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Marketing Advantages of a Custom Built Box

Custom setup box paperboard Cereus
Many people are taking advantage of the ability to start an online business. They find it easy to take orders online and ship the products to the customers. All they have to do is have the products, find the customers and get the product to them. In order to do that, many online businesses need to have shipping boxes. They may think that it would be easier to use standard, plain brown boxes, but they may also be surprised to learn about the advantages of a custom built box.

Custom Built Box Size

A standard sized box is usually bigger than is needed. That means that a business will have to spend additional money on shipping materials to protect and properly ship the products they sell. Some business may try to combat this by keeping several different sizes of boxes on hand, but this may mean more money tied up in inventory and storage of the extra boxes.

A custom built box can be made to fit the products that it is supposed to hold. It can also be made to better protect whatever is inside of the box. This can result in lower costs for shipping materials and less money replacing any damaged product. It may end up that a custom box is actually cheaper than a standard box.

Custom Built Box Graphics

One of the best things about a custom box is the ability to add graphics to the box. Custom graphics added to the boxes are a great marketing tool that many businesses miss out on. They may not realize it is just as easy to get small quantity boxes as it is to get large quantities of custom printed boxes. It is possible to have a design created that can be reused many times.

Adding graphics is a great way to advertise a business or a product. It can help create brand awareness. It is also a great way to provide important information about what is inside the box or where it is supposed to go.

A custom built box is seen by many people from the time it is shipped from the seller until it reaches the buyer. They also can have a life after the product has been taken out. Boxes can be reused in many ways and a business that has invested in large quantities of custom printed boxes can spread their messages far and wide for a long period of time.

Businesses need to take advantage of any opportunities they can to help their business grow. The ones that do not consider a custom box are going to miss out on a big opportunity.

How is a Custom Built Box Made

Custom Suitcase Box NuBest
The design of most boxes is relatively straightforward. It takes a piece of cardboard that is cut in such a way that it creates six sides that can be folded together into a box shape. The size of the box can vary, and it can be made of different materials, but the basic cardboard boxes are very similar. A basic cardboard box is not the only type of box that can be found. It is also possible to find a custom built box as well.

Why Turn To A Custom Box

The first question some businesses may ask is why they should turn to custom boxes. They may think that any box will be able to handle their packaging and shipping needs. This is not an entirely wrong assumption, but it does not take into account what a custom made box offers.

The custom box is able to fit the product that it holds better, plain and simple. It is the right size, shape and design to protect the contents and to display the contents once they arrive at their destination. It is also possible to add custom printing to the boxes. This can be an excellent and low-cost marketing tool for the business. Once a company can see the advantages of a custom built box, they may want to find out what the process is for getting them.

The process

The process of designing the boxes takes several steps.

The contents – The contents the box is going to hold plays a large role in the design. It can help decide what type of box will be needed. These can range from ballot boxes to display boxes to suitcase boxes. It is important to choose the right type of box to fit the product.
The size – Determining the size is the next step. It will depend on what the box is supposed to hold and how much it should hold. It also depends on where the box will be stored or displayed.
The design – It is fairly common for custom boxes to include a custom printed design on it as well. Coming up with the design depends on what the purpose of the box is.
The quantity – While it is true that the more boxes a business orders, the lower the price will get that does not mean that a business cannot find affordable smaller quantity boxes. This will allow them to purchase only what they need and not have to store extra boxes.

Business large and small can benefit what the boxes that are custom made can offer them.

What is a Custom RSC Box?

Have you ever heard of the term RSC box, but was never quite sure what they were? RSC stands for regular slotted container, which can easily be identified by the way the box’s flaps meet in the middle. The lengthwise flaps will always meet in the middle and the inner flaps will only when the box is perfectly square. This is the most common type of box and its typical construction will be either single, double or triple walled which in turn can accommodate light to fairly heavy loads within. While being primarily used for shipping and storage, these boxes always require some sort of glue, tape and/or staples for closure. By far, this is the most highly efficient design of box and there is very small amount of manufacturing waste left behind. A RSC box can be used for most any product and foam inserts can be used to fill in extra spacing.

Overall, a custom rsc box is far more economical than a die cut box and easily combine protection as well as functionality all in one product. You now can easily add a little pizazz and flare to your rsc boxes because here at Cactus Corrugated have the equipment to do so. We are able to manufacture boxes that have a variety of flute sizes as well if that happens to be a concern of yours. Some ideas may be adding your company name and logo to a box, changing the color and/or shape and size as well.

There are many benefits to a custom built box, but why not just get an economical and cost effective product for your dollar that will set you apart from the ‘normalcy’ that accompanies the shipping and packing world. Another benefit is that this type of box is most commonly known for its durability. With the outer flaps covering the full width of the box – extra support is provided, adding an extra layer of protection on the top and the bottom. These boxes can also be made to size, therefore offering you exactly what you need without going overboard. There is never a need to have more box than product, this not only may cost more to ship – it may not keep the items inside as safe as they should be if there is a lot of free room for those items to move around. Along with the typical RSC box, Cactus Corrugated offers RC boxes with variable flaps, half slotted boxes, and telescoping boxes as well as double cover boxes. Please feel free to search around or contact us with any questions that you may have about customization and so forth.

Thinking Outside the Box with a Custom Box

A custom box has become a powerful marketing tool when used creatively and it does not cost as much as one would expect. Nowadays, technology plays an important role in packaging also and boxes come in a variety of shapes and sizes with attractive printing, which covers the usual dull brown color. Technology gives the customer a uniquely shaped box made with all the specifications that the customer has asked for. No longer will you have to settle for the ordinary, boring package.

Standing Out with a Custom Box

There are a hundred different companies selling the same type of products and your product has to stand out. When kept on a shelf along with the other products, the packaging design is the one that separates your product from the rest. Take for example, if you are selling a toy car in a toy store. It could easily get lost among the thousands of toys on display throughout the store. It is the attractive package design on your custom box that will make the child reach for your car and not the competitor’s product. When you want to sell a product effectively, you need to market it effectively and that includes the marketing done while the product is sitting idly on a shelf.

Increased Demands

It is not just one item that needs to be packed these days, most products come with one or more accessories. These have to be packed, making use of the space available and that calls for innovative, compact packaging. Dividers and folding boxes make packaging a simple task and are a good utilization of space and packaging material. There is also the increased demand to pack difficult shapes effectively, which is only possible with a custom built box.

Just the Way you like it

Also, it is only with custom boxes that you can get the type of printing that you want for your product. You do not have to settle for ready-made printed material, you can jazz up your product with any type of printing you like. You can get a label stuck on the box or get the printing done directly on the box. It will be your design, your logo and your brand information that will be showcased boldly on the box, so take the time to pick exactly what it is you want; never settle for ‘good enough’.

Custom Built Box and its Advantages

You can imagine receiving a package from FedEx or UPS and seeing a plain brown box. If you order a sizeable amount of products that are delivered this way you might not even know who it is from. You only know by looking at the return address label. But imagine seeing a custom built box delivered that had vibrant colors or a distinct logo on it. You would know instantly who that box was from!

There’s a distinct advantage in having your product’s packaging recognizable. It’s an excellent advertising tool. Not only is the customer who ordered the product able to recognize it, but every person who sees or comes in contact with the box also is now aware of your company. What a great way to get your name out there!

There are many ways to design a custom built box. It can be a custom shape designed around the shape of the product. The box could be the colors your company uses. Of course, the obvious customization is to print your logo on the package. Sometimes you might think of something totally not related to your product to bring attention to the box. Who can forget the Gateway cow boxes? Cows seemingly have nothing to do with the name Gateway or computer products, but there was no question what was in that cow colored box.

Not only can you customize the shipping box your product arrives in, you can customize a cardboard display box. The box used to present your products can enhance the product itself. Let’s say your product is an elegant pen set. The pen set could be packaged in a nondescript brown box. That doesn’t say “elegant” in any way, shape or form. But, imagine your elegant pen set packaged in cardboard with a high gloss laminate film applied that is a rich, deep color with an elegant script initial of your company on the top and closed with a Velcro attachment. Which pen set would you rather receive? A richly designed display box will say quality to the customer.

It is so easy to put something in a regular brown cardboard box. Why not show your customers the pride you have in your product with a custom built box or cardboard display box? You will see an increase in your product recognition as well as your bottom line. Isn’t that one advantage you don’t want to miss?