Tag Archives: cardboard display box

Designing a Custom Printed Display Box

custom countertop shipper displays

Many people look at a cardboard box and do not see much. It is typically brown in color and very plain. It might have a simple message printed on it, such as this end up or fragile, but nothing else. The businesses that leave their cardboard boxes plain are missing out on a great opportunity. It is not hard to create a custom printed display box. The impact of what is printed on a box can help a business or product become more successful.

The key is figuring out what to have printed on the box. It can be an elaborate design that includes graphics and many different colors. It can be a simpler message that is printed in a single color. It is up to the business to decide what they want printed on their box. In order to do that, they have to spend some time designing their cardboard display box.

The Purpose of the Design

When starting the design, it is best to think about the purpose of the design and the box it will be on. If the purpose of the design is to help build brand awareness, the name of the product or business will need to be prominently displayed on the box. A logo may also be a good idea to help build the awareness of the brand.

If the box is to be a custom printed display box, information about the product it holds or the box’s purpose will have to be included. It should be eye-catching so that people take the time to see what is on display in the box. These display boxes will typically benefit from the use of color and images in their design.

Creating the Design

Once the purpose of the box is decided upon, a graphic designer can be used to help bring the design to life. The images, brand names and everything else can be created and developed to fit the needs of the customers. At this stage, it is a good idea to go back to the purpose of the box and make sure that all of the graphics can fulfill the purpose.

When creating the design for a cardboard display box, it is a good idea to think about the costs of the design. While the display boxes are meant to last longer and to do more things than a typical cardboard box, they should not cost more than is needed. The more intricate the graphic design is, the more it will cost to put on a box. Forgetting about this could be a problem that ‘s hard to overcome.

The use of designs on display boxes is a very good idea, but time should be taken to make sure that it is done the right way.

Use a Cardboard Display Box to Present Your Product

Custom Counter-Top Display Boxes

Finding a great cardboard display box is important for getting your products noticed while keeping them organized, especially when arranging small displays on a counter or tabletop. These displays can be extremely beneficial to your overall marketing strategy. Find out how to get the most out of your corrugated display boxes when organizing your products.

Create a Great First Impression

A retail display for your corrugated display boxes can draw the interest and attention of potential buyers who may have otherwise walked past your display. To get the best first impression, try to place your displays at the front of the store near the entrance. You should also consider taking your product out of its original packaging so that customers can get the best possible look at it. Depending on the cost of your item, you may want to have an attendant manning your cardboard display box in order to ensure that your products stay safe.

Use Your Corrugated Display Boxes to Create a Break

If you have your own retail store, corrugated display boxes can be a great way to provide a break for your customer in long aisles of products. By placing an attention-grabbing or striking cardboard display box within the middle of an aisle, you can provide a visual break while reminding your customers about the product and a potential special offer that they could have seen earlier in their shopping experience.

Choose a U-Shaped Display

Many business owners have learned the importance of choosing a U-shaped design when creating a product display. Think about it – a simple table is easy to walk by, and your customers may barely look at your products before moving on. A display that is U-shaped will hold your customers for a longer period of time, as people tend to respond to this design by subconsciously moving into the circle. A U-shaped partial wall for your display could be a great option to gain more attention.

Lead Your Customers

Your displays should also be used to lead your customers somewhere. This could be in the aisle where the products are actually displayed, or it could be to an attendant that is prepared to interact with the products to show customers how they work.

The fact that you are attempting to find a creative way to present your product to your customers says a lot about your business. A cardboard display box is a great method for presenting your product in a unique way, and you’ll be sure to get your items noticed.

Well Designed Cardboard Displays Draw Customers

Counter top display box

The bottom line of manufacturing products is to sell them. Although that is a simple goal, it is by no means one that is easily achieved. Hundreds or thousands of other similar products are jostling for customer attention that, in turn, draws in those desirable customer dollars. If your product doesn’t stand out then it could easily fall into the dark hole of obscurity.

Cardboard Displays

One of the most effective ways of grabbing the attention of passing people busily scurrying about their shopping is to use cardboard displays. Customers tend to shop for specific items, but if a new item catches their eye, they will stop to investigate and contemplate purchasing that item to try. The evidence of the effectiveness of a well-designed cardbaord display box is evident throughout practically any store that you visit. Retail facilities are filled with display boxes that take their advantageous positions at the ends or in the middle of the isles, at checkout lines and even in stand-alone locations.

Cardboard Displays Marketing

This type of point-of-sale marketing is extremely effective because it introduces browsing customers to products that would otherwise be sitting on a shelf and blended into the ocean of similar products where either brand superiority or the blind luck of choice rules. However, smart marketing strategies that incorporate point-of-sale advertising techniques using cardboard displays can beat both of those odds. You can make your unknown product stand out by placing it in front of all those browsing customers. If the design of your cardboard display box is well done and provides a visual impression that catches the attention of passersby then many people will choose to try it based on that very quality alone.

Of course, part of the point-of-sale strategy is to design your cardboard displays to meet your target audience. For example, children’s products are best sold in displays that are colorful and contain fun animations, business women are drawn in by sophisticated images and catch phrases that appeal to their savvy and intelligent style and young men are usually attracted to products that appeal to their vision of sexiness and mystic.

If you are looking to effectively expose a new product to the masses or boost the sales of an existing product that is doing poorly in sales, consider using a custom designed cardboard display box. By placing such products at point-of-sale locations where browsing customers will take better notice, you gain an advantage over shelf positioning that must compete with strong competition.

What a Cardboard Display Box Can Do

specialty product display box

One of the best ways to sell products is through point of sale advertising. This type of marketing can be used to help shoppers make impulse buys. They may not have thought they needed the product, but they saw it and they decided to buy it. The products sold through this method can bring in more money for the business that they may not have gotten otherwise. One of the keys to point of sale marketing is the use of a cardboard display box.

A cardboard display box is made to hold the product in a way that is easy to display and is appealing to the customers. If a printed display box is used, the effect can be even more dramatic. These display boxes can help in a variety of ways to do many things for a business.

They can be placed in locations where customers have to stand for a few minutes. If the display boxes are placed at a register, the customers in line will see what they have inside and may decide that it is something worth buying.
They can be used to attract attention to the product. The printed boxes can catch the customer’s eyes. They can be placed in locations where the business wants to draw customers to. Not only will the customers see the products in the cardboard display box, they may also be attracted to other products that are placed nearby.
They can create brand recognition. The use of graphics is one of the most important parts of a printed display box. They can help build a brand or logo for the product they are holding or for the business. They will not only help sell what is inside the display box, they will provide information that can help bring the customer back to the product or business later.

It is important to think about several things when designing these boxes.

The size of the box – This will depend on where it is placed and what it has to hold. It needs to be large enough for people to see without being so large that it does not fit where it is needed.
The graphics – The graphics should do two things. They should catch the customers attention and they should provide information that the customer wants and will remember.

They should display the product well – The box should be able to display the product in an appealing way and it should also keep the product from being damaged while it is stored.

Cardboard Display Box – What Different Types Are There?

No matter how good a product is, it will not sell itself by simply sitting on a shelf – you’ve got to draw the attention of your customers to the products and help to bestow the virtues of each and every product or service. A cardboard display box could be the perfect way to attract the right type of attention and a pop cardboard display, aka point of purchase cardboard display, could be even more efficient at getting the job done and the product flying from the shelves.

There’s a great choice of cardboard display box to suit all different types of product or service.

Counter top displays can be either bought from stock in a large variety of sizes or custom made to suit a particular product, printed with any type of marketing material necessary for the product. Cactus Containers can provide you with both of these types of pop cardboard display – either plain and straight from stock or something a bit more custom made and specific to your product. This type of cardboard display box can be covered in print and marketing materials or just have a simple logo / tagline / image on the header.
Stand-up displays are another option and can really help to grab the attention of your customers – it only takes a simple glance for this type of cardboard display box to put your products or services squarely in the eyes of your customers and potential customers and a well placed stand-up display close to the point of purchase can help to “persuade” your customers that they really do need to add this product or service to their purchases for the day.

Whatever size or type of pop cardboard display or cardboard display box you need for your products or services you can be assured of a professional service from Cactus Containers. Not only can we provide you with everything you need to create a successful marketing campaign, we can also advise you about the best way to go about things. Stock counter top displays, printed counter top displays, custom designed counter top displays or stand alone displays can all help to make a big difference to your business and of course, your profits.

It doesn’t matter whether you want to promote CD’s, DVD’s, candy bars, knives, insurance policies or sunglasses – there’s a cardboard display box which can really help to get your message across.

Custom Built Box and its Advantages

You can imagine receiving a package from FedEx or UPS and seeing a plain brown box. If you order a sizeable amount of products that are delivered this way you might not even know who it is from. You only know by looking at the return address label. But imagine seeing a custom built box delivered that had vibrant colors or a distinct logo on it. You would know instantly who that box was from!

There’s a distinct advantage in having your product’s packaging recognizable. It’s an excellent advertising tool. Not only is the customer who ordered the product able to recognize it, but every person who sees or comes in contact with the box also is now aware of your company. What a great way to get your name out there!

There are many ways to design a custom built box. It can be a custom shape designed around the shape of the product. The box could be the colors your company uses. Of course, the obvious customization is to print your logo on the package. Sometimes you might think of something totally not related to your product to bring attention to the box. Who can forget the Gateway cow boxes? Cows seemingly have nothing to do with the name Gateway or computer products, but there was no question what was in that cow colored box.

Not only can you customize the shipping box your product arrives in, you can customize a cardboard display box. The box used to present your products can enhance the product itself. Let’s say your product is an elegant pen set. The pen set could be packaged in a nondescript brown box. That doesn’t say “elegant” in any way, shape or form. But, imagine your elegant pen set packaged in cardboard with a high gloss laminate film applied that is a rich, deep color with an elegant script initial of your company on the top and closed with a Velcro attachment. Which pen set would you rather receive? A richly designed display box will say quality to the customer.

It is so easy to put something in a regular brown cardboard box. Why not show your customers the pride you have in your product with a custom built box or cardboard display box? You will see an increase in your product recognition as well as your bottom line. Isn’t that one advantage you don’t want to miss?