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Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

Boxes and displays are MADE IN U.S.A.

Why Market Your Products Using Corrugated POP Displays

pop custom counter top displayOnce businesses dispatch their products to retailers, they often leave the issue of how they will be displayed up to the stores. However, with corrugated POP displays, there is more control over how these products will be seen by shoppers.

When designing a point-of-purchase display corrugated options tend to be preferred over alternatives like plastic and wood. This is because they are affordable, easier to assemble, environmentally friendly, and can be customized.

While they are an additional investment from the manufacturer or distributor of the product, there are good reasons to want to have corrugated POP displays used at retailers.


POP displays are made to distinguish products from what competitors are offering. They are their own separate display from normal shelves, making it easier to grab the attention of shoppers. They can be customized in a variety of ways to draw attention including using bold colors and incorporating interactive features. They can also be used to display additional information about the products than what you would find on normal shelves. This makes for a more engaging and informative experience with potential buyers that will entice them to give the product a try.

This is especially helpful when launching new products. Also, ensure the design matches the interest of the targeted market. For instance, colorful displays that are short are great for products marketed at kids as they will be able to more easily notice it and be drawn in.

Encourages Impulse Buying

Once the display captures the attention of shoppers, it provides an excellent opportunity to market directly to them. The attraction that draws them in will also increase the likelihood they will want to try the product. This is why such displays are best stocked with smaller-sized packages of the product. Discount pricing is a good complement that will encourage the shopper to choose this product as it is cheaper than other competing brands.

Easier Merchandising

Many brands employ merchandisers to go around stores and ensure their products are well displayed on shelves. Using POP displays can help cut back on the need to employ such staff as these displays are set apart on their own and thus unlikely to confuse store staff on where and how best to display the products on the shelf.

Positive Perception

When you have a well-designed POP display, shoppers will often get the impression that the product being marketed is also of good quality. This positive perception makes it easier to convince them to try the product without much prodding.

Merits of Investing In Pop-Up Displays

Custom counter top display

When you have a new product you are trying to market, you have to think of creative ways of getting consumers interested. Pop-up displays are an old school yet highly effective option that can work well in capturing people’s attention and boost sales. Here are a few reasons why they are worth considering.

Standout Appeal

Every store will arrange products according to category. This means that each product will be grouped with competitors offering the same thing. When you have your product displayed in pop-up displays, it offers a chance to have it stand out from the crowd. This distinction is more likely to draw the attention of customers, more so than if it was just on the shelf, next to rival products.

Answer Questions

Having a dedicated display for your products allows you to customize them in a variety of ways. You can offer useful information about the product and why shoppers should try it. From promotional videos to details about its health benefits, having a wholesale counter display gives a chance to answer queries even before they are asked. Ensure that whatever salespeople you have manning the display are knowledgeable on the product and the company to ably answer any questions put to them.

Entice Buyers

A colorful display that is well-positioned within the store can do much to entice shoppers to add the product to their cart. Especially if it comes off as a special offer they cannot afford to miss out on. You can offer it at a discounted price, emphasizing that it is a limited time offer. alternatively, use the displays to offer free samples. Once customers try and like it, they can then be directed to where on the shelf to make a larger purchase.

Brand Boosting

With the right design of the display, you can do much to make a good impression on your brand. This can help to boost sales of both older and new products. Ensure that whatever design you use is in liken with the brand’s values that you wish consumers to identify with. Whether it is minimalism or boldness, it should tally with what your company stands for.

Easy Transport

Displays are built for easy assembly and disassembly. This makes them easy to transport from one location to another. This is handy when you want to relocate your display to more advantageous locations and when repeating a campaign. Therefore, whether it is setting up for a trade show or in a supermarket, the work involved should be easy given the lightweight nature of the displays.

Components of Cardboard Pop Displays

Cardboard Pop Displays

A study conducted by the Point of Purchase Advertising International (POPAI) revealed that cardboard pop displays significantly influence the purchasing decisions of customers to as much as 82%. Without a doubt, a carefully thought-out and extremely appealing pop display boxes provide numerous benefits to any retail business such as increased sales and improved brand image, among many others.

It is important to note, however, that pop displays can only have an impact if they adhere to several key factors that include the following:


Your display boxes should catch the attention of your target audience. It should “pop” enough that your customers cannot help but look at what you are trying to offer. Your aesthetics should trigger the curiosity of your customers. For instance, if you are selling products for young kids, your pop display should be colorful, it should have interesting graphics that children are familiar with, and they should be interactive. How can you entice the kids to notice your product if your display comes in black or other muted colors and your texts do not speak to young kids?


Your pop displays should speak to your target customers. Its graphics, notes, and other elements should make your customers think about how their lives would be better and more satisfying when they use your products. You cannot simply put your logo and your brand color and expect consumers to be excited and purchase your products. If you want them to be enthusiastic, then you should create a pop display that will evoke such emotion.


Do not forget that the reason you are investing on a customized pop display is to encourage your customers to buy. To motivate your consumers into action, you should make them stop, look, and notice your display longer. If you have promotional offerings, you can include them in your display complete with exciting graphics so that your target audience would be encouraged to try out your product.


When you design your pop displays, keep in mind that you are not only introducing a specific product, treat it as if you are personally introducing your brand to your customers. Your audience should feel and experience how it’s like to be associated with your company through your pop display.

The next time you design your cardboard pop displays for your goods, it is best that you take the abovementioned factors into consideration. Keeping each one in mind will ensure that your pop displays would offer more than simply holding your products in place for display purposes.

The Benefits of a Printed Display Box

Printed Display Box

There may have been a time when a box was a box, but that is not the case anymore. Boxes come in different sizes and shapes. They can come in different strengths and they can be covered with custom graphics. It is no longer just a matter of placing an order for boxes, a business needs to consider what the right box is. In many cases the right box would be a custom printed display box.

What They Are

A display box is something that can hold the product inside so consumers can see it. These types of boxes do not have to be unpacked. They are simply opened and put into a place where customers will find them.

The display boxes can come in any size depending on the product they are holding. They can be designed to sit on a shelf or they can be a freestanding design. Business can order a few of these boxes or they can save money by ordering large quantities of custom cardboard display boxes. These are just some of the decisions that must be made when considering the use of these boxes.

Why Use Them

While understanding what a custom printed display box is the first step, figuring out why they should be used is also important. There are several benefits to these types of boxes.

  • Ease of display – The boxes are designed to make it easier to display what is inside. Instead of having to take the product out of the box and create some type of display, these boxes have to be placed on the shelf and opened up. No extra work is needed.
  • Eye-catching Graphics – It is common to add custom graphics to the display boxes. The graphics can help make the display more visible to the consumers. The graphics may entice the consumer to purchase what is being displayed. When the boxes are in the right place, they can help increase sales.
  • Easy storage – Until the boxes are needed for use, they can be easily stored. They do not require more space than other boxes of the same size.

While some businesses may choose to use small quantities, there are plenty of businesses that can use large quantities of custom cardboard display boxes. The great thing about them is that they can create their own demand and that may be the reason that business will continue to make larger and larger orders of these display boxes.

Designing a Custom Printed Display Box

Custom Printed Display Boxes

Many people look at a cardboard box and do not see much. It is typically brown in color and very plain. It might have a simple message printed on it, such as this end up or fragile, but nothing else. The businesses that leave their cardboard boxes plain are missing out on a great opportunity. It is not hard to create a custom printed display box. The impact of what is printed on a box can help a business or product become more successful.

The key is figuring out what to have printed on the box. It can be an elaborate design that includes graphics and many different colors. It can be a simpler message that is printed in a single color. It is up to the business to decide what they want printed on their box. In order to do that, they have to spend some time designing their cardboard display box.

The Purpose of the Design

When starting the design, it is best to think about the purpose of the design and the box it will be on. If the purpose of the design is to help build brand awareness, the name of the product or business will need to be prominently displayed on the box. A logo may also be a good idea to help build the awareness of the brand.

If the box is to be a custom printed display box, information about the product it holds or the box’s purpose will have to be included. It should be eye-catching so that people take the time to see what is on display in the box. These display boxes will typically benefit from the use of color and images in their design.

Creating the Design

Once the purpose of the box is decided upon, a graphic designer can be used to help bring the design to life. The images, brand names and everything else can be created and developed to fit the needs of the customers. At this stage, it is a good idea to go back to the purpose of the box and make sure that all of the graphics can fulfill the purpose.

When creating the design for a cardboard display box, it is a good idea to think about the costs of the design. While the display boxes are meant to last longer and to do more things than a typical cardboard box, they should not cost more than is needed. The more intricate the graphic design is, the more it will cost to put on a box. Forgetting about this could be a problem that ‘s hard to overcome.

The use of designs on display boxes is a very good idea, but time should be taken to make sure that it is done the right way.

How to Use a Custom Printed Display Box

Custom Printed Display Box

Businesses that use a custom printed display box often miss out on many opportunities because they do not use them properly. The boxes offer an opportunity for a business to increase the amount of things they sell and they offer a product the opportunity to attract new customers. This only happens if both the business selling the product and the business that makes the product use the boxes the right way.

What the Maker of the Product Needs to Do

Before the custom display boxes reach the store, it has to be designed to hold the product. There are several elements that have to be considered when designing one of these boxes.

  • The size – The size of display boxes can vary widely. It depends on the size of the product and how much of the product is go be displayed. Storage of the boxes should also be considered. If the boxes are too large, a business may not want to use them. If they are too small, they may not be able to get the return on investment that they should.
  • The style – There are generally two styles of display boxes to choose from. Shelf display boxes and standalone displays are the most common. The display needs to fit both the product and the business they will be used in.
  • The graphics – The reason that display boxes are used is to attract the attention of the customer. The graphics on a custom printed display box plays a large role in this. Designing graphics that sell the product and that let people know what the product is, takes a lot of work and needs to be done right.

What the Business Needs to Do

No matter how great a display box is, if the business that is supposed to display it does not do their job, it will not work. The business also needs to make sure they take care of certain things.

  • Placement – Custom display boxes need to be placed where customers can see them. If they are standalone displays, they should not be placed in a corner of the store. Shelf display boxes are often best used near a register where the customer is more likely to make an impulse buy.
  • Upkeep – The business needs to make sure that the display boxes are stocked and that they do not get damaged, if the display boxes are used outside, damage from weather needs to be taken care of. A display box that looks like it is in bad shape can do more harm than good.

When both parties work together to use display boxes the right way, they both can be successful.

Printed Display Boxes Must Advertise

If you have ever gone through a grocery store line, or notice a printed display box on the counter of an office or inside of a department store? If so, it is doing its job. Custom printed display boxes are meant to gain your attention and prompt a sale. If the cardboard display box is full of literature or other items, you are more likely to pick them up if you are intrigued with the box.

Most display boxes come in various shapes, sizes and designs. All are meant to stand out to the client or consumer. When you go to college fairs, job fairs, or other types of marketing events, you generally have the opportunity to engage individuals that stop by your company’s booth or tent. This area will be surrounded by the company’s logo, banners, and other materials that represent your brand or business. Unfortunately, if you are not at a marketing event, you do not have the ability to advertise your product with a booth. Your cardboard display box may be your only advertisement, so choose it well.

Printed cardboard display boxes can: 

  • Hold cosmetics.
  • Store Medicine
  • Keep garments.
  • Hold any other type of product or item you have.

Printed display boxes are your salesperson. They sit on the counter and sell your product or mission. If you want your sales team to be involved, that is fine. Display boxes can have business cards attached to them. This allows the customer to get in touch with your business to make a purchase, or learn more information about your company and mission.

You may have a questionnaire for consumers about future products and services. Set up a free gift of some type in the display box, and attach the questionnaire. Once people take the time to fill out your questionnaire, they can take the free gift you have on display. These boxes can be a successful marketing tool.

In a world of show and not tell, your cardboard display boxes must do just that. Your visual appeal is what makes an individual stop to take a look at what it is your company is selling or passing out. If the display box is not attractive, people will not give it a second glance; however, the more attractive the box is, the more likely people are to purchase whatever is inside of the display. These boxes are not just for storage; they are meant to advertise!

When you want advertisement done right, you want Cactus Corrugated Containers Inc. Give us a call today!

POP Displays – Underrated Marketing Tool

You remember the nostalgic days as a child when you would go into a store and admire the soda pop sitting in the aisles. Some days even today you still do it without thinking about it. If it wasn’t for the way the pop was displayed the likelihood of you getting it is was unlikely. However, pop displays were used in effective ways and they really do have an impact on way we sell our products. A plain and simple cardboard box certainly isn’t used to display items. They are squared, and do not hold a lot of features to make people take a second look.

The thing about pop displays is that they hold the pop in a certain way that draws attention and securely holds the item in place. It is, more or less, a marketing tool. Outside of that, this cardboard box holds the purpose of shipping, too. If you are a store owner looking for ways in which to secure your soda or other items safely and securely, hedge your bets on online companies that specifically create and have standard display boxes for just about any occasion.

Many people talk about marketing and advertising as a system of logos, taglines, and genius copywriting that inundate the products. While that is part of what makes good marketing and advertising that is not the end all be all. A much underrated aspect to quality marketing is the box in which the product is placed. Seriously, you would be surprised at how often you divert your eyes to items that are cleverly placed. This happens virtually anytime you walk into a convenience store or a grocery store. Notice yourself doing it the next time you walk into one.

Simple boxes are not just simple boxes anymore. They hold a purpose that is multidimensional and without them, we could be lost. We often take them for granted, picking them up in back alleyways or in dumpsters at shopping centers. But there is higher quality out there. Whatever you need it for: shipping, displaying, custom gift boxes and everything in between, there are online stores that can do anything and everything with it. Don’t take cardboard boxes for granted anymore. They are in more helpful in our lives than they are inconvenient. You’ll see.

Think outside the box (pun fully intended) and explore what one can do for you and your business – or for yourself individually.