Tag Archives: pop displays

Tips To Drawing Attention To Your Pop Displays

Custom Counter-Top Shipper Displays
Point of purchase or pop displays are a popular in-store form of promotion that can often be a hit or a miss. A lot of impulse buying is driven by how advantageously certain products are displayed. It could be a promotion that allows customers to take advantage of a discount or the marketing of a new product they have never seen before. Whatever the reason behind setting up these displays, here is how you can boost their visibility and impact.

Positioning

When people are walking up and down aisles in a store, it is because they are mainly looking for specific items on their shopping list. They will hardly take time to look at information about an unfamiliar product they do not need. That is why point of purchase displays work best in areas where customers are forced to become a captive audience. And this is when queuing for checkout. Positioning your display near the counters will provide an opportunity for customers to examine the display as they wait their turn and be tempted to pick a sample.

Sample Sizes

To encourage sampling, the product should either be free or low cost. Creating sample sizes of your product is a good way to encourage people to buy as the cost is minimal to their wallets. And with a small size they will feel less worried about waste if they realize they do not like the product after all. For food items, you may want to consider supermarket display stands for food tasting.

Use Marketers

Having someone at the display to help encourage people to approach and try a product is ideal. Many will be unsure if the item is a free sample or is discounted. A staff standing right there can quickly clarify and engage the customer in further discussion that will encourage them to make a trial. Push selling has long proven highly effective in making people feel obligated to make a purchase because they took up the marketer’s time.

Make The Display Pop

A colorful eye-catching design can do much to appeal to buyers. Especially when the target audience is children. They will naturally be drawn to the pop displays and will often try and get their parent or guardian to make a purchase. Tailor your display to appeal to your target audience for the best results. You can even enhance the display with light fixtures, video screens, or interactive tablets. Whether it is a countertop or stand up display, you should take advantage of any exposed space to make a positive visual impact.

POP Displays Generate Impulse Purchases

counter-top-display
Point of purchase displays help trigger problem recognition response among consumers. When customers walk into stores, they have something in mind to purchase. At the time they are making the payment, the customers come across a POP display that allows them to think of a problem they have, which didn’t feature in their initial product purchase plan. The POP displays lure the customers to make an impulse purchase, which adds to the sales of the business. Businesses can utilize point of sale displays to generate impulse purchases by: 

Displaying Convenience Items  

You need to ensure that the products you are displaying on POS are goods that customers would easily want to purchase when they see them. You can create the urge to buy the products by pricing them cheaply or offering discounts on prices. These shouldn’t be items that are difficult to decide whether to purchase or not – they need to be convenience items. It is difficult for customers to think of buying a product at the POP if it’s not providing an immediate solution to a problem they have. You can consider items that offer solutions to common problems.  

Create Visually Exciting Displays   

The displays at the point of sale are not things that are on the list of to-buy items at that time. However, when you provide great visual exposure to the products, it helps consumers to realize they need them to solve a particular problem. Use contrasting colors and exciting finishes of the display boxes to be able to grab the attention of consumers.  

Incorporate Promotions and Offers 

To help push the customer to purchase the products displayed at the point of sale, you need to use tactics like offering discounts and other promotions. Encourage the consumers to consider the deal. You can use phrases like ‘Buy three, get one free!’ or something like, ‘20% off retail price!’. Customers need to see something atypical about the traditional offers. The deals should be able to influence the consumer to purchase the product even if they didn’t budget for it on their list.  

Depending on the number of products you need to display, you can consider wholesale display box materials to meet your needs. You will increase your sales when you use these displays. Besides, your customers are likely to visit the store in future when they realize that you offer promotional items that allow them to save money. In stores, convenience goods you can display on POP are such as chewing gums to help with bad breath, souvenirs to serve as gift items, and magazines or comics.

What is a Point of Purchase Display?

If you are new to the container world, there are many terms you probably aren’t familiar with. There are set up boxes, fiber tubes, wooden boxes, ballot boxes, suitcase boxes, a full overlap container, a RSC and the list goes on and on. Most people don’t realize there are all these kinds of boxes. Boxes are more than just a square cardboard container to ship and store things in. What box you decide to use if you are in business can make or break your bottom line. Choose the wrong type of box for your needs and it can mean money down the drain.

Merchandisers and retailers are very familiar with another type of box; a point of purchase display box. The rest of us haven’t a clue as to what this is. A point of purchase display box is a box designed to catch the attention of the consumer as it sits on shelves or counters. You’ve seen them in many retail stores. All those candy boxes at the grocery store register and all the boxes that hold lip gloss and gum at the counter are point of purchase boxes. Larger point of purchase display boxes can be stand up boxes that can be placed in a retail store in a high traffic area to get the optimum exposure to consumers. The larger point of purchase boxes might be at the end of an aisle and hold bread or a piece of sport equipment.

Point of purchase display boxes can be stock or customized. Large or small display boxes come either stock or custom. Stock point of purchase display boxes come in various sizes and are plain with no print, but can be printed if desired. A custom point of purchase display box can be made in any shape desired by the customer. The customized boxes can also be printed with the brand name, business logo or other information as desired. Whatever your vision is for your product it can be made into a reality with the right container company.

You might need some guidance on the exact type of display box you’ll need. What size? Will you need a large quantity or a small quantity of pop displays? Cactus Containers has experienced designers to assist with any information you need. They have invaluable ideas to help make your point of purchase display box a selling force to be reckoned with!

Point of Purchase Displays

You want to put your product out on display but you want to be really careful as to how it looks in people’s eyes. Anyone that sells anything can tell you that the key to buying is buying with the eyes. People eat with their eyes…people buy with them, too. Putting your product in a normal cardboard box doesn’t really give the impression that you’re trying to dazzle them with your products. This is why having point of purchase displays are important for any business or business owner. Displays are often neglected but display boxes help accentuate any product, big or small.

POP displays can be used for just about any occasion whether the items are being sold or not. There are plenty of reasons why these display boxes are so important.

  1. Professional Look – If you don’t know what you’re doing, you might as well look like you know what you’re doing. Because every product is different in size and scope, a professional looking box will suit the product well. It at least breaks away from the drab look of a cardboard box. The product will essentially sell itself.
  2. Customizable – Business owner or not, you can have your boxes customized to add that extra special piece of flare. Have contact information or simply have a cool look to it with lots of colors. In either case, you can’t do that with many display boxes.
  3. Ships Well – Shipping a product is key and important, too. When shipping to clients or even to friends and families, point of purchase display boxes are good options. It is especially important when it comes to shipping in bulk.

Regardless of what a person needs to display, various forms of boxes are needed. As a general practice, it’s good to break out of the mindset that a box is a box. Boxes do serve a particular purpose – not just for storing items or packing items away. If you are a business owner or need to adequately and successfully display items then you can order them online from a company like Cactus Containers. It is unlikely you will find a place at your local office store that will serve your purpose.

Buying these boxes are effective for you and your bottom line. Give them a try and see for yourself. A person withPOP displays will see at least a 20 percent gain in profit. That’s 20 percent better than 0.

POP Displays – Underrated Marketing Tool

You remember the nostalgic days as a child when you would go into a store and admire the soda pop sitting in the aisles. Some days even today you still do it without thinking about it. If it wasn’t for the way the pop was displayed the likelihood of you getting it is was unlikely. However, pop displays were used in effective ways and they really do have an impact on way we sell our products. A plain and simple cardboard box certainly isn’t used to display items. They are squared, and do not hold a lot of features to make people take a second look.

The thing about pop displays is that they hold the pop in a certain way that draws attention and securely holds the item in place. It is, more or less, a marketing tool. Outside of that, this cardboard box holds the purpose of shipping, too. If you are a store owner looking for ways in which to secure your soda or other items safely and securely, hedge your bets on online companies that specifically create and have standard display boxes for just about any occasion.

Many people talk about marketing and advertising as a system of logos, taglines, and genius copywriting that inundate the products. While that is part of what makes good marketing and advertising that is not the end all be all. A much underrated aspect to quality marketing is the box in which the product is placed. Seriously, you would be surprised at how often you divert your eyes to items that are cleverly placed. This happens virtually anytime you walk into a convenience store or a grocery store. Notice yourself doing it the next time you walk into one.

Simple boxes are not just simple boxes anymore. They hold a purpose that is multidimensional and without them, we could be lost. We often take them for granted, picking them up in back alleyways or in dumpsters at shopping centers. But there is higher quality out there. Whatever you need it for: shipping, displaying, custom gift boxes and everything in between, there are online stores that can do anything and everything with it. Don’t take cardboard boxes for granted anymore. They are in more helpful in our lives than they are inconvenient. You’ll see.

Think outside the box (pun fully intended) and explore what one can do for you and your business – or for yourself individually.