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Understanding the Dynamics of Display Boxes

corrugated display box
In the world of retail, the art of presentation is a science, and display boxes play a pivotal role in this strategic approach. Beyond mere containers, display boxes are dynamic tools that influence consumer behavior, enhance brand visibility, and contribute to the overall shopping experience.
A display box is a silent storyteller in a retail setting, capable of captivating consumers with their visual appeal. The science behind their design takes into consideration factors such as color psychology, typography, and layout. The goal is to create a visual impact.  Attract attention but also communicate the essence of the product or brand.
Understanding the dynamics of custom-display boxes involves recognizing the visual cues that prompt consumer engagement. Eye-catching designs, strategic placement, and cohesive branding contribute to an immersive experience that draws shoppers into the world of the product.

Display Boxes: Brand Presence and Recognition

Consistency in branding is a fundamental principle of effective marketing, and custom-display boxes are integral to reinforcing brand presence. The science behind these boxes involves aligning them with the overall brand identity using logos, colors, and messaging. This visual consistency contributes to brand recognition and reinforces the consumer’s connection with the product.
Custom-display boxes act as brand ambassadors, conveying the values and personality of a brand in a matter of seconds. The strategic placement of logos and brand elements on these boxes ensures that the product are quickly recognizable and it become an extension of the overall brand narrative.

Display Boxes: Strategic Placement

The placement of custom-display boxes within a retail space is a science that considers consumer behavior and shopping patterns. Whether positioned at eye level for immediate visibility or strategically placed near complementary products, the science of custom-display boxes involves maximizing their impact by understanding how and where consumers navigate the retail environment.
Strategic placement is not arbitrary.  It is a calculated decision based on consumer behavior studies. Custom-display boxes are strategically placed to guide the shoppers’ journey, encouraging exploration, and increasing the likelihood of product discovery.

Impulse Purchases

Custom-display boxes are designed to trigger impulse purchases, and this is where science becomes particularly intriguing. From limited-time promotions to eye-catching product arrangements, custom-display boxes leverage consumer psychology.  They create a sense of urgency and desire. Science lies in understanding the factors that influence impulse buying behavior.  It tailors the design and placement of these boxes accordingly.
The arrangement of products within custom-display boxes activates the consumer’s desire for immediate gratification. The science of custom-display boxes is about creating an environment where impulse purchases become a natural response.

Display Boxes Enhance Your Product Presentation

Counter-top Shipper Display

Display boxes give your products the spotlight they deserve.  In the fast-paced world of retail and marketing, catching the customer’s eye has never been more crucial. The competition is fierce, and every product on the shelf is vying for attention. This is where the display box comes into play, offering a powerful and creative solution to elevate your product presentation. In this article, we’ll discover the benefits and versatility of display boxes and how they can give your products the spotlight they deserve. 

The Power of Display Boxes 

Display packaging is an ingenious way to showcase your products in a visually appealing and organized manner. These boxes are designed to captivate the customer’s attention and communicate essential information about the product inside. The strategic use of colors, graphics, and branding on display packaging can create an instant connection with potential buyers, making them more likely to stop, look, and ultimately make a purchase. 

Versatility for Various Products 

One of the standout features of display packaging is its adaptability to a wide range of products. Whether you’re selling cosmetics, electronics, food items, or promotional merchandise, display packaging can be tailored to suit your specific needs. This adaptability is particularly useful for businesses with diverse product lines, as display packaging can maintain consistent branding while accommodating different sizes and shapes. 

Impressions Matter

First impressions matter, and display packaging provides an excellent opportunity to make a positive and lasting impact on customers. The unique design and visual appeal of these boxes can help your products stand out from the competition, even in a crowded retail environment. With the right design elements, your display packaging can tell a story, evoke emotions, and create a sense of intrigue that encourages customers to engage with your products. 

Display Boxes Effective Marketing Tool 

Display packaging are not just containers; they are an integral part of your marketing strategy. By utilizing display packaging effectively, you can communicate key product features, benefits, and usage instructions. Including eye-catching visuals and concise, compelling content can help convey your brand’s message and influence purchasing decisions. In addition, display packaging placed strategically at checkout counters or high-traffic areas can prompt impulse purchases, further boosting your sales. 

Display Boxes – Sustainability and Eco-Friendly Options 

As environmental concerns continue to gain prominence, businesses are seeking more sustainable packaging solutions. Display packaging can be crafted from Eco-friendly materials, showcasing your brand’s commitment to environmental responsibility. This not only appeals to conscious consumers but also aligns your business with a global movement toward sustainability. 

Boost Sales with a Cardboard Display

custom shipper display Energy xtension
A cardboard display is a wonderful way for a brand to promote its products and encourage shoppers in an outlet to make impulse purchases. They are a simple, affordable, and effective way to boost sales and market awareness of a brand. To ensure they work as desired, here are a few tips you should implement. 

Cardboard display eye-catching designs 

Though the design of most cardboard corrugated displays is simple, you can use color, imagery, and even light features to draw attention. Capturing the attention of shoppers is the goal of these displays. Once their interest is stirred, they will then become more inclined to read whatever information about the products is displayed and become tempted to make a purchase. Use a design that is ideally suited to the type of product you are trying to market and the atmosphere of the store. While bold colors with light features may be a good draw in family retail stores, the impact may not be as effective in more adult and high-end outlets.  

Simplified cardboard display

Do not go overboard with your design. A cardboard display is usually placed near the checkout counters. This is where shoppers will be idling as they wait for their turn. A simple but colorful display will attract their attention without appearing too overwhelming. Keeping the display clutter-free will allow onlookers to focus their attention. That is unless you are trying to attract another demographic like children who are more drawn to over-the-top displays.  

Another reason to keep the design simple is to allow for easy assembly. The last thing you want is for the store attendants or your merchandisers to struggle when it comes to putting together the display. The fewer pieces they must put together, the more easily they can have it quickly set up and draw attention. Complicated setups may discourage the employees from giving your display priority when they have other tasks they need to attend to.  

Stock sample sizes 

Customers are more easily tempted to try a product when it is sample or small-sized. A small size means they are unlikely to spend much on the product but still get to sample its goodness. This can happen even if they have bought a competitor’s products in massive quantities. The sample size will encourage them to give another brand a shot. Trying to push your product into large sizes is likely to cause prospective customers to avoid it as it will mean spending much more.  

Useful Cardboard Displays

display
When selling products in brick and mortar stores, you may want to consider dedicated displays. You can have them made from a variety of materials including wood, plastic, metal, and so on. While these options may seem highly durable and stable, cardboard displays actually make more sense. Here is why.  

Easy to Set Up 

Cardboard is a lightweight material and thus very easy to assemble in a variety of designs. This ease of setup makes it a simple matter for store staff to quickly get the display up and running compared to heavier alternatives. When you make the work of setup easier on the staff, they will be more willing to get your display assembled without delay. Heavier options that may require more than one employee to do the work will likely be put on the back burner.  

Environmentally Friendly 

This kind of display is meant to be used for a limited period. After a while, the products will be integrated into normal shelving. So what happens to the display? Chances are it will need to be disposed of. A cardboard display is easier to get rid of as it will easily decompose and can sometimes be recycled. This is good for the environment and can be beneficial to the reputation of a brand. Consumers today are very environmentally conscious and more willing to spend their money on brands that also care for the environment and take sustainability seriously.  

Customization

Businesses can customize a cardboard display in a variety of ways. From size to coloring, shape to lighting, there are many ways these setups can be made unique and attractive. This is important when you realize that the displays are meant to be attention-grabbing so the more room you have to get creative, the better. There are unlimited design options you can utilize to ensure your brand stands out from the crowd.  

Affordability 

Cardboard constructions are highly affordable. More so when made with recycled materials as the production costs are kept low. This benefit is made more obvious when you have to send out many cardboard displays to multiple stores. When bought in bulk, the unit cost of such productions is typically reduced by manufacturers. The low cost is also comforting should the display be damaged and need replacing. You can rest assured replacing a damaged display will not hurt your bottom line. The cost-benefit of opting for this material will ensure you more than make up for this investment through increased sales.  

Marketing Using Corrugated POP Displays

pop custom counter top display
Once businesses dispatch their products to retailers, they often leave the issue of how they will be displayed up to the stores. However, with corrugated POP displays, there is more control over how these products will be seen by shoppers.

When designing a point-of-purchase display corrugated options tend to be preferred over alternatives like plastic and wood. This is because they are affordable, easier to assemble, environmentally friendly, and can be customized.

While they are an additional investment from the manufacturer or distributor of the product, there are good reasons to want to have corrugated POP displays used at retailers.

Attention-Grabbing

POP displays are made to distinguish products from what competitors are offering. They are their own separate display from normal shelves, making it easier to grab the attention of shoppers. They can be customized in a variety of ways to draw attention including using bold colors and incorporating interactive features. They can also be used to display additional information about the products than what you would find on normal shelves. This makes for a more engaging and informative experience with potential buyers that will entice them to give the product a try.

This is especially helpful when launching new products. Also, ensure the design matches the interest of the targeted market. For instance, colorful displays that are short are great for products marketed at kids as they will be able to more easily notice it and be drawn in.

Encourages Impulse Buying

Once the display captures the attention of shoppers, it provides an excellent opportunity to market directly to them. The attraction that draws them in will also increase the likelihood they will want to try the product. This is why such displays are best stocked with smaller-sized packages of the product. Discount pricing is a good complement that will encourage the shopper to choose this product as it is cheaper than other competing brands.

Easier Merchandising

Many brands employ merchandisers to go around stores and ensure their products are well displayed on shelves. Using POP displays can help cut back on the need to employ such staff as these displays are set apart on their own and thus unlikely to confuse store staff on where and how best to display the products on the shelf.

Positive Perception

When you have a well-designed POP display, shoppers will often get the impression that the product being marketed is also of good quality. This positive perception makes it easier to convince them to try the product without much prodding.

Alluring Cardboard Corrugated Displays

corrugated display box

Corrugated display boxes
have become a great way for businesses to promote their products. When strategically placed and well-designed, they can easily draw the attention of shoppers and tempt them to pick up an item displayed. This is what you want as this trying out a product is what can inspire them to buy it repeatedly. A challenge when you consider that you are already likely to be competing against older and already popular brands. So what can you do to better capture the attention and interest of shoppers? Here are a few handy design tips for your cardboard corrugated displays. 

Understand Your Target Audience 

Different types of shoppers will be attracted to different kinds of designs. This can be related to their gender, age, or even just how they would perceive the particular product. For instance, when trying to market a milk product, white colors will often need to be prominently used to attest to the purity of the product. On the other hand, when it comes to snack items for kids, more playful and colorful tones should be used, with the cardboard corrugated displays positioned at a lower level where they can capture the eye of children. It is important to have a good understanding of what different designs features will appeal to your target audience.  

Positioning 

Knowing where and how best to display your items is also key. As said, products targeting children should be displayed where they can easily see them. Placing them on high counters can mean losing out on your target market. Floor showcase displays are larger and as the name indicates will sit on the floor. They are ideal where you want to display your products in a more isolated location, away from the competition. Countertop displays are also good when targeting the more mature shopper who will be the one to pay at the counter. It is best for small items like cigarettes and candy. Endcap displays are usually placed at the end of aisles. They are also good where you want to display your offering away from the competition as it imparts a stronger presence.  

Incorporate Artwork 

Your corrugated display boxes should do more than just be a shelf for products you want to promote. Their design should include artwork that tallies with your brand image and the impression you want to make with shoppers. An aesthetic appeal will have a strong impact on the success of these displays so definitely consider incorporating some graphics, imagery, or other visually appealing artwork to complement your product and draw the avid attention of shoppers. 

 

Making a Bulk Order for Wholesale Carton

Specialty product display box

Wholesale Carton and Wholesale Display Box

Any business that sells physical products needs reliable packaging. Not just for when storing goods in warehouses or for display in stores, but also for making safe deliveries. With a growing number of businesses adopting e-commerce, it has become necessary to keep up with trends and make it possible for customers to shop for your products remotely. This means having to facilitate shipping and ensuring the goods are well packaged to arrive at their destination in good shape. Here are a few considerations you should make when buying wholesale cartons for your business.

Shop Around 

A lot of businesses still struggle to maximize their profits. Minimizing costs is a good way to try and achieve this goal. When shopping around for a box maker, factor in the pricing you are being quoted, but do not sacrifice quality. Ensure you are getting your money’s worth. The benefit of ordering in bulk is that many suppliers are happy to offer a discount. The bigger an order you can make, the lower unit figure they will quote per wholesale carton. Remember to factor in shipping costs if considering a box maker that is located further away. 

Branding 

Choose a box maker that can customize your boxes the way you want them. Sizing should conform with that of your products to optimize production and shipping costs. You also need to pay keen attention to branding. Every time a box leaves your premises, it should be an opportunity to market your brand. More so when you are using a wholesale display box that is meant to capture the attention of passersby and entice them into picking a sample of your product.  

Order Samples 

Before you confirm a big order of boxes, you need to be assured that the product is worth the investment. Besides branding, you also need to ensure the boxes can match up to the demands of transport. They need to be structurally sound and durable. Box makers will often offer samples so you get a definite idea of the quality of their work. Where possible, you can also tour the facility to understand how manufacturing and quality control are done.  

Eco-Friendly 

Consumers are far more environmentally conscious these days. They are aware that their purchases can have an impact on the environment and prefer to patronize businesses that make it easy for them to minimize their carbon footprint. When choosing your design and supplier of a wholesale carton, ensure they apply eco-friendly practices like recyclable materials and non-toxic inks. You can even display messages on the boxes that affirm your efforts to remain eco-conscious.  

 

Making Counter Top Display Units That Pop

Counter top display box
When selling consumer products, it can be difficult to attract the interest of shoppers to a new product. Most people are set in their ways and will tend to stick to brands they are familiar with. But this has never prevented businesses from trying to capture a new segment of the market.

Counter top display units are a simple way to market products directly to shoppers while they are wandering the store or waiting in line. Some creativity is required to make these displays outstanding and able to capture the interest of onlookers. Here are a few ways you can make your next corrugated display appealing enough to encourage some impulse buying.

Corrugated display of colors

For particularly strong brands, it helps to use colors the customer is familiar with. They will still have a sense of trust that will tempt them to try a new offering from a company they know. If you want to distinguish it from other products from the same company, you can choose a different color but still ensure to display a logo or name that lets the person know the brand. Check out the store beforehand to see what colors dominate and choose one that will be more noticeable and pop.

Bright corrugated display

Modern displays can now be incorporated with features such as flashing lights and video displays. These are a good way to attract more attention to the display and provide an opportunity to further educate audiences on the product. You can even run demonstrations and full adverts. Flashing lights can be particularly helpful for products targeted at a younger demographic. Kids can be easily drawn in and will often ask their parents or guardians for the item on display.

Keep It Simple

While contrasting colors and flashing lights can appeal to a younger market, you will want to keep it simple for older shoppers. They are best marketed to with simple messages that quickly convey what they need to know about the product. A 7-word limit is a standard industry practice that allows the customer to quickly learn about the product at a glance and make their buying decision.

Corrugated display price point

It is easier to effect impulse buying when the item is reasonably priced. High-end items are not often ideally promoted using counter top display units. Do not discount the price too much as the goal is to get the customer to give the product a chance and later voluntarily pick it from the shelves. The price they find on the shelves should be comparable to what they paid when it was being promoted.

Merits of Investing In Pop-Up Displays

Custom counter top display
When you have a new product you are trying to market, you have to think of creative ways of getting consumers interested. Pop-up displays are an old school yet highly effective option that can work well in capturing people’s attention and boost sales. Here are a few reasons why they are worth considering.

Pop-Up display appeal

Every store will arrange products according to category. This means that each product will be grouped with competitors offering the same thing. When you have your product displayed in pop-up displays, it offers a chance to have it stand out from the crowd. This distinction is more likely to draw the attention of customers, more so than if it was just on the shelf, next to rival products.

Answer questions

Having a dedicated display for your products allows you to customize them in a variety of ways. You can offer useful information about the product and why shoppers should try it. From promotional videos to details about its health benefits, having a wholesale counter display gives a chance to answer queries even before they are asked. Ensure that whatever salespeople you have manning the display are knowledgeable on the product and the company to ably answer any questions put to them.

Pop-up display entice buyers

A colorful display that is well-positioned within the store can do much to entice shoppers to add the product to their cart. Especially if it comes off as a special offer they cannot afford to miss out on. You can offer it at a discounted price, emphasizing that it is a limited time offer. alternatively, use the displays to offer free samples. Once customers try and like it, they can then be directed to where on the shelf to make a larger purchase.

Brand boosting

With the right design of the display, you can do much to make a good impression on your brand. This can help to boost sales of both older and new products. Ensure that whatever design you use is in liken with the brand’s values that you wish consumers to identify with. Whether it is minimalism or boldness, it should tally with what your company stands for.

Pop-up displays transport

Displays are built for easy assembly and disassembly. This makes them easy to transport from one location to another. This is handy when you want to relocate your display to more advantageous locations and when repeating a campaign. Therefore, whether it is setting up for a trade show or in a supermarket, the work involved should be easy given the lightweight nature of the displays.

Why A Wholesale Counter Display Boost Sales

counter top display
Counter displays are a great way of drawing the attention of people. Whether it is to have them pick a product sample or a brochure, they easily draw people in. With an eye-catching design and good placement, you can achieve your goal without having to hire a salesperson to attend to customers directly. Let’s look at why investing in wholesale counter displays makes sense for your business

Wholesale counter display discounts

Like many other box products, ordering wholesale counter displays comes at a discount. This is because wholesale quantities are larger and attract a smaller price per unit. These discounts can be quite considerable making this investment low cost and highly profitable. This is on top of the fact that display boxes are an already fairly cheap marketing tool.

No Staffing

As mentioned, when you have a wholesale counter display attracting the attention of your target clientele, there is no need to have a salesperson on hand. You can even have simple instructions on the display to guide people on how to pick a sample or brochure. Providing some little guidance can encourage people to pick what you are offering. Without the need for additional human assistance, as with other marketing efforts, you can save a bundle and get a higher return on this investment.

Wholesale counter display ease set up

Like many other boxes, a wholesale display box will often come in a flat design when delivered from the manufacturer. Being flat makes it easy to transport the boxes, not just from the manufacturer, but also to the final destination where they will be assembled for use. These displays usually have a simple pop-up design that makes it easy to set up.

The flat-pack design means lower shipping costs as less space is taken up in the vehicle. It also means easier storage, especially if you have ordered a bulk quantity that you will not entirely deploy when delivered.

Customizability

Display boxes can be customized to a variety of colors, graphics, shapes, and sizes. They can be small enough to sit on a counter. Or large enough to be standalone like a booth. This versatility means there is a lot of flexibility that can be applied in their design. You can customize for use in just about any setting you think will provide the most exposure. This provides ample room for creativity in making the displays attention-grabbing and able to better promote your product or cause.

Tips To Drawing Attention To Your Pop Displays

Custom Counter-Top Shipper Displays
Point of purchase or pop displays are a popular in-store form of promotion that can often be a hit or a miss. A lot of impulse buying is driven by how advantageously certain products are displayed. It could be a promotion that allows customers to take advantage of a discount or the marketing of a new product they have never seen before. Whatever the reason behind setting up these displays, here is how you can boost their visibility and impact.

Positioning

When people are walking up and down aisles in a store, it is because they are mainly looking for specific items on their shopping list. They will hardly take time to look at information about an unfamiliar product they do not need. That is why point of purchase displays work best in areas where customers are forced to become a captive audience. And this is when queuing for checkout. Positioning your display near the counters will provide an opportunity for customers to examine the display as they wait their turn and be tempted to pick a sample.

Sample Sizes

To encourage sampling, the product should either be free or low cost. Creating sample sizes of your product is a good way to encourage people to buy as the cost is minimal to their wallets. And with a small size they will feel less worried about waste if they realize they do not like the product after all. For food items, you may want to consider supermarket display stands for food tasting.

Use Marketers

Having someone at the display to help encourage people to approach and try a product is ideal. Many will be unsure if the item is a free sample or is discounted. A staff standing right there can quickly clarify and engage the customer in further discussion that will encourage them to make a trial. Push selling has long proven highly effective in making people feel obligated to make a purchase because they took up the marketer’s time.

Make The Display Pop

A colorful eye-catching design can do much to appeal to buyers. Especially when the target audience is children. They will naturally be drawn to the pop displays and will often try and get their parent or guardian to make a purchase. Tailor your display to appeal to your target audience for the best results. You can even enhance the display with light fixtures, video screens, or interactive tablets. Whether it is a countertop or stand up display, you should take advantage of any exposed space to make a positive visual impact.

Impulse Purchases with Cardboard Displays

Cardboard Displays
When customers walk into a retail store, they interact with the products in different ways. Businesses need to strategize ways in which they can enhance the customer-product engagement and interaction process. The way you display your products can help attract and lure customers to make purchases. Cardboard displays at point of purchase allow you to display promotional products in locations where customers can see them easily.

POS Displays Intended for Private Label Brands

While brands can position themselves to boost sales using product displays, retailers can also use these tools to help in promoting their private label brands. It is important that retailers highlight their brands. Using displays at the point of purchase adds touch points between the brands and shoppers. When you have the displays featuring items that are on sale and advertised or featured on flyers, the displays offer logistical function. You can place the displays in strategic locations near the point of purchase.

Adding Purchase Incentives with POP Displays

When introducing a new product or selling a discontinued item, you can consider displaying advertising in your retail store. You can also highlight special sale items, occasional or seasonal promotions and other items that you would want them to move past. The design of your packaging along with the display can play an important role when it comes to selling seasonal goods. When you guide a customer by using a brand story along the shopper journey, you are able to make the customer associate with your brand. This increases the chances of the customer wanting to purchase a product on the display.

Triggering Impulse Purchases

Point of purchase displays tend to trigger problem recognition response, which is the concept behind impulse buying. Most of the products you will find displayed at the point of sale are those that aren’t usually on the top-of-mind of the consumer. Creating a visual exposure to those products helps the customers realize that they might need a certain product to help solve a particular problem. This way, they are able to purchase the product even though it was not on the list of to-purchase items.

There are different kinds of point of sale displays including counter displays, shelf-talkers, floor displays, light-boxes, and countertop displays. These displays are designed to engage the customers in different ways within the retail store. You can use the display box to showcase products such as soft drinks, souvenirs, chewing gums, chocolate bars, lighters, bulk sold items and candies.

POP Displays Generate Impulse Purchases

counter-top-display
Point of purchase displays help trigger problem recognition response among consumers. When customers walk into stores, they have something in mind to purchase. At the time they are making the payment, the customers come across a POP display that allows them to think of a problem they have, which didn’t feature in their initial product purchase plan. The POP displays lure the customers to make an impulse purchase, which adds to the sales of the business. Businesses can utilize point of sale displays to generate impulse purchases by: 

Displaying Convenience Items  

You need to ensure that the products you are displaying on POS are goods that customers would easily want to purchase when they see them. You can create the urge to buy the products by pricing them cheaply or offering discounts on prices. These shouldn’t be items that are difficult to decide whether to purchase or not – they need to be convenience items. It is difficult for customers to think of buying a product at the POP if it’s not providing an immediate solution to a problem they have. You can consider items that offer solutions to common problems.  

Create Visually Exciting Displays   

The displays at the point of sale are not things that are on the list of to-buy items at that time. However, when you provide great visual exposure to the products, it helps consumers to realize they need them to solve a particular problem. Use contrasting colors and exciting finishes of the display boxes to be able to grab the attention of consumers.  

Incorporate Promotions and Offers 

To help push the customer to purchase the products displayed at the point of sale, you need to use tactics like offering discounts and other promotions. Encourage the consumers to consider the deal. You can use phrases like ‘Buy three, get one free!’ or something like, ‘20% off retail price!’. Customers need to see something atypical about the traditional offers. The deals should be able to influence the consumer to purchase the product even if they didn’t budget for it on their list.  

Depending on the number of products you need to display, you can consider wholesale display box materials to meet your needs. You will increase your sales when you use these displays. Besides, your customers are likely to visit the store in future when they realize that you offer promotional items that allow them to save money. In stores, convenience goods you can display on POP are such as chewing gums to help with bad breath, souvenirs to serve as gift items, and magazines or comics.

Showcase Your Business with a Counter Top Display

Custom Counter-Top Display Boxes


There are many ways to advertise and showcase your work, services, products, or anything else you want to put out there. Those that have a lot of things to showcase, or don’t want to answer many questions about what products are, how much they are, or anything else could benefit from the use of the countertop display that provides the information needed, without you having to say it to person after person that asks.  

Benefits of a Counter Top Display

There are a number of benefits that come from the use of corrugated pop displays. These displays provide a number of uses that you wouldn’t be able to obtain from other displays that you’d use. They can be used in any way that you can think of, so you don’t need to worry about not being able to make use of them or finding something that provides businesses with many other uses, instead of just one. 

These displays offer a number of benefits, such as being able to showcase the information you want to put out there. They are easy to set up and take down and they can come in a number of different styles, so you can choose which one works with the style and branding that you have as a company.  

These displays provide the use of a large area for you to add items too. Some ideas that people have used to decorate them and use them for their business include writing on them, adding craft supplies, pasting printed papers, and additional ways to showcase your information and bring in the customers.  

Whether you want to add these on the counter, on the tables that you are displaying your items or services on, or just to use as an informational or decorative piece, you can be sure that this is the most ideal way to go about putting information out there for your clients and customers. 

Finding a way to showcase your business, your products, your work is one of the best things you can do for your business. Due to this, it is important that you look at the many ways to do so. Countertop displays are just one of the ways, with other signs out there, you can benefit from using those, too. Use a number of them side by side, spread them out, and see what works for you and your business. 

What to Consider with a Counter Top Display

 

Custom display box
A counter top display is one of the best ways to put your product in eyes-view for consumers. Consider the grocery store and a counter top display featuring candy bars, breath mints, or even gift cards. A counter top display is meant to visually showcase a product. But, when assembling and locating a counter top display there are a few things to consider.  

Counter Top Display Appeal  

When it comes to displays of any kind the attractiveness of the display is important to standing out and attracting buyers. In fact, the closer your display is to the consumer the more you will want it to stand out. Utilizing effective and bright color, an eye-catching logo, and putting your product forward in the display are important to selling your product.  

Spacing 

Regarding spacing there are a few considerations. First off, it is important to determine how much of your product you will want in each counter top display. This is often geared directly to the size of the product. For example, a product display for lip gloss will likely sit on a table, rack, or checkout counter. While, a display for larger kitchen items may be a tall display that sits on the ground.  

Counter Top Display Cost 

Cost is important because purchasing a wholesale counter display in the hundreds will be much less expensive than purchasing only a dozen at a time. When looking at the wholesale cost it can be helpful to evaluate the spacing as mentioned above to determine how the spacing will affect the overall inventory and wholesale counter display cost.  

Location 

The real estate expression, location… location… location, is just as important when it comes to your counter top display. While some stores or other venue locations may not give you much of a choice with your counter top display location, many will actually request your thoughts. The location of a counter top display isn’t just where people pass by, but rather where people will linger. For example, the reason why you see so many displays in a checkout lane is because people are prone to waiting in line. The longer someone waits, the more likely they are to see and purchase an item.  

So, as you focus no the graphics and images of your wholesale counter display keep in mind that the amount of product in your display, overall appeal, and location are as equally important when it comes to standing out as are your graphics.

Reinvent your Custom Display Boxes

Custom counter top display
Display boxes are used in a retail environment made from suitable materials to store and display your products. But with the myriad of same looking display box in the market, it can be impossible to find an edge and make your products stand out. Having an active showcase material will not only give you an eye-catching and fresh display but also increase your sale and help grow your business.

Though most typical display boxes are made to stand out, the problem lies with too many of the same kind flooding and confusing customers. It scatters their attention, and a poorly designed display box is not likely to get the much-needed attention. Use these tips to reinvent your display box with an eye-catching design:

Create an Unexpected Design

With so many merchandises having the same look, it can be an advantage to create something that instantly catches the attention of your prospect customers. Building a good display starts with a vision and working on every detail to harmonize the design with what your company message and brand helps to personalize your marketing initiatives.

One right way of making an impact is to surprise your customers with a unique and carefully thought display box. Use eye-catching colors, a simple design, and a simple message to get the attention of the shopper. Also, keep in mind that your product competes for attention and should be your top-of-mind consideration. Using the highlighting and spotlighting technique ensures you get the market share you intend to have.

Keep Your Designs Fresh

It is always good to have display boxes that pertain to a particular subject. And an updated container box can generate attention which people can instantly relate to. Depending on your marketing concept, a right display box should resonate with your intended audience for better prospects of conversion.

Keeping a display box fresh also means making it simple and keeping it clean. Creating a good impression to your customers is one right way of keeping them glued to your product and generating good branding. But when getting the number of supplies for your marketing needs, it is always advisable to get a wholesale display box to save your company the upfront costs.

Reinventing your display boxes does not have to come at a cost. A reliable supplier, a good design, and a clear message always ensure you get the needed return-on-investment for your marketing efforts.

Creating an Elegant POP Display

Custom Counter-Top Display Boxes

High-end stores are more than just known for its opulence, but they are beacons of marketing attracting the affluent customers who are willing to shell thousands for a brand. If you happen to be one of those emerging products competing for an audience share, the only way to get ahead is to create a display box highlighting your brand and making your products stand out.

A POP display can provide your product with dramatic visuals enticing shoppers to go and have a look at what you are offering. With high-end shops in premier malls, creating a boutique display that either complements the interior or contrasts with the inside architecture of the building will not only spruce up the retail space but arouse interest among shoppers.

Creating an Interior to Get People to Purchase

There are many different approaches to retail design and a store layout that effectively sells. The most common strategy is to create a focal point which captivates the attention of strolling people and wandering shoppers. High-end boutiques are known to provide a personal touch to their services, unlike a regular retail store.

A display box can be part of what you can offer to make things a little convenient for shoppers. It provides an excellent visual for hard to sell products and entices people to try them. More importantly, this type of marketing strategy is an effective means of supplanting product engagement that would otherwise be hard to get.

Real Selling Power with Pop Displays

Creating a store display that tells of your brand’s story has always been the most effective way of capturing every shopper’s attention. Expensive boutiques spend a lot of hours creating head-turning window displays and eye-catching signages creatively immersing every shopper with their stunning visuals.

Using pop displays have been one of the most effective ways of getting people to try a product without spending too much overhead on marketing and advertisement costs. A straightforward and elegantly designed point-of-purchase marketing material not only helps promote your brand but also influences purchasing decisions.

Though pop displays may not hold a significant space inside a boutique either because they are located at the back of the store or at the cash register, they have an intrinsic quality of boosting product sales. The marketing material has a good way of building desire amongst shoppers and helps change the minds of paying or wandering customers.

Advantages of Custom Cardboard Displays

counter-top-display

With stiff competition in almost every industry, it’s crucial for brands and companies to make sure their products stand out. Whether it’s an international manufacturer selling bulk products to stores around the world or a small enterprise competing in the market, it’s essential for your brand to stand out. Using custom cardboard displays are one of the most viable ways to grab the attention of consumers and make the sale.

A cardboard display is a piece of the container with an attractive message and clear images. The cutout can be customized to fit the exact specification of the product. Most often, these personalized display boxes capture interest because of their alluring message which instantly hits the attention of a buyer.

Personalize your brand with a custom cardboard display box

One way brands are doing this by investing in high-quality and well-designed custom cardboard displays. By using a specially-designed container to store items in retail establishments, brands get an immediate advantage over the competition. By using customized cardboard boxes – often with custom branding and logos, – to display their products, companies can make sure that their products catch the attention of customers who would have otherwise just walked past them in the aisle or counter.

Cardboard displays are favorite everywhere, including shopping malls, retail centers, convenience stores, and many other establishments. Display boxes are also used by some of the biggest brands as well as active local ones. Cardboard product displays, especially customized ones with custom branding and designs, provide customers with a visual representation of a brand’s identity and personality. Of course, product packaging also helps in this regard, but with custom cardboard displays, products are more capable of drawing attention and leaving the customer with a lasting impression.

Custom cardboard displays are economical

Moreover, considering the state of the market nowadays, with so many businesses serving just as many markets, the aspiring and ambitious businessman would take advantage of every opportunity to get ahead, including using tried-and-tested consumer behavior principles to boost sales with more attractive visuals and displays.

Apart from being very useful and almost mandatory from the marketing standpoint, using cardboard displays for products in retail stores are also very economical. Especially when it comes to using a corrugated display which makes use of sturdier, more durable fiberboard with better resistance to the elements, businesses get much value when investing in a proper, customer-branded cardboard display for their products.

Make Your Point of Purchase Displays Stand Out

Custom Countertop Shipper Displays
Being competitive in every aspect of your marketing strategy is what needed to keep your business afloat and your products recognized easily. One of the most effective marketing campaigns you can utilize for your small items is to entice your prospective customers with display boxes. These are often those small boxes you can see on the pay counter or freestanding cardboard materials in the middle of the grocery and highlighting the stacked products.

In most cases where products are hard to sell, utilizing this type of advertisement is useful to keep people aware of the brand and lure them towards trying the product. And because they are highlighted inside the store, customers who are looking for things to buy are more likely to be drawn towards the visual display and presentation.

Consider Colors to Draw Attention to Buyers

One good way of drawing attention towards your point of purchase displays is to evoke strong emotion and perception through the use of colors. If your products have a specific color, create a powerful message by going against the backdrop to create a focal point that generates attention to your display boxes.

A good example is to use red or orange which is considered to be arousing colors, or perhaps use green or blue to evoke a calming effect on your intended audience. There is also a study that shoppers are particularly drawn to color more than anything else and they draw decisions within a minute and a half after being able to interact with what is being offered.

Make Your Display Boxes Appealing

If you have several products you want to include in your point of purchase displays, always make sure they are organized in a good way. Product grouping attracts customers and helps create a visual stimulus that draws their attention to the full. Use a color scheme or arranged them according to their use or item type can be neat to look at.

But on the side of it, you can also incorporate other elements to trigger their eyes and brains into looking twice at what you are offering. In many ways, capturing a prospective customer doesn’t have to come from being too organized. You can also create a perfect imbalance on your point of purchase displays so their brains are triggered into gazing at your display boxes. Whatever your strategy is, it is POP displays will always be a great marketing strategy.

Benefits of Using a Counter Top Display

counter-top-display

To get your product noticed in every retail store you display in, the best way to go is to have your own counter top display.

This can also be a form of packaging wherein you communicate to your target market the values and message of your brand. Other packaging methods prevalent in the market are the following:

  • folding corrugated boxes
  • folding cardboard boxes
  • custom printed shipping boxes
  • custom foam insert
  • corrugated folding cartons
  • convoluted foam packaging

For smaller and more delicate packages and items, the following are used:

  • small quantity mailers
  • printed shipping boxes
  • custom printed mailing boxes
  • custom mailer box
  • corrugated pop displays

For heavy and fragile goods and products, double wall shipping boxes, heavy duty shipping boxes, or cardboard packaging boxes.

Then again, if your intention is to provide flyers, disseminate more information about your products and services while also providing a sample of the same, you can set up a counter top display where you can insert and display your flyers along with product samples.

Of course, you must make your counter top sturdy and pleasing at the same time. To achieve both purposes, the best material to use is corrugated cardboard.

Here are the top 3 benefits of using corrugated cardboard for your counter top display:

Corrugated cardboard is flexible

You can easily fold or cut the cardboard so you have more freedom with the style and form of counter top you can make. Aside from being foldable and bendable in any way you want, corrugated cardboards are also easily designable. You can add stickers, decals, and digital prints on its surface to achieve a more pleasant look.

Corrugated cardboards are cost-efficient.

Counter top displays are part of your brand advertising. However, this doesn’t mean that you have to overspend for it. To be able to advertise while also keeping your company expenditure in check, the best way to go is to use corrugated cardboard for your counter tops. As of now, this is the cheapest packaging material in the market.

Corrugated cardboards are eco-friendly.

Another good reason for using this material is the fact that it’s environment-friendly. You can always reuse or recycle the same, thus, diminishing company expenses while also helping save the environment.

Why You Should Use Cardboard Display Boxes

Counter top display box

Using cardboard displays in your retail business can increase your sales especially if you place them in strategic locations such as near the register where customers can have a good look of the products you are showcasing because they are waiting for their turn to pay. Apart from attracting customers to buy, beautifully-designed display boxes also offer the following advantages:

Cardboard Displays are More Economical

Compared with other display boxes made from metal, plastic, wood, or other materials, you can save a lot of money when you use cardboard display boxes. Since they are much cheaper, you can have them in various designs, sizes, and shapes without breaking the bank. It is important to note that just because they are inexpensive does not mean that they would not last long. Corrugated display boxes are sturdy and durable, which means you can use them for a long time.

Cardboard Displays are Convenient to Use

Cardboard displays are easy to assemble, arrange, and showcase unlike other display boxes made from heavier and denser materials. This is particularly helpful if you are the only one who prepares and manages everything in the shop because you can easily move them around without any help. Since they occupy very little space, you can exhibit more products without making the counter look crowded or unsightly.

Cardboard Displays Can Entice Customers

With the right design, color, theme, and graphics, your cardboard display can serve a variety of purposes. For one, they can catch the attention of shoppers to make a purchase. Secondly, they can hold promotional materials or messages to boost your business. Lastly, with the aid of graphics and digital technology you can also use your pop-up displays to promote your brand and build a loyal following.

Cardboard Displays Will Help Your Shop Look More Orderly

If you have numerous items to sell, your shop may look crowded and messy. Apart from using shelves and tables, you can utilize countertop displays to organize and arrange the different products you are selling.

Cardboard Displays are Environment-Friendly

Since they are made from paper, cardboard countertop, stand-up, and other types of displays are sustainable and earth-friendly. You can point this out in your marketing campaign to attract customers who support entrepreneurs who advocate going green.

The benefits mentioned above are just some of the key reasons why you should utilize cardboard display boxes in your retail shop. With the right placement and design, you can promote and boost your business at the same time.

Counter Top Display: An Entrepreneur’s Guide

Counter top display box

How important is an impressive counter top display for an entrepreneur? How would a display box contribute to his or her success?

In sales, creating the first impression is very important. This means that you should create an impact the first time you introduce a product to a new client or buyer.

Could you imagine the number of orders you would get if that potential buyer is impressed the first time he or she talks to you and sees what you can offer? Think about this.

Choosing the Perfect Look

If you are in a retail business, appearance is a vital requirement. You are expected to squeeze your creative juices so that you can decide on the theme of your countertop display.

Do you want your display to look like a nook during a tea party? Or, would you like it to exude a fairytale-like ambiance?

By looking at a space, you can already draw a picture of a theme in your mind, including the props and colors you would use. You can already point out as well where the display box should be, and where the lights should reflect.

Considering the Layout

The space of your store is something you must consider when achieving the ideal look you have in mind. You need to check the sizes of everything you would put inside, including the countertop display.

In doing the layout, you must likewise consider the arrangement of your display box and other furnishings. As a result, you would achieve a smooth flow of traffic inside your store.

Old Goes In, New Comes Out

It is advised that you should keep your display fresh all the time. You can do this by putting the new stocks on the countertop display that is more accessible for customers. Meanwhile, the old ones could be placed in a display box in the inner portion of the store.

If you do this, you give your clients a chance to experience your tenderness as a store owner. You would be helping them find the most recent offering with ease.

Keep Everything Unique

Seeing the same color, arrangement, theme, and design in one store is boring, right? Therefore, you must look for ways on how to make everything in your store unique.

The use of the right countertop display and display box could help. You may ask your supplier for different display cases and cabinets available from them. You may also tell them to give you a menu of their designs, sizes, and capacity for easy decision-making.

Start Your Business with Cardboard Pop Displays

Counter top display box

Nothing beats a good cardboard pop display to hold your products in and get noticed by customers. If you are able to grab the attention of many with your artistic and creative display ideas, your business will greatly benefit from it as well.

There are considerations that you have to take in when choosing a design for your cardboard pop displays. And, being able to have one is a good step towards your business’ success and brand’s name. Here are a few things that you should consider before having the final design of your cardboard pop display

4 Things to Consider For Your Cardboard Pop Display

Before you buy your cardboard pop displays here are some of the things you should consider in order to avoid problems in the long run.

Space

The first that you should consider before coming up with the designs is the area or location where your point of purchase displays will be displayed. Whether it will be displayed on a countertop, a shelf or an open area. By knowing where you’ll display, you can have a basis on how to strategize the design to make sure it can grab the attention of many.

In this factor, you should also include considering the display’s dimensions. Coming up with a perfect dimension will do the job in no time.

Choice of Materials

Needless to say, you should choose that are durable and sturdy so that your displays can last longer. Also, looking for the best combination of colors and looking for the best material to use this will make your displays stand out even more. Always remember that the brighter your display is, the more attention it can get.

Stick to Your Concept

Aside from planning how to make your displays look really good, we highly suggest you that you keep your brand’s concept. That way, you will be remembered by many through your display’s concepts. Consumers nowadays are more inclined to visuals, so the way to grab their attention is to leave them an impression that they will never forget.

2 Things to Look for in Your Display Provider

  • Shares Creative Ideas

    Instead of planning on your own, finding a good company to provide your displays that will lend you a hand and conceptualize your display is truly amazing. Once you found one, treat them like your business partner and listen to their ideas as well to help you come up with only the best concept and design.

  • Loyalty

    Make sure that after sharing your business concept with them, they are ethical enough not to share it with your competitors and leave you at a loss. Finding a good partner is something but finding a loyal one is even more amazing and perfect.

Boost Profits Using Counter Top Display

Custom Counter-Top Display Boxes

If you own a retail store it is a must that every square inch of your shop is used to boost your business. This includes all available floor space and most especially your retail counter. By using the right counter top display, you can increase your profit in no time. Below are some tips that you can consider to make this happen:

Choose the right products

You cannot just put any item on your counter without carefully thinking about it. Remember that your number one goal for putting a counter top display is to make a sale. This means that you should only put items that are small, affordable, and used by many. In this way, your customers can readily pick them up without much thought. Surveys have shown that manufacturers of gums and candies as well as magazine companies rely heavily on impulse purchases for a huge bulk of their sales. You can think along this line.

Make your display boxes eye-catching and orderly

Pay special attention when you order your counter top display boxes. Its design should be enticing enough to catch the attention of your shoppers. It should also complement the overall design theme of your store and not go against it; otherwise, it will look out of place. Make sure that the most eye-catching boxes carry the items that you desperately want to sell. This way, your customers would be most drawn to it as they wait to pay for their purchases. Moreover, take the time to keep your display neat and in orderly. Shoppers would most likely ignore products that are not presented well.

Use your retail counter to advertise

If you have ongoing promotions, discounts, and other activities that you want your customers to know, your retail counter would be the best spot to put your signage. As your customers wait in line to pay for their purchase they can readily see what your store is currently offering. Make sure that your ads speak “we care enough to provide these things for you” message. People are naturally drawn to things that will benefit them, whether they are aware of it or not. Most importantly, make sure that your signs and posters look professional and appealing. Scribbled materials will never do the trick.

It is important to note that your retail counter is not just another area in your store but a point of purchase. If you are creative enough with your display boxes and use the tips mentioned above, you are on your way to better business.

Leverage Point of Purchase Displays

specialty product display box
In a retail setting, first impressions do last and the use of great point of purchase displays would be. An ACEEE Study shows that CFL sales increased by as much as 706% in four Arizona stores when the point of purchase displays shows a great idea at a discounted price. This was further supported by a Harvard Business Article that shows great increases in revenue, specifically KODAK, Atari and even Ford Motors, and that their clever use of point of purchase displays have helped them reach their target market demographic at lesser cost.

Cardboard pop displays are also a great way to get the attention of your market. These eye-catching displays are also immensely cost-effective. This is because they help not only in advertising but also in selling your product. The judicious use of cardboard pop displays would not only serve as an educational tool to inform the potential buyers of your product. They also serve as a crucial sales brochure material that may convince your target market to buy your product.

However, just putting up cardboard pop displays will not guarantee sales. Point of purchase displays needs to be strategically designed in order for them to be effective. Here are a few useful tips to apply.

  • Combine the power of both your packaging and point of purchase displays with a theme. By designing your cardboard pop displays similar to your containers, you are not just imprinting the product and container in the minds of the customers but are also attracting potential costumers to go to your product’s display space and get a second look.
  • Point of purchase displays are loved by retailers since they make shopping less drab and more fun, and you can use this as a negotiation card when extending your product contract with the retailer. By adding a break of the monotone panorama of products and price tags, you give your product a marketing edge. This will also help convince retailers to continue getting more of your product as their inventory, further increasing your revenue. Use this information to convince retailers to adopt your product.
  • Point of purchase displays can be used to streamline your distribution channels. Distribution channels and we are not just talking about general retailers like grocery stores but also merchandisers and specialty shops will have an anchor for the industry or product area using your point of purchase displays. By marking your heavily-contested area with your displays, distribution channels will not need to use a lot of human resources to help people get to where your products are located. Your cardboard pop displays will also function as a shopping landmark.

By using creative point of purchase displays, you can be assured of a better marketing edge. This advantage can increase your market share, which will bring more revenue and profit for your business.

Improving Sales with Cardboard Displays

Custom Counter-Top Display Boxes
The cardboard displays are normally used to encourage impulse buying, including the counter top display and the stand-up display. These types of unit are proven to increase the sales of a certain product because of its attractive appearance that promotes the product itself. The idea of these cardboard displays began in the 18th century that improved and developed throughout the years.

How do the cardboard displays increase the sales? These units can attract the customers, especially the counter top display that is usually placed on the counter, just in time when the customers are ready to buy. These are usually colorful and designed in a way that customers will be informed that there are promos, sales, and discounts on that certain product. However, not all cardboard displays are compelling. So, there are some things that one should consider when getting these displays as promotional materials.

Visually Attractive

First and foremost, all cardboard displays should be visually attractive. The graphics, design, colors, and shapes should be able to have a bright modern look that any age will look into. For example, gums and chocolates are usually placed on the counter and the counter top display is usually colorful, bright, and enticing with retail products on it. As a result, customers will then pick up a product just in time before paying at the counter.

Accurate Information

Not all cardboard displays have products or items on it. There are units that only contain texts and information, especially the counter top display that is shaped like a rectangular pyramid. This type of cardboard display entices the customer to inquire about the product. All of the information should be accurate and well-written to be able to attract the customer to buy the product. Misleading information will never yield good results and this might even drive the potential customer away.

Does Not Use Too Much Space

Yes, cardboard displays should be enticing with “big fonts and big designs”, but that does not mean that these should also be big that these already occupy a lot of space. For example, a counter top display should not block the whole counter, making the customers lack space when dropping off their items. The same goes with the stand-up display; the display should not be blocking passages and hallways, making it impossible for the people to pass by.

Remember, cardboard displays are proven to be an effective tool in boosting sales, but there are things that need to be considered, in order to ensure that the customers will still be comfortable.

Components of Cardboard Pop Displays

countertop display First juice

A study conducted by the Point of Purchase Advertising International (POPAI) revealed that cardboard pop displays significantly influence the purchasing decisions of customers to as much as 82%. Without a doubt, a carefully thought-out and extremely appealing pop display boxes provide numerous benefits to any retail business such as increased sales and improved brand image, among many others.

It is important to note, however, that pop displays can only have an impact if they adhere to several key factors that include the following:

Attract

Your display boxes should catch the attention of your target audience. It should “pop” enough that your customers cannot help but look at what you are trying to offer. Your aesthetics should trigger the curiosity of your customers. For instance, if you are selling products for young kids, your pop display should be colorful, it should have interesting graphics that children are familiar with, and they should be interactive. How can you entice the kids to notice your product if your display comes in black or other muted colors and your texts do not speak to young kids?

Captivate

Your pop displays should speak to your target customers. Its graphics, notes, and other elements should make your customers think about how their lives would be better and more satisfying when they use your products. You cannot simply put your logo and your brand color and expect consumers to be excited and purchase your products. If you want them to be enthusiastic, then you should create a pop display that will evoke such emotion.

Encourage

Do not forget that the reason you are investing on a customized pop display is to encourage your customers to buy. To motivate your consumers into action, you should make them stop, look, and notice your display longer. If you have promotional offerings, you can include them in your display complete with exciting graphics so that your target audience would be encouraged to try out your product.

Encounter

When you design your pop displays, keep in mind that you are not only introducing a specific product, treat it as if you are personally introducing your brand to your customers. Your audience should feel and experience how it’s like to be associated with your company through your pop display.

The next time you design your cardboard pop displays for your goods, it is best that you take the abovementioned factors into consideration. Keeping each one in mind will ensure that your pop displays would offer more than simply holding your products in place for display purposes.

Maximize Your Cardboard Pop Displays

Custom Countertop Shipper Displays
The manner of presenting the products to the customers is critical for businesses that involve the selling of goods. Presentations that catches the eye and highlight the merchandise can greatly boost sales and profit, which is why the use of cardboard pop displays has been popular for several years now.

It is important to note, however, that the effectiveness of cardboard displays depend largely on many factors. The high volume of cardboard display boxes in your warehouse will have little value if you don’t plan and strategize how to best use them.

To ensure that you will get the most out of your cardboard pop displays, here are important dos and don’ts that you must consider:

Dos

  • Do take into account the overall effect of the color, shape, and size of your display.Take some time researching what colors, shape, and size blend well together and what combination will truly capture the essence of what you are trying to sell. For instance, if your target customers are kids then rainbow colors may appeal to them than neutral ones. You can also customize the shape of your display similar to the packaging of your product.
  • Do make your display box interesting.While graphics, colors, and shapes can make your display interesting, try to think outside the box and consider other things that will make your display standout such as putting an activity board or other elements.

Don’ts

  • Don’t try to put too much graphics or design on your cardboard display boxes.In your eagerness to showcase several aspects of your product, you may be tempted to put too many words or graphics in your display box that it already looks messy rather than organized. Concentrate on a single theme and focus on it.
  • Don’t forget that your product is the star of your display.Always remember that your cardboard box display should, at the very least, complement your merchandise. The design and overall appearance of your display box should magnify and draw attention to your product. It should help your customers to focus their attention on what you are trying to sell.

While tips mentioned above cannot completely guarantee that every single customer who sees your cardboard display will patronize your product, it will, at the very least, convince those who are thinking of buying to get your product rather than the competition. Keep in mind that at the end of the day, everyone shops with their eyes.

10 Tips for an Effective Counter Display

display music for kids

The aim of a counter display is to encourage your consumers to practice impulse buying, thus, increasing your profit in the process. However, to make your counter cardboard displays effective, you should know how to set it up properly, otherwise, you wouldn’t be able to achieve your end goal.

Here are 10 tips that you should consider to make your counter display successful:

  1. Use cardboard displays that can catch the eye and attention of your customers, particularly if your shop is frequented by children since they are the ones who will make their parents buy.
  1. Keep your counter display updated at least every two weeks so that it will not lose its appeal and impact
  1. Carefully select the product that you will display so you can maximize your sales. The product should appeal to the majority of your customers and not only for a certain demographic so that your profit potential will be limitless.
  1. Choose an inexpensive item for display considering that it is much easier to tap the impulse buying nerve of your customers if they don’t have to think twice about it because the price is affordable.
  1. Make sure to do promotional suggestive signs that will subconsciously lead your customers to buy. For instance, if you operate a grocery store, you can display signs all over the shop that says, “Grab a snack before you head out!”.
  1. Select a product that is popular and quite easy to sell. While it is tempting to display a product that is barely moving, the risk that it wouldn’t be bought is too great, which is why it is better to stick to fast selling items.
  1. Make use of display boxes that readily catch attention and make your customers immediately interested.
  1. Learn about the effects of color to ensure that your product will not only stand out but will leave a good impression to your customers. At the end of the day, it is better to choose bright color display than dark and depressing ones.
  1. Match your display to the overall theme and feel of your store as it will show consistency and order.
  1. Engage your employees in the process, especially those who are assigned in the counter, so that they will feel accountable and committed to what you are trying to push for your business.

Wise business people know that one can never underestimate the value of an outstanding counter display in making last minute profit. If you are new to this, the tips above can help you since they are all simple and doable. Try them out and see its positive results.

The Benefits of Custom Display Boxes

counter-top-display

Using custom display boxes may bring a ton of benefits for your company and you. It may assist in saving more money, receiving more publicity and exhibiting a more professional impression. The majority of the leading companies utilize such boxes because of their host of benefits.

Custom Display Boxes – Professional image

Ask yourself: “How can I show my professionalism using custom boxes?” It’s possible, and there are several methods of doing so. One instance might be printing inside the box your company’s physical address, in conjunction with the company’s logo, your organization’s email address and contact number.

Custom Display Boxes Sizes

One main benefit is that you’re able to get any size you want in order to obtain the ideal fit for your products. In doing so, you will be saving a ton of money by decreasing the packaging material needed. One other benefit is that you’ll additionally save funds on purchasing smaller boxes.

Visually Appealing Custom Display Boxes

It’ll look a lot better than a plain brown box that does not have anything on its sides, as compared with a colorful box that has a company name, logo, contact details, email information, and is a certain design and size, instead of a standard, boring brown square of a box.

Locate a custom box manufacturer

With your design in mind for the cardboard displays, it’s time to consider a reputable manufacturer who is able to get the boxes done. Depending upon your area, you’ll find various kinds of box manufacturers.

Considerations when getting custom display boxes

  1. You may hear the idea of “flute size,” which refers to the cardboard substrate’s thickness.
  1. The ideal materials to select to make the boxes include White, Kraft, and Kemi White. Kemi boxes comprise of clay coated substrates that look good, and prevents ink from liner penetration. It also creates a glossy finish.
  1. White boxes cost a bit more because you’ll receive a higher printing quality.
  1. The most common of the three, Kraft, is the most affordable, has a brownish color and is designed from recycled materials.

The most popular box style is the mailer, as it’s possible to use it with your boxes. However, not all mailers are created equal; therefore, if you want to be certain, ask for a few samples in order for you to check which one is the best fit for you.

Better Custom Printed Display Boxes

Custom Countertop Shipper Displays

Packaging will play a substantial part in defining the quality of the items which are packaged using them. If a product’s packaging isn’t of the highest quality, it might pose a threat to the quality and safety of a product. Also, it may be a great reason for the poor look of the product when using point of purchase displays. The corrugated and custom printed display boxes include the most widely utilized packaging materials within industries. The quality of the packaging boxes have to be properly tested to offer the best strength and quality to the boxes so they could offer the best safety to the items. Also, alongside strength, the aesthetic look of the boxes has to be tested so that it might leave an enjoyable impression on the mind of the clients to influence his/her purchasing decision.

It’s important for the manufacturers of packaging boxes to test their boxes’ quality so that just the boxes that have best strength and quality are offered to the clients. It’ll assist the industries in making sure of the best safety and quality of the items.

Custom Printed Display Boxes Tester

Corrugated boxes are stored inside the warehouses by stacking that will exert a high quantity of compressive pressure upon the boxes. The compressive force may be extremely hazardous for the quality of the boxes as the force may significantly deform the boxes and threaten the safety of the item which is packaged inside. It’s important for the manufacturers to test out the compressive strength of the corrugated boxes so that it might be determined how much maximum force may be applied to a box without having to cause deformation of the box. It will help in the determination of the stacking capability of the boxes. A box compression tester is an effective and efficient testing device which is utilized for figuring out the compressive strength of a corrugated box. The test is done by putting the test sample underneath two jaws then a compressive force is applied to a box until the box is deformed. It’ll help to find the minimum quantity of force which is required to deform a box and help the designer in determining the factor of safety for a box. In that way, the box offered to the customers is of the correct strength and helps to provide the best safety to the items.

Advertising with a Counter Top Display

Custom Countertop Shipper Displays

The objective of any retailer includes selling more of their products and making more money. One great way to assess which kinds of products are assisting you in achieving your goal includes looking at your sales per square foot. As you do, you’ll potentially discover those products you know ought to be selling better than they currently are. Trendy objects or the ones at a fantastic price are expected to fly off of the shelves. As they do not, there are a couple of things to do to witness a better turnaround:

  • Move your products to a different place.
  • Make a customized presentation box which gets noticed.

You are not limited to a counter top display which only can hold smaller items. Floor displays which are custom made with clever messages and bold graphics may bring personality to items which otherwise would go unnoticed. Discover the main features which make it the product which customers are likely looking for. This might be better nutrition from a food processor or the lowest price in the city on designer jeans.

Consider the kind of customer who’s likely to purchase the item, and the ideal placement for the large quantity of display boxes to be noticed. Obvious gift objects are better displayed close to the checkout in which they’re more likely to be bought as an impulse buy. Consider placing products which are not actually a part of any one department close to the walkways in which more possible customers will lay eyes on them.

In Summary

Turn into a custom fit. If you’re displaying a smaller product, slots might be suitable to keep it organized. Just throwing things inside a box doesn’t look attractive. It even can cheapen a product.

Select the proper graphics and colors for the occasion. If you’re promoting a holiday item, snowmen or Christmas trees may be the best graphics to add.

Some products need to have a working product connected with the display so consumers can try it firsthand—for instance, a handheld video game which children can play, to check if they want to purchase it.

Do not overstock the display. If the products are spilling out onto your floor, it may have a negative impact upon a consumer. It’ll just make it look as if you have too many of the product and have it at the forefront of the store so you can sell it.

The Benefits of a Printed Display Box

Custom Counter-Top Display Boxes

There may have been a time when a box was a box, but that is not the case anymore. Boxes come in different sizes and shapes. They can come in different strengths and they can be covered with custom graphics. It is no longer just a matter of placing an order for boxes, a business needs to consider what the right box is. In many cases the right box would be a custom printed display box.

Printed Display Box

A display box is something that can hold the product inside so consumers can see it. These types of boxes do not have to be unpacked. They are simply opened and put into a place where customers will find them.

The display boxes can come in any size depending on the product they are holding. They can be designed to sit on a shelf or they can be a freestanding design. Business can order a few of these boxes or they can save money by ordering large quantities of custom cardboard display boxes. These are just some of the decisions that must be made when considering the use of these boxes.

Why Use Printed Display Box

While understanding what a custom printed display box is the first step, figuring out why they should be used is also important. There are several benefits to these types of boxes.

  • Ease of display – The boxes are designed to make it easier to display what is inside. Instead of having to take the product out of the box and create some type of display, these boxes have to be placed on the shelf and opened up. No extra work is needed.
  • Eye-catching Graphics – It is common to add custom graphics to the display boxes. The graphics can help make the display more visible to the consumers. The graphics may entice the consumer to purchase what is being displayed. When the boxes are in the right place, they can help increase sales.
  • Easy storage – Until the boxes are needed for use, they can be easily stored. They do not require more space than other boxes of the same size.

While some businesses may choose to use small quantities, there are plenty of businesses that can use large quantities of custom cardboard display boxes. The great thing about them is that they can create their own demand and that may be the reason that business will continue to make larger and larger orders of these display boxes.

What to Look for with Custom Display Boxes

Custom Counter-Top Display Boxes

Custom display boxes
are one of the best ways to display and sell a product, particularly when the product is new to the market. By strategically placing the appropriate custom printed display box where it will be seen by customers, retailers can increase impulse sales by more than half of the number of sales they would otherwise achieve.

Custom Display Boxes

Marketing is a crucial part of making a sale. And, as any seasoned marketing professional can attest, the display where a product is made available to the public can have a significant impact on the likelihood of achieving a sale. At top container companies, they should automatically have a wide selection in their inventory in stock. Whether you are selling small items such as key chains, pocketknives, or pocket coin holders or larger items such as posters, tools, or insulated cups, we have a custom printed display box that is perfect for the occasion.

Remember that boxes come in all shapes and sizes, therefore affording you the opportunity to accommodate many different items. Furthermore, because custom display boxes generally have custom print, you should be able to provide them with your own exciting marketing copy and we can put it right on the box. Alternatively, if you prefer, pre-printed boxes that you just set up, fill with the product, and place in a high-visibility area in your location should be available.

Marketers will tell you that there are four crucial elements of making a sale: product, placement, promotion, and price. Using a custom printed display box lets you readily address both the placing and the promotion of the item you are trying to sell. Don’t miss out on the additional impulse sales that you can achieve by using the right combination of product, placing, and promotion.

It is imperative that the company that you choose really prides themselves upon the quality of their custom display boxes. Knowing that you have a number of display manufacturers from which to choose, they should take their responsibility as your chosen custom printed display box manufacturer very seriously.

Boxes should be considered to be of outstanding quality but at reasonable prices. Meaning that you are able to afford to display your products in a sophisticated and effective manner without breaking the bank. Whether you need something small to put on a countertop next to a cash register, or something larger that will sit on the floor and grab attention, we are here to help.

Designing a Custom Printed Display Box

custom countertop shipper displays

Many people look at a cardboard box and do not see much. It is typically brown in color and very plain. It might have a simple message printed on it, such as this end up or fragile, but nothing else. The businesses that leave their cardboard boxes plain are missing out on a great opportunity. It is not hard to create a custom printed display box. The impact of what is printed on a box can help a business or product become more successful.

The key is figuring out what to have printed on the box. It can be an elaborate design that includes graphics and many different colors. It can be a simpler message that is printed in a single color. It is up to the business to decide what they want printed on their box. In order to do that, they have to spend some time designing their cardboard display box.

The Purpose of the Design

When starting the design, it is best to think about the purpose of the design and the box it will be on. If the purpose of the design is to help build brand awareness, the name of the product or business will need to be prominently displayed on the box. A logo may also be a good idea to help build the awareness of the brand.

If the box is to be a custom printed display box, information about the product it holds or the box’s purpose will have to be included. It should be eye-catching so that people take the time to see what is on display in the box. These display boxes will typically benefit from the use of color and images in their design.

Creating the Design

Once the purpose of the box is decided upon, a graphic designer can be used to help bring the design to life. The images, brand names and everything else can be created and developed to fit the needs of the customers. At this stage, it is a good idea to go back to the purpose of the box and make sure that all of the graphics can fulfill the purpose.

When creating the design for a cardboard display box, it is a good idea to think about the costs of the design. While the display boxes are meant to last longer and to do more things than a typical cardboard box, they should not cost more than is needed. The more intricate the graphic design is, the more it will cost to put on a box. Forgetting about this could be a problem that ‘s hard to overcome.

The use of designs on display boxes is a very good idea, but time should be taken to make sure that it is done the right way.

Selling Businesses on Custom Display Boxes

Custom Counter Top Shipper Displays
It would seem that the job of selling boxes would not be that difficult. Many think that boxes are all alike. They think they are made out of cardboard, have six sides and are designed to stack on top of each other. If this is the only thing that is thought of when it comes to boxes, someone is not aware of all of the options that are available. It is why it is important that the makers and sellers of boxes educate their customers on the different types of boxes. They need to know how to sell different boxes, including custom display boxes.

What Makes them a Hard Sell

The biggest obstacle in selling display boxes is their cost. Because they are custom designed and because they can come in just about any size and shape, they are often more expensive. They are also not usually made in the large numbers that drives down the costs of other, more common box sizes and shapes. The second obstacle that is faced is convincing businesses of the need for a box that can be used as a display. The businesses may think that they can achieve the same results without having to worry about getting a special box. It is up to the salesperson to convince a business that the custom display boxes are the right choice.

Overcoming the Obstacles

When a business worries about the cost, the sales person can explain that the extra cost of the boxes can be recouped in many ways. The boxes are designed to store easily and will not take up any extra space in storage. The fact that the product inside of the box does not need anything extra to be displayed is another cost saving for the business. In many instances using these boxes can be more cost effective than standard boxes for packaging.

The second obstacle can be overcome as well. The display boxes can be placed on counters where customers are more likely to make impulse buys. They are visually appealing and can provide customer with information that makes them want to buy what is inside. If the boxes are standup boxes, they can create extra shelf space for a business.

The great thing about these boxes is that they do make sense for many products and many businesses. They may cost a little bit extra initially, but because of all they offer and because of what they can do, they may actually be much more cost effective and the right choice for a business.

Design for Your Cardboard Display Boxes

display music for kids

Do you have a new product that you are ready to set up in a retail store? If so, you’ll need an eye-catching strategy to draw attention to it and make it stand apart from the competition. Cardboard display boxes may be just the solution that you are looking for, as long as they have the right design. Keep these tips in mind when choosing a design for your upcoming display.

Ensure Text and Labels Are Easy to Read

Any text or labels that you include on your display boxes need to be readable and legible. This will likely be the first experience that your customer has with this product, so they’ll want to fully understand what it is before they make a purchase. While a fancy script might look nice, it might not be the easiest thing for everyone to read, so spend some time considering the font size and style that will work best for your display.

Use Images Wisely

Effective packaging designs often include images, and the same can be said about display boxes. The picture that you choose should capture the attention of customers, and whether you are choosing a picture of the actual product, a cartoon character, or any other image, you should be sure that the resolution is high to provide a crisp picture.

Improved Convenience

A good custom printed display box will be convenient for both your customers and the retail location. These boxes will help to keep your item organized and in one place, which is especially beneficial for small items. Make sure that your display box is able to effectively hold your items to keep them in order while also displaying them adequately.

Be Creative – To an Extent

If your cardboard display looks the same as every other display in a store, chances are slim that you will get the attention that you are looking for. In fact, the same thing is true with your actual product packaging. It is important that you use your creativity to come up with a design that is special and unique. However, you’ll want to make sure that you don’t go overboard with your creativity – an item that is difficult to open or confusing to your customers isn’t likely to be purchased.

A cardboard display box can be extremely beneficial to marketing your new product. By considering the design scheme wisely, you can get the most out of this advertising and organizational tool.

How to Use a Custom Printed Display Box

custom counter top display boxes
Businesses that use a custom printed display box often miss out on many opportunities because they do not use them properly. The boxes offer an opportunity for a business to increase the amount of things they sell and they offer a product the opportunity to attract new customers. This only happens if both the business selling the product and the business that makes the product use the boxes the right way.

What the Maker of the Product Needs to Do

Before the custom display boxes reach the store, it has to be designed to hold the product. There are several elements that have to be considered when designing one of these boxes.

  • The size – The size of display boxes can vary widely. It depends on the size of the product and how much of the product is go be displayed. Storage of the boxes should also be considered. If the boxes are too large, a business may not want to use them. If they are too small, they may not be able to get the return on investment that they should.
  • The style – There are generally two styles of display boxes to choose from. Shelf display boxes and standalone displays are the most common. The display needs to fit both the product and the business they will be used in.
  • The graphics – The reason that display boxes are used is to attract the attention of the customer. The graphics on a custom printed display box plays a large role in this. Designing graphics that sell the product and that let people know what the product is, takes a lot of work and needs to be done right.

What the Business Needs to Do

No matter how great a display box is, if the business that is supposed to display it does not do their job, it will not work. The business also needs to make sure they take care of certain things.

  • Placement – Custom display boxes need to be placed where customers can see them. If they are standalone displays, they should not be placed in a corner of the store. Shelf display boxes are often best used near a register where the customer is more likely to make an impulse buy.
  • Upkeep – The business needs to make sure that the display boxes are stocked and that they do not get damaged, if the display boxes are used outside, damage from weather needs to be taken care of. A display box that looks like it is in bad shape can do more harm than good.

When both parties work together to use display boxes the right way, they both can be successful.

Use a Cardboard Display Box to Present Your Product

Custom Counter-Top Display Boxes

Finding a great cardboard display box is important for getting your products noticed while keeping them organized, especially when arranging small displays on a counter or tabletop. These displays can be extremely beneficial to your overall marketing strategy. Find out how to get the most out of your corrugated display boxes when organizing your products.

Create a Great First Impression

A retail display for your corrugated display boxes can draw the interest and attention of potential buyers who may have otherwise walked past your display. To get the best first impression, try to place your displays at the front of the store near the entrance. You should also consider taking your product out of its original packaging so that customers can get the best possible look at it. Depending on the cost of your item, you may want to have an attendant manning your cardboard display box in order to ensure that your products stay safe.

Use Your Corrugated Display Boxes to Create a Break

If you have your own retail store, corrugated display boxes can be a great way to provide a break for your customer in long aisles of products. By placing an attention-grabbing or striking cardboard display box within the middle of an aisle, you can provide a visual break while reminding your customers about the product and a potential special offer that they could have seen earlier in their shopping experience.

Choose a U-Shaped Display

Many business owners have learned the importance of choosing a U-shaped design when creating a product display. Think about it – a simple table is easy to walk by, and your customers may barely look at your products before moving on. A display that is U-shaped will hold your customers for a longer period of time, as people tend to respond to this design by subconsciously moving into the circle. A U-shaped partial wall for your display could be a great option to gain more attention.

Lead Your Customers

Your displays should also be used to lead your customers somewhere. This could be in the aisle where the products are actually displayed, or it could be to an attendant that is prepared to interact with the products to show customers how they work.

The fact that you are attempting to find a creative way to present your product to your customers says a lot about your business. A cardboard display box is a great method for presenting your product in a unique way, and you’ll be sure to get your items noticed.

Benefits of using Cardboard Display Boxes

Custom Counter-Top Display Boxes

The checkout portion of any retail establishment does not have to be the end of the advertising efforts on the part of manufacturers or retailers. This is a great opportunity to capture the customer’s attention and is sometimes even more effective than any efforts made throughout the store. While at the checkout, you have a captive audience, especially if there is a line as they wait for the cashier. This is a great place to roll out new products or display a special product that is being promoted. Cardboard display boxes make this task easy, whether you need to place small products directly on the counter or larger products on the floor, directly in front of the cashier’s line.

Countertop Displays

Create custom countertop displays with the name of the product, its slogan, or any other pertinent information that will catch the attention of the customers in any store. Do you have a limited time deal that is going on in order to create excitement in the product? Use these custom display boxes to portray that offer to the customers. Remember, use bright or bold colors and unique shapes and you will have the attention you need, allowing you to promote and sell the latest product in your store.

Custom Stand up Displays

If your products are larger or you want to make a bigger statement, custom stand up displays are a great option as well. They can be strategically placed right at or near the register so that it is one of the last things that customers see as they are getting ready to head out. This is always a great place for impulse buys or at the very least, the best way to linger in the mind of the customer, possibly prompting them to come back and purchase your product at a later time. Stand-up displays are custom made so that they can fit your product perfectly, ensuring a successful display, rather than a disaster on the floor.

If you are trying to increase the awareness of your products or to increase your sales, consider using custom display boxes at the register of the stores your products are sold. You will likely find that sales and brand awareness increase as a result of your efforts. Custom boxes can be made in your desired colors, shapes, and with the desired fonts/logos to ensure that all information is portrayed while you have the attention of your audience that you desire.

Well Designed Cardboard Displays Draw Customers

Counter top display box

The bottom line of manufacturing products is to sell them. Although that is a simple goal, it is by no means one that is easily achieved. Hundreds or thousands of other similar products are jostling for customer attention that, in turn, draws in those desirable customer dollars. If your product doesn’t stand out then it could easily fall into the dark hole of obscurity.

Cardboard Displays

One of the most effective ways of grabbing the attention of passing people busily scurrying about their shopping is to use cardboard displays. Customers tend to shop for specific items, but if a new item catches their eye, they will stop to investigate and contemplate purchasing that item to try. The evidence of the effectiveness of a well-designed cardbaord display box is evident throughout practically any store that you visit. Retail facilities are filled with display boxes that take their advantageous positions at the ends or in the middle of the isles, at checkout lines and even in stand-alone locations.

Cardboard Displays Marketing

This type of point-of-sale marketing is extremely effective because it introduces browsing customers to products that would otherwise be sitting on a shelf and blended into the ocean of similar products where either brand superiority or the blind luck of choice rules. However, smart marketing strategies that incorporate point-of-sale advertising techniques using cardboard displays can beat both of those odds. You can make your unknown product stand out by placing it in front of all those browsing customers. If the design of your cardboard display box is well done and provides a visual impression that catches the attention of passersby then many people will choose to try it based on that very quality alone.

Of course, part of the point-of-sale strategy is to design your cardboard displays to meet your target audience. For example, children’s products are best sold in displays that are colorful and contain fun animations, business women are drawn in by sophisticated images and catch phrases that appeal to their savvy and intelligent style and young men are usually attracted to products that appeal to their vision of sexiness and mystic.

If you are looking to effectively expose a new product to the masses or boost the sales of an existing product that is doing poorly in sales, consider using a custom designed cardboard display box. By placing such products at point-of-sale locations where browsing customers will take better notice, you gain an advantage over shelf positioning that must compete with strong competition.

What are the Benefits of Cardboard POP Displays?

Counter top display box

The key for many businesses is sales. It does not matter if a business has a product that is sold in a store or if it is the stores that are trying to sell many different products to the consumer. The more that can be sold, the more money that can be made. It is important for businesses to be able to get as many sales out of every customer that they can. One of the tools that they have is the use of cardboard POP displays.

When a consumer goes into a store, they often have an idea of what they are looking for. Despite looking for a specific item, many consumers end up walking out buying other things that they did not plan on. They made an impulse buy. The more impulse buys that a business can get, the more successful they can be. Cardboard POP displays can be a key to driving impulse buys.

What do they do?

The best displays are put in the places that people are stopped at in a store. Cardboard display boxes placed close to a register are some of the best sales techniques for a business. When a person is standing in line waiting for their turn, their eyes will look around. If they notice a display box, they may be interested in what is inside. A good display box will not only be able to catch the consumer’s eye, it will also give them the information that will make them want to buy what is inside. Even though the person did not walk into the store thinking they would buy the product on display, they will recognize it as something they want or need and add it to their purchase. The result is an increase in sales for the business and for the product that is being displayed.

Keys to effective displays

The key to effective cardboard display boxes is placement. They need to be put in a place that customers will see them. They also need to have something on them that will make people notice them. The shape or size of the display and the graphics that are displayed will help make them noticeable. If they are put in a place where people can stop and look at them, they will be an effective sales tool. Business and trade shows can benefit from the use of these displays. Any business that wants to increase their sales will realize that this is a tool they should be using.

How to Use Corrugated Display Boxes

display
Retail stores that are successful are able to do many things well. They are able to provide people with the products that they want. They are able to sell them at the right price. They provide the service that customers are looking for. On top of all that, successful stores know how to get the most from every person that walks through their doors. One of the ways they do that is by using cardboard displays.

Attract with Cardboard Displays

The displays are designed to attract a customer’s attention. They are supposed to make a person want to buy something that they may not have been thinking about. Cardboard displays can be used inside or outside of the store. They can be used to advertise a specific product or they can be used to advertise something else for a business.

It is not enough to have the displays if a business wants to be successful. They also have to be used in the right way to build business for the businesses. It is important that a business considers the place where the display will be used and what they want to achieve with the display. Once they understand those two things they can figure out exactly how they can use them.

High Quality Cardboard Displays

If a display is going to be used for an extended period of time and if it needs to be sturdy, the use of corrugated display boxes may be appropriate. These are stronger and able to hold products in a very appealing way.

The material used for the displays will depend on where it is placed. If it is in a high traffic area or exposed to the weather outside, the material needs to be something that will be able to hold up under those conditions.

The graphics in the display are also very important. Corrugated display boxes can be a canvas that will excite the customers that see it. Graphics on the boxes should be bright and easy to read. They should deliver a message that can be understood quickly. The displays that are used are supposed to get people to buy something that they may not have thought about before they came into the store. The displays need to convey the message that allows customers to learn about what is offered, but more importantly, it should make them realize that they need to have it. It is not always easy to do, but the successful retail stores are able to accomplish it.

What a Cardboard Display Box Can Do

specialty product display box

One of the best ways to sell products is through point of sale advertising. This type of marketing can be used to help shoppers make impulse buys. They may not have thought they needed the product, but they saw it and they decided to buy it. The products sold through this method can bring in more money for the business that they may not have gotten otherwise. One of the keys to point of sale marketing is the use of a cardboard display box.

A cardboard display box is made to hold the product in a way that is easy to display and is appealing to the customers. If a printed display box is used, the effect can be even more dramatic. These display boxes can help in a variety of ways to do many things for a business.

  • They can be placed in locations where customers have to stand for a few minutes. If the display boxes are placed at a register, the customers in line will see what they have inside and may decide that it is something worth buying.
  • They can be used to attract attention to the product. The printed boxes can catch the customer’s eyes. They can be placed in locations where the business wants to draw customers to. Not only will the customers see the products in the cardboard display box, they may also be attracted to other products that are placed nearby.
  • They can create brand recognition. The use of graphics is one of the most important parts of a printed display box. They can help build a brand or logo for the product they are holding or for the business. They will not only help sell what is inside the display box, they will provide information that can help bring the customer back to the product or business later.

It is important to think about several things when designing these boxes.

  • The size of the box – This will depend on where it is placed and what it has to hold. It needs to be large enough for people to see without being so large that it does not fit where it is needed.
  • The graphics – The graphics should do two things. They should catch the customers attention and they should provide information that the customer wants and will remember.

They should display the product well – The box should be able to display the product in an appealing way and it should also keep the product from being damaged while it is stored.

How To Use Cardboard POP Displays

Custom display box

Supermarkets found a marketing secret that most consumers are not even aware they are using. They put the items that they want to sell at the front of the aisles. People see these displays and think that this must be a good deal or it must be something they need. They purchase the things found at the end of the aisle more often. This marketing secret can be used by many businesses, even if they do not have any aisle ends to display merchandise. They can instead use cardboard pop displays.

How to use Cardboard POP Displays

The idea behind these displays is to attract the customer’s attention. They should be placed in high traffic areas. They can be used to display products or they can be used to help people find specific products. They can be used to inform the customer of something that may make the customer purchase certain items. There is no limit to the ways that these cardboard POP displays can be used for marketing purposes.

The displays are designed to get the customer thinking about something. That is the trick to point of sale advertising. The displays can remind the consumer of a product or a brand that they know, but had not been thinking about. They can be used to market special events in a business. They are a great way for a business to improve their brand recognition. Once people recognize a brand or logo, they are more likely to buy it and that is the goal of any type of marketing.

Ideal Cardboard POP Display

It is important to get the right kind of displays. Cardboard is not always the strongest material. It does not stand up well if it gets wet. When using these displays consider using corrugated POP displays. These are stronger and sturdier. They will last longer.

The graphics on the display are another key. These displays are designed to attract people’s attention. They should not be colorless and difficult to see or read. They should be visible from a distance. The words that are used should be large and clear so they can be easily read. The goal of the corrugated POP displays is to attract attention. Make sure the graphics attract the attention instead of deterring away from it.

Marketing

Point of sale advertising is one of the most cost effective means of advertising. The use of Cardboard POP displays is one of the best types of point of sale advertising, as long as it is used correctly.

Cardboard Display Boxes Make Great Marketing Tools

In order to grow your business, you must have a strong customer base. Regardless of what you are selling, your business will not prosper if consumers do not support you. You can be in the cosmetic business, have a clothing line, or offer some type of trade; but all of these businesses rely on consumers to flourish. Marketing is a great tool that will get your brand out to the world. Printed display boxes are successful marketing tools your business should use.

You can purchase custom printed display boxes in various shapes, sizes, and designs. The information that is generally printed on your display box includes:

  • Product Details
  • Warnings About the Item
  • Benefits of Using the Item
  • Company Contact Information

If you want to receive feedback from customers, include a business card or questionnaire. The business card allows the customer to contact you, but it could also lead to potential sales. If someone takes your card and shares the information with a friend, that friend may end up sharing with someone else. If you have questionnaires attached to your printed display box, you are allowing the consumer to share feedback with you. Positive feedback lets you know what you are doing right, and negative feedback informs you on what changes need to be made.

Promotional products are items that you should place inside of your printed display boxes. These products can give people an idea of what your business will be putting on the market. Promotional products also allow you to see if consumers are interested in the product. You can gauge how well the product will sell based on the feedback or interest you gather from your display boxes.

Make sure your cardboard display box is attractive. Visual appeal is everything. If you are selling a product to individuals, you will need to get their attention. Just because your box is displayed on the counter or next to the check-out line does not mean you will automatically get attention. Your box has to stand out above the other boxes that line the counter. If you have simple design, do not expect to attract a lot of consumers. The more creative you are, the more successful your display box can be.

Cardboard display boxes are the marketing tools that most businesses turn to today’s. Start creating your box and your business may be one step closer to achieving success.

Contact Cactus Corrugated Containers Inc. to begin designing your display boxes today!

Printed Display Boxes Must Advertise

If you have ever gone through a grocery store line, or notice a printed display box on the counter of an office or inside of a department store? If so, it is doing its job. Custom printed display boxes are meant to gain your attention and prompt a sale. If the cardboard display box is full of literature or other items, you are more likely to pick them up if you are intrigued with the box.

Most display boxes come in various shapes, sizes and designs. All are meant to stand out to the client or consumer. When you go to college fairs, job fairs, or other types of marketing events, you generally have the opportunity to engage individuals that stop by your company’s booth or tent. This area will be surrounded by the company’s logo, banners, and other materials that represent your brand or business. Unfortunately, if you are not at a marketing event, you do not have the ability to advertise your product with a booth. Your cardboard display box may be your only advertisement, so choose it well.

Printed cardboard display boxes can: 

  • Hold cosmetics.
  • Store Medicine
  • Keep garments.
  • Hold any other type of product or item you have.

Printed display boxes are your salesperson. They sit on the counter and sell your product or mission. If you want your sales team to be involved, that is fine. Display boxes can have business cards attached to them. This allows the customer to get in touch with your business to make a purchase, or learn more information about your company and mission.

You may have a questionnaire for consumers about future products and services. Set up a free gift of some type in the display box, and attach the questionnaire. Once people take the time to fill out your questionnaire, they can take the free gift you have on display. These boxes can be a successful marketing tool.

In a world of show and not tell, your cardboard display boxes must do just that. Your visual appeal is what makes an individual stop to take a look at what it is your company is selling or passing out. If the display box is not attractive, people will not give it a second glance; however, the more attractive the box is, the more likely people are to purchase whatever is inside of the display. These boxes are not just for storage; they are meant to advertise!

When you want advertisement done right, you want Cactus Corrugated Containers Inc. Give us a call today!

Creative Custom Printed Boxes

If you think the box you package your product or other items in is just a box, you are misisng out on a great marketing tool. The box that you ship to a potential client could change their impression of your business. Custom printed boxes not only show your creativity, but allows the client see just how serious you are about the potential deal, and your business. You want your company to stick out above the rest, and a custom box could do just that.

There are pre-printed boxes that you can purchase, which make your packaging seem a little more festive. If you choose a printed box that has been pre-designed, you typically do not have the option to choose the colors and design of the box. If you want to make your box represent your company, you should have it customized. Here are some basics that you will need to know when you order custom boxes:

  • Be creative, because visual appeal is everything.
  • Make sure your text is concise.
  • Use clear graphics.
  • Choose an image that represents your company.

There are templates that you can choose from when you customize your package. The templates may be pre-designed, but the wording and logos you add to your package will make it one-of-a-kind. The package should represent your company, so make sure you choose a design and message that will speak for you.

Once your packaged item is on a shelf, it is there. Try choosing designs and wording that you will not want to change. Even though you have the right to redesign your boxes, you want the world to become familiar with your company and brand. Constantly changing the look of your package will confuse customers and clients. When your package arrives through the mail, or when customers go looking for you on the department store shelf, you want them to recognize your box.

You can customize your box with a variety of colors. These boxes also come in various shapes and sizes. Some of the boxes you can choose from include:

  • Display boxes
  • Die cut boxes
  • Cosmetic boxes
  • Bin boxes
  • Gable boxes
  • Cube boxes

You will be able to view samples of what your box will look like before you place an order. Remember that you want your package to be a huge success with clients. If your box is dull, it may remain on the shelf. A creative custom printed box could attract customers, which is great for your business!

Contact Cactus Corrugated Containers Inc today and we can start working on your custom printed boxes. When you want creative, you want Cactus!

Display Boxes For Different Venues

When you have a product that needs to be put out for sale or that you demonstrate at expos and seminars, you need the right display boxes. You may not give much thought to these but the way your product is displayed will make an impact on your potential customers, for good or for bad. Your product needs to stand out from the competition and it needs to be accessible, and customers need to recognize what it is and why they should purchase it quickly and easily.The right display boxes can also make it easier to work with stores and retailers that may carry your product. If they can simply open a box and flip it around or somehow avoid the idea of putting your product on their shelves, this may mean that your product gets a more prominent spot in their store. Those display boxes can also be very attention getting; if they are brightly colored and have your product name in big bold letters, this can mean your customers find those products that much more quickly.How do you find and choose the best display boxes for your product? Before you shop, here are a few tips to remember.

Know your product.

What gets customers to your product? For edible products, a nice photo can make their mouth water. For other products, they may need to be out in the open so that they can be easily seen. You need to choose display boxesthat are appropriate for your product and not choose them by price alone. The way your product is displayed and where those display boxes are used will also make your decision. Do you sell candy bars that can be put by a cash register? Then you need smaller boxes that are sturdy yet compact. If you sell something that should be shown at the end of a store aisle, of course you’ll need larger display boxes that hold stock as well as show your product. Think of how your product is shown and this will help you to find the right items for yourself.

Sturdiness, storage, and other features.

It’s easy to just choose the cheapest display boxes that are meant for your product but this can be a mistake. You want ones that are sturdy and that may allow for more storage in the bottom for easier replenishment; this will help to keep your product in front of customers. If your boxes collapse or tear, you’ll just need to replace your display boxes that much more quickly. Sometimes investing a few extra dollars in a better product can actually save you money down the road.You may be able to save money on display boxes if you shop around; this can mean fitting what you need into your budget and not overspending. Take your time to compare prices at different vendors and suppliers and be sure to look online for the best deals.

Point of Purchase Displays

You want to put your product out on display but you want to be really careful as to how it looks in people’s eyes. Anyone that sells anything can tell you that the key to buying is buying with the eyes. People eat with their eyes…people buy with them, too. Putting your product in a normal cardboard box doesn’t really give the impression that you’re trying to dazzle them with your products. This is why having point of purchase displays are important for any business or business owner. Displays are often neglected but display boxes help accentuate any product, big or small.

POP displays can be used for just about any occasion whether the items are being sold or not. There are plenty of reasons why these display boxes are so important.

  1. Professional Look – If you don’t know what you’re doing, you might as well look like you know what you’re doing. Because every product is different in size and scope, a professional looking box will suit the product well. It at least breaks away from the drab look of a cardboard box. The product will essentially sell itself.
  2. Customizable – Business owner or not, you can have your boxes customized to add that extra special piece of flare. Have contact information or simply have a cool look to it with lots of colors. In either case, you can’t do that with many display boxes.
  3. Ships Well – Shipping a product is key and important, too. When shipping to clients or even to friends and families, point of purchase display boxes are good options. It is especially important when it comes to shipping in bulk.

Regardless of what a person needs to display, various forms of boxes are needed. As a general practice, it’s good to break out of the mindset that a box is a box. Boxes do serve a particular purpose – not just for storing items or packing items away. If you are a business owner or need to adequately and successfully display items then you can order them online from a company like Cactus Containers. It is unlikely you will find a place at your local office store that will serve your purpose.

Buying these boxes are effective for you and your bottom line. Give them a try and see for yourself. A person withPOP displays will see at least a 20 percent gain in profit. That’s 20 percent better than 0.

POP Displays – Underrated Marketing Tool

You remember the nostalgic days as a child when you would go into a store and admire the soda pop sitting in the aisles. Some days even today you still do it without thinking about it. If it wasn’t for the way the pop was displayed the likelihood of you getting it is was unlikely. However, pop displays were used in effective ways and they really do have an impact on way we sell our products. A plain and simple cardboard box certainly isn’t used to display items. They are squared, and do not hold a lot of features to make people take a second look.

The thing about pop displays is that they hold the pop in a certain way that draws attention and securely holds the item in place. It is, more or less, a marketing tool. Outside of that, this cardboard box holds the purpose of shipping, too. If you are a store owner looking for ways in which to secure your soda or other items safely and securely, hedge your bets on online companies that specifically create and have standard display boxes for just about any occasion.

Many people talk about marketing and advertising as a system of logos, taglines, and genius copywriting that inundate the products. While that is part of what makes good marketing and advertising that is not the end all be all. A much underrated aspect to quality marketing is the box in which the product is placed. Seriously, you would be surprised at how often you divert your eyes to items that are cleverly placed. This happens virtually anytime you walk into a convenience store or a grocery store. Notice yourself doing it the next time you walk into one.

Simple boxes are not just simple boxes anymore. They hold a purpose that is multidimensional and without them, we could be lost. We often take them for granted, picking them up in back alleyways or in dumpsters at shopping centers. But there is higher quality out there. Whatever you need it for: shipping, displaying, custom gift boxes and everything in between, there are online stores that can do anything and everything with it. Don’t take cardboard boxes for granted anymore. They are in more helpful in our lives than they are inconvenient. You’ll see.

Think outside the box (pun fully intended) and explore what one can do for you and your business – or for yourself individually.

Cheap Shipping Boxes, Display Boxes

A good marketing tool for any business is using display boxes correctly. There is a reason why they’re called display boxes. In order to find a place on the shelves and to stick out a little, these boxes will do the trick. Regardless of the type of item you choose to display there are foldable boxes that can be customized to meet particular needs. As a business owner, you want your product to be high on someone’s radar. The simple cheap shipping boxes you can buy at any store won’t do the trick because it is weak and very fragile – there’s a reason why they’re cheap and not recommended to ship. However, with display boxes, any product can be put front and center whether it’s a ball of some kind or a poster. Customizable options leave more for the imagination.

There is tremendous value to have display boxes and it doesn’t have to be just for display in the store either. Regardless of what needs to be displayed there is a box that suits any situation, any product. Use it for memorabilia, plaques, valuable and precious items, cards – and the list goes on. Many things can be displayed; it matters how it’s all presented. But the one area where display boxes go unnoticed is for shipping.

Shipping Boxes

All boxes can be shipped; there is no doubt about that. The postal service sells their own version of boxes but they only come in three particular sizes. That does the gifter or the shipper no good if they have something that is not normally shaped. There are companies that have boxes for display purposes and ones that ship well, too.Customized boxes, even down to the size, can be found. There is nothing better for the giftee to receive a gift in a nice customized box with a display element to it. It shows respect (no one likes opening up a box with items warily thrown in), and it shows that the gifter cares. Of course there is the issue of whether or not it will get to its final destination safely.

No one thought there was so much behind a simple box, but the truth is, they’re pretty important and should not be overlooked. Whether you are looking for a box to display an item or use it to ship some items to a client, family, or friend, look online at Cactus Containers for the perfect box that fits your needs.

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