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Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

Boxes and displays are MADE IN U.S.A.

Making Counter Top Display Units That Pop

Counter top display box
When selling consumer products, it can be difficult to attract the interest of shoppers to a new product. Most people are set in their ways and will tend to stick to brands they are familiar with. But this has never prevented businesses from trying to capture a new segment of the market.

Counter top display units are a simple way to market products directly to shoppers while they are wandering the store or waiting in line. Some creativity is required to make these displays outstanding and able to capture the interest of onlookers. Here are a few ways you can make your next corrugated display appealing enough to encourage some impulse buying.

Use Brand Colors

For particularly strong brands, it helps to use colors the customer is familiar with. They will still have a sense of trust that will tempt them to try a new offering from a company they know. If you want to distinguish it from other products from the same company, you can choose a different color but still ensure to display a logo or name that lets the person know the brand. Check out the store beforehand to see what colors dominate and choose one that will be more noticeable and pop.

Light It Up

Modern displays can now be incorporated with features such as flashing lights and video displays. These are a good way to attract more attention to the display and provide an opportunity to further educate audiences on the product. You can even run demonstrations and full adverts. Flashing lights can be particularly helpful for products targeted at a younger demographic. Kids can be easily drawn in and will often ask their parents or guardians for the item on display.

Keep It Simple

While contrasting colors and flashing lights can appeal to a younger market, you will want to keep it simple for older shoppers. They are best marketed to with simple messages that quickly convey what they need to know about the product. A 7-word limit is a standard industry practice that allows the customer to quickly learn about the product at a glance and make their buying decision.

Price It Right

It is easier to effect impulse buying when the item is reasonably priced. High-end items are not often ideally promoted using counter top display units. Do not discount the price too much as the goal is to get the customer to give the product a chance and later voluntarily pick it from the shelves. The price they find on the shelves should be comparable to what they paid when it was being promoted.

Merits of Investing In Pop-Up Displays

Custom counter top display

When you have a new product you are trying to market, you have to think of creative ways of getting consumers interested. Pop-up displays are an old school yet highly effective option that can work well in capturing people’s attention and boost sales. Here are a few reasons why they are worth considering.

Standout Appeal

Every store will arrange products according to category. This means that each product will be grouped with competitors offering the same thing. When you have your product displayed in pop-up displays, it offers a chance to have it stand out from the crowd. This distinction is more likely to draw the attention of customers, more so than if it was just on the shelf, next to rival products.

Answer Questions

Having a dedicated display for your products allows you to customize them in a variety of ways. You can offer useful information about the product and why shoppers should try it. From promotional videos to details about its health benefits, having a wholesale counter display gives a chance to answer queries even before they are asked. Ensure that whatever salespeople you have manning the display are knowledgeable on the product and the company to ably answer any questions put to them.

Entice Buyers

A colorful display that is well-positioned within the store can do much to entice shoppers to add the product to their cart. Especially if it comes off as a special offer they cannot afford to miss out on. You can offer it at a discounted price, emphasizing that it is a limited time offer. alternatively, use the displays to offer free samples. Once customers try and like it, they can then be directed to where on the shelf to make a larger purchase.

Brand Boosting

With the right design of the display, you can do much to make a good impression on your brand. This can help to boost sales of both older and new products. Ensure that whatever design you use is in liken with the brand’s values that you wish consumers to identify with. Whether it is minimalism or boldness, it should tally with what your company stands for.

Easy Transport

Displays are built for easy assembly and disassembly. This makes them easy to transport from one location to another. This is handy when you want to relocate your display to more advantageous locations and when repeating a campaign. Therefore, whether it is setting up for a trade show or in a supermarket, the work involved should be easy given the lightweight nature of the displays.

Why A Wholesale Counter Display Is Great For Boosting Sales

counter top display
Counter displays are a great way of drawing the attention of people. Whether it is to have them pick a product sample or a brochure, they easily draw people in. With an eye-catching design and good placement, you can achieve your goal without having to hire a salesperson to attend to customers directly. Let’s look at why investing in wholesale counter displays makes sense for your business

Bulk Discounts

Like many other box products, ordering wholesale counter displays comes at a discount. This is because wholesale quantities are larger and attract a smaller price per unit. These discounts can be quite considerable making this investment low cost and highly profitable. This is on top of the fact that display boxes are an already fairly cheap marketing tool.

No Staffing

As mentioned, when you have a wholesale counter display attracting the attention of your target clientele, there is no need to have a salesperson on hand. You can even have simple instructions on the display to guide people on how to pick a sample or brochure. Providing some little guidance can encourage people to pick what you are offering. Without the need for additional human assistance, as with other marketing efforts, you can save a bundle and get a higher return on this investment.

Easy Deployment

Like many other boxes, a wholesale display box will often come in a flat design when delivered from the manufacturer. Being flat makes it easy to transport the boxes, not just from the manufacturer, but also to the final destination where they will be assembled for use. These displays usually have a simple pop-up design that makes it easy to set up.

The flat-pack design means lower shipping costs as less space is taken up in the vehicle. It also means easier storage, especially if you have ordered a bulk quantity that you will not entirely deploy when delivered.

Customizability

Display boxes can be customized to a variety of colors, graphics, shapes, and sizes. They can be small enough to sit on a counter. Or large enough to be standalone like a booth. This versatility means there is a lot of flexibility that can be applied in their design. You can customize for use in just about any setting you think will provide the most exposure. This provides ample room for creativity in making the displays attention-grabbing and able to better promote your product or cause.

Tips To Drawing Attention To Your Pop Displays

Custom Counter-Top Shipper Displays
Point of purchase or pop displays are a popular in-store form of promotion that can often be a hit or a miss. A lot of impulse buying is driven by how advantageously certain products are displayed. It could be a promotion that allows customers to take advantage of a discount or the marketing of a new product they have never seen before. Whatever the reason behind setting up these displays, here is how you can boost their visibility and impact.

Positioning

When people are walking up and down aisles in a store, it is because they are mainly looking for specific items on their shopping list. They will hardly take time to look at information about an unfamiliar product they do not need. That is why point of purchase displays work best in areas where customers are forced to become a captive audience. And this is when queuing for checkout. Positioning your display near the counters will provide an opportunity for customers to examine the display as they wait their turn and be tempted to pick a sample.

Sample Sizes

To encourage sampling, the product should either be free or low cost. Creating sample sizes of your product is a good way to encourage people to buy as the cost is minimal to their wallets. And with a small size they will feel less worried about waste if they realize they do not like the product after all. For food items, you may want to consider supermarket display stands for food tasting.

Use Marketers

Having someone at the display to help encourage people to approach and try a product is ideal. Many will be unsure if the item is a free sample or is discounted. A staff standing right there can quickly clarify and engage the customer in further discussion that will encourage them to make a trial. Push selling has long proven highly effective in making people feel obligated to make a purchase because they took up the marketer’s time.

Make The Display Pop

A colorful eye-catching design can do much to appeal to buyers. Especially when the target audience is children. They will naturally be drawn to the pop displays and will often try and get their parent or guardian to make a purchase. Tailor your display to appeal to your target audience for the best results. You can even enhance the display with light fixtures, video screens, or interactive tablets. Whether it is a countertop or stand up display, you should take advantage of any exposed space to make a positive visual impact.

Impulse Purchases with Cardboard Displays

Cardboard Displays

When customers walk into a retail store, they interact with the products in different ways. Businesses need to strategize ways in which they can enhance the customer-product engagement and interaction process. The way you display your products can help attract and lure customers to make purchases. Cardboard displays at point of purchase allow you to display promotional products in locations where customers can see them easily.

POS Displays Intended for Private Label Brands

While brands can position themselves to boost sales using product displays, retailers can also use these tools to help in promoting their private label brands. It is important that retailers highlight their brands. Using displays at the point of purchase adds touch points between the brands and shoppers. When you have the displays featuring items that are on sale and advertised or featured on flyers, the displays offer logistical function. You can place the displays in strategic locations near the point of purchase.

Adding Purchase Incentives with POP Displays

When introducing a new product or selling a discontinued item, you can consider displaying advertising in your retail store. You can also highlight special sale items, occasional or seasonal promotions and other items that you would want them to move past. The design of your packaging along with the display can play an important role when it comes to selling seasonal goods. When you guide a customer by using a brand story along the shopper journey, you are able to make the customer associate with your brand. This increases the chances of the customer wanting to purchase a product on the display.

Triggering Impulse Purchases

Point of purchase displays tend to trigger problem recognition response, which is the concept behind impulse buying. Most of the products you will find displayed at the point of sale are those that aren’t usually on the top-of-mind of the consumer. Creating a visual exposure to those products helps the customers realize that they might need a certain product to help solve a particular problem. This way, they are able to purchase the product even though it was not on the list of to-purchase items.

There are different kinds of point of sale displays including counter displays, shelf-talkers, floor displays, lightboxes, and countertop displays. These displays are designed to engage the customers in different ways within the retail store. You can use the display box to showcase products such as soft drinks, souvenirs, chewing gums, chocolate bars, lighters, bulk sold items and candies.

POP Displays Generate Impulse Purchases

POP Displays

Point of purchase displays help trigger problem recognition response among consumers. When customers walk into stores, they have something in mind to purchase. At the time they are making the payment, the customers come across a POP display that allows them to think of a problem they have, which didn’t feature in their initial product purchase plan. The POP displays lure the customers to make an impulse purchase, which adds to the sales of the business. Businesses can utilize point of sale displays to generate impulse purchases by: 

Displaying Convenience Items  

You need to ensure that the products you are displaying on POS are goods that customers would easily want to purchase when they see them. You can create the urge to buy the products by pricing them cheaply or offering discounts on prices. These shouldn’t be items that are difficult to decide whether to purchase or not – they need to be convenience items. It is difficult for customers to think of buying a product at the POP if it’s not providing an immediate solution to a problem they have. You can consider items that offer solutions to common problems.  

Create Visually Exciting Displays   

The displays at the point of sale are not things that are on the list of to-buy items at that time. However, when you provide great visual exposure to the products, it helps consumers to realize they need them to solve a particular problem. Use contrasting colors and exciting finishes of the display boxes to be able to grab the attention of consumers.  

Incorporate Promotions and Offers 

To help push the customer to purchase the products displayed at the point of sale, you need to use tactics like offering discounts and other promotions. Encourage the consumers to consider the deal. You can use phrases like ‘Buy three, get one free!’ or something like, ‘20% off retail price!’. Customers need to see something atypical about the traditional offers. The deals should be able to influence the consumer to purchase the product even if they didn’t budget for it on their list.  

Depending on the number of products you need to display, you can consider wholesale display box materials to meet your needs. You will increase your sales when you use these displays. Besides, your customers are likely to visit the store in future when they realize that you offer promotional items that allow them to save money. In stores, convenience goods you can display on POP are such as chewing gums to help with bad breath, souvenirs to serve as gift items, and magazines or comics.

Showcase Your Business with a Counter Top Display

Custom Boxes

There are many ways to advertise and showcase your work, services, products, or anything else you want to put out there. Those that have a lot of things to showcase, or don’t want to answer many questions about what products are, how much they are, or anything else could benefit from the use of the countertop display that provides the information needed, without you having to say it to person after person that asks.  

Benefits of a Counter Top Display 
 

There are a number of benefits that come from the use of corrugated pop displays. These displays provide a number of uses that you wouldn’t be able to obtain from other displays that you’d use. They can be used in any way that you can think of, so you don’t need to worry about not being able to make use of them or finding something that provides businesses with many other uses, instead of just one. 

These displays offer a number of benefits, such as being able to showcase the information you want to put out there. They are easy to set up and take down and they can come in a number of different styles, so you can choose which one works with the style and branding that you have as a company.  

These displays provide the use of a large area for you to add items too. Some ideas that people have used to decorate them and use them for their business include writing on them, adding craft supplies, pasting printed papers, and additional ways to showcase your information and bring in the customers.  

Whether you want to add these on the counter, on the tables that you are displaying your items or services on, or just to use as an informational or decorative piece, you can be sure that this is the most ideal way to go about putting information out there for your clients and customers. 

Finding a way to showcase your business, your products, your work is one of the best things you can do for your business. Due to this, it is important that you look at the many ways to do so. Countertop displays are just one of the ways, with other signs out there, you can benefit from using those, too. Use a number of them side by side, spread them out, and see what works for you and your business. 

What to Consider with a Counter Top Display

Counter top display

A counter top display is one of the best ways to put your product in eyes-view for consumers. Consider the grocery store and a counter top display featuring candy bars, breath mints, or even gift cards. A counter top display is meant to visually showcase a product. But, when assembling and locating a counter top display there are a few things to consider.  

Appeal  

When it comes to displays of any kind the attractiveness of the display is important to standing out and attracting buyers. In fact, the closer your display is to the consumer the more you will want it to stand out. Utilizing effective and bright color, an eye-catching logo, and putting your product forward in the display are important to selling your product.  

Spacing 

Regarding spacing there are a few considerations. First off, it is important to determine how much of your product you will want in each counter top display. This is often geared directly to the size of the product. For example, a product display for lip gloss will likely sit on a table, rack, or checkout counter. While, a display for larger kitchen items may be a tall display that sits on the ground.  

Cost 

Cost is important because purchasing a wholesale counter display in the hundreds will be much less expensive than purchasing only a dozen at a time. When looking at the wholesale cost it can be helpful to evaluate the spacing as mentioned above to determine how the spacing will affect the overall inventory and wholesale counter display cost.  

Location 

The real estate expression, location… location… location, is just as important when it comes to your counter top display. While some stores or other venue locations may not give you much of a choice with your counter top display location, many will actually request your thoughts. The location of a counter top display isn’t just where people pass by, but rather where people will linger. For example, the reason why you see so many displays in a checkout lane is because people are prone to waiting in line. The longer someone waits, the more likely they are to see and purchase an item.  

So, as you focus no the graphics and images of your wholesale counter display keep in mind that the amount of product in your display, overall appeal, and location are as equally important when it comes to standing out as are your graphics.

Reinvent your Custom Display Boxes

Display Boxes

Display boxes are used in a retail environment made from suitable materials to store and display your products. But with the myriad of same looking display box in the market, it can be impossible to find an edge and make your products stand out. Having an active showcase material will not only give you an eye-catching and fresh display but also increase your sale and help grow your business.

Though most typical display boxes are made to stand out, the problem lies with too many of the same kind flooding and confusing customers. It scatters their attention, and a poorly designed display box is not likely to get the much-needed attention. Use these tips to reinvent your display box with an eye-catching design:

Create an Unexpected Design

With so many merchandises having the same look, it can be an advantage to create something that instantly catches the attention of your prospect customers. Building a good display starts with a vision and working on every detail to harmonize the design with what your company message and brand helps to personalize your marketing initiatives.

One right way of making an impact is to surprise your customers with a unique and carefully thought display box. Use eye-catching colors, a simple design, and a simple message to get the attention of the shopper. Also, keep in mind that your product competes for attention and should be your top-of-mind consideration. Using the highlighting and spotlighting technique ensures you get the market share you intend to have.

Keep Your Designs Fresh

It is always good to have display boxes that pertain to a particular subject. And an updated container box can generate attention which people can instantly relate to. Depending on your marketing concept, a right display box should resonate with your intended audience for better prospects of conversion.

Keeping a display box fresh also means making it simple and keeping it clean. Creating a good impression to your customers is one right way of keeping them glued to your product and generating good branding. But when getting the number of supplies for your marketing needs, it is always advisable to get a wholesale display box to save your company the upfront costs.

Reinventing your display boxes does not have to come at a cost. A reliable supplier, a good design, and a clear message always ensure you get the needed return-on-investment for your marketing efforts.

Creating an Elegant POP Display

POP Display

High-end stores are more than just known for its opulence, but they are beacons of marketing attracting the affluent customers who are willing to shell thousands for a brand. If you happen to be one of those emerging products competing for an audience share, the only way to get ahead is to create a display box highlighting your brand and making your products stand out.

A POP display can provide your product with dramatic visuals enticing shoppers to go and have a look at what you are offering. With high-end shops in premier malls, creating a boutique display that either complements the interior or contrasts with the inside architecture of the building will not only spruce up the retail space but arouse interest among shoppers.

Creating an Interior to Get People to Purchase

There are many different approaches to retail design and a store layout that effectively sells. The most common strategy is to create a focal point which captivates the attention of strolling people and wandering shoppers. High-end boutiques are known to provide a personal touch to their services, unlike a regular retail store.

A display box can be part of what you can offer to make things a little convenient for shoppers. It provides an excellent visual for hard to sell products and entices people to try them. More importantly, this type of marketing strategy is an effective means of supplanting product engagement that would otherwise be hard to get.

Real Selling Power with Pop Displays

Creating a store display that tells of your brand’s story has always been the most effective way of capturing every shopper’s attention. Expensive boutiques spend a lot of hours creating head-turning window displays and eye-catching signages creatively immersing every shopper with their stunning visuals.

Using pop displays have been one of the most effective ways of getting people to try a product without spending too much overhead on marketing and advertisement costs. A straightforward and elegantly designed point-of-purchase marketing material not only helps promote your brand but also influences purchasing decisions.

Though pop displays may not hold a significant space inside a boutique either because they are located at the back of the store or at the cash register, they have an intrinsic quality of boosting product sales. The marketing material has a good way of building desire amongst shoppers and helps change the minds of paying or wandering customers.

Advantages of Custom Cardboard Displays

Cardboard Displays

With stiff competition in almost every industry, it’s crucial for brands and companies to make sure their products stand out. Whether it’s an international manufacturer selling bulk products to stores around the world or a small enterprise competing in the market, it’s essential for your brand to stand out. Using custom cardboard displays are one of the most viable ways to grab the attention of consumers and make the sale.

A cardboard display is a piece of the container with an attractive message and clear images. The cutout can be customized to fit the exact specification of the product. Most often, these personalized display boxes capture interest because of their alluring message which instantly hits the attention of a buyer.

Personalize your brand with a custom cardboard display box

One way brands are doing this by investing in high-quality and well-designed custom cardboard displays. By using a specially-designed container to store items in retail establishments, brands get an immediate advantage over the competition. By using customized cardboard boxes – often with custom branding and logos, – to display their products, companies can make sure that their products catch the attention of customers who would have otherwise just walked past them in the aisle or counter.

Cardboard displays are favorite everywhere, including shopping malls, retail centers, convenience stores, and many other establishments. Display boxes are also used by some of the biggest brands as well as active local ones. Cardboard product displays, especially customized ones with custom branding and designs, provide customers with a visual representation of a brand’s identity and personality. Of course, product packaging also helps in this regard, but with custom cardboard displays, products are more capable of drawing attention and leaving the customer with a lasting impression.

Custom cardboard displays are economical

Moreover, considering the state of the market nowadays, with so many businesses serving just as many markets, the aspiring and ambitious businessman would take advantage of every opportunity to get ahead, including using tried-and-tested consumer behavior principles to boost sales with more attractive visuals and displays.

Apart from being very useful and almost mandatory from the marketing standpoint, using cardboard displays for products in retail stores are also very economical. Especially when it comes to using a corrugated display which makes use of sturdier, more durable fiberboard with better resistance to the elements, businesses get much value when investing in a proper, customer-branded cardboard display for their products.

Make Your Point of Purchase Displays Stand Out

Point of Purchase Displays

Being competitive in every aspect of your marketing strategy is what needed to keep your business afloat and your products recognized easily. One of the most effective marketing campaigns you can utilize for your small items is to entice your prospective customers with display boxes. These are often those small boxes you can see on the pay counter or freestanding cardboard materials in the middle of the grocery and highlighting the stacked products.

In most cases where products are hard to sell, utilizing this type of advertisement is useful to keep people aware of the brand and lure them towards trying the product. And because they are highlighted inside the store, customers who are looking for things to buy are more likely to be drawn towards the visual display and presentation.

Consider Colors to Draw Attention to Buyers

One good way of drawing attention towards your point of purchase displays is to evoke strong emotion and perception through the use of colors. If your products have a specific color, create a powerful message by going against the backdrop to create a focal point that generates attention to your display boxes.

A good example is to use red or orange which is considered to be arousing colors, or perhaps use green or blue to evoke a calming effect on your intended audience. There is also a study that shoppers are particularly drawn to color more than anything else and they draw decisions within a minute and a half after being able to interact with what is being offered.

Product Grouping Avoids Clutter and Makes Your Display Boxes Appealing

If you have several products you want to include in your point of purchase displays, always make sure they are organized in a good way. Product grouping attracts customers and helps create a visual stimulus that draws their attention to the full. Use a color scheme or arranged them according to their use or item type can be neat to look at.

But on the side of it, you can also incorporate other elements to trigger their eyes and brains into looking twice at what you are offering. In many ways, capturing a prospective customer doesn’t have to come from being too organized. You can also create a perfect imbalance on your point of purchase displays so their brains are triggered into gazing at your display boxes. Whatever your strategy is, it is POP displays will always be a great marketing strategy.

Benefits of Using a Counter Top Display

Counter Top Display

To get your product noticed in every retail store you display in, the best way to go is to have your own counter top display.

This can also be a form of packaging wherein you communicate to your target market the values and message of your brand. Other packaging methods prevalent in the market are the following:

  • folding corrugated boxes
  • folding cardboard boxes
  • custom printed shipping boxes
  • custom foam insert
  • corrugated folding cartons
  • convoluted foam packaging

For smaller and more delicate packages and items, the following are used:

  • small quantity mailers
  • printed shipping boxes
  • custom printed mailing boxes
  • custom mailer box
  • corrugated pop displays

For heavy and fragile goods and products, double wall shipping boxes, heavy duty shipping boxes, or cardboard packaging boxes.

Then again, if your intention is to provide flyers, disseminate more information about your products and services while also providing a sample of the same, you can set up a counter top display where you can insert and display your flyers along with product samples.

Of course, you must make your counter top sturdy and pleasing at the same time. To achieve both purposes, the best material to use is corrugated cardboard.

Here are the top 3 benefits of using corrugated cardboard for your counter top display:

Corrugated cardboard is flexible

You can easily fold or cut the cardboard so you have more freedom with the style and form of counter top you can make. Aside from being foldable and bendable in any way you want, corrugated cardboards are also easily designable. You can add stickers, decals, and digital prints on its surface to achieve a more pleasant look.

Corrugated cardboards are cost-efficient.

Counter top displays are part of your brand advertising. However, this doesn’t mean that you have to overspend for it. To be able to advertise while also keeping your company expenditure in check, the best way to go is to use corrugated cardboard for your counter tops. As of now, this is the cheapest packaging material in the market.

Corrugated cardboards are eco-friendly.

Another good reason for using this material is the fact that it’s environment-friendly. You can always reuse or recycle the same, thus, diminishing company expenses while also helping save the environment.

Why You Should Use Cardboard Display Boxes

Cardboard Display Boxes

Using cardboard displays in your retail business can increase your sales especially if you place them in strategic locations such as near the register where customers can have a good look of the products you are showcasing because they are waiting for their turn to pay. Apart from attracting customers to buy, beautifully-designed display boxes also offer the following advantages:

Cardboard Displays are More Economical

Compared with other display boxes made from metal, plastic, wood, or other materials, you can save a lot of money when you use cardboard display boxes. Since they are much cheaper, you can have them in various designs, sizes, and shapes without breaking the bank. It is important to note that just because they are inexpensive does not mean that they would not last long. Corrugated display boxes are sturdy and durable, which means you can use them for a long time.

Cardboard Displays are Convenient to Use

Cardboard displays are easy to assemble, arrange, and showcase unlike other display boxes made from heavier and denser materials. This is particularly helpful if you are the only one who prepares and manages everything in the shop because you can easily move them around without any help. Since they occupy very little space, you can exhibit more products without making the counter look crowded or unsightly.

Cardboard Displays Can Entice Customers

With the right design, color, theme, and graphics, your cardboard display can serve a variety of purposes. For one, they can catch the attention of shoppers to make a purchase. Secondly, they can hold promotional materials or messages to boost your business. Lastly, with the aid of graphics and digital technology you can also use your pop-up displays to promote your brand and build a loyal following.

Cardboard Displays Will Help Your Shop Look More Orderly

If you have numerous items to sell, your shop may look crowded and messy. Apart from using shelves and tables, you can utilize countertop displays to organize and arrange the different products you are selling.

Cardboard Displays are Environment-Friendly

Since they are made from paper, cardboard countertop, stand-up, and other types of displays are sustainable and earth-friendly. You can point this out in your marketing campaign to attract customers who support entrepreneurs who advocate going green.

The benefits mentioned above are just some of the key reasons why you should utilize cardboard display boxes in your retail shop. With the right placement and design, you can promote and boost your business at the same time.

Counter Top Display: An Entrepreneur’s Guide

Counter Top Display

How important is an impressive counter top display for an entrepreneur? How would a display box contribute to his or her success?

In sales, creating the first impression is very important. This means that you should create an impact the first time you introduce a product to a new client or buyer.

Could you imagine the number of orders you would get if that potential buyer is impressed the first time he or she talks to you and sees what you can offer? Think about this.

Choosing the Perfect Look

If you are in a retail business, appearance is a vital requirement. You are expected to squeeze your creative juices so that you can decide on the theme of your countertop display.

Do you want your display to look like a nook during a tea party? Or, would you like it to exude a fairytale-like ambiance?

By looking at a space, you can already draw a picture of a theme in your mind, including the props and colors you would use. You can already point out as well where the display box should be, and where the lights should reflect.

Considering the Layout

The space of your store is something you must consider when achieving the ideal look you have in mind. You need to check the sizes of everything you would put inside, including the countertop display.

In doing the layout, you must likewise consider the arrangement of your display box and other furnishings. As a result, you would achieve a smooth flow of traffic inside your store.

Old Goes In, New Comes Out

It is advised that you should keep your display fresh all the time. You can do this by putting the new stocks on the countertop display that is more accessible for customers. Meanwhile, the old ones could be placed in a display box in the inner portion of the store.

If you do this, you give your clients a chance to experience your tenderness as a store owner. You would be helping them find the most recent offering with ease.

Keep Everything Unique

Seeing the same color, arrangement, theme, and design in one store is boring, right? Therefore, you must look for ways on how to make everything in your store unique.

The use of the right countertop display and display box could help. You may ask your supplier for different display cases and cabinets available from them. You may also tell them to give you a menu of their designs, sizes, and capacity for easy decision-making.