Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Made in the U.S.A. icon

Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

Boxes and displays are MADE IN U.S.A.

Common Mistakes When Designing Custom Shipping Boxes

Custom shipping box

Custom Shipping Boxes

With more consumers opting for online shopping, it has become imperative for businesses to invest in quality printed shipping box designs. Creating custom shipping boxes has become helpful in building brand recognition and improving product protection while in transit. However, certain design mistakes can compromise these efforts. When made, they can cause the reputation of a brand to suffer, lead to customer dissatisfaction due to damaged deliveries, and additional costs to the business in having to compensate the clients. Here are some of the mistakes to look out for and how to resolve them.

Disorderly look

Some custom shipping boxes have a very disorderly look about them that reflects poorly on the brand. Whether it is the use of overly bright coloring or too many design components, it can often give the impression that the brand has not taken enough time to gauge the impact this look will have on the market. Simplicity tends to work best and there should be an effort to test customer responses or work with professional designers, using this feedback to fine-tune the design of the shipping boxes.

Boring design

While some designs can be overdone, others can also be too boring and easily forgettable. These can also have a poor effect on the market who will not be able to recognize the brand even after having repeatedly seen the boxes. Try to include some elements of imagery, strategically placed slogans, and the use of coloring to better attract the attention of onlookers and make a more memorable impression.

Poor sizing

Investing in shipping boxes that are too big or small for the products you are shipping not only makes it more likely the items will arrive at their destination damaged, but may also make a poor impression on customers. When too big, the contents are more likely to rattle around and be damaged. It also means you will be likely paying more shipping costs. Too small and there is a risk the contents may burst open while in transit. Opt for custom designs that conform to the sizing of your product for maximum security and optimal shipping costs.

Lack of product protection

This is especially problematic if you have products that can be easily damaged during transit. If you just focus on the outer design without thinking of how to reinforce the contents that will be packed, then the printed shipping box will still be a failure. No matter how attractive the box, your clients will be unhappy if after opening it, they find damaged goods. You can enhance safety by ensuring an appropriately sized box made of sturdy material and safety features like inserts and other cushioning.

Boxes for Shipping Marketing Tactics

die cut mailer with insert kraft e flute boxes for shipping

Cactus Corrugated Containers – die cut mailer – boxes for shipping

When you have boxes for shipping, it often creates an opportunity for branding and sharing of other information. As you send out shipments, be it to end-user customers, retailers, or distributors, there are likely to be many eyes that will land on the printed shipping boxes. You need to capitalize on this exposure to market your brand by ensuring you present the right kind of information in the best possible way. Here are a few tips on how to accomplish this.  

Boxes for Shipping – Print on Top 

The top side of your box should be the first place you consider printing branding information, especially for smaller boxes being shipped to end-user customers. This is the first surface they will look at upon receiving the box and opening it up. It is the most important place to emblazon your logo and brand name and slogan. It is the announcement of what is to come, welcoming them to open up the box and see what is within. Make this print on boxes for shipping well centered.  

Printed Shipping Boxes Font Style 

There are many font options when it comes to writing. It is best to focus on classic choices that are easily recognizable and therefore easily readable. Serif fonts like Times New Roman and Baskerville are classic and easily readable options. They are ideal for brands looking to portray a more formal image. For brands looking to appear more playful or informal, sans serif fonts like Calibri or decorative options like Leah Gaviota can be considered. Essentially, you should choose fonts based on what kind of impression you want to make with observers and that will remain easily readable so they can quickly register the information you are presenting at a glance.  

Boxes for Shipping – Social Media Handles 

Ensure that you include information on the social media handles that your brand uses. This is especially useful for fashion brands that make use of imagery. Indicating that you are on platforms like Instagram and Pinterest can stir the recipient to take pictures of their unboxing experience and share them on social media. You can even include a campaign hashtag you are using to help add buzz surrounding a product.  

Printed Shipping Boxes – Logo  

Many brands will make use of imagery like logos and renders of the product on the sides and flaps of printed shipping boxes. It may seem like this will leave out space to include the brand name, but having this text printed as a branded chain along the bottom edge of the side can work just as well. If no imagery is included, you can make a chain that repeats the brand name across the sides. You can even have your packaging supplier make packing tape that incorporates your brand name, providing another way to display this information

Why Sizing Matters When Engaging a Shipping Box Supplier

Custom mailer box

Do you need a small shipping box?  If you have a small item, sometimes it is all you need from a shipping box supplier.

When shopping around for boxes you can use to package your products or send out shipments, you will find that there are limited standard box sizes in the market. While easy to find, they often do not conform well to the dimensions of various products and orders to be delivered. They can often be too large or small for the job. As a result, additional packaging materials like filler will be used to fill up empty spaces and tape applied to hold the box intact if there are bulges. Here is why you should opt for a shipping box supplier that can customize your small shipping box. 

Small Shipping Box Protects Small Items Better 

When the contents of a box are so small to leave large empty spaces, there is an increased risk the contents will shift around while in transit. Knocking about can make it easier for the contents to be damaged. If too tight and with bulges, the packaging may fall apart, leaving some of the contents exposed and vulnerable to injury or contamination.  

Small Shipping Box Cuts Cost 

When you have custom packaging that correctly fits the contents within, you will likely save on costs. A small shipping box of the right size will cost less than a larger box as less material goes into construction. The smaller dimensions may also impact shipping costs as weight and size are both considered in pricing the service.  

Environmentally Friendly Shipping Box Supplier  

It is eco-friendly to limit your use of shipping boxes to just what is needed. Shipping boxes are made of pulp that comes from trees. The less you make use of these sources, the lower the carbon footprint you leave behind. Do also consider engaging a shipping box supplier that uses recyclable materials in production. This is another way to limit waste and protect the environment.  

Better Stock Levels 

When you customize your box needs, you do not need to rely on standard sizes as much. Those that rely on standard sizes often have to stock a wide variety of boxes as an estimate of what may be needed. when you customize your boxes to conform to the size of your products you can limit your stock levels better and not have to waste much space for storage.  

Happier Customers 

Customers often look forward to the unboxing experience. This event can however be less enjoyable if the packaging is poorly done. Even if the box is larger, it can be disappointing to realize the contents are so much smaller. Right sizing your packaging is a good way to temper expectations and improve the chances the contents will arrive intact.  

Merits to Buying Big Volume Discount Mailers

big volume discount mailersBig volume discount mailer boxes are a great way to package products. Though costlier than other types of standard packaging, they offer an attractive way of presenting products and offer a self-locking feature that many consumers appreciate. The self-locking lid allows for the boxes to be easily reused without worrying the box will be damaged. They can also be customized in a variety of ways that promotes branding.

There are also benefits associated with buying large quantities discount mailers. Here is why you should consider investing in bulk quantities of this packaging.

Big Volume Discount Mailers Savings

Most box manufacturers will offer discount deals on bulk purchases. The larger the order of big volume discount mailers you place, the bigger the discount you can secure. This will lower the overall cost of meeting packaging needs, which in turn translates into higher profit from the business.

Buying in bulk is also advisable when you factor in shipping costs. Because discount mailers are more of a specialty item, you may find few box manufacturers offer this product. For many businesses, it could mean having to engage a manufacturer that is located further away. The further away the box manufacturer is, the higher the shipping cost will be. It makes sense, therefore, to order as large a shipment as you can so you have to cover this cost less often.

Peace of Mind

Having big volume discount mailers on hand ensures that whenever you need them to fulfill an order, you do not have to worry. When you keep a small stock, it can be worrisome as shortages can easily occur. Not having enough boxes on hand can mean having to delay delivery to customers. This can be bad for your business reputation. Timely delivery helps to inspire trust and encourages customers to return for repeat businesses.

It also adds stress to employees who may have to seek out an alternative to get the product to the client. It can affect their mood and productivity, which is bad for business. This issue is particularly important during high season shopping periods like Thanksgiving and Christmas. Be sure to place your order reasonably in advance of the high season so you do not have to worry about running out.

Easy Storage

Like other corrugated boxes, mailer boxes can be easily assembled and disassembled. They are made of a single piece that is folded into its self-locking style. When laid out flat, the boxes can be easily stacked and stored for later use. This makes buying in bulk easier as you do not have to worry about storage problems.

How To Minimize The Weight Of A Shipping Box

Sending out goods for delivery is often good news. It means that you have customers willing to buy your products, even if they cannot come to your store. Even for businesses that operate entirely online, this revenue is always appreciated.

However, deliveries are never done for free. This is another industry that charges for its services. While many businesses will claim to offer free deliveries, the reality is that they have already factored in this cost into their product pricing. But they must keep this impact minimal to remain competitive.

One of the best ways they manage to minimize this cost is by cutting down on the weight of boxes for shipping. The less their shipments weigh, the less costly it becomes to cover this expense. Here are some ways to accomplish this.

Custom Boxes

Investing in custom boxes is always a good idea. Oversize boxes will take up more room and will be heavier. Especially when you factor in the extra packaging you will need to add inside the shipping box to keep the contents stable. Extra filler like inserts and bubble wrap also means extra packaging expenses. Sourcing for custom fit boxes for your merchandise will help keep shipping expenses low.

Deeper, Not Wider

When configuring boxes, it is best to choose specifications that are deeper rather than wider. This means the smallest dimensions should be on the top and bottom sides. This makes loading of the boxes into containers and vans more space-saving. It can also limit the amount of corrugated material that will be used to make the box. Being able to place more boxes on the same pallet can also increase the amount of product you ship with little impact on the rates.

Choose Lighter Board

Corrugated boxes are considered a safer option thanks to their excellent shock absorption. The more flutes, the better the water resistance, and ability to survive penetration or denting. While there is no big difference noticed when the number of flutes is varied, there can be some impact when you choose a thinner board that will cover the interior and exterior surfaces. Be sure to consult with the manufacturer to ensure that the shipping box will still accommodate whatever custom design features you desire.

Buy in Bulk

When ordering boxes for shipping, consider upping your quantity. Most manufacturers will offer bigger discounts on larger orders. And since most box designs are collapsible, having a large number of boxes may not take up as much room as you would think.

Benefits Of Digitally Custom Printed Shipping Boxes

Custom Printed Die-cut Box
When planning expenditures, businesses need to ensure they are getting good value for money. Custom packaging offers a slew of benefits that make the added investment worthwhile. Here are some of the key advantages reaped from opting for custom printed shipping boxes.

Quick Delivery

The technologies now used in the manufacture and printing of shipping boxes is much different from the traditional analog methods of old. One of the biggest impacts has been on turnaround time. Nowadays the production process is much faster, with bulk orders ready to ship in a matter of days. Advanced equipment has taken the place of manual presses. They are capable of quickly adapting to a wider variety of configurations.

Order Size Flexibility

Traditional printing often required much larger minimum order volumes. With newer technologies, there is much greater flexibility in terms of quantity. Most box manufacturers can accommodate whatever order size. This better control over order size has helped many businesses to better budget for their packaging needs without having to unnecessarily fill up their stores with boxes that will go unused for extended periods. They can better streamline their orders for packaging material with their expected demand for products. Shorter runs also mean the businesses are freer to make updates to the designs of their custom printed shipping boxes.

Refined Packaging Design

Because digitally custom boxes can be tailor-made to suit the sizing of the product, there is less packaging waste. When businesses were confined to standard sizes, they had to fill up the empty space in the boxes with items like wrapping paper, packing peanuts, and foam inserts. Not only was this wasteful, but it also added to shipping costs to end-user customers. Custom boxes allow for businesses to better fit their products into packaging with minimal waste and lower shipping costs. The consistency of digitally printed boxes also ensures uniformity throughout the production process.

Reduced Carbon Footprint

The digital production of a printed shipping box is highly efficient, ensuring minimal waste is produced. This is because the process is carefully calibrated and consistent. In recent years there has also been a shift towards the use of recyclable material in the making of packaging material. The resulting boxes are also often of a strong quality that makes them ideal for reuse and possible later recycling. Even the inks used in printing are much less toxic and can even be safely used in packaging readymade foods and fresh produce.

How To Save When Mailing A Small Shipping Box

Heavy Duty Shipping Box
As businesses become more global, there has been a growing need to make shipping of products more affordable. Many concerns no longer just ship to wholesalers and large merchants. They now also sell directly to the retail market and that means having to contend with smaller shipments. Here are some tips on how to minimize the costs involved and make catering to this market more profitable.

Customize Packaging

Tailoring your packaging to conform more tightly to the size of the product is a good idea rather than relying on standard shipping box sizes. When you have a small shipping box, the weight and size will be better optimized and will result in cheaper shipping costs. Carriers calculate shipping costs primarily based on weight, size, and distance. Since distance is dependent on the location of the customer, you need to work on the other factors to get better shipping costs.

Use Quality Materials and Designs

The better quality your package is, the less risk that the contents will be damaged in transit. Whether it is a small or large shipping box, it should ideally be made of sound construction such as corrugated cardboard. Where necessary you can even include inserts that can better support the contents of the box and provide added shock absorption. When goods arrive in good condition to their destination, you will not have to deal with returns or reimbursement costs.

Choose The Right Carrier

For those that use mainstream carriers, be sure to make comparisons as to the deals on offer. Many businesses report that USPS is the cheapest option for packages under 13 ounces. Depending on where you are and the products you are dispatching, you may want to do some research before committing to a particular carrier. You can even work with multiple carriers, classing them according to weight sizes so you can optimize your costs.

Order Your Packaging Supplies in Bulk

Many providers offer great deals on bulk orders. If you have been in business for a while you should have an idea as to what products are fast-moving and the size of orders to expect, especially during peak periods. Take stock of this when placing your orders for packaging materials to secure bulk discounts. Determine the mix of small and large shipping box you will need and find a place to store them. Being lightweight, you can safely pile them somewhere until you need them to dispatch products.

How Custom Printed Boxes Can Boost Sales

Custom mailer box
One of the impacts of a vibrant economy is that new businesses keep joining the marketplace while older ones expand. For those starting out, this can create a tough market environment as competition can be stiff. Trying to build your own niche in the market requires an entrepreneur to be innovative. One area that though simple, can have a strong impact on this and help to boost sales. This is in product packaging.

With custom printed boxes, it is possible to make a positive impression on potential clients and encourage them to make a purchase. To achieve this, try these simple strategies.

Be Different

It is important to do some research and identify your biggest competitors. Consider their packaging designs and try to differentiate your own. Being distinct means setting yourself apart from the rest. If your packaging is too similar to another company, you may end up boosting their sales instead as buyers become confused and unable to distinguish the different brands. Whatever design you apply to your custom printed box, ensure it is eye-catching with visualizations that clearly identify the contents while portraying your brand as being unique.

Retailer Convenience

If your products require unboxing and shelving at a retailer, ensure the packaging is helpful. If there are expiry dates, have them prominently displayed so the retailer knows the timeline and can promote the product before its shelf life is over. Details such as the number of units per box and sizes can also help make work easier for the retailer.

If being displayed in the custom printed boxes, make the details useful to the consumers. Details such as weight, calories, and ingredients are often a consideration for shoppers. Ensure the sizing of the boxes is also as compact as possible to allow the retailer shelve as large a quantity as possible for the space reserved.

Instead of contact details, make use of scan QR codes on a custom printed box that can take consumers directly to the company website for more information on products and to online stores. With most people now using smartphones, it is a useful technology to leverage.

Go Eco-Friendly

Many consumers today are environmentally conscious and try to patronize companies that share the same ideals. They feel they are making a positive contribution to environmental efforts by choosing to buy from companies that use eco-friendly packaging. Be sure to incorporate his message in your marketing so that customers know that you also support these efforts. It can be a policy that further sets your company apart and influences consumer buying decisions.

Choosing The Right Fit of Large and Small Packing Box

packing box
Modern businesses have come to realize the importance of being able to deliver goods right to the doorsteps of customers. More and more shoppers are opting for online purchases, allowing many businesses to avoid the need for brick and mortar storefronts.
These orders can greatly vary as customers request for different volumes and mixes of items. This, in turn, forces businesses to organize for different sized packaging. Whether it is a small or large packing box that is called for, businesses must get the right fit for a couple of key reasons:

Avoid Damage

When goods are in transit, they are often vulnerable to injury. Between the vendor and the customer, there is often a certain distance to be covered. Shipping companies work for multiple vendors, so even in cases where deliveries are nearby, they will likely need to make several stops along the way. During this time, items are not always handled gently. Even with careful shipping staff, rough roads and traffic conditions can cause a box to drop or bump into other packages or walls.
The right size of packaging can help to reduce the risk of damage. It should be just enough for the items and some padding where necessary. Padding material like wrapping paper and packing peanuts are good for keeping breakable items from suffering damage even when poorly handled. A too small packing box may damage the contents and make it more susceptible to outside forces. Too big a packing box may allow room for the contents to bounce around and again suffer damage.

Better Presentation

Home and office deliveries are a convenience that consumers have now come to take for granted. To effectively compete in this market, a business must ensure that its deliveries arrive in a safe and presentable condition. When the product arrives looking good, it makes for a more positive impression on the buyer. This results in better customer satisfaction and can lead to repeat business. It can also encourage good word of mouth promotion.
When items are well packaged, with a small or large packing box that matches the size of the contents, it becomes a delight to open it. If busting at the seams or overwhelmed by the packing, it can be unattractive. Applying the right proportions delivers better customer experience. With customized packing boxes that come in appealing designs, the company brand can also become more memorable and encourage more patronage. Keep in mind that in the absence of a customer visiting your store where you can wow them with beautiful décor and ambience, your packaging becomes like your storefront in drawing their attention and interest.

Customization Ideas For Wholesale Mailer Boxes

Custom CD Mailer
Packing boxes were once the preserve of those that bought appliances or bought items in wholesale quantities. Today, boxes have become more commonplace thanks to online shopping which calls for retailers and wholesalers to properly package their items for safe delivery. Wholesale mailer boxes are probably the best option for safe delivery thanks to their hardy yet lightweight designs.
With the competition for consumers being on the rise with an increasing number of retailers and wholesalers entering the market, it pays to stand out from the crowd. Customized packaging can help give a business a more memorable and unique appearance. Here are a few ways to help achieve this.

Double-Sided Printing

People are accustomed to receiving boxes that are branded on the outside and plain brown on the inside. Double-sided printing makes for a unique and delightful experience. It does not have to be a complicated design, just something that breaks the monotony of plain interiors. The more attractive you make your wholesale mailer boxes, the more likely the recipient will keep it for reuse, which helps the environment.

Unique Box Shape

Depending on the products you are packing, it is very possible to get unusual box shapes created. Whether it is heart-shaped to suit Valentine’s or rounded to fit the curves of a perfume bottle, there are a lot of ideas you can bring to life that will make your brand highly noticeable. Customizing the shape of packaging can be useful in protecting the contents by keeping them be encased.


From adding glitter to embossed lettering for branding, there are many ways you can embellish packaging. For wholesale boxes in San Diego, there is strong competition when trying to appear unique. You do not need to go overboard, but it does give an impression of thoughtfulness and elegance when the packaging is uniquely done. Gloss colors also help in this goal, while helping reinforce the box material. Along with gold and silver foils, they help give a premium look that is ideal for expensive items.

Whether your business is located in or outside San Diego, you will find that customized packaging can make a positive impression on your clients. They will better remember your brand and the joy your products bring, partly because of the interesting packaging they were wrapped in. For the best results, engage the services of a manufacturer that is highly experienced in box making and can offer a good selection of customization options that will help your brand stand out.

How Small Businesses Can Benefit From Custom Packaging

Custom mailer box
It is not uncommon to see boxes of deliveries branded with familiar logos, names, and company colors that allow us to instantly know where they come from. Many major brands understand the value of having their packaging customized. Smaller enterprises may, however, be unsure as to whether this is a worthwhile investment. Let’s look at some key benefits that small businesses may be missing out on by not opting for custom packaging.

Customer Engagement

There is much benefit in eliciting a visceral reaction from customers. From the moment they first see the box in its colorful or otherwise branded appearance, there is a sense of excitement that builds up. Not so much when it is just a plain brown box. Custom packaging gives a special air that builds anticipation. No matter how plain or unusual the item is within, unique packaging manages to make the experience more enjoyable. It also makes the customer more familiar with your brand. If delighted by the contents, there is a good chance they will remember your company when next deciding to make a similar purchase.

Safeguards Contents

For businesses that deal with items that require careful handling, customized packaging can be an easy way of ensuring they are delivered intact. Rather than just buy standard-sized boxes, you can have them configured to the exact dimensions of your products, with whatever appropriately sized inserts to hold them in place. You can even have the packaging material made waterproof to help contain spillage.

Environmental Conservation

You can opt for customized packaging that is made from reusable materials and have them marked accordingly. This can encourage your clients to find alternative uses the boxes, which is great for the environment thanks to the reduced wastage. Opting for custom packaging made from green materials is also beneficial to the environment. This means the sources are sustainable and they easily decompose, making for a lighter carbon footprint. With an increasing number of consumers being environmentally conscious, you can appeal to this demographic by demonstrating how you share the same values.


Contrary to what many small and medium-sized businesses may believe, opting for customized packing boxes is not all that more expensive. More so when your products are smaller sized than standard options. Many manufacturers offer great deals on bulk purchases that can further add to savings, especially when compared to retail prices.
Custom made packaging can help boost your business, especially in this era of online shopping where people expect their deliveries to boxed up. For small businesses, these benefits can build a stronger and more recognizable presence in the market.

Two Major Reasons Why Online Business Should Use Custom Printed Shipping Boxes

Custom shipping rsc box
Given the fact that customers choose products online, which takes the packaging out of the equation, and that custom printed shipping boxes are often associated only with extra cost, why pay extra money for a more stylish shipping box that may end up in a trash can anyway? It turns out that there are plenty of reasons, but in this article, we are going to present the two most important ones.

First Impressions

There are several main differences between brick & mortar businesses and online businesses. One is that brick and mortar businesses have a large variety of options to choose from in order to make a great first impression for their customers. They can have a great exterior or interior design, attractive location, friendly staff, and comfortable music playing, etc. We can talk about the design of an online store as an equivalent to the interior design or that an eye pleasing interface on the web is similar to an attractive physical location, but there is nothing like physical contact.

Well organized websites may aid customers to order a product, but when the product arrives that is the first impact as the customer engages with it physically. It has become common knowledge that no branding strategy, no matter how good it is, can make up for a terrible first impression. When a customer gets a product delivered that comes in a boring brown box, the first impression is not great. It is much better to spike emotion and interest with custom packaging and give the impression of a dedicated, tidy, thoughtful, and reliable business that “has it all together”. Custom printed boxes can translate that feeling and make customers know that the product has been planned, according to a related concept, every step of the way.

Brand Recognition

The next reason is brand recognition. After a good first impression, the realization that a business has a nice custom package in the first place, and that it has a nice appearance, encourages the customer to engage with the actual content itself and that is when the branding comes in place. Custom printed boxes are an excellent way to be creative and unique which can strike a customer’s eye and make a brand stand out from others in a ruthlessly competitive market. This is where the logo and all-important information about a product are communicated in a desirable way. It will make a person opening a package visualize the experience and create a certain image in the mind which will help distinguish the brand. On the other hand, generic packaging gives away a certain feeling of a product being mass produced without much thought, which takes away from the brand identity. In other words, it seems like the product is for everyone and that the company doesn’t care about its customer, but rather just wants to sell as much as possible.

3 Basics in Using a Custom Printed Box

Custom shipping regular slotted carton box

Probably you may be asking yourself, “Why does packaging exist, in the first place?” There are many reasons why manufacturers, retailers, and shipping companies used packaging boxes. Also, the applications or purposes of the packaging boxes are evolving. In the past, you could have boxes used to just package a product with the aim of protecting it and ensuring it arrives in good shape. With time, the users of the packaging products have discovered ways in which they can utilize them more productively – like using a double-sword approach – to protect items and inform the consumers. If you have a custom printed box you will use it to protect what you have put inside among other uses like promoting the brand.

So, what are the main aims of today’s packaging boxes?

1. Protecting Items or Products Inside

The principal reason you order for a packaging solution is to place the products to protect them. There is a lot of activity in the distribution chain – a product moves through different locations and needs protection. Even when it’s placed on the shelves in the retail store, it should be protected from mishandling or unexpected falls. A packaging box will help serve this purpose and ensure during the shelve-life of the product or during shipment, it is in proper form and doesn’t suffer damages.

2. Delivering the Product Safely

When talking about the delivery of a product, it simply implies transportation. When a product is in transit, it is exposed to many risks, including damage from weather, poor handling, and other elements. A packaging box helps ensure that the product is transported safely to the destination – whether via land, sea, or air transport. During the time products are being transported or shipped, they need to be packed properly. So, it’s not just about the packaging, but how you do it. You need to ensure the items don’t move around the box. You can use various techniques to ensure the packaged products are held firmly in place without movements.

3. Communicating to Audiences

Today, brands are using packaging boxes to pass across their brand messages. You have boxes that are printed with highly curated messages about a brand. They are used as a marketing tool for a business or brand. Depending on what you want to communicate with the customers, you can have a customized message printed on the boxes. An important thing to mention here is that brands are getting more creative so that they distinguish themselves from their competitors. The area of communication is one of the design aspects companies capitalize on to place them above the competition.

When designing the boxes, businesses need to understand their customers. They need to know their audiences and what they expect to see as brand information on the packaging boxes. It’s likely that customers don’t have all the time to read every other detail placed on the box, so being smart, precise, targeted, and to the point is a good idea.

A packaging box can make or break a brand in different ways. If you have a box that isn’t firm enough, it can expose the products to damage. The product could arrive in a box that is tattered or torn out giving a bad impression about your brand. Also, if the design isn’t attractive, it could give a plain, or just-the-ordinary feeling to the customer who receives the products. You can spruce up the unboxing experience customers have when they receive your products by having customized box designs. The simple changes in packaging box designs can help you create an emotional attachment between the customer and the product you sell.

Improve Your Custom Shipping Box Design

Custom Shipping Box

If your products are going to sell, you want to re-imagine the design of the packaging. Selling products in retail stores is exciting, however, when you look at how the packaging appears when the product is on the shelf, it may be disheartening. Getting customers to notice your products is a big challenge for many companies, and often, packaging design is a culprit. Competition is high and if you’re going to stand out from the crowd, you need a unique packaging design for your custom shipping box. These three strategies can help you spruce up the look and feel of your packaging:

Know What Appeals your Customers

Whether you are selling products online or you are selling in traditional retail stores, you should know your customers. Customers are finding that there are more options for products than ever, so when you make yours stand out, that can make the difference between customers buying your products or not buying. If the product you are selling is being offered by multiple companies, and that’s pretty so, your packaging may be the only factor that lures customers to pick your products over those of your competitors. Your packaging cartons should feature a design that resonates with what customers want to see.

Even for eCommerce businesses, the image of the packaging they provide on their website can help draw the attention of the audience to click and learn more about the product. You only have seconds to influence the customer and packaging stands so close to making the impact on a customer.

Be Different or Unique

When you critically think about it, you find that the first interaction customers have with your products is the packaging. They hold the packaging, feel it, see it, and imagine it. The packaging creates the first impression and tells something about what’s inside. If the packaging doesn’t look appealing, then the product may not be appealing. When designing, think about the audience you are targeting. Does it resonate with their packaging demands or interests? Would they love to see the product in such a package? It is something they can adore?

Whether it’s the colors, text, shape, size, the carton window, or die-cut design – it should be unique. When thinking about the uniqueness of the design, look at how your packaging is going to be presented to the customer. On the shelves, there are other products and all have packaging designs. So you want to come up with something that is going to be different from what’s around the retail aisle.

Include Only the Product’s Essentials

You want to have a simple, yet impactful packaging design, and it doesn’t have to cost you more or make you try harder than everyone else. Nowadays, being minimalist is a trend, and you don’t want to deviate too far from what’s happening in the design market. Try to be less with your design and include only the essentials about the product within the packaging.

Customers don’t have the time to read a heavy brand message on the packaging. Have some two or so benefits of the product on the packaging – it will provide a touchpoint for the customers to gain interest in your product. From there, they can begin to learn what’s all about your product. Customers are really getting tired of reading the same aggressive messaging on the packaging. You can save your packaging from that mess and give it some space to breathe with less brand messaging. This will go a long way in attracting customers because the packaging feels and looks refreshing.

Your packaging can change the way people think and perceive your brand. It can create a brand perception in the customers’ minds. Ensure you think about the design options you have and consider – minimalistic, unique, less, clear and simple, and strong printed shipping boxes for your packaging needs.

Custom Printed Boxes for Shipping Items

Custom Printed Boxes

An innovatively designed product requires an intuitively made packaging material. Businesses are looking for ways in which they can make their brands and products stand out from the competition. The use of custom printed boxes offers a tailored solution to shipping products. In addition, the competition witnessed in the retail market is compelling businesses to look for unique ways they can present their products to the consumer, and packaging materials come in handy to attain that goal. There are many benefits of using custom shipping boxes and they include: 

Offer Brand Advertising 

You can customize the design aspects of the shipping boxes so that they meet your needs and expectations of the customer. Businesses can print their slogan, logo, and other information that they need to communicate to the consumer. You can even have information about other products and services the company offers printed on the box in addition to the details of the product that’s being packaged in the box. A custom printed mailer gives you a chance to advertise your brand and create awareness of the goods and services you offer to consumers.  

Boost Brand Image 

A customer receiving products packed in custom mailer boxes will be impressed. The boxes create a memorable experience because the items aren’t packed the traditional way. The logo, slogan, or other promotional information provided on the box helps enhance the image of the brand. The business is likely to increase its sales since the customer loves the design of the packaging material. The mailer boxes not only build a professional image but also foster trust in your customers.  

Helps Beat Competition 

In a business environment where there is huge competition, business marketing professionals need to be forward thinkers. You can beat your competitors by using custom boxes that are designed to influence the emotional attachment of customers to your brand and products or services. The packaging will trigger a positive perception of your brand over other brands helping you command a big share of the market sales.   

Whether you are using custom shipping boxes to package and promote items like e-Commerce orders or as gift boxes and promotional kits, you can uniquely design them to reflect your brand features. You can use the boxes to package things like wine and food samples, beauty and makeup products, or clothing and retail items. You are able to boost your business sales while keeping customers glued to your products and services use. The brand image gains big from the design and functionality of the shipping boxes.