Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Made in the U.S.A. icon

Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

Boxes and displays are MADE IN U.S.A.

Benefits of Investing in Custom Printed Boxes

custom printed box, set up box

A customized box can come at a cost, but it speaks volumes about your business. There are many ways in which the packaging of your products is important to your customers. Custom designs and packaging are a way of letting customers know you care about how they view your brand. There is no doubt that your product’s quality matters more, but custom printed boxes set you apart from the crowd.

Regardless of the type of business you run, look at the benefits of investing in customized printed boxes.

It Meets Customer Expectations

From state of the art website designs to product labels, a customer today expects a lot more than in previous years. The outward appearance of a package can be either appealing or a bore. If you make your packaging attractive, it becomes more noticeable.  Don’t miss out on the opportunity to please your customers and potential customers. It can translate to increased sales and therefore higher profit margins.

It Builds Brand Awareness

Imagine the long journey packages travel to various destinations and how many people see or interact with it. There is a possibility that a large amount of people see the package before it reaches its destination. A customized box is crucial for ensuring that the brand image imprints on people’s minds. Human curiosity will drive some people to want to know more about your brand.

It’s an Automatic Marketing Tool

You don’t have to pay for a billboard to market your products or brand any longer. The cost of advertising can be hefty. You can focus your energies on good packaging. Custom printed boxes are an excellent marketing tool. The social platforms love unique packaging, and your popularity can skyrocket in a day. There is a high likelihood that a customer will share photos of either good or bad packaging. Should this happen to be you, it is safer if it is on the positive side.

Your Product’s Quality Will be Perceived Differently

Most people expect the outward appearance of something to match its quality. It’s more of what you see is what you get. When you improve the quality of packaging with some custom design and color, most people will have a better perception of the product. Making your custom packaging look high-end positively affects how customers view your products.

Branding is essential for the growth of a business. Plan for and include product packaging as a way of marketing your brand. Besides, opening a well packaged product feels good.

Cutting Costs on Custom Mailer Box Orders

Custom Mailer Box Cookie Crate
The custom mailer box is an excellent choice when you have a product you wish to present to clients attractively. They are come with a handy self-locking design and make for a great way to display products. They also work well in keeping items stable and protected when in transit. This makes it more likely the items will arrive in as good a condition as they left the premises. Their solid construction also makes it likely that customers will end up storing them for reuse. An attribute that is appreciated by those that support eco-friendly manufacturing processes.

However, all these benefits may not be enough justification for businesses to choose this particular type of box for their merchandise. The main consideration for many has to do with cost and its impact on their profits. Let’s look at a few reasons why custom printed mailer boxes can also prove beneficial in creating cost savings.

Order In Bulk

Box manufacturers have a common policy of offering discounts on bulk orders. Whatever the type of box, the larger the order, the more of a discount that is provided. This can be a big benefit to businesses as it means a lower cost per unit of box ordered. This goes directly towards lowering expenses and boosting profit.

Buy Small

Smaller sized boxes tend to make more economical sense for businesses. First, because for retail businesses, most orders tend to be small. Therefore, these are the boxes that will get the most use. Second, even for larger orders, it can make more sense to break them down into smaller sized boxes rather than one large box. This helps to distribute the weight better and reduce the risk of damage from items bumping into each other while in transit. Thirdly, breaking them up into smaller packages can make for lower shipping costs.

Track Pricing

Like many other commodities in the market, paper products will from time to time suffer price fluctuations. Keeping track of these fluctuations can provide an opportunity to make good savings. Especially if you order in bulk and do not have an immediate need for a new supply. You can afford to wait longer while tracking prices and make your order when there is a dip.

Packing Material Vs Inserts

Comparison pricing should not just be about the custom mailer box alone. While you should seek quotations on this from different manufacturers, also consider how you will be packing products within. Check on how much packing materials are costing you and consider this against having the manufacturer provide inserts for your products instead.

Why Invest In Biodegradable Food Packaging

Food Packaging
When we think of food packaging, the biggest concern is that of hygiene. We want to ensure that whatever touches what we consume is safe and sanitary. This is a valid concern, but should not be the only consideration.

In recent times, consumers have also become concerned about the environment. Many food containers and utensils often find their way into landfills, public parks, and even the ocean. Besides being an eyesore, they are also often consumed by wildlife with deadly consequences.

Luckily, biodegradable options have begun to gain traction. Here is why food businesses should consider them as their top pick.

Safety

Biodegradable food packaging products are very safe to use. Unlike some plastic containers that have been found to contain cancer-causing properties, these containers are made to food-grade standards. They are harmless to human and animal health. Made with natural wood and paper materials, business owners can rest assured they will not cause any harm even if disposed of carefully.

Decomposition

Natural plant materials that can easily degrade are good for the environment. Even if carelessly disposed of in the natural surroundings, they will quickly and harmlessly breakdown. They will not accumulate and become problematic additions to landfills.

Energy Savings

The production processes used to make biodegradable boxes and other containers require much less energy than their petroleum-based counterparts. Lower energy consumption for this work is another reduction in the reliance on natural resources. And because some of the materials used in making new containers are recycled, this further reduces production costs and time.

Brand Boosting

Companies that use biodegradable food packaging can mark their containers as such. When consumers see these markings, they know the manufacturer of the product is environmentally conscious. It can help boost the image of the brand and encourage increased patronage from customers.

Because the packaging easily degrades, it also means people in the community are less likely to see incidents of the particular product packaging littered around. The packaging will quickly breakdown, leaving little evidence it was ever there.

Customization

Branding of products is made easy when you can tailor the packaging. Thankfully, even biodegradable packaging can be customized in a variety of ways, from sizing to graphic designs. Even the shape of the containers to the materials used for padding can be made from plant-based materials of varied designs. This makes it easy to offer an attractive product to the market that you know is safe for the environment.

How Custom Boxes Make Deliveries Safer

Mailer Box ISSI
With businesses increasingly shifting to e-commerce, home and office deliveries of commodities have become more common. Many people now prefer to do their shopping online and wait for the convenience of doorstep delivery. It certainly helps that many businesses do offer these deliveries as a free service.

Most items cannot however be transported without some level of separation and protection. Custom printed mailer boxes have become an essential aspect of the process. Businesses can easily source for custom boxes in a variety of sizes and designs that will safeguard the contents until arrival at the client’s delivery location. these boxes manage to protect their contents due to several factors.

Distinction

It is rare to find deliveries being done singularly. Delivery providers will often load up a van with multiple deliveries and have the driver make drop-offs along their route. The best way to distinguish one delivery from another is to have them individually packaged and labeled.

Custom boxes provide labeling information that allows for this to be easily organized. The driver can arrange the items within the van in such a way that they can systematically remove them and drop them off as per the delivery route.

Custom Fit

When customized, these boxes are configured to securely fit the item they enclose. Some items may require additional padding like foam inserts or bubble wrap. However, even with this, it should fit well inside the box, with no room for movement.

This ensures that the contents do not get jarred and are therefore more likely to arrive at their destination in good condition. This is also especially important when handling delicate items like glassware or electronics.

Corrugated Walls

Customized boxes are often made using corrugated cardboard material. This is the best material for making secure boxes. The extra layers provide extra protection against impact and even water damage.

Corrugated boxes also tend to stand up well to the pressure of overhead weight when stacked. This makes arranging the boxes safer when they are in transit in shipping containers or vans.

Labeling

Being customized means that businesses can order these boxes with additional writing. Besides branding, boxes can also be labeled for careful handling.

Images can be used to ensure the boxes are marked for their upright positions. They can also indicate the contents so delivery personnel know the contents may be delicate. Or simply have the box printed with words like ‘handle with care’ or ‘breakable contents’.

Benefits Of Digitally Custom Printed Shipping Boxes

Custom Printed Die-cut Box
When planning expenditures, businesses need to ensure they are getting good value for money. Custom packaging offers a slew of benefits that make the added investment worthwhile. Here are some of the key advantages reaped from opting for custom printed shipping boxes.

Quick Delivery

The technologies now used in the manufacture and printing of shipping boxes is much different from the traditional analog methods of old. One of the biggest impacts has been on turnaround time. Nowadays the production process is much faster, with bulk orders ready to ship in a matter of days. Advanced equipment has taken the place of manual presses. They are capable of quickly adapting to a wider variety of configurations.

Order Size Flexibility

Traditional printing often required much larger minimum order volumes. With newer technologies, there is much greater flexibility in terms of quantity. Most box manufacturers can accommodate whatever order size. This better control over order size has helped many businesses to better budget for their packaging needs without having to unnecessarily fill up their stores with boxes that will go unused for extended periods. They can better streamline their orders for packaging material with their expected demand for products. Shorter runs also mean the businesses are freer to make updates to the designs of their custom printed shipping boxes.

Refined Packaging Design

Because digitally custom boxes can be tailor-made to suit the sizing of the product, there is less packaging waste. When businesses were confined to standard sizes, they had to fill up the empty space in the boxes with items like wrapping paper, packing peanuts, and foam inserts. Not only was this wasteful, but it also added to shipping costs to end-user customers. Custom boxes allow for businesses to better fit their products into packaging with minimal waste and lower shipping costs. The consistency of digitally printed boxes also ensures uniformity throughout the production process.

Reduced Carbon Footprint

The digital production of a printed shipping box is highly efficient, ensuring minimal waste is produced. This is because the process is carefully calibrated and consistent. In recent years there has also been a shift towards the use of recyclable material in the making of packaging material. The resulting boxes are also often of a strong quality that makes them ideal for reuse and possible later recycling. Even the inks used in printing are much less toxic and can even be safely used in packaging readymade foods and fresh produce.

Why Small Businesses Should Offer Gift Boxes

Custom Gift Box
It is the goal of every business to keep expanding and grow revenue and profits. Sadly, the business environment tends to be highly competitive and the majority of small business startups tend to fail within the first two years of operation. To survive such a harsh business climate, entrepreneurs must become creative in how they handle their customers to ensure repeat business and good word of mouth promotion.

Packaging of products can have a strong impact on how well a customer will remember a business. The unboxing experience has become very important, with numerous videos being posted on social media sharing how well certain products have been packaged. While it may not be the sole factor in encouraging repeat purchase, it does reinforce whatever other good experience the customer has with the product.

That special feeling is something many people would want their loved ones to also experience, making it likely they will go to the same business when they in turn wish to send out a gift. They will want the other recipient to enjoy the beautiful presentation they too experienced earlier.

A well-constructed box is unlikely to be thrown away. A fancy box that is decorative will likely be kept for reuse and display. This can help to further keep the business in the mind of the customer. Not to mention anyone else that sees the box will also take an interest and may end up asking about it. This is why it is important to properly brand the box so it clearly provides such details as the name of the product, business, and how to get in touch.

Besides making a business memorable, a gift box can be a great creative outlet. There are many ways in which you can customize and embellish them to make the recipient feel more special. There are unlimited ways you apply color and imagery to create something unique and exquisite. Tapping into your creative talents can be a great way to demonstrate the value of your brand. Be sure to however keep it tasteful.

Because a gift box is more expensive to have manufactured, they can be offered as a premium service at an added cost. This can be another good revenue stream for the business, especially if you offer products that would make good gifts for special occasions. Try to offer a good variety of gift wrapping options with different price points so customers have more flexibility in choice. Extras like cards, wrapping paper, and bows can help create this variation.

4 Ways To Make Your Custom Mailer Boxes Pop

Custom die cut mailer box
Custom mailer boxes are special single piece boxes that can be self-locked. They typically feature sturdy corrugated construction that can be customized to both internally and externally to suit various products. This packaging is popular for retail displays and shipping products. These simple strategies can help to make mundane mailer boxes more appealing and noticeable wherever they go.

Brand Your Box

Branding normally takes the form of using company colors and having the company name and logo printed on the box. Be creative in how you choose to apply the colors and consider accents such as foiling to help add a touch of class. Even if you choose to not use signature company colors on the exterior, you can still incorporate them on the inside, and in filler material. When printing the logo, ensure you leave a reasonable amount of clear space around it to keep it focused. Be sure to also indicate contact information such as web address and email somewhere on the packaging.

Add Attractive Imagery

Custom printed mailer boxes can feature more than just the name and logo of your business. There is all manner of playful, sentimental, and deeply resonating imagery you can use to impress your clients and make them to not only want to keep the box as a keepsake or for reuse but also reinforce the memory of your brand. Take inspiration from the core business that you do or even the festive time of year to customize your boxes. For instance, a running figure on a box with trainers, or a steaming cup of joe on a pack of coffee beans can be creatively applied.

Use Inserts

There are many items you can add to a box to make a customer feel special. From a handwritten note thanking them for their patronage to small product samples of a new line, the ideas are endless. Take advantage of this strategy to add a personal touch or simply add value to the purchase that has been made. A customer will certainly feel surprised and delighted when discovering an unexpected item when unboxing. This feeling will long be remembered and encourage repeat business and recommending your business.

Introduce A Window

Many people appreciate being able to view the contents of a box without necessarily having to open it. While custom mailer boxes do not need to be cut into to open them, having a window area where people can look in to view the contents is great, especially if the items are valued by collectors. It is also a good option where your products are going to be stocked on shelves. Potential customers can better trust the contents match what they need.

How Custom Printed Boxes Can Boost Sales

Custom mailer box
One of the impacts of a vibrant economy is that new businesses keep joining the marketplace while older ones expand. For those starting out, this can create a tough market environment as competition can be stiff. Trying to build your own niche in the market requires an entrepreneur to be innovative. One area that though simple, can have a strong impact on this and help to boost sales. This is in product packaging.

With custom printed boxes, it is possible to make a positive impression on potential clients and encourage them to make a purchase. To achieve this, try these simple strategies.

Be Different

It is important to do some research and identify your biggest competitors. Consider their packaging designs and try to differentiate your own. Being distinct means setting yourself apart from the rest. If your packaging is too similar to another company, you may end up boosting their sales instead as buyers become confused and unable to distinguish the different brands. Whatever design you apply to your custom printed box, ensure it is eye-catching with visualizations that clearly identify the contents while portraying your brand as being unique.

Retailer Convenience

If your products require unboxing and shelving at a retailer, ensure the packaging is helpful. If there are expiry dates, have them prominently displayed so the retailer knows the timeline and can promote the product before its shelf life is over. Details such as the number of units per box and sizes can also help make work easier for the retailer.

If being displayed in the custom printed boxes, make the details useful to the consumers. Details such as weight, calories, and ingredients are often a consideration for shoppers. Ensure the sizing of the boxes is also as compact as possible to allow the retailer shelve as large a quantity as possible for the space reserved.

Instead of contact details, make use of scan QR codes on a custom printed box that can take consumers directly to the company website for more information on products and to online stores. With most people now using smartphones, it is a useful technology to leverage.

Go Eco-Friendly

Many consumers today are environmentally conscious and try to patronize companies that share the same ideals. They feel they are making a positive contribution to environmental efforts by choosing to buy from companies that use eco-friendly packaging. Be sure to incorporate his message in your marketing so that customers know that you also support these efforts. It can be a policy that further sets your company apart and influences consumer buying decisions.

How Small Businesses Can Benefit From Custom Packaging

Custom mailer box
It is not uncommon to see boxes of deliveries branded with familiar logos, names, and company colors that allow us to instantly know where they come from. Many major brands understand the value of having their packaging customized. Smaller enterprises may, however, be unsure as to whether this is a worthwhile investment. Let’s look at some key benefits that small businesses may be missing out on by not opting for custom packaging.

Customer Engagement

There is much benefit in eliciting a visceral reaction from customers. From the moment they first see the box in its colorful or otherwise branded appearance, there is a sense of excitement that builds up. Not so much when it is just a plain brown box. Custom packaging gives a special air that builds anticipation. No matter how plain or unusual the item is within, unique packaging manages to make the experience more enjoyable. It also makes the customer more familiar with your brand. If delighted by the contents, there is a good chance they will remember your company when next deciding to make a similar purchase.

Safeguards Contents

For businesses that deal with items that require careful handling, customized packaging can be an easy way of ensuring they are delivered intact. Rather than just buy standard-sized boxes, you can have them configured to the exact dimensions of your products, with whatever appropriately sized inserts to hold them in place. You can even have the packaging material made waterproof to help contain spillage.

Environmental Conservation

You can opt for customized packaging that is made from reusable materials and have them marked accordingly. This can encourage your clients to find alternative uses the boxes, which is great for the environment thanks to the reduced wastage. Opting for custom packaging made from green materials is also beneficial to the environment. This means the sources are sustainable and they easily decompose, making for a lighter carbon footprint. With an increasing number of consumers being environmentally conscious, you can appeal to this demographic by demonstrating how you share the same values.

Affordability

Contrary to what many small and medium-sized businesses may believe, opting for customized packing boxes is not all that more expensive. More so when your products are smaller sized than standard options. Many manufacturers offer great deals on bulk purchases that can further add to savings, especially when compared to retail prices.
Custom made packaging can help boost your business, especially in this era of online shopping where people expect their deliveries to boxed up. For small businesses, these benefits can build a stronger and more recognizable presence in the market.

Two Major Reasons Why Online Business Should Use Custom Printed Shipping Boxes

Custom shipping rsc box
Given the fact that customers choose products online, which takes the packaging out of the equation, and that custom printed shipping boxes are often associated only with extra cost, why pay extra money for a more stylish shipping box that may end up in a trash can anyway? It turns out that there are plenty of reasons, but in this article, we are going to present the two most important ones.

First Impressions

There are several main differences between brick & mortar businesses and online businesses. One is that brick and mortar businesses have a large variety of options to choose from in order to make a great first impression for their customers. They can have a great exterior or interior design, attractive location, friendly staff, and comfortable music playing, etc. We can talk about the design of an online store as an equivalent to the interior design or that an eye pleasing interface on the web is similar to an attractive physical location, but there is nothing like physical contact.

Well organized websites may aid customers to order a product, but when the product arrives that is the first impact as the customer engages with it physically. It has become common knowledge that no branding strategy, no matter how good it is, can make up for a terrible first impression. When a customer gets a product delivered that comes in a boring brown box, the first impression is not great. It is much better to spike emotion and interest with custom packaging and give the impression of a dedicated, tidy, thoughtful, and reliable business that “has it all together”. Custom printed boxes can translate that feeling and make customers know that the product has been planned, according to a related concept, every step of the way.

Brand Recognition

The next reason is brand recognition. After a good first impression, the realization that a business has a nice custom package in the first place, and that it has a nice appearance, encourages the customer to engage with the actual content itself and that is when the branding comes in place. Custom printed boxes are an excellent way to be creative and unique which can strike a customer’s eye and make a brand stand out from others in a ruthlessly competitive market. This is where the logo and all-important information about a product are communicated in a desirable way. It will make a person opening a package visualize the experience and create a certain image in the mind which will help distinguish the brand. On the other hand, generic packaging gives away a certain feeling of a product being mass produced without much thought, which takes away from the brand identity. In other words, it seems like the product is for everyone and that the company doesn’t care about its customer, but rather just wants to sell as much as possible.

3 Basics in Using a Custom Printed Box

Custom shipping regular slotted carton box

Probably you may be asking yourself, “Why does packaging exist, in the first place?” There are many reasons why manufacturers, retailers, and shipping companies used packaging boxes. Also, the applications or purposes of the packaging boxes are evolving. In the past, you could have boxes used to just package a product with the aim of protecting it and ensuring it arrives in good shape. With time, the users of the packaging products have discovered ways in which they can utilize them more productively – like using a double-sword approach – to protect items and inform the consumers. If you have a custom printed box you will use it to protect what you have put inside among other uses like promoting the brand.

So, what are the main aims of today’s packaging boxes?

1. Protecting Items or Products Inside

The principal reason you order for a packaging solution is to place the products to protect them. There is a lot of activity in the distribution chain – a product moves through different locations and needs protection. Even when it’s placed on the shelves in the retail store, it should be protected from mishandling or unexpected falls. A packaging box will help serve this purpose and ensure during the shelve-life of the product or during shipment, it is in proper form and doesn’t suffer damages.

2. Delivering the Product Safely

When talking about the delivery of a product, it simply implies transportation. When a product is in transit, it is exposed to many risks, including damage from weather, poor handling, and other elements. A packaging box helps ensure that the product is transported safely to the destination – whether via land, sea, or air transport. During the time products are being transported or shipped, they need to be packed properly. So, it’s not just about the packaging, but how you do it. You need to ensure the items don’t move around the box. You can use various techniques to ensure the packaged products are held firmly in place without movements.

3. Communicating to Audiences

Today, brands are using packaging boxes to pass across their brand messages. You have boxes that are printed with highly curated messages about a brand. They are used as a marketing tool for a business or brand. Depending on what you want to communicate with the customers, you can have a customized message printed on the boxes. An important thing to mention here is that brands are getting more creative so that they distinguish themselves from their competitors. The area of communication is one of the design aspects companies capitalize on to place them above the competition.

When designing the boxes, businesses need to understand their customers. They need to know their audiences and what they expect to see as brand information on the packaging boxes. It’s likely that customers don’t have all the time to read every other detail placed on the box, so being smart, precise, targeted, and to the point is a good idea.

A packaging box can make or break a brand in different ways. If you have a box that isn’t firm enough, it can expose the products to damage. The product could arrive in a box that is tattered or torn out giving a bad impression about your brand. Also, if the design isn’t attractive, it could give a plain, or just-the-ordinary feeling to the customer who receives the products. You can spruce up the unboxing experience customers have when they receive your products by having customized box designs. The simple changes in packaging box designs can help you create an emotional attachment between the customer and the product you sell.

Product Shipping with a Customized Box

Customized Box

Packaging of products is something that businesses and product manufacturers should thoughtfully think about. When you are shipping products, you don’t just want to deliver them to the customers, you also want the customers to have a unique unboxing experience. The kind of packing material you use can make or break that experience the customers gets when he or she first opens the boxes to access their product. Custom print boxes come in handy when you want to ship a product in style while also ensuring great protection and enhanced customer experience.

Specialty Box Designs

Custom shipping boxes can be designed to have a variety of logo print options. It’s exciting when the long-awaited package gets to your doorstep with a distinctive logo. There are many ways you can customize the design aspects of your packaging materials from regular cardboard with 2-color prints to the more premium-grade printing done across the entire packaging box. You will be able to give the package an unmistakable look. When ordering the packaging material, you can search the style you want and even include specialty designs like die-cut boxes and display boxes or windowed boxes.

Custom Shipping Tape

You don’t have to use the same, boring clear or brown color for the shipping tape. There are great choices of tapes you can get having a brand logo and colors. You can have shipping tapes with branding features printed on them. They can also be designed with great looking colors to offer the visual appeal you need for the customers.

Mailer boxes with Cushioning and Inserts

When designing packages for products, you can use box insert pieces to help protect the product while shipping or in storage spaces. When you’re shipping products like perfumes, for instance, you want them to not only sit on the box firmly held but also appear elegant. Things like inserts in the boxes to make your products appear unique and create a better experience for the customers. If you are running a monthly mailer service, for instance, you can have custom top-folded boxes with numerous inserts designed to cushion the products you are shipping while also offering display. The inner dividers may be customized depending on the product you ship.

The responsibility of shipping products safely and securely lies with the seller. You need to make sure you protect the package from things like mishandling and misuse by having the right packaging material. The structural integrity of the customized box is something you need to keep in mind when designing the packing materials.

Custom Printed Shipping Boxes Makes Lives Easier

Custom Printed Shipping Boxes

If you ship a number of items throughout the year, especially those that make regular shipments, then having custom printed shipping boxes is the best way for you to go. You can benefit from the use of these boxes and what comes along with them. The best shipping boxes, especially those that are custom printed, are able to provide those that ship items with more time to spend doing other things.  

Shipping boxes come in many different sizes and shapes, so it is very important that you look into ways to add a printed shipping label to them. These labels are freshly printed with the names, addresses, and other information that needs to be on them. Whether you want them going to the people, or for the return addresses, or even both; you can find the benefits that come along with them.  

Businesses Have Found Many Benefits from These Printed Shipping Boxes

There are many benefits that come from not having to write the names and addresses on the boxes yourself. While, this is something that you might not be able to do for everyone that purchases for you, you can still have them printed for the return addresses, which also saves a lot of time, especially if you spend a lot of time writing on these shipping labels.  

The shipping box should have something that is nicely executed when you are shipping to clients and customers. You want to look professional and clean, and this is the best way to go about doing so. These shipping boxes, when made just for your business, are able to provide this sleek, professional look you’re after. 

Boxes mean a lot to the businesses that use them, and you want something that is professional and well put together. You want to showcase just how professional you are, and why they are using you for the specific products or services your business is offering for you to use. 

Whether you are a small business or a large one, you can benefit from the use of the shipping boxes and the extras that come along with them. You don’t have to worry about writing all of the information down on the label if you don’t want too. You can be sure that it is something that is taken care of with the custom printed labels on the custom printed boxes made for all of your business’ shipping needs. 

Color and your Custom Printed Box

Custom Printed Box

Did you know that color psychology is a big reason why some companies succeed while others suffer? The way that the mind perceives and responds to different colors can help define your product, your company, and whether consumers want to open your customized box or not.  

Take for example restaurants. There is a reason why many nice dining restaurants use red to decorate. When people are enjoying a fine dinner, they tend to linger for a long time and talk. One way to resolve this is by surrounding patron’s in red which raises blood pressure and irritability levels to a point where a customer is subconsciously ready to leave. In restaurant terms that means they get people in and out. The same can be said for your customized box and designs.  

Here are four colors and why they are so important to your custom printed box.  

White 

Have you ever walked into a retail store that was blindingly white? White indicates purity, cleanliness, and a sense of space. So, when your customer receives a white yet uniquely custom printed box, they may have a sense of freedom and openness similar to embarking on a fresh adventure.   

Blue 

Depending on the product you are shipping it is important to find a color to display the emotions you want your customer to feel. Blue provides calmness, serenity, loyalty, and wisdom. Much like the saying that you can never be upset with anyone dressed in blue, the same thought process goes behind a customized box that is predominantly blue.  

Orange 

You’ve probably noticed a lot of orange on boxes lately. This is a color popular with Millennials as it indicates an optimistic spirit full of energy, warmth, and stimulation. In addition, orange is commonly used in food products as it stimulates the mind to release chemicals that cause you to feel hungry. So, if you sell mixed nuts or chocolates, orange may be the way to go.  

Green 

Green can trigger two emotions. The first is one of prosperity or wealth and the second is naturally one of harmony, tranquility and calmness. As the world becomes a greener place so does our marketing. A custom printed box with an emphasis on green helps your customer feel connected with you as an eco-friendly sign of prosperity.  

Color psychology can help your business grow as long as you understand the needs of your customers and the emotion that your product – and custom printed box – should draw.  

Enhance Your Brand with Custom Printed Boxes

Custom Printed Boxes

Think about the last product you purchased online? Did you notice the packaging? Perhaps, you might have seen a logo of the manufacturer or the seller over the printed box. Most of the time, this is what enticed you to purchase the product.

Custom printed boxes convey a deeper meaning to every buyer indicating a sense of reliability and reputation. The little benefits that they provide are enough to give your business the needed boost. A customized box helps you develop strong branding so people can quickly identify your products and relate to your brand.

Custom made boxes provide more than you think

While some people consider custom packaging to be a complete waste of money and an overhead on the price of the product, it actually contributes mainly to brand identity and consumer awareness. Some of the common reasons for retailers opting for a custom printed box for shipping their products are:

  • Simplify tasks for retailers. – Most retailer market different products from different brands. Receiving packaging with relevant product information will make the task of categorizing each product separately. Products having small units will make it convenient for the retailer to identify them before sorting.

  • Eco-friendly promotion – Customizing your packaging boxes with an attractive design and distinguishable logo can help in the widespread development of your business. With every brand going for environment-friendly alternatives, keeping a check on the eco-friendly option will be great for your brand. Environment-conscious customers are likely to patronize your product because it contributes towards reducing carbon footprint.

  • Stand out from your competitors – With the boom of technology, there is cut-throat competition in the market. Regardless of the product quality, its packaging will contribute towards creating a positive image in the minds of consumers. A custom made box and packaging can help you conquer a significant portion of the market.

  • Technical details – A reliable custom printing company will suggest you include the necessary technical aspects of a product such as the model, size, expiry date, quantity, etc. apart from other shipping details. This helps both the buyer and the seller at the time of delivery.

The positive side of a custom-made box’ cost factor

No one can deny that designing custom printed boxes increases product costs by some margin. But this is only true for products with low market demand. But also consider that an adequately designed custom made box, the need for the product also rises. This, in turn, leads brand participation which is the main ingredient for your business to succeed.