Tag Archives: corrugated POP displays

Marketing Using Corrugated POP Displays

pop custom counter top display
Once businesses dispatch their products to retailers, they often leave the issue of how they will be displayed up to the stores. However, with corrugated POP displays, there is more control over how these products will be seen by shoppers.

When designing a point-of-purchase display corrugated options tend to be preferred over alternatives like plastic and wood. This is because they are affordable, easier to assemble, environmentally friendly, and can be customized.

While they are an additional investment from the manufacturer or distributor of the product, there are good reasons to want to have corrugated POP displays used at retailers.

Attention-Grabbing

POP displays are made to distinguish products from what competitors are offering. They are their own separate display from normal shelves, making it easier to grab the attention of shoppers. They can be customized in a variety of ways to draw attention including using bold colors and incorporating interactive features. They can also be used to display additional information about the products than what you would find on normal shelves. This makes for a more engaging and informative experience with potential buyers that will entice them to give the product a try.

This is especially helpful when launching new products. Also, ensure the design matches the interest of the targeted market. For instance, colorful displays that are short are great for products marketed at kids as they will be able to more easily notice it and be drawn in.

Encourages Impulse Buying

Once the display captures the attention of shoppers, it provides an excellent opportunity to market directly to them. The attraction that draws them in will also increase the likelihood they will want to try the product. This is why such displays are best stocked with smaller-sized packages of the product. Discount pricing is a good complement that will encourage the shopper to choose this product as it is cheaper than other competing brands.

Easier Merchandising

Many brands employ merchandisers to go around stores and ensure their products are well displayed on shelves. Using POP displays can help cut back on the need to employ such staff as these displays are set apart on their own and thus unlikely to confuse store staff on where and how best to display the products on the shelf.

Positive Perception

When you have a well-designed POP display, shoppers will often get the impression that the product being marketed is also of good quality. This positive perception makes it easier to convince them to try the product without much prodding.

Why Use Corrugated POP Displays For Your Next Product Launch

Custom Counter-Top Shipper Displays
The retail market is highly competitive. Whatever product you intend to release, there are probably several other variants of similar quality on the shelves. It can be difficult to carve out a niche unless you find a way to distinguish your product.

Corrugated pop displays are a great way to achieve this. When well positioned in stores, they can be very useful in attracting customers that may buy the product. Here is why you should make their use a part of your early marketing efforts.

Corrugated POP displays capture attention

Drawing attention to a new product can be hard. As said, there are often other similar competing products on the shelves that people are accustomed to buying. However, with colorful counter top display units, it becomes possible to get them interested in the new offering. Capturing the attention and interest of shoppers is the first step in building your own market share.

Stand Out From The Crowd

Having a colorful and vibrant display tailored for the target clientele is vital. When undertaking such marketing efforts, you need to consider what your target market finds appealing and incorporate this into the design of the counter top display units. For instance, flashing lights and cartoon imagery will work better on younger kids’ toy displays than perfumes targeted at older women.

The design should also make your product appear distinct from the competition. Whatever choice of colors and other features should not cause confusion with other products. Giving a unique showing is important in trying to make your product appear fresh and distinct.

Corrugated POP displays Hype

It is good to build an air of excitement around a new product. This helps to get people interested in trying it out, even if just once. This is why vibrant displays are more successful than sedate ones. Even when targeting an adult audience, you still need to ensure their interest has been aroused to tempt them into making that first purchase or picking a sample.

Inform The Public

Besides exciting the audience, the corrugated pop displays should also impart knowledge. People need to be able to gain good insight into what the product is about from just a glance. From the use of imagery to taglines, it should be clear what the product is named and its purpose. This is the basic information that should be easily indicated on the display. You can add more detailed information like ingredients and address of the manufacturer on the product packaging itself.

Point of Purchase Displays vs Point of Sale Displays: What’s the Difference?

Custom counter top display
POP or Point of Purchase refers to in-store areas where interaction between customers and products occur. It can be something like the shelf facings, promotional materials, or specialized Point of Purchase displays. POP is where a customer is considering buying a product. On the other hand, POS or Point of Purchase refers to interactions between customers and products in the area where the actual sale of products happens. These interactions occur near the checkout area in a retail store or the register. POS displays are found close to the checkout area.

POP Displays for Retail Stores

Retail stores have various sales strategies aimed at boosting sales of products. POP displays offer an intuitive way to place products directly into the path of shoppers in a retail store. Apart from the regular aisle shelf, you can add facings using these displays and shoppers will be more likely to select your products over those of competitors.

POP displays are designed for larger products or larger quantities of products. The products that feature in these displays are those already likely to be on the customers’ shopping list. They can also be used for temporary promotions and sales. In-store owners use POP displays to push different packaging options and raise brand awareness. The displays are versatile and ensure the mobility of the display.

POS Displays for Retail Stores

Retail stores use POS displays because they are placed in locations that almost guarantee the shoppers will see or encounter the product during their shopping since every shopper has to check out at the register or checkout counter. These displays are ideal for products that perhaps don’t appear on the shoppers’ shopping list. However, encountering the products can trigger a purchase.

POS displays work best for smaller products like bottled soft drinks, candy bars, and cosmetic products such as lip balms or even magazines, pens, and batteries. Brands may use the displays to push promotions. Point of Sale displays provoke impulse buys while also being able to raise brand awareness.

The Wrap Up

POP displays occupy floor spaces within a store, but they could also be found on walls and windows. They take the form of signs and are considered an ideal way to help brands raise awareness about new products, promotions, and specialty packaging, for example, a pack of six beverage bottles rather than a single bottle. When it comes to POS, they serve a similar purpose to POP – to draw the attention of shoppers to your product. Think of the magazine racks you find next to the counter or the confectionery displays that you pass by while completing your purchase at the cashier.

When deciding on what designs to use for your Point of Purchase display, you need to look at the branding, communication, color themes, location, and space. With corrugated POP displays, they are sturdy and can be customized to feature the design elements you want depending on the audience you are targeting and the products you are promoting or selling. An important thing to mention here is that you should make the design unique so that it stands out.

Showcase Your Business with a Counter Top Display

Custom Counter-Top Display Boxes

There are many ways to advertise and showcase your work, services, products, or anything else you want to put out there. Those that have a lot of things to showcase, or don’t want to answer many questions about what products are, how much they are, or anything else could benefit from the use of the countertop display that provides the information needed, without you having to say it to person after person that asks.

Benefits of a Counter Top Display

There are a number of benefits that come from the use of corrugated pop displays. These displays provide a number of uses that you wouldn’t be able to obtain from other displays that you’d use. They can be used in any way that you can think of, so you don’t need to worry about not being able to make use of them or finding something that provides businesses with many other uses, instead of just one.

These displays offer a number of benefits, such as being able to showcase the information you want to put out there. They are easy to set up and take down and they can come in a number of different styles, so you can choose which one works with the style and branding that you have as a company.

These displays provide the use of a large area for you to add items too. Some ideas that people have used to decorate them and use them for their business include writing on them, adding craft supplies, pasting printed papers, and additional ways to showcase your information and bring in the customers.

Whether you want to add these on the counter, on the tables that you are displaying your items or services on, or just to use as an informational or decorative piece, you can be sure that this is the most ideal way to go about putting information out there for your clients and customers.

Finding a way to showcase your business, your products, your work is one of the best things you can do for your business. Due to this, it is important that you look at the many ways to do so. Countertop displays are just one of the ways, with other signs out there, you can benefit from using those, too. Use a number of them side by side, spread them out, and see what works for you and your business.

Benefits of Using a Counter Top Display

counter-top-display

To get your product noticed in every retail store you display in, the best way to go is to have your own counter top display.

This can also be a form of packaging wherein you communicate to your target market the values and message of your brand. Other packaging methods prevalent in the market are the following:

folding corrugated boxes
folding cardboard boxes
custom printed shipping boxes
custom foam insert
corrugated folding cartons
convoluted foam packaging

For smaller and more delicate packages and items, the following are used:

small quantity mailers
printed shipping boxes
custom printed mailing boxes
custom mailer box
corrugated pop displays

For heavy and fragile goods and products, double wall shipping boxes, heavy duty shipping boxes, or cardboard packaging boxes.

Then again, if your intention is to provide flyers, disseminate more information about your products and services while also providing a sample of the same, you can set up a counter top display where you can insert and display your flyers along with product samples.

Of course, you must make your counter top sturdy and pleasing at the same time. To achieve both purposes, the best material to use is corrugated cardboard.

Here are the top 3 benefits of using corrugated cardboard for your counter top display:

Corrugated cardboard is flexible

You can easily fold or cut the cardboard so you have more freedom with the style and form of counter top you can make. Aside from being foldable and bendable in any way you want, corrugated cardboards are also easily designable. You can add stickers, decals, and digital prints on its surface to achieve a more pleasant look.

Corrugated cardboards are cost-efficient.

Counter top displays are part of your brand advertising. However, this doesn’t mean that you have to overspend for it. To be able to advertise while also keeping your company expenditure in check, the best way to go is to use corrugated cardboard for your counter tops. As of now, this is the cheapest packaging material in the market.

Corrugated cardboards are eco-friendly.

Another good reason for using this material is the fact that it’s environment-friendly. You can always reuse or recycle the same, thus, diminishing company expenses while also helping save the environment.

How To Use Cardboard POP Displays

Custom display box

Supermarkets found a marketing secret that most consumers are not even aware they are using. They put the items that they want to sell at the front of the aisles. People see these displays and think that this must be a good deal or it must be something they need. They purchase the things found at the end of the aisle more often. This marketing secret can be used by many businesses, even if they do not have any aisle ends to display merchandise. They can instead use cardboard pop displays.

How to use Cardboard POP Displays

The idea behind these displays is to attract the customer’s attention. They should be placed in high traffic areas. They can be used to display products or they can be used to help people find specific products. They can be used to inform the customer of something that may make the customer purchase certain items. There is no limit to the ways that these cardboard POP displays can be used for marketing purposes.

The displays are designed to get the customer thinking about something. That is the trick to point of sale advertising. The displays can remind the consumer of a product or a brand that they know, but had not been thinking about. They can be used to market special events in a business. They are a great way for a business to improve their brand recognition. Once people recognize a brand or logo, they are more likely to buy it and that is the goal of any type of marketing.

Ideal Cardboard POP Display

It is important to get the right kind of displays. Cardboard is not always the strongest material. It does not stand up well if it gets wet. When using these displays consider using corrugated POP displays. These are stronger and sturdier. They will last longer.

The graphics on the display are another key. These displays are designed to attract people’s attention. They should not be colorless and difficult to see or read. They should be visible from a distance. The words that are used should be large and clear so they can be easily read. The goal of the corrugated POP displays is to attract attention. Make sure the graphics attract the attention instead of deterring away from it.

Marketing

Point of sale advertising is one of the most cost effective means of advertising. The use of Cardboard POP displays is one of the best types of point of sale advertising, as long as it is used correctly.

Counter Top Display – Visibility For Your Products

A counter top display or corrugated POP displays are convenient ways to get your products and services seen and flying off the shelves. There are lots of different styles available which can all be made to the perfect size for your needs – printed if necessary, for the ultimate marketing opportunity.

One of the most effective positions for your featured products has got to be at the POP – or point of purchase – that’s where customers wait to pay for their products, forming an orderly line (hopefully), cash at the ready or credit cards in hand . . . what better, more receptive audience could you wish for?

At Cactus Containers we can provide your company with a wide range of counter top display products and corrugated POP displays to suit each individual product or service. A few examples include;

One counter top display with an example of a particular product for the customer to see, handle, and hold as well as a holder on the side for brochures or leaflets which the customer can then take away to read at their leisure. This can be a very effective marketing strategy for the more expensive or specialized items which will not be bought on a whim for a couple of dollars at the cash register.
Corrugated POP displays will generally have a high back with printing of your particular product or service and often have a two or three tier base in order to display the products most effectively to potential customers. These can be printed in up to four colors as required, for the maximum effect.
Counter top displays which are specifically designed to hold and display CD’s, are very popular and can be used to display a number of different CD’s or a large supply of the same new release. These are often manufactured from corrugated cardboard for maximum strength with minimum cost and printed in up to 4 colors with lithographic laminate.
Greetings or gift cards are another item which can really benefit from a counter top display and can be tailor made to hold as many or as few gift cards as you feel necessary.

Cactus Containers can tailor make all types of counter top displays and corrugated POP displays to help your products and services really get moving. No matter what type of custom boxes you require, we can certainly help.