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Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

Boxes and displays are MADE IN U.S.A.

Start with Inspiration to Design Boxes

custom suitcase box Todd parr - Design Boxes

www.cactuscontianers.com – Custom Suitcase – Design Boxes Inspiration

When you want to leverage branding to grow your business, it is important to factor in the use of custom made boxes. Businesses are now having to increasingly invest and design boxes for packaging their products and when making deliveries to customers. New businesses often feel challenged to create designs that are unique and will set them apart from the competition. Even more established businesses will feel the need to occasionally refresh the look of their packaging to keep appealing to the market.  

It can be tough to come up with a new design for your packaging that will be different from whatever else is in the market and also make a good impression on customers. Here are a few ideas on what you can do to find good inspiration for your next design box 

Online Research Design Box

There are many box design samples to be found online. Some basic research will help you discover what designs are commonly used in your market and beyond. This will hopefully inspire you on what will work best for your brand. Look not just at existing packaging on products found online, but also at design ideas you can harness from visual sites like Pinterest and Instagram.  

Visit Stores 

Go out and visit stores that stock the same product you are looking to package. This will give you a chance to more closely examine what your competitors have chosen as the design for their boxes. Focus on competitors that have best sellers as this likely means their packaging is attractive to consumers.  

Design Boxes According to Consumers 

Questionnaires, quizzes, and polls can be a good way to collect information from existing and potential customers on what kind of packaging appeals to them. You can collect this data online through your website or social media. You can even have customers fill out questionnaires at your store or your retailers’ stores in exchange for product samples or other giveaways. Offering them an incentive to give responses can help in collecting a larger amount of data.  

Design Boxes with Manufacturer’s Expertise

Box makers are accustomed to being asked for help with designs by clients and will often even have a dedicated design team. You can consult with them to provide the requirements you need incorporated and let them come up with some suitable options. Remember to compare this with what is already in the market to ensure the design you finally choose is not confused with a competitor. The last thing you want is to be accused of being a copycat. 

Effectively Showcasing Branding On A Printed Shipping Box

Custom Size Shipping BoxA printed shipping box can help a business to easily display all kinds of branding. From logos to QR codes, you can add just about any message on custom printed shipping boxes. When appropriately done, this can help to boost brand visibility and make your business more recognizable to consumers.

The extra cost involved in ordering custom boxes is easily recovered when factoring in how much exposure can promote your business and lead to greater sales and profitability. Never underestimate the value of a good-looking box, especially in an age when more and more consumers are opting to shop remotely. Here are a few approaches you can use to better display branding on your custom printed shipping boxes.

Print On Top

It may seem instinctual to want to print branding on the sides of your box. This is however more suitable where the box size is larger and the customer will spend more time looking at it from the side. for smaller packages, it is ideal to ensure some branding on the top side which the customer will spend more time looking at. It also makes for a good visual during the unboxing experience. You can easily display the name of the brand, company, and logo on this top side.

Another benefit is that the top side tends to suffer the least damage during shipping. There are more bumps and exposure to moisture on the bottom and sides. The top side tends to remain unsullied, making it the ideal surface on which to display branding.

Include Social Media Links

For potential customers that will only catch a glimpse of your box, it can help to provide social media links. Where it is displaying your Facebook page name or a QR code that will take them to your social media platforms, there are multiple ways you can work this into your box design. Social media has become the dominant type of site visited by consumers, so besides establishing a presence here, you also need to publicize so people know where to find you.

Custom Shipping Tape

You can boost your branding by investing in custom shipping tape. You can have your logo, brand, or company name incorporated, making for yet another way to boost visibility. You can also have the tape customized in terms of color. This can be particularly helpful where you have distinct colors used in your logo design. The same applies if you use distinct colors in other types of branding that have become closely associated with your business.

Alluring Cardboard Corrugated Displays

corrugated display box

Box Type: Counter Top Display box with a side brochure holder.

Corrugated display boxes have become a great way for businesses to promote their products. When strategically placed and well-designed, they can easily draw the attention of shoppers and tempt them to pick up an item displayed. This is what you want as this trying out a product is what can inspire them to buy it repeatedly. A challenge when you consider that you are already likely to be competing against older and already popular brands. So what can you do to better capture the attention and interest of shoppers? Here are a few handy design tips for your cardboard corrugated displays. 

Understand Your Target Audience 

Different types of shoppers will be attracted to different kinds of designs. This can be related to their gender, age, or even just how they would perceive the particular product. For instance, when trying to market a milk product, white colors will often need to be prominently used to attest to the purity of the product. On the other hand, when it comes to snack items for kids, more playful and colorful tones should be used, with the cardboard corrugated displays positioned at a lower level where they can capture the eye of children. It is important to have a good understanding of what different designs features will appeal to your target audience.  

Positioning 

Knowing where and how best to display your items is also key. As said, products targeting children should be displayed where they can easily see them. Placing them on high counters can mean losing out on your target market. Floor showcase displays are larger and as the name indicates will sit on the floor. They are ideal where you want to display your products in a more isolated location, away from the competition. Countertop displays are also good when targeting the more mature shopper who will be the one to pay at the counter. It is best for small items like cigarettes and candy. Endcap displays are usually placed at the end of aisles. They are also good where you want to display your offering away from the competition as it imparts a stronger presence.  

Incorporate Artwork 

Your corrugated display boxes should do more than just be a shelf for products you want to promote. Their design should include artwork that tallies with your brand image and the impression you want to make with shoppers. An aesthetic appeal will have a strong impact on the success of these displays so definitely consider incorporating some graphics, imagery, or other visually appealing artwork to complement your product and draw the avid attention of shoppers. 

 

Creating Successful Custom Packaging For Food Items

Food PackagingFood packaging has a strong impact on the buying decision of consumers. And in a market where there are so many options, it is important to develop custom packaging that works best for your product and brand, while appealing to consumers. An attractive custom printed box can stir the interest of a shopper and make their minds link it with reward.

Most food categories have many options to choose from so an effective packaging design will be necessary to make your brand stand out. The stronger the design, the more easily recognized the brand will become and easily influenced a shopper will be to choose them again. Here are some simple tips to helps ensure the development of effective custom packaging.

Ensure Clarity

When choosing a packaging design, it needs to make clear just what your product is and what distinguishes it from the other choices on the shelf. It is easy to distinguish food items by including imagery of their raw or ready-made form. Do not crowd the labeling with too many details, but ensure that what is pertinent in helping the shopper make a choice is included. For instance, many people are becoming health conscious and want to know if certain products contain added sugar. so while less is more, you will want to ensure they are quickly informed at a glance of what the contents are. You can look at top-performing products in your niche market to see what they are including in their packaging that appeals to consumers.

Form and Function

The design of a custom printed box should make it easy and helpful for the shopper that will buy it. They should be able to easily open it and reseal it if need be. Choose a packaging design that is convenient and practical. If the shopper is likely to store or retain it for a while even after opening, ensure the materials used are durable without being cumbersome.

Incorporate A Window

Being able to see the contents within is particularly helpful to shoppers who are dealing with a new product. They will want to assure themselves that it is similar to what they have used before. Not everyone gets to enjoy free samples so this peek behind the curtains is a good way to allow them to be more confident about what they are choosing. For older brands that are drastically redesigning their packaging, this transparent packaging can be another way to ensure repeat customers know that the product they know and love has not changed.

Benefits of Investing in Custom Printed Boxes

custom printed box, set up box

A customized box can come at a cost, but it speaks volumes about your business. There are many ways in which the packaging of your products is important to your customers. Custom designs and packaging are a way of letting customers know you care about how they view your brand. There is no doubt that your product’s quality matters more, but custom printed boxes set you apart from the crowd.

Regardless of the type of business you run, look at the benefits of investing in customized printed boxes.

It Meets Customer Expectations

From state of the art website designs to product labels, a customer today expects a lot more than in previous years. The outward appearance of a package can be either appealing or a bore. If you make your packaging attractive, it becomes more noticeable.  Don’t miss out on the opportunity to please your customers and potential customers. It can translate to increased sales and therefore higher profit margins.

It Builds Brand Awareness

Imagine the long journey packages travel to various destinations and how many people see or interact with it. There is a possibility that a large amount of people see the package before it reaches its destination. A customized box is crucial for ensuring that the brand image imprints on people’s minds. Human curiosity will drive some people to want to know more about your brand.

It’s an Automatic Marketing Tool

You don’t have to pay for a billboard to market your products or brand any longer. The cost of advertising can be hefty. You can focus your energies on good packaging. Custom printed boxes are an excellent marketing tool. The social platforms love unique packaging, and your popularity can skyrocket in a day. There is a high likelihood that a customer will share photos of either good or bad packaging. Should this happen to be you, it is safer if it is on the positive side.

Your Product’s Quality Will be Perceived Differently

Most people expect the outward appearance of something to match its quality. It’s more of what you see is what you get. When you improve the quality of packaging with some custom design and color, most people will have a better perception of the product. Making your custom packaging look high-end positively affects how customers view your products.

Branding is essential for the growth of a business. Plan for and include product packaging as a way of marketing your brand. Besides, opening a well packaged product feels good.

Cutting Costs on Custom Mailer Box Orders

Custom Mailer Box Cookie Crate
The custom mailer box is an excellent choice when you have a product you wish to present to clients attractively. They are come with a handy self-locking design and make for a great way to display products. They also work well in keeping items stable and protected when in transit. This makes it more likely the items will arrive in as good a condition as they left the premises. Their solid construction also makes it likely that customers will end up storing them for reuse. An attribute that is appreciated by those that support eco-friendly manufacturing processes.

However, all these benefits may not be enough justification for businesses to choose this particular type of box for their merchandise. The main consideration for many has to do with cost and its impact on their profits. Let’s look at a few reasons why custom printed mailer boxes can also prove beneficial in creating cost savings.

Order In Bulk

Box manufacturers have a common policy of offering discounts on bulk orders. Whatever the type of box, the larger the order, the more of a discount that is provided. This can be a big benefit to businesses as it means a lower cost per unit of box ordered. This goes directly towards lowering expenses and boosting profit.

Buy Small

Smaller sized boxes tend to make more economical sense for businesses. First, because for retail businesses, most orders tend to be small. Therefore, these are the boxes that will get the most use. Second, even for larger orders, it can make more sense to break them down into smaller sized boxes rather than one large box. This helps to distribute the weight better and reduce the risk of damage from items bumping into each other while in transit. Thirdly, breaking them up into smaller packages can make for lower shipping costs.

Track Pricing

Like many other commodities in the market, paper products will from time to time suffer price fluctuations. Keeping track of these fluctuations can provide an opportunity to make good savings. Especially if you order in bulk and do not have an immediate need for a new supply. You can afford to wait longer while tracking prices and make your order when there is a dip.

Packing Material Vs Inserts

Comparison pricing should not just be about the custom mailer box alone. While you should seek quotations on this from different manufacturers, also consider how you will be packing products within. Check on how much packing materials are costing you and consider this against having the manufacturer provide inserts for your products instead.

Why Invest In Biodegradable Food Packaging

Food Packaging
When we think of food packaging, the biggest concern is that of hygiene. We want to ensure that whatever touches what we consume is safe and sanitary. This is a valid concern, but should not be the only consideration.

In recent times, consumers have also become concerned about the environment. Many food containers and utensils often find their way into landfills, public parks, and even the ocean. Besides being an eyesore, they are also often consumed by wildlife with deadly consequences.

Luckily, biodegradable options have begun to gain traction. Here is why food businesses should consider them as their top pick.

Safety

Biodegradable food packaging products are very safe to use. Unlike some plastic containers that have been found to contain cancer-causing properties, these containers are made to food-grade standards. They are harmless to human and animal health. Made with natural wood and paper materials, business owners can rest assured they will not cause any harm even if disposed of carefully.

Decomposition

Natural plant materials that can easily degrade are good for the environment. Even if carelessly disposed of in the natural surroundings, they will quickly and harmlessly breakdown. They will not accumulate and become problematic additions to landfills.

Energy Savings

The production processes used to make biodegradable boxes and other containers require much less energy than their petroleum-based counterparts. Lower energy consumption for this work is another reduction in the reliance on natural resources. And because some of the materials used in making new containers are recycled, this further reduces production costs and time.

Brand Boosting

Companies that use biodegradable food packaging can mark their containers as such. When consumers see these markings, they know the manufacturer of the product is environmentally conscious. It can help boost the image of the brand and encourage increased patronage from customers.

Because the packaging easily degrades, it also means people in the community are less likely to see incidents of the particular product packaging littered around. The packaging will quickly breakdown, leaving little evidence it was ever there.

Customization

Branding of products is made easy when you can tailor the packaging. Thankfully, even biodegradable packaging can be customized in a variety of ways, from sizing to graphic designs. Even the shape of the containers to the materials used for padding can be made from plant-based materials of varied designs. This makes it easy to offer an attractive product to the market that you know is safe for the environment.

How Custom Boxes Make Deliveries Safer

Mailer Box ISSI
With businesses increasingly shifting to e-commerce, home and office deliveries of commodities have become more common. Many people now prefer to do their shopping online and wait for the convenience of doorstep delivery. It certainly helps that many businesses do offer these deliveries as a free service.

Most items cannot however be transported without some level of separation and protection. Custom printed mailer boxes have become an essential aspect of the process. Businesses can easily source for custom boxes in a variety of sizes and designs that will safeguard the contents until arrival at the client’s delivery location. these boxes manage to protect their contents due to several factors.

Distinction

It is rare to find deliveries being done singularly. Delivery providers will often load up a van with multiple deliveries and have the driver make drop-offs along their route. The best way to distinguish one delivery from another is to have them individually packaged and labeled.

Custom boxes provide labeling information that allows for this to be easily organized. The driver can arrange the items within the van in such a way that they can systematically remove them and drop them off as per the delivery route.

Custom Fit

When customized, these boxes are configured to securely fit the item they enclose. Some items may require additional padding like foam inserts or bubble wrap. However, even with this, it should fit well inside the box, with no room for movement.

This ensures that the contents do not get jarred and are therefore more likely to arrive at their destination in good condition. This is also especially important when handling delicate items like glassware or electronics.

Corrugated Walls

Customized boxes are often made using corrugated cardboard material. This is the best material for making secure boxes. The extra layers provide extra protection against impact and even water damage.

Corrugated boxes also tend to stand up well to the pressure of overhead weight when stacked. This makes arranging the boxes safer when they are in transit in shipping containers or vans.

Labeling

Being customized means that businesses can order these boxes with additional writing. Besides branding, boxes can also be labeled for careful handling.

Images can be used to ensure the boxes are marked for their upright positions. They can also indicate the contents so delivery personnel know the contents may be delicate. Or simply have the box printed with words like ‘handle with care’ or ‘breakable contents’.

Benefits Of Digitally Custom Printed Shipping Boxes

Custom Printed Die-cut Box
When planning expenditures, businesses need to ensure they are getting good value for money. Custom packaging offers a slew of benefits that make the added investment worthwhile. Here are some of the key advantages reaped from opting for custom printed shipping boxes.

Quick Delivery

The technologies now used in the manufacture and printing of shipping boxes is much different from the traditional analog methods of old. One of the biggest impacts has been on turnaround time. Nowadays the production process is much faster, with bulk orders ready to ship in a matter of days. Advanced equipment has taken the place of manual presses. They are capable of quickly adapting to a wider variety of configurations.

Order Size Flexibility

Traditional printing often required much larger minimum order volumes. With newer technologies, there is much greater flexibility in terms of quantity. Most box manufacturers can accommodate whatever order size. This better control over order size has helped many businesses to better budget for their packaging needs without having to unnecessarily fill up their stores with boxes that will go unused for extended periods. They can better streamline their orders for packaging material with their expected demand for products. Shorter runs also mean the businesses are freer to make updates to the designs of their custom printed shipping boxes.

Refined Packaging Design

Because digitally custom boxes can be tailor-made to suit the sizing of the product, there is less packaging waste. When businesses were confined to standard sizes, they had to fill up the empty space in the boxes with items like wrapping paper, packing peanuts, and foam inserts. Not only was this wasteful, but it also added to shipping costs to end-user customers. Custom boxes allow for businesses to better fit their products into packaging with minimal waste and lower shipping costs. The consistency of digitally printed boxes also ensures uniformity throughout the production process.

Reduced Carbon Footprint

The digital production of a printed shipping box is highly efficient, ensuring minimal waste is produced. This is because the process is carefully calibrated and consistent. In recent years there has also been a shift towards the use of recyclable material in the making of packaging material. The resulting boxes are also often of a strong quality that makes them ideal for reuse and possible later recycling. Even the inks used in printing are much less toxic and can even be safely used in packaging readymade foods and fresh produce.

Why Small Businesses Should Offer Gift Boxes

Custom Gift Box
It is the goal of every business to keep expanding and grow revenue and profits. Sadly, the business environment tends to be highly competitive and the majority of small business startups tend to fail within the first two years of operation. To survive such a harsh business climate, entrepreneurs must become creative in how they handle their customers to ensure repeat business and good word of mouth promotion.

Packaging of products can have a strong impact on how well a customer will remember a business. The unboxing experience has become very important, with numerous videos being posted on social media sharing how well certain products have been packaged. While it may not be the sole factor in encouraging repeat purchase, it does reinforce whatever other good experience the customer has with the product.

That special feeling is something many people would want their loved ones to also experience, making it likely they will go to the same business when they in turn wish to send out a gift. They will want the other recipient to enjoy the beautiful presentation they too experienced earlier.

A well-constructed box is unlikely to be thrown away. A fancy box that is decorative will likely be kept for reuse and display. This can help to further keep the business in the mind of the customer. Not to mention anyone else that sees the box will also take an interest and may end up asking about it. This is why it is important to properly brand the box so it clearly provides such details as the name of the product, business, and how to get in touch.

Besides making a business memorable, a gift box can be a great creative outlet. There are many ways in which you can customize and embellish them to make the recipient feel more special. There are unlimited ways you apply color and imagery to create something unique and exquisite. Tapping into your creative talents can be a great way to demonstrate the value of your brand. Be sure to however keep it tasteful.

Because a gift box is more expensive to have manufactured, they can be offered as a premium service at an added cost. This can be another good revenue stream for the business, especially if you offer products that would make good gifts for special occasions. Try to offer a good variety of gift wrapping options with different price points so customers have more flexibility in choice. Extras like cards, wrapping paper, and bows can help create this variation.

4 Ways To Make Your Custom Mailer Boxes Pop

Custom die cut mailer box
Custom mailer boxes are special single piece boxes that can be self-locked. They typically feature sturdy corrugated construction that can be customized to both internally and externally to suit various products. This packaging is popular for retail displays and shipping products. These simple strategies can help to make mundane mailer boxes more appealing and noticeable wherever they go.

Brand Your Box

Branding normally takes the form of using company colors and having the company name and logo printed on the box. Be creative in how you choose to apply the colors and consider accents such as foiling to help add a touch of class. Even if you choose to not use signature company colors on the exterior, you can still incorporate them on the inside, and in filler material. When printing the logo, ensure you leave a reasonable amount of clear space around it to keep it focused. Be sure to also indicate contact information such as web address and email somewhere on the packaging.

Add Attractive Imagery

Custom printed mailer boxes can feature more than just the name and logo of your business. There is all manner of playful, sentimental, and deeply resonating imagery you can use to impress your clients and make them to not only want to keep the box as a keepsake or for reuse but also reinforce the memory of your brand. Take inspiration from the core business that you do or even the festive time of year to customize your boxes. For instance, a running figure on a box with trainers, or a steaming cup of joe on a pack of coffee beans can be creatively applied.

Use Inserts

There are many items you can add to a box to make a customer feel special. From a handwritten note thanking them for their patronage to small product samples of a new line, the ideas are endless. Take advantage of this strategy to add a personal touch or simply add value to the purchase that has been made. A customer will certainly feel surprised and delighted when discovering an unexpected item when unboxing. This feeling will long be remembered and encourage repeat business and recommending your business.

Introduce A Window

Many people appreciate being able to view the contents of a box without necessarily having to open it. While custom mailer boxes do not need to be cut into to open them, having a window area where people can look in to view the contents is great, especially if the items are valued by collectors. It is also a good option where your products are going to be stocked on shelves. Potential customers can better trust the contents match what they need.

How Custom Printed Boxes Can Boost Sales

Custom mailer box
One of the impacts of a vibrant economy is that new businesses keep joining the marketplace while older ones expand. For those starting out, this can create a tough market environment as competition can be stiff. Trying to build your own niche in the market requires an entrepreneur to be innovative. One area that though simple, can have a strong impact on this and help to boost sales. This is in product packaging.

With custom printed boxes, it is possible to make a positive impression on potential clients and encourage them to make a purchase. To achieve this, try these simple strategies.

Be Different

It is important to do some research and identify your biggest competitors. Consider their packaging designs and try to differentiate your own. Being distinct means setting yourself apart from the rest. If your packaging is too similar to another company, you may end up boosting their sales instead as buyers become confused and unable to distinguish the different brands. Whatever design you apply to your custom printed box, ensure it is eye-catching with visualizations that clearly identify the contents while portraying your brand as being unique.

Retailer Convenience

If your products require unboxing and shelving at a retailer, ensure the packaging is helpful. If there are expiry dates, have them prominently displayed so the retailer knows the timeline and can promote the product before its shelf life is over. Details such as the number of units per box and sizes can also help make work easier for the retailer.

If being displayed in the custom printed boxes, make the details useful to the consumers. Details such as weight, calories, and ingredients are often a consideration for shoppers. Ensure the sizing of the boxes is also as compact as possible to allow the retailer shelve as large a quantity as possible for the space reserved.

Instead of contact details, make use of scan QR codes on a custom printed box that can take consumers directly to the company website for more information on products and to online stores. With most people now using smartphones, it is a useful technology to leverage.

Go Eco-Friendly

Many consumers today are environmentally conscious and try to patronize companies that share the same ideals. They feel they are making a positive contribution to environmental efforts by choosing to buy from companies that use eco-friendly packaging. Be sure to incorporate his message in your marketing so that customers know that you also support these efforts. It can be a policy that further sets your company apart and influences consumer buying decisions.

How Small Businesses Can Benefit From Custom Packaging

Custom mailer box
It is not uncommon to see boxes of deliveries branded with familiar logos, names, and company colors that allow us to instantly know where they come from. Many major brands understand the value of having their packaging customized. Smaller enterprises may, however, be unsure as to whether this is a worthwhile investment. Let’s look at some key benefits that small businesses may be missing out on by not opting for custom packaging.

Customer Engagement

There is much benefit in eliciting a visceral reaction from customers. From the moment they first see the box in its colorful or otherwise branded appearance, there is a sense of excitement that builds up. Not so much when it is just a plain brown box. Custom packaging gives a special air that builds anticipation. No matter how plain or unusual the item is within, unique packaging manages to make the experience more enjoyable. It also makes the customer more familiar with your brand. If delighted by the contents, there is a good chance they will remember your company when next deciding to make a similar purchase.

Safeguards Contents

For businesses that deal with items that require careful handling, customized packaging can be an easy way of ensuring they are delivered intact. Rather than just buy standard-sized boxes, you can have them configured to the exact dimensions of your products, with whatever appropriately sized inserts to hold them in place. You can even have the packaging material made waterproof to help contain spillage.

Environmental Conservation

You can opt for customized packaging that is made from reusable materials and have them marked accordingly. This can encourage your clients to find alternative uses the boxes, which is great for the environment thanks to the reduced wastage. Opting for custom packaging made from green materials is also beneficial to the environment. This means the sources are sustainable and they easily decompose, making for a lighter carbon footprint. With an increasing number of consumers being environmentally conscious, you can appeal to this demographic by demonstrating how you share the same values.

Affordability

Contrary to what many small and medium-sized businesses may believe, opting for customized packing boxes is not all that more expensive. More so when your products are smaller sized than standard options. Many manufacturers offer great deals on bulk purchases that can further add to savings, especially when compared to retail prices.
Custom made packaging can help boost your business, especially in this era of online shopping where people expect their deliveries to boxed up. For small businesses, these benefits can build a stronger and more recognizable presence in the market.

Two Major Reasons Why Online Business Should Use Custom Printed Shipping Boxes

Custom shipping rsc box
Given the fact that customers choose products online, which takes the packaging out of the equation, and that custom printed shipping boxes are often associated only with extra cost, why pay extra money for a more stylish shipping box that may end up in a trash can anyway? It turns out that there are plenty of reasons, but in this article, we are going to present the two most important ones.

First Impressions

There are several main differences between brick & mortar businesses and online businesses. One is that brick and mortar businesses have a large variety of options to choose from in order to make a great first impression for their customers. They can have a great exterior or interior design, attractive location, friendly staff, and comfortable music playing, etc. We can talk about the design of an online store as an equivalent to the interior design or that an eye pleasing interface on the web is similar to an attractive physical location, but there is nothing like physical contact.

Well organized websites may aid customers to order a product, but when the product arrives that is the first impact as the customer engages with it physically. It has become common knowledge that no branding strategy, no matter how good it is, can make up for a terrible first impression. When a customer gets a product delivered that comes in a boring brown box, the first impression is not great. It is much better to spike emotion and interest with custom packaging and give the impression of a dedicated, tidy, thoughtful, and reliable business that “has it all together”. Custom printed boxes can translate that feeling and make customers know that the product has been planned, according to a related concept, every step of the way.

Brand Recognition

The next reason is brand recognition. After a good first impression, the realization that a business has a nice custom package in the first place, and that it has a nice appearance, encourages the customer to engage with the actual content itself and that is when the branding comes in place. Custom printed boxes are an excellent way to be creative and unique which can strike a customer’s eye and make a brand stand out from others in a ruthlessly competitive market. This is where the logo and all-important information about a product are communicated in a desirable way. It will make a person opening a package visualize the experience and create a certain image in the mind which will help distinguish the brand. On the other hand, generic packaging gives away a certain feeling of a product being mass produced without much thought, which takes away from the brand identity. In other words, it seems like the product is for everyone and that the company doesn’t care about its customer, but rather just wants to sell as much as possible.