as someone that ships or offers items that need them. Whether you want something lighter weight or something heavier to ship in, you can be sure that they come custom made with your business information on it. You can choose the logo and information that is put on them, putting you in control of how the boxes turn out before giving them to customers. 

Cardboard is a sturdy material that provides everyone with the look and feels that you want, but it also provides the ability to package items and neatly make them something that not only is presented nicely but also presented with the company’s brand on it. You can find this when working with the best cardboard packaging that is out there, but also packaging that was made specifically for your company. Everyone benefits, plus you look much more professional with their help.  

When you want to take advantage of the custom packaging that is provided to the shop or bakery, then you can do so with the help of ones made specifically for your brand name. This makes things even better for you. Find out exactly what is needed when the time comes to take the next step and order custom boxes for your business. Whether you are boxing baked goods or products, these boxes can definitely come in handy.

Avoid Damage with These Packaging Box Tips

Packaging Box

packaging company will do a lot to ensure that a packaging box is prepared to handle your product as well as protect your product from damage during warehousing, distribution, and transportation. Though, while your boxes may help, there are additional considerations to ensure that your product gets to your customer damage free. 

Here are three ways to make sure your packaging box not only protects your product but can withstand those unforeseen bumps and bruises along the way.  

Use the Right Closure 

Packaging box closures ensure that your product will not bust open at the seams, nor where the box opens and closes. The most popular types of closures are glue, staples, and tape. But, how do you know which one is right for your package?  

Tape: Tape is a common option that comes in a lot of variety regarding everything from strength to its ability to handle extreme environments. As an overall sealer, tape is inexpensive and can handle lightweight jobs.  

Glue: Glue provides a better overall appearance as it provides good bonding strength yet remains hidden. 

Staples: Staples are the strongest of sealers, easy to apply and handles temperature extremes better than tape or glue. However, staples also require more work to open and often the box is destroyed in the process.  

Find Inserts that do the Job 

The right inserts will help to keep your items from moving around in the box and collecting dings or actually destroying the product. For electronics and fragile items, it is recommended that you find inserts which securely hold your items in place. Common inserts are pre-made and formed-to-fit plastic products or Styrofoam. A packaging company may be able to recommend of manufacture custom inserts for your product. Other alternatives are newspaper, peanuts, and bubble wrap that provide extra protection and a little give against the outside of the packaging box.  

Flutes 

The type of flute that your packaging company uses in producing your boxes is important. A smaller flute provides good crush resistance, while a larger flute is better at shock absorption and can provide more overall protection. You can also layer corrugated shipping boxes to provide two different types of flutes.  

When shipping out your packaging box, few things are as important as providing added protection that matters. So, remember to use closures that work for your product, identify the right inserts, and ensure your box is strong enough for your shipping needs.  

Choose the right boxes for packaging

boxes for packaging

We’ve all gotten those great packages in the mail that look so good we can’t throw them away. The boxes are the perfect fit, refined, attractive and some have unique qualities. So, why is this so important for your business? It’s all about the marketing of your product and brand. After all, if a customer tosses your packaging in the garbage then they won’t see it again. If a customer keeps and reuses your package, then your product and brand are on display for a much longer period of time.

So, when you want to stand out from the crowd consider these tips when custom designing your boxes for packaging.

Get the shape right

You’ve probably opened a box before and found that the box is significantly larger than the tiny item inside. While often just laughed off, this also leaves a psychological impression to the consumer that your brand may be bigger than the product inside the packaging.

Display your product and brand

Whether you do so with great images, use unique folding packaging that allows your product to be felt and shown, or create a display box it is important to highlight your amazing marketing as well as the product inside the packaging.

Color and finish matter

When we say color matters, we mean that the color should appeal to the consumer. Is your consumer demographic refined? Or, is your demographic young an impulsive. Whether you use excitable colors such as reds and yellows on glossy finish, or a casual white on black with matte finish can make a big difference to your boxes for packaging and for eye-appeal.

Design your box to be reusable

This is where your boxes for packaging really counts – making them reusable. Whether you are using chipboard or paperboard, creating unique custom packaging is important to both attract the consumer as well as keep your brand and product visible for the long run. Well-designed folding packaging especially used in displays are a great way to put a smile on your consumers face when they realize they have an extra use for your boxes.

Your product is great, and you’ve spent countless hours refining it. So, when it comes to the packaging, why create something that catches the eye of your consumer, but will be tossed aside once your product is removed? Creating great packaging is just as important as creating a great product. So, when thinking about how to keep your business growing try to focus on keeping your packaging around. It’ll be time and money well spent.

Potential of Cardboard Packaging Boxes

Custom Boxes

Cardboard packaging boxes powerful packing material that has been in use since the 1890s. It is light, affordable, and eco-friendly. Cardboard boxes are made up of corrugated Box and work as a cushion for packaged material.

Majority of delivery services use cardboard material for transport because it is cheap and can be customized based on specifications. A cardboard packaging box is recognized for its cost-effectiveness in terms of production, prize, and labor. It has been used all over the world because it has proven itself to be the top packaging material.

  • Highly Affordable – cardboard boxes are extremely affordable, readily available and all in all, a cost-effective packaging material.
  • Provides Protection – cardboard boxes are designed like a fibreboard. They work like a cushion for packaged materials by providing safety against mechanical shocks, vibration, and jerks.
  • Light Weight – Cardboard boxes being made up of paper material, makes them easy to handle and move during packaging.
  • Eco-Friendly – Cardboard boxes are eco-friendly. They can be reused and recycled over and over since it is customizable to any shape.

Boost Your Company Credibility through Packaging Box Customization

If you own a small or large business, giving a strong impact on your customers is very important. Have you ever felt that something is missing in your product? Advertising your products also need to be eye-catching. Cardboard packaging boxes are known to be customizable and can be manufactured in any shape and size. Being made up of paper material, it can be printed with designs and logos according to your business needs.

You can advertise your product effectively through the use of customized boxes with custom printed designs. Many large companies make use of the flexibility of these boxes to promote their brands and increase sales. Most of these companies have imprinted their brand in the people’s minds simply by using a customized packaging box.

Promote your Product with Good Cardboard Packaging Boxes

Packaging is a powerful tool to promote your products. Cardboard packaging boxes are customizable from design to shape giving the flexibility you need. Almost every company in the world use this packaging material from the tech industry, fast food and restaurant chains, and the transportation of expensive fragile products.

A packaging box more than just houses your product, it can be a good way to promote what you have to offer. By allowing people to read the message, you can get your voice heard and brand stand out.

The History of Cardboard Packaging Boxes

Cardboard Packaging Boxes

The usefulness and simplicity of cardboard packaging boxes would sometimes make us think that it has always been there. What we often fail to realize is the fact that despite its plainness, it has a wonderful and dynamic history.

Did you know that in the past, repacking is an unusual seen to witness? It was only after the 1st and 2nd World War that packaging was noticed since it was modified to lengthen the shelf lives of the food made for soldiers out in the war zone.

How Cardboard Packaging Boxes Came About

Robert Gair is the man behind the discovery of these packaging boxes. He originally thought of the idea of creating boxes out by folding cardboard panels which were pre-cut. It was at this moment that the packaging industry was revolutionized. Since it is easier to transport goods with the use of boxes as packaging and also because of its cost-efficiency, modern packaging came about. It was only a matter of time after more sophisticated and better packaging solutions were discovered and utilized.

After boxes, transparent cellophane were invented in 1920. There were various technical innovations that followed after this until aerosol was discovered and released in 1952. Such phenomenon contributed to the use of aseptic cartons and the explosion of the carbonated drinks industry. Aseptic cartons were then used to lengthen the shelf-lives of milk.

Boxes and Packaging in the Modern Era

Boxes and packaging have gone a long way since its first conception during Robert Gair’s time. Currently, retailers, businesses, and corporations engage the services of custom packaging companies to come up with a packaging solution that is appropriate for the kind of business these companies and individuals have.

Some packaging methods available in the market include the following:

  • convoluted foam packaging

  • custom foam insert

  • folding cardboard boxes

  • double wall shipping boxes

  • corrugated folding cartons

  • custom printed shipping boxes

  • folding corrugated boxes

For more delicate and smaller items that need to be packed or repacked, the following packaging options are available:

  • small quantity mailers

  • printed shipping boxes

  • custom printed mailing boxes

  • custom mailer box

  • corrugated pop displays

For fragile and delicate goods, heavy duty shipping boxes are the most suitable option.

The reason why most businesses spend time conceptualizing their packaging design is that this is also a very good way for them to directly communicate with their customers and make their respective brand, products, and services known.

Customizing Your Cardboard Packaging Boxes

Cardboard Packaging Boxes

As a businessperson, it is easy to focus all your resources on developing your product. After all, it is your product — the item that you want people to buy. While having a terrific product is critical, you must remember that your cardboard packaging boxes also matter. Gone are the days when the sole purpose of packaging is to protect the product you are selling. Today, your product packaging is also a tool to attract potential customers and to grow your business.

Many research studies have shown the positive connection between packaging and consumer buying behavior. Customers tend to buy using their eyes, which proves how custom packaging is as important as the item you are selling. Apparently, when it comes to selling, the adage, “don’t judge the book by its cover,” does not apply as customers are easily influenced by the design and overall appearance of your cardboard packaging boxes.

If you are looking for ways to ensure that your product packaging boxes will create an impact on your customers, here are some practical tips that you may want to consider:

Aim for Your Target Market

Just because a particular color or design work for other brands does not mean it will work on yours. Instead of getting ideas from the packaging designs of other businesses, you should look at your target market. Get to know what design, concept, and packaging boxes would be most appealing to them and try to take these things into account when customizing your boxes.

Create an Experience

The millions of unboxing videos on social media sites and their countless followers prove the high interest of consumers on the packaging box as much as the product itself. This trend is something that you need to take advantage of. Make sure that your product packaging would create a pleasant unboxing experience so more people would be attracted to buy your product.

Look for Environment-Friendly Options

Surveys show that consumers tend to choose brands that work to create a positive social and environmental impact. Considering this result and the growing global interest in saving the environment, using environment-friendly packaging boxes would surely entice customers to try your product, especially if your competitor is not using one.

At the end of the day, you can create an impressive custom packaging by remembering how it is supposed to communicate with your customers rather than just serve a protective purpose. Essentially, your packaging box is also your product as customers will associate this with your brand, which means you need to make it count.