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Key Benefits Of Investing In Point Of Purchase Displays

POP display box

Point of Purchase Displays

Point of purchase displays or POP displays are a popular marketing tool used by brands to advertise products directly to shoppers in stores. They come in different designs like freestanding or endcap displays. No matter the setup, the goal is usually the same. To inform the customer about the product being promoted, provide helpful information, and encourage them to make a purchase. The cost of these displays is typically covered by the brand owners and depending on the design, can be quite a hefty expense. Here is why it is worth the investment.

Targeted campaigns

POP displays are a great way to better target prospective customers than more traditional forms of advertising, like TV or newspaper adverts. The displays appear in front of people that want to shop and can therefore be more easily persuaded into making that purchase.

Educating consumers

The most effective POP displays provide an opportunity to educate shoppers on why they should consider the product. These benefits could be in the form of product information on a poster or playing a running infomercial on a display screen. This added information that would be too much to include on product packaging can help sway opinion, and encourage a shopper to choose the brand over others.

Promote impulse buying

Because POP displays are set up in stores, there is more opportunity to encourage shoppers to impulse buy. They have money to spend, and if they need a particular type of product, it can be easy to entice them into choosing your product with such a display, especially if there is some discount offer or reward attached to the purchase.

Capture attention

Rather than just place the product on normal shelving in the store, alongside the offerings of competitors, using a POP display can be a big help in distinguishing a brand and capturing customer attention better. Even when people are in a hurry, it is still possible to capture their attention and interest if you have a well-designed display. Even for a point-of-purchase display corrugated designs can be integrated with graphics, lighting, and video technology that can more effectively capture attention.

Merchandising

A point of purchase display helps in merchandising products more effectively at the retail level. They help make your products stand apart from the crowd and encourage retailers to provide a dedicated space for the display. Otherwise, the product would just end up on the shelf, blending in with the rest.

Useful Cardboard Displays

 

display

Cactus Corrugated Containers – Counter Display Box

When selling products in brick and mortar stores, you may want to consider dedicated displays. You can have them made from a variety of materials including wood, plastic, metal, and so on. While these options may seem highly durable and stable, cardboard displays actually make more sense. Here is why.  

Easy to Set Up 

Cardboard is a lightweight material and thus very easy to assemble in a variety of designs. This ease of setup makes it a simple matter for store staff to quickly get the display up and running compared to heavier alternatives. When you make the work of setup easier on the staff, they will be more willing to get your display assembled without delay. Heavier options that may require more than one employee to do the work will likely be put on the back burner.  

Environmentally Friendly 

This kind of display is meant to be used for a limited period. After a while, the products will be integrated into normal shelving. So what happens to the display? Chances are it will need to be disposed of. A cardboard display is easier to get rid of as it will easily decompose and can sometimes be recycled. This is good for the environment and can be beneficial to the reputation of a brand. Consumers today are very environmentally conscious and more willing to spend their money on brands that also care for the environment and take sustainability seriously.  

Customization

Businesses can customize a cardboard display in a variety of ways. From size to coloring, shape to lighting, there are many ways these setups can be made unique and attractive. This is important when you realize that the displays are meant to be attention-grabbing so the more room you have to get creative, the better. There are unlimited design options you can utilize to ensure your brand stands out from the crowd.  

Affordability 

Cardboard constructions are highly affordable. More so when made with recycled materials as the production costs are kept low. This benefit is made more obvious when you have to send out many cardboard displays to multiple stores. When bought in bulk, the unit cost of such productions is typically reduced by manufacturers. The low cost is also comforting should the display be damaged and need replacing. You can rest assured replacing a damaged display will not hurt your bottom line. The cost-benefit of opting for this material will ensure you more than make up for this investment through increased sales.  

Why Market Your Products Using Corrugated POP Displays

pop custom counter top displayOnce businesses dispatch their products to retailers, they often leave the issue of how they will be displayed up to the stores. However, with corrugated POP displays, there is more control over how these products will be seen by shoppers.

When designing a point-of-purchase display corrugated options tend to be preferred over alternatives like plastic and wood. This is because they are affordable, easier to assemble, environmentally friendly, and can be customized.

While they are an additional investment from the manufacturer or distributor of the product, there are good reasons to want to have corrugated POP displays used at retailers.

Attention-Grabbing

POP displays are made to distinguish products from what competitors are offering. They are their own separate display from normal shelves, making it easier to grab the attention of shoppers. They can be customized in a variety of ways to draw attention including using bold colors and incorporating interactive features. They can also be used to display additional information about the products than what you would find on normal shelves. This makes for a more engaging and informative experience with potential buyers that will entice them to give the product a try.

This is especially helpful when launching new products. Also, ensure the design matches the interest of the targeted market. For instance, colorful displays that are short are great for products marketed at kids as they will be able to more easily notice it and be drawn in.

Encourages Impulse Buying

Once the display captures the attention of shoppers, it provides an excellent opportunity to market directly to them. The attraction that draws them in will also increase the likelihood they will want to try the product. This is why such displays are best stocked with smaller-sized packages of the product. Discount pricing is a good complement that will encourage the shopper to choose this product as it is cheaper than other competing brands.

Easier Merchandising

Many brands employ merchandisers to go around stores and ensure their products are well displayed on shelves. Using POP displays can help cut back on the need to employ such staff as these displays are set apart on their own and thus unlikely to confuse store staff on where and how best to display the products on the shelf.

Positive Perception

When you have a well-designed POP display, shoppers will often get the impression that the product being marketed is also of good quality. This positive perception makes it easier to convince them to try the product without much prodding.

Making Counter Top Display Units That Pop

Counter top display box
When selling consumer products, it can be difficult to attract the interest of shoppers to a new product. Most people are set in their ways and will tend to stick to brands they are familiar with. But this has never prevented businesses from trying to capture a new segment of the market.

Counter top display units are a simple way to market products directly to shoppers while they are wandering the store or waiting in line. Some creativity is required to make these displays outstanding and able to capture the interest of onlookers. Here are a few ways you can make your next corrugated display appealing enough to encourage some impulse buying.

Use Brand Colors

For particularly strong brands, it helps to use colors the customer is familiar with. They will still have a sense of trust that will tempt them to try a new offering from a company they know. If you want to distinguish it from other products from the same company, you can choose a different color but still ensure to display a logo or name that lets the person know the brand. Check out the store beforehand to see what colors dominate and choose one that will be more noticeable and pop.

Light It Up

Modern displays can now be incorporated with features such as flashing lights and video displays. These are a good way to attract more attention to the display and provide an opportunity to further educate audiences on the product. You can even run demonstrations and full adverts. Flashing lights can be particularly helpful for products targeted at a younger demographic. Kids can be easily drawn in and will often ask their parents or guardians for the item on display.

Keep It Simple

While contrasting colors and flashing lights can appeal to a younger market, you will want to keep it simple for older shoppers. They are best marketed to with simple messages that quickly convey what they need to know about the product. A 7-word limit is a standard industry practice that allows the customer to quickly learn about the product at a glance and make their buying decision.

Price It Right

It is easier to effect impulse buying when the item is reasonably priced. High-end items are not often ideally promoted using counter top display units. Do not discount the price too much as the goal is to get the customer to give the product a chance and later voluntarily pick it from the shelves. The price they find on the shelves should be comparable to what they paid when it was being promoted.

Why Use Corrugated POP Displays For Your Next Product Launch

Custom Counter-Top Shipper Displays
The retail market is highly competitive. Whatever product you intend to release, there are probably several other variants of similar quality on the shelves. It can be difficult to carve out a niche unless you find a way to distinguish your product.

Corrugated pop displays are a great way to achieve this. When well positioned in stores, they can be very useful in attracting customers that may buy the product. Here is why you should make their use a part of your early marketing efforts.

Capture Attention

Drawing attention to a new product can be hard. As said, there are often other similar competing products on the shelves that people are accustomed to buying. However, with colorful counter top display units, it becomes possible to get them interested in the new offering. Capturing the attention and interest of shoppers is the first step in building your own market share.

Stand Out From The Crowd

Having a colorful and vibrant display tailored for the target clientele is vital. When undertaking such marketing efforts, you need to consider what your target market finds appealing and incorporate this into the design of the counter top display units. For instance, flashing lights and cartoon imagery will work better on younger kids’ toy displays than perfumes targeted at older women.

The design should also make your product appear distinct from the competition. Whatever choice of colors and other features should not cause confusion with other products. Giving a unique showing is important in trying to make your product appear fresh and distinct.

Building Hype

It is good to build an air of excitement around a new product. This helps to get people interested in trying it out, even if just once. This is why vibrant displays are more successful than sedate ones. Even when targeting an adult audience, you still need to ensure their interest has been aroused to tempt them into making that first purchase or picking a sample.

Inform The Public

Besides exciting the audience, the corrugated pop displays should also impart knowledge. People need to be able to gain good insight into what the product is about from just a glance. From the use of imagery to taglines, it should be clear what the product is named and its purpose. This is the basic information that should be easily indicated on the display. You can add more detailed information like ingredients and address of the manufacturer on the product packaging itself.

Why A Wholesale Counter Display Is Great For Boosting Sales

counter top display
Counter displays are a great way of drawing the attention of people. Whether it is to have them pick a product sample or a brochure, they easily draw people in. With an eye-catching design and good placement, you can achieve your goal without having to hire a salesperson to attend to customers directly. Let’s look at why investing in wholesale counter displays makes sense for your business

Bulk Discounts

Like many other box products, ordering wholesale counter displays comes at a discount. This is because wholesale quantities are larger and attract a smaller price per unit. These discounts can be quite considerable making this investment low cost and highly profitable. This is on top of the fact that display boxes are an already fairly cheap marketing tool.

No Staffing

As mentioned, when you have a wholesale counter display attracting the attention of your target clientele, there is no need to have a salesperson on hand. You can even have simple instructions on the display to guide people on how to pick a sample or brochure. Providing some little guidance can encourage people to pick what you are offering. Without the need for additional human assistance, as with other marketing efforts, you can save a bundle and get a higher return on this investment.

Easy Deployment

Like many other boxes, a wholesale display box will often come in a flat design when delivered from the manufacturer. Being flat makes it easy to transport the boxes, not just from the manufacturer, but also to the final destination where they will be assembled for use. These displays usually have a simple pop-up design that makes it easy to set up.

The flat-pack design means lower shipping costs as less space is taken up in the vehicle. It also means easier storage, especially if you have ordered a bulk quantity that you will not entirely deploy when delivered.

Customizability

Display boxes can be customized to a variety of colors, graphics, shapes, and sizes. They can be small enough to sit on a counter. Or large enough to be standalone like a booth. This versatility means there is a lot of flexibility that can be applied in their design. You can customize for use in just about any setting you think will provide the most exposure. This provides ample room for creativity in making the displays attention-grabbing and able to better promote your product or cause.

Tips To Drawing Attention To Your Pop Displays

Custom Counter-Top Shipper Displays
Point of purchase or pop displays are a popular in-store form of promotion that can often be a hit or a miss. A lot of impulse buying is driven by how advantageously certain products are displayed. It could be a promotion that allows customers to take advantage of a discount or the marketing of a new product they have never seen before. Whatever the reason behind setting up these displays, here is how you can boost their visibility and impact.

Positioning

When people are walking up and down aisles in a store, it is because they are mainly looking for specific items on their shopping list. They will hardly take time to look at information about an unfamiliar product they do not need. That is why point of purchase displays work best in areas where customers are forced to become a captive audience. And this is when queuing for checkout. Positioning your display near the counters will provide an opportunity for customers to examine the display as they wait their turn and be tempted to pick a sample.

Sample Sizes

To encourage sampling, the product should either be free or low cost. Creating sample sizes of your product is a good way to encourage people to buy as the cost is minimal to their wallets. And with a small size they will feel less worried about waste if they realize they do not like the product after all. For food items, you may want to consider supermarket display stands for food tasting.

Use Marketers

Having someone at the display to help encourage people to approach and try a product is ideal. Many will be unsure if the item is a free sample or is discounted. A staff standing right there can quickly clarify and engage the customer in further discussion that will encourage them to make a trial. Push selling has long proven highly effective in making people feel obligated to make a purchase because they took up the marketer’s time.

Make The Display Pop

A colorful eye-catching design can do much to appeal to buyers. Especially when the target audience is children. They will naturally be drawn to the pop displays and will often try and get their parent or guardian to make a purchase. Tailor your display to appeal to your target audience for the best results. You can even enhance the display with light fixtures, video screens, or interactive tablets. Whether it is a countertop or stand up display, you should take advantage of any exposed space to make a positive visual impact.

Point of Purchase Displays vs Point of Sale Displays: What’s the Difference?

Custom counter top display

POP or Point of Purchase refers to in-store areas where interaction between customers and products occur. It can be something like the shelf facings, promotional materials, or specialized Point of Purchase displays. POP is where a customer is considering buying a product. On the other hand, POS or Point of Purchase refers to interactions between customers and products in the area where the actual sale of products happens. These interactions occur near the checkout area in a retail store or the register. POS displays are found close to the checkout area.

POP Displays for Retail Stores

Retail stores have various sales strategies aimed at boosting sales of products. POP displays offer an intuitive way to place products directly into the path of shoppers in a retail store. Apart from the regular aisle shelf, you can add facings using these displays and shoppers will be more likely to select your products over those of competitors.

POP displays are designed for larger products or larger quantities of products. The products that feature in these displays are those already likely to be on the customers’ shopping list. They can also be used for temporary promotions and sales. In-store owners use POP displays to push different packaging options and raise brand awareness. The displays are versatile and ensure the mobility of the display.

POS Displays for Retail Stores

Retail stores use POS displays because they are placed in locations that almost guarantee the shoppers will see or encounter the product during their shopping since every shopper has to check out at the register or checkout counter. These displays are ideal for products that perhaps don’t appear on the shoppers’ shopping list. However, encountering the products can trigger a purchase.

POS displays work best for smaller products like bottled soft drinks, candy bars, and cosmetic products such as lip balms or even magazines, pens, and batteries. Brands may use the displays to push promotions. Point of Sale displays provoke impulse buys while also being able to raise brand awareness.

The Wrap Up

POP displays occupy floor spaces within a store, but they could also be found on walls and windows. They take the form of signs and are considered an ideal way to help brands raise awareness about new products, promotions, and specialty packaging, for example, a pack of six beverage bottles rather than a single bottle. When it comes to POS, they serve a similar purpose to POP – to draw the attention of shoppers to your product. Think of the magazine racks you find next to the counter or the confectionery displays that you pass by while completing your purchase at the cashier.

When deciding on what designs to use for your Point of Purchase display, you need to look at the branding, communication, color themes, location, and space. With corrugated POP displays, they are sturdy and can be customized to feature the design elements you want depending on the audience you are targeting and the products you are promoting or selling. An important thing to mention here is that you should make the design unique so that it stands out.

Impulse Purchases with Cardboard Displays

Cardboard Displays

When customers walk into a retail store, they interact with the products in different ways. Businesses need to strategize ways in which they can enhance the customer-product engagement and interaction process. The way you display your products can help attract and lure customers to make purchases. Cardboard displays at point of purchase allow you to display promotional products in locations where customers can see them easily.

POS Displays Intended for Private Label Brands

While brands can position themselves to boost sales using product displays, retailers can also use these tools to help in promoting their private label brands. It is important that retailers highlight their brands. Using displays at the point of purchase adds touch points between the brands and shoppers. When you have the displays featuring items that are on sale and advertised or featured on flyers, the displays offer logistical function. You can place the displays in strategic locations near the point of purchase.

Adding Purchase Incentives with POP Displays

When introducing a new product or selling a discontinued item, you can consider displaying advertising in your retail store. You can also highlight special sale items, occasional or seasonal promotions and other items that you would want them to move past. The design of your packaging along with the display can play an important role when it comes to selling seasonal goods. When you guide a customer by using a brand story along the shopper journey, you are able to make the customer associate with your brand. This increases the chances of the customer wanting to purchase a product on the display.

Triggering Impulse Purchases

Point of purchase displays tend to trigger problem recognition response, which is the concept behind impulse buying. Most of the products you will find displayed at the point of sale are those that aren’t usually on the top-of-mind of the consumer. Creating a visual exposure to those products helps the customers realize that they might need a certain product to help solve a particular problem. This way, they are able to purchase the product even though it was not on the list of to-purchase items.

There are different kinds of point of sale displays including counter displays, shelf-talkers, floor displays, lightboxes, and countertop displays. These displays are designed to engage the customers in different ways within the retail store. You can use the display box to showcase products such as soft drinks, souvenirs, chewing gums, chocolate bars, lighters, bulk sold items and candies.

POP Displays Generate Impulse Purchases

POP Displays

Point of purchase displays help trigger problem recognition response among consumers. When customers walk into stores, they have something in mind to purchase. At the time they are making the payment, the customers come across a POP display that allows them to think of a problem they have, which didn’t feature in their initial product purchase plan. The POP displays lure the customers to make an impulse purchase, which adds to the sales of the business. Businesses can utilize point of sale displays to generate impulse purchases by: 

Displaying Convenience Items  

You need to ensure that the products you are displaying on POS are goods that customers would easily want to purchase when they see them. You can create the urge to buy the products by pricing them cheaply or offering discounts on prices. These shouldn’t be items that are difficult to decide whether to purchase or not – they need to be convenience items. It is difficult for customers to think of buying a product at the POP if it’s not providing an immediate solution to a problem they have. You can consider items that offer solutions to common problems.  

Create Visually Exciting Displays   

The displays at the point of sale are not things that are on the list of to-buy items at that time. However, when you provide great visual exposure to the products, it helps consumers to realize they need them to solve a particular problem. Use contrasting colors and exciting finishes of the display boxes to be able to grab the attention of consumers.  

Incorporate Promotions and Offers 

To help push the customer to purchase the products displayed at the point of sale, you need to use tactics like offering discounts and other promotions. Encourage the consumers to consider the deal. You can use phrases like ‘Buy three, get one free!’ or something like, ‘20% off retail price!’. Customers need to see something atypical about the traditional offers. The deals should be able to influence the consumer to purchase the product even if they didn’t budget for it on their list.  

Depending on the number of products you need to display, you can consider wholesale display box materials to meet your needs. You will increase your sales when you use these displays. Besides, your customers are likely to visit the store in future when they realize that you offer promotional items that allow them to save money. In stores, convenience goods you can display on POP are such as chewing gums to help with bad breath, souvenirs to serve as gift items, and magazines or comics.

Showcase Your Business with a Counter Top Display

Custom Boxes

There are many ways to advertise and showcase your work, services, products, or anything else you want to put out there. Those that have a lot of things to showcase, or don’t want to answer many questions about what products are, how much they are, or anything else could benefit from the use of the countertop display that provides the information needed, without you having to say it to person after person that asks.  

Benefits of a Counter Top Display 
 

There are a number of benefits that come from the use of corrugated pop displays. These displays provide a number of uses that you wouldn’t be able to obtain from other displays that you’d use. They can be used in any way that you can think of, so you don’t need to worry about not being able to make use of them or finding something that provides businesses with many other uses, instead of just one. 

These displays offer a number of benefits, such as being able to showcase the information you want to put out there. They are easy to set up and take down and they can come in a number of different styles, so you can choose which one works with the style and branding that you have as a company.  

These displays provide the use of a large area for you to add items too. Some ideas that people have used to decorate them and use them for their business include writing on them, adding craft supplies, pasting printed papers, and additional ways to showcase your information and bring in the customers.  

Whether you want to add these on the counter, on the tables that you are displaying your items or services on, or just to use as an informational or decorative piece, you can be sure that this is the most ideal way to go about putting information out there for your clients and customers. 

Finding a way to showcase your business, your products, your work is one of the best things you can do for your business. Due to this, it is important that you look at the many ways to do so. Countertop displays are just one of the ways, with other signs out there, you can benefit from using those, too. Use a number of them side by side, spread them out, and see what works for you and your business. 

What to Consider with a Counter Top Display

Counter top display

A counter top display is one of the best ways to put your product in eyes-view for consumers. Consider the grocery store and a counter top display featuring candy bars, breath mints, or even gift cards. A counter top display is meant to visually showcase a product. But, when assembling and locating a counter top display there are a few things to consider.  

Appeal  

When it comes to displays of any kind the attractiveness of the display is important to standing out and attracting buyers. In fact, the closer your display is to the consumer the more you will want it to stand out. Utilizing effective and bright color, an eye-catching logo, and putting your product forward in the display are important to selling your product.  

Spacing 

Regarding spacing there are a few considerations. First off, it is important to determine how much of your product you will want in each counter top display. This is often geared directly to the size of the product. For example, a product display for lip gloss will likely sit on a table, rack, or checkout counter. While, a display for larger kitchen items may be a tall display that sits on the ground.  

Cost 

Cost is important because purchasing a wholesale counter display in the hundreds will be much less expensive than purchasing only a dozen at a time. When looking at the wholesale cost it can be helpful to evaluate the spacing as mentioned above to determine how the spacing will affect the overall inventory and wholesale counter display cost.  

Location 

The real estate expression, location… location… location, is just as important when it comes to your counter top display. While some stores or other venue locations may not give you much of a choice with your counter top display location, many will actually request your thoughts. The location of a counter top display isn’t just where people pass by, but rather where people will linger. For example, the reason why you see so many displays in a checkout lane is because people are prone to waiting in line. The longer someone waits, the more likely they are to see and purchase an item.  

So, as you focus no the graphics and images of your wholesale counter display keep in mind that the amount of product in your display, overall appeal, and location are as equally important when it comes to standing out as are your graphics.

Reinvent your Custom Display Boxes

Display Boxes

Display boxes are used in a retail environment made from suitable materials to store and display your products. But with the myriad of same looking display box in the market, it can be impossible to find an edge and make your products stand out. Having an active showcase material will not only give you an eye-catching and fresh display but also increase your sale and help grow your business.

Though most typical display boxes are made to stand out, the problem lies with too many of the same kind flooding and confusing customers. It scatters their attention, and a poorly designed display box is not likely to get the much-needed attention. Use these tips to reinvent your display box with an eye-catching design:

Create an Unexpected Design

With so many merchandises having the same look, it can be an advantage to create something that instantly catches the attention of your prospect customers. Building a good display starts with a vision and working on every detail to harmonize the design with what your company message and brand helps to personalize your marketing initiatives.

One right way of making an impact is to surprise your customers with a unique and carefully thought display box. Use eye-catching colors, a simple design, and a simple message to get the attention of the shopper. Also, keep in mind that your product competes for attention and should be your top-of-mind consideration. Using the highlighting and spotlighting technique ensures you get the market share you intend to have.

Keep Your Designs Fresh

It is always good to have display boxes that pertain to a particular subject. And an updated container box can generate attention which people can instantly relate to. Depending on your marketing concept, a right display box should resonate with your intended audience for better prospects of conversion.

Keeping a display box fresh also means making it simple and keeping it clean. Creating a good impression to your customers is one right way of keeping them glued to your product and generating good branding. But when getting the number of supplies for your marketing needs, it is always advisable to get a wholesale display box to save your company the upfront costs.

Reinventing your display boxes does not have to come at a cost. A reliable supplier, a good design, and a clear message always ensure you get the needed return-on-investment for your marketing efforts.

Creating an Elegant POP Display

POP Display

High-end stores are more than just known for its opulence, but they are beacons of marketing attracting the affluent customers who are willing to shell thousands for a brand. If you happen to be one of those emerging products competing for an audience share, the only way to get ahead is to create a display box highlighting your brand and making your products stand out.

A POP display can provide your product with dramatic visuals enticing shoppers to go and have a look at what you are offering. With high-end shops in premier malls, creating a boutique display that either complements the interior or contrasts with the inside architecture of the building will not only spruce up the retail space but arouse interest among shoppers.

Creating an Interior to Get People to Purchase

There are many different approaches to retail design and a store layout that effectively sells. The most common strategy is to create a focal point which captivates the attention of strolling people and wandering shoppers. High-end boutiques are known to provide a personal touch to their services, unlike a regular retail store.

A display box can be part of what you can offer to make things a little convenient for shoppers. It provides an excellent visual for hard to sell products and entices people to try them. More importantly, this type of marketing strategy is an effective means of supplanting product engagement that would otherwise be hard to get.

Real Selling Power with Pop Displays

Creating a store display that tells of your brand’s story has always been the most effective way of capturing every shopper’s attention. Expensive boutiques spend a lot of hours creating head-turning window displays and eye-catching signages creatively immersing every shopper with their stunning visuals.

Using pop displays have been one of the most effective ways of getting people to try a product without spending too much overhead on marketing and advertisement costs. A straightforward and elegantly designed point-of-purchase marketing material not only helps promote your brand but also influences purchasing decisions.

Though pop displays may not hold a significant space inside a boutique either because they are located at the back of the store or at the cash register, they have an intrinsic quality of boosting product sales. The marketing material has a good way of building desire amongst shoppers and helps change the minds of paying or wandering customers.

Make Your Point of Purchase Displays Stand Out

Point of Purchase Displays

Being competitive in every aspect of your marketing strategy is what needed to keep your business afloat and your products recognized easily. One of the most effective marketing campaigns you can utilize for your small items is to entice your prospective customers with display boxes. These are often those small boxes you can see on the pay counter or freestanding cardboard materials in the middle of the grocery and highlighting the stacked products.

In most cases where products are hard to sell, utilizing this type of advertisement is useful to keep people aware of the brand and lure them towards trying the product. And because they are highlighted inside the store, customers who are looking for things to buy are more likely to be drawn towards the visual display and presentation.

Consider Colors to Draw Attention to Buyers

One good way of drawing attention towards your point of purchase displays is to evoke strong emotion and perception through the use of colors. If your products have a specific color, create a powerful message by going against the backdrop to create a focal point that generates attention to your display boxes.

A good example is to use red or orange which is considered to be arousing colors, or perhaps use green or blue to evoke a calming effect on your intended audience. There is also a study that shoppers are particularly drawn to color more than anything else and they draw decisions within a minute and a half after being able to interact with what is being offered.

Product Grouping Avoids Clutter and Makes Your Display Boxes Appealing

If you have several products you want to include in your point of purchase displays, always make sure they are organized in a good way. Product grouping attracts customers and helps create a visual stimulus that draws their attention to the full. Use a color scheme or arranged them according to their use or item type can be neat to look at.

But on the side of it, you can also incorporate other elements to trigger their eyes and brains into looking twice at what you are offering. In many ways, capturing a prospective customer doesn’t have to come from being too organized. You can also create a perfect imbalance on your point of purchase displays so their brains are triggered into gazing at your display boxes. Whatever your strategy is, it is POP displays will always be a great marketing strategy.