Tag Archives: cardboard displays

Useful Cardboard Displays

display
When selling products in brick and mortar stores, you may want to consider dedicated displays. You can have them made from a variety of materials including wood, plastic, metal, and so on. While these options may seem highly durable and stable, cardboard displays actually make more sense. Here is why.

Easy to Set Up

Cardboard is a lightweight material and thus very easy to assemble in a variety of designs. This ease of setup makes it a simple matter for store staff to quickly get the display up and running compared to heavier alternatives. When you make the work of setup easier on the staff, they will be more willing to get your display assembled without delay. Heavier options that may require more than one employee to do the work will likely be put on the back burner.

Environmentally Friendly

This kind of display is meant to be used for a limited period. After a while, the products will be integrated into normal shelving. So what happens to the display? Chances are it will need to be disposed of. A cardboard display is easier to get rid of as it will easily decompose and can sometimes be recycled. This is good for the environment and can be beneficial to the reputation of a brand. Consumers today are very environmentally conscious and more willing to spend their money on brands that also care for the environment and take sustainability seriously.

Customization

Businesses can customize a cardboard display in a variety of ways. From size to coloring, shape to lighting, there are many ways these setups can be made unique and attractive. This is important when you realize that the displays are meant to be attention-grabbing so the more room you have to get creative, the better. There are unlimited design options you can utilize to ensure your brand stands out from the crowd.

Affordability

Cardboard constructions are highly affordable. More so when made with recycled materials as the production costs are kept low. This benefit is made more obvious when you have to send out many cardboard displays to multiple stores. When bought in bulk, the unit cost of such productions is typically reduced by manufacturers. The low cost is also comforting should the display be damaged and need replacing. You can rest assured replacing a damaged display will not hurt your bottom line. The cost-benefit of opting for this material will ensure you more than make up for this investment through increased sales.

Impulse Purchases with Cardboard Displays

Cardboard Displays
When customers walk into a retail store, they interact with the products in different ways. Businesses need to strategize ways in which they can enhance the customer-product engagement and interaction process. The way you display your products can help attract and lure customers to make purchases. Cardboard displays at point of purchase allow you to display promotional products in locations where customers can see them easily.

POS Displays Intended for Private Label Brands

While brands can position themselves to boost sales using product displays, retailers can also use these tools to help in promoting their private label brands. It is important that retailers highlight their brands. Using displays at the point of purchase adds touch points between the brands and shoppers. When you have the displays featuring items that are on sale and advertised or featured on flyers, the displays offer logistical function. You can place the displays in strategic locations near the point of purchase.

Adding Purchase Incentives with POP Displays

When introducing a new product or selling a discontinued item, you can consider displaying advertising in your retail store. You can also highlight special sale items, occasional or seasonal promotions and other items that you would want them to move past. The design of your packaging along with the display can play an important role when it comes to selling seasonal goods. When you guide a customer by using a brand story along the shopper journey, you are able to make the customer associate with your brand. This increases the chances of the customer wanting to purchase a product on the display.

Triggering Impulse Purchases

Point of purchase displays tend to trigger problem recognition response, which is the concept behind impulse buying. Most of the products you will find displayed at the point of sale are those that aren’t usually on the top-of-mind of the consumer. Creating a visual exposure to those products helps the customers realize that they might need a certain product to help solve a particular problem. This way, they are able to purchase the product even though it was not on the list of to-purchase items.

There are different kinds of point of sale displays including counter displays, shelf-talkers, floor displays, light-boxes, and countertop displays. These displays are designed to engage the customers in different ways within the retail store. You can use the display box to showcase products such as soft drinks, souvenirs, chewing gums, chocolate bars, lighters, bulk sold items and candies.

Why You Should Use Cardboard Display Boxes

Counter top display box

Using cardboard displays in your retail business can increase your sales especially if you place them in strategic locations such as near the register where customers can have a good look of the products you are showcasing because they are waiting for their turn to pay. Apart from attracting customers to buy, beautifully-designed display boxes also offer the following advantages:

Cardboard Displays are More Economical

Compared with other display boxes made from metal, plastic, wood, or other materials, you can save a lot of money when you use cardboard display boxes. Since they are much cheaper, you can have them in various designs, sizes, and shapes without breaking the bank. It is important to note that just because they are inexpensive does not mean that they would not last long. Corrugated display boxes are sturdy and durable, which means you can use them for a long time.

Cardboard Displays are Convenient to Use

Cardboard displays are easy to assemble, arrange, and showcase unlike other display boxes made from heavier and denser materials. This is particularly helpful if you are the only one who prepares and manages everything in the shop because you can easily move them around without any help. Since they occupy very little space, you can exhibit more products without making the counter look crowded or unsightly.

Cardboard Displays Can Entice Customers

With the right design, color, theme, and graphics, your cardboard display can serve a variety of purposes. For one, they can catch the attention of shoppers to make a purchase. Secondly, they can hold promotional materials or messages to boost your business. Lastly, with the aid of graphics and digital technology you can also use your pop-up displays to promote your brand and build a loyal following.

Cardboard Displays Will Help Your Shop Look More Orderly

If you have numerous items to sell, your shop may look crowded and messy. Apart from using shelves and tables, you can utilize countertop displays to organize and arrange the different products you are selling.

Cardboard Displays are Environment-Friendly

Since they are made from paper, cardboard countertop, stand-up, and other types of displays are sustainable and earth-friendly. You can point this out in your marketing campaign to attract customers who support entrepreneurs who advocate going green.

The benefits mentioned above are just some of the key reasons why you should utilize cardboard display boxes in your retail shop. With the right placement and design, you can promote and boost your business at the same time.

Improving Sales with Cardboard Displays

Custom Counter-Top Display Boxes
The cardboard displays are normally used to encourage impulse buying, including the counter top display and the stand-up display. These types of unit are proven to increase the sales of a certain product because of its attractive appearance that promotes the product itself. The idea of these cardboard displays began in the 18th century that improved and developed throughout the years.

How do the cardboard displays increase the sales? These units can attract the customers, especially the counter top display that is usually placed on the counter, just in time when the customers are ready to buy. These are usually colorful and designed in a way that customers will be informed that there are promos, sales, and discounts on that certain product. However, not all cardboard displays are compelling. So, there are some things that one should consider when getting these displays as promotional materials.

Visually Attractive

First and foremost, all cardboard displays should be visually attractive. The graphics, design, colors, and shapes should be able to have a bright modern look that any age will look into. For example, gums and chocolates are usually placed on the counter and the counter top display is usually colorful, bright, and enticing with retail products on it. As a result, customers will then pick up a product just in time before paying at the counter.

Accurate Information

Not all cardboard displays have products or items on it. There are units that only contain texts and information, especially the counter top display that is shaped like a rectangular pyramid. This type of cardboard display entices the customer to inquire about the product. All of the information should be accurate and well-written to be able to attract the customer to buy the product. Misleading information will never yield good results and this might even drive the potential customer away.

Does Not Use Too Much Space

Yes, cardboard displays should be enticing with “big fonts and big designs”, but that does not mean that these should also be big that these already occupy a lot of space. For example, a counter top display should not block the whole counter, making the customers lack space when dropping off their items. The same goes with the stand-up display; the display should not be blocking passages and hallways, making it impossible for the people to pass by.

Remember, cardboard displays are proven to be an effective tool in boosting sales, but there are things that need to be considered, in order to ensure that the customers will still be comfortable.

10 Tips for an Effective Counter Display

display music for kids

The aim of a counter display is to encourage your consumers to practice impulse buying, thus, increasing your profit in the process. However, to make your counter cardboard displays effective, you should know how to set it up properly, otherwise, you wouldn’t be able to achieve your end goal.

Here are 10 tips that you should consider to make your counter display successful:

Use cardboard displays that can catch the eye and attention of your customers, particularly if your shop is frequented by children since they are the ones who will make their parents buy.

Keep your counter display updated at least every two weeks so that it will not lose its appeal and impact

Carefully select the product that you will display so you can maximize your sales. The product should appeal to the majority of your customers and not only for a certain demographic so that your profit potential will be limitless.

Choose an inexpensive item for display considering that it is much easier to tap the impulse buying nerve of your customers if they don’t have to think twice about it because the price is affordable.

Make sure to do promotional suggestive signs that will subconsciously lead your customers to buy. For instance, if you operate a grocery store, you can display signs all over the shop that says, “Grab a snack before you head out!”.

Select a product that is popular and quite easy to sell. While it is tempting to display a product that is barely moving, the risk that it wouldn’t be bought is too great, which is why it is better to stick to fast selling items.

Make use of display boxes that readily catch attention and make your customers immediately interested.

Learn about the effects of color to ensure that your product will not only stand out but will leave a good impression to your customers. At the end of the day, it is better to choose bright color display than dark and depressing ones.

Match your display to the overall theme and feel of your store as it will show consistency and order.

Engage your employees in the process, especially those who are assigned in the counter, so that they will feel accountable and committed to what you are trying to push for your business.

Wise business people know that one can never underestimate the value of an outstanding counter display in making last minute profit. If you are new to this, the tips above can help you since they are all simple and doable. Try them out and see its positive results.

The Benefits of Custom Display Boxes

counter-top-display

Using custom display boxes may bring a ton of benefits for your company and you. It may assist in saving more money, receiving more publicity and exhibiting a more professional impression. The majority of the leading companies utilize such boxes because of their host of benefits.

Custom Display Boxes – Professional image

Ask yourself: “How can I show my professionalism using custom boxes?” It’s possible, and there are several methods of doing so. One instance might be printing inside the box your company’s physical address, in conjunction with the company’s logo, your organization’s email address and contact number.

Custom Display Boxes Sizes

One main benefit is that you’re able to get any size you want in order to obtain the ideal fit for your products. In doing so, you will be saving a ton of money by decreasing the packaging material needed. One other benefit is that you’ll additionally save funds on purchasing smaller boxes.

Visually Appealing Custom Display Boxes

It’ll look a lot better than a plain brown box that does not have anything on its sides, as compared with a colorful box that has a company name, logo, contact details, email information, and is a certain design and size, instead of a standard, boring brown square of a box.

Locate a custom box manufacturer

With your design in mind for the cardboard displays, it’s time to consider a reputable manufacturer who is able to get the boxes done. Depending upon your area, you’ll find various kinds of box manufacturers.

Considerations when getting custom display boxes

You may hear the idea of “flute size,” which refers to the cardboard substrate’s thickness.

The ideal materials to select to make the boxes include White, Kraft, and Kemi White. Kemi boxes comprise of clay coated substrates that look good, and prevents ink from liner penetration. It also creates a glossy finish.

White boxes cost a bit more because you’ll receive a higher printing quality.

The most common of the three, Kraft, is the most affordable, has a brownish color and is designed from recycled materials.

The most popular box style is the mailer, as it’s possible to use it with your boxes. However, not all mailers are created equal; therefore, if you want to be certain, ask for a few samples in order for you to check which one is the best fit for you.

Well Designed Cardboard Displays Draw Customers

Counter top display box

The bottom line of manufacturing products is to sell them. Although that is a simple goal, it is by no means one that is easily achieved. Hundreds or thousands of other similar products are jostling for customer attention that, in turn, draws in those desirable customer dollars. If your product doesn’t stand out then it could easily fall into the dark hole of obscurity.

Cardboard Displays

One of the most effective ways of grabbing the attention of passing people busily scurrying about their shopping is to use cardboard displays. Customers tend to shop for specific items, but if a new item catches their eye, they will stop to investigate and contemplate purchasing that item to try. The evidence of the effectiveness of a well-designed cardbaord display box is evident throughout practically any store that you visit. Retail facilities are filled with display boxes that take their advantageous positions at the ends or in the middle of the isles, at checkout lines and even in stand-alone locations.

Cardboard Displays Marketing

This type of point-of-sale marketing is extremely effective because it introduces browsing customers to products that would otherwise be sitting on a shelf and blended into the ocean of similar products where either brand superiority or the blind luck of choice rules. However, smart marketing strategies that incorporate point-of-sale advertising techniques using cardboard displays can beat both of those odds. You can make your unknown product stand out by placing it in front of all those browsing customers. If the design of your cardboard display box is well done and provides a visual impression that catches the attention of passersby then many people will choose to try it based on that very quality alone.

Of course, part of the point-of-sale strategy is to design your cardboard displays to meet your target audience. For example, children’s products are best sold in displays that are colorful and contain fun animations, business women are drawn in by sophisticated images and catch phrases that appeal to their savvy and intelligent style and young men are usually attracted to products that appeal to their vision of sexiness and mystic.

If you are looking to effectively expose a new product to the masses or boost the sales of an existing product that is doing poorly in sales, consider using a custom designed cardboard display box. By placing such products at point-of-sale locations where browsing customers will take better notice, you gain an advantage over shelf positioning that must compete with strong competition.

How to Use Corrugated Display Boxes

display
Retail stores that are successful are able to do many things well. They are able to provide people with the products that they want. They are able to sell them at the right price. They provide the service that customers are looking for. On top of all that, successful stores know how to get the most from every person that walks through their doors. One of the ways they do that is by using cardboard displays.

Attract with Cardboard Displays

The displays are designed to attract a customer’s attention. They are supposed to make a person want to buy something that they may not have been thinking about. Cardboard displays can be used inside or outside of the store. They can be used to advertise a specific product or they can be used to advertise something else for a business.

It is not enough to have the displays if a business wants to be successful. They also have to be used in the right way to build business for the businesses. It is important that a business considers the place where the display will be used and what they want to achieve with the display. Once they understand those two things they can figure out exactly how they can use them.

High Quality Cardboard Displays

If a display is going to be used for an extended period of time and if it needs to be sturdy, the use of corrugated display boxes may be appropriate. These are stronger and able to hold products in a very appealing way.

The material used for the displays will depend on where it is placed. If it is in a high traffic area or exposed to the weather outside, the material needs to be something that will be able to hold up under those conditions.

The graphics in the display are also very important. Corrugated display boxes can be a canvas that will excite the customers that see it. Graphics on the boxes should be bright and easy to read. They should deliver a message that can be understood quickly. The displays that are used are supposed to get people to buy something that they may not have thought about before they came into the store. The displays need to convey the message that allows customers to learn about what is offered, but more importantly, it should make them realize that they need to have it. It is not always easy to do, but the successful retail stores are able to accomplish it.