Tag Archives: counter top display

What to Consider with a Counter Top Display

Custom display box
A counter top display is one of the best ways to put your product in eyes-view for consumers. Consider the grocery store and a counter top display featuring candy bars, breath mints, or even gift cards. A counter top display is meant to visually showcase a product. But, when assembling and locating a counter top display there are a few things to consider.

Counter Top Display Appeal

When it comes to displays of any kind the attractiveness of the display is important to standing out and attracting buyers. In fact, the closer your display is to the consumer the more you will want it to stand out. Utilizing effective and bright color, an eye-catching logo, and putting your product forward in the display are important to selling your product.

Spacing

Regarding spacing there are a few considerations. First off, it is important to determine how much of your product you will want in each counter top display. This is often geared directly to the size of the product. For example, a product display for lip gloss will likely sit on a table, rack, or checkout counter. While, a display for larger kitchen items may be a tall display that sits on the ground.

Counter Top Display Cost

Cost is important because purchasing a wholesale counter display in the hundreds will be much less expensive than purchasing only a dozen at a time. When looking at the wholesale cost it can be helpful to evaluate the spacing as mentioned above to determine how the spacing will affect the overall inventory and wholesale counter display cost.

Location

The real estate expression, location… location… location, is just as important when it comes to your counter top display. While some stores or other venue locations may not give you much of a choice with your counter top display location, many will actually request your thoughts. The location of a counter top display isn’t just where people pass by, but rather where people will linger. For example, the reason why you see so many displays in a checkout lane is because people are prone to waiting in line. The longer someone waits, the more likely they are to see and purchase an item.

So, as you focus no the graphics and images of your wholesale counter display keep in mind that the amount of product in your display, overall appeal, and location are as equally important when it comes to standing out as are your graphics.

Benefits of Using a Counter Top Display

counter-top-display

To get your product noticed in every retail store you display in, the best way to go is to have your own counter top display.

This can also be a form of packaging wherein you communicate to your target market the values and message of your brand. Other packaging methods prevalent in the market are the following:

folding corrugated boxes
folding cardboard boxes
custom printed shipping boxes
custom foam insert
corrugated folding cartons
convoluted foam packaging

For smaller and more delicate packages and items, the following are used:

small quantity mailers
printed shipping boxes
custom printed mailing boxes
custom mailer box
corrugated pop displays

For heavy and fragile goods and products, double wall shipping boxes, heavy duty shipping boxes, or cardboard packaging boxes.

Then again, if your intention is to provide flyers, disseminate more information about your products and services while also providing a sample of the same, you can set up a counter top display where you can insert and display your flyers along with product samples.

Of course, you must make your counter top sturdy and pleasing at the same time. To achieve both purposes, the best material to use is corrugated cardboard.

Here are the top 3 benefits of using corrugated cardboard for your counter top display:

Corrugated cardboard is flexible

You can easily fold or cut the cardboard so you have more freedom with the style and form of counter top you can make. Aside from being foldable and bendable in any way you want, corrugated cardboards are also easily designable. You can add stickers, decals, and digital prints on its surface to achieve a more pleasant look.

Corrugated cardboards are cost-efficient.

Counter top displays are part of your brand advertising. However, this doesn’t mean that you have to overspend for it. To be able to advertise while also keeping your company expenditure in check, the best way to go is to use corrugated cardboard for your counter tops. As of now, this is the cheapest packaging material in the market.

Corrugated cardboards are eco-friendly.

Another good reason for using this material is the fact that it’s environment-friendly. You can always reuse or recycle the same, thus, diminishing company expenses while also helping save the environment.

Counter Top Display: An Entrepreneur’s Guide

Counter top display box

How important is an impressive counter top display for an entrepreneur? How would a display box contribute to his or her success?

In sales, creating the first impression is very important. This means that you should create an impact the first time you introduce a product to a new client or buyer.

Could you imagine the number of orders you would get if that potential buyer is impressed the first time he or she talks to you and sees what you can offer? Think about this.

Choosing the Perfect Look

If you are in a retail business, appearance is a vital requirement. You are expected to squeeze your creative juices so that you can decide on the theme of your countertop display.

Do you want your display to look like a nook during a tea party? Or, would you like it to exude a fairytale-like ambiance?

By looking at a space, you can already draw a picture of a theme in your mind, including the props and colors you would use. You can already point out as well where the display box should be, and where the lights should reflect.

Considering the Layout

The space of your store is something you must consider when achieving the ideal look you have in mind. You need to check the sizes of everything you would put inside, including the countertop display.

In doing the layout, you must likewise consider the arrangement of your display box and other furnishings. As a result, you would achieve a smooth flow of traffic inside your store.

Old Goes In, New Comes Out

It is advised that you should keep your display fresh all the time. You can do this by putting the new stocks on the countertop display that is more accessible for customers. Meanwhile, the old ones could be placed in a display box in the inner portion of the store.

If you do this, you give your clients a chance to experience your tenderness as a store owner. You would be helping them find the most recent offering with ease.

Keep Everything Unique

Seeing the same color, arrangement, theme, and design in one store is boring, right? Therefore, you must look for ways on how to make everything in your store unique.

The use of the right countertop display and display box could help. You may ask your supplier for different display cases and cabinets available from them. You may also tell them to give you a menu of their designs, sizes, and capacity for easy decision-making.

Boost Profits Using Counter Top Display

Custom Counter-Top Display Boxes

If you own a retail store it is a must that every square inch of your shop is used to boost your business. This includes all available floor space and most especially your retail counter. By using the right counter top display, you can increase your profit in no time. Below are some tips that you can consider to make this happen:

Choose the right products

You cannot just put any item on your counter without carefully thinking about it. Remember that your number one goal for putting a counter top display is to make a sale. This means that you should only put items that are small, affordable, and used by many. In this way, your customers can readily pick them up without much thought. Surveys have shown that manufacturers of gums and candies as well as magazine companies rely heavily on impulse purchases for a huge bulk of their sales. You can think along this line.

Make your display boxes eye-catching and orderly

Pay special attention when you order your counter top display boxes. Its design should be enticing enough to catch the attention of your shoppers. It should also complement the overall design theme of your store and not go against it; otherwise, it will look out of place. Make sure that the most eye-catching boxes carry the items that you desperately want to sell. This way, your customers would be most drawn to it as they wait to pay for their purchases. Moreover, take the time to keep your display neat and in orderly. Shoppers would most likely ignore products that are not presented well.

Use your retail counter to advertise

If you have ongoing promotions, discounts, and other activities that you want your customers to know, your retail counter would be the best spot to put your signage. As your customers wait in line to pay for their purchase they can readily see what your store is currently offering. Make sure that your ads speak “we care enough to provide these things for you” message. People are naturally drawn to things that will benefit them, whether they are aware of it or not. Most importantly, make sure that your signs and posters look professional and appealing. Scribbled materials will never do the trick.

It is important to note that your retail counter is not just another area in your store but a point of purchase. If you are creative enough with your display boxes and use the tips mentioned above, you are on your way to better business.

Improving Sales with Cardboard Displays

Custom Counter-Top Display Boxes
The cardboard displays are normally used to encourage impulse buying, including the counter top display and the stand-up display. These types of unit are proven to increase the sales of a certain product because of its attractive appearance that promotes the product itself. The idea of these cardboard displays began in the 18th century that improved and developed throughout the years.

How do the cardboard displays increase the sales? These units can attract the customers, especially the counter top display that is usually placed on the counter, just in time when the customers are ready to buy. These are usually colorful and designed in a way that customers will be informed that there are promos, sales, and discounts on that certain product. However, not all cardboard displays are compelling. So, there are some things that one should consider when getting these displays as promotional materials.

Visually Attractive

First and foremost, all cardboard displays should be visually attractive. The graphics, design, colors, and shapes should be able to have a bright modern look that any age will look into. For example, gums and chocolates are usually placed on the counter and the counter top display is usually colorful, bright, and enticing with retail products on it. As a result, customers will then pick up a product just in time before paying at the counter.

Accurate Information

Not all cardboard displays have products or items on it. There are units that only contain texts and information, especially the counter top display that is shaped like a rectangular pyramid. This type of cardboard display entices the customer to inquire about the product. All of the information should be accurate and well-written to be able to attract the customer to buy the product. Misleading information will never yield good results and this might even drive the potential customer away.

Does Not Use Too Much Space

Yes, cardboard displays should be enticing with “big fonts and big designs”, but that does not mean that these should also be big that these already occupy a lot of space. For example, a counter top display should not block the whole counter, making the customers lack space when dropping off their items. The same goes with the stand-up display; the display should not be blocking passages and hallways, making it impossible for the people to pass by.

Remember, cardboard displays are proven to be an effective tool in boosting sales, but there are things that need to be considered, in order to ensure that the customers will still be comfortable.

Advertising with a Counter Top Display

Custom Countertop Shipper Displays

The objective of any retailer includes selling more of their products and making more money. One great way to assess which kinds of products are assisting you in achieving your goal includes looking at your sales per square foot. As you do, you’ll potentially discover those products you know ought to be selling better than they currently are. Trendy objects or the ones at a fantastic price are expected to fly off of the shelves. As they do not, there are a couple of things to do to witness a better turnaround:

Move your products to a different place.
Make a customized presentation box which gets noticed.

You are not limited to a counter top display which only can hold smaller items. Floor displays which are custom made with clever messages and bold graphics may bring personality to items which otherwise would go unnoticed. Discover the main features which make it the product which customers are likely looking for. This might be better nutrition from a food processor or the lowest price in the city on designer jeans.

Consider the kind of customer who’s likely to purchase the item, and the ideal placement for the large quantity of display boxes to be noticed. Obvious gift objects are better displayed close to the checkout in which they’re more likely to be bought as an impulse buy. Consider placing products which are not actually a part of any one department close to the walkways in which more possible customers will lay eyes on them.

In Summary

Turn into a custom fit. If you’re displaying a smaller product, slots might be suitable to keep it organized. Just throwing things inside a box doesn’t look attractive. It even can cheapen a product.

Select the proper graphics and colors for the occasion. If you’re promoting a holiday item, snowmen or Christmas trees may be the best graphics to add.

Some products need to have a working product connected with the display so consumers can try it firsthand—for instance, a handheld video game which children can play, to check if they want to purchase it.

Do not overstock the display. If the products are spilling out onto your floor, it may have a negative impact upon a consumer. It’ll just make it look as if you have too many of the product and have it at the forefront of the store so you can sell it.

Counter Top Display – Visibility For Your Products

A counter top display or corrugated POP displays are convenient ways to get your products and services seen and flying off the shelves. There are lots of different styles available which can all be made to the perfect size for your needs – printed if necessary, for the ultimate marketing opportunity.

One of the most effective positions for your featured products has got to be at the POP – or point of purchase – that’s where customers wait to pay for their products, forming an orderly line (hopefully), cash at the ready or credit cards in hand . . . what better, more receptive audience could you wish for?

At Cactus Containers we can provide your company with a wide range of counter top display products and corrugated POP displays to suit each individual product or service. A few examples include;

One counter top display with an example of a particular product for the customer to see, handle, and hold as well as a holder on the side for brochures or leaflets which the customer can then take away to read at their leisure. This can be a very effective marketing strategy for the more expensive or specialized items which will not be bought on a whim for a couple of dollars at the cash register.
Corrugated POP displays will generally have a high back with printing of your particular product or service and often have a two or three tier base in order to display the products most effectively to potential customers. These can be printed in up to four colors as required, for the maximum effect.
Counter top displays which are specifically designed to hold and display CD’s, are very popular and can be used to display a number of different CD’s or a large supply of the same new release. These are often manufactured from corrugated cardboard for maximum strength with minimum cost and printed in up to 4 colors with lithographic laminate.
Greetings or gift cards are another item which can really benefit from a counter top display and can be tailor made to hold as many or as few gift cards as you feel necessary.

Cactus Containers can tailor make all types of counter top displays and corrugated POP displays to help your products and services really get moving. No matter what type of custom boxes you require, we can certainly help.

Counter Top Display

Nothing brings as much attention to your product or service as a counter top display. Mothers of small children can attest to this as their children clamor for candy and gum at the display racks at the grocery store checkouts. These displays are called a point of purchase (POP) displays. How you design your point of purchase display can either increase your sales or just make it another display the customer walks by. Many times this is the only chance you’ll have to attract someone to your product or service. An eye popping counter top display is a must to get your product recognized.

The design you choose for your POP display should have the name of the product or service and any information you deem important to the customer. Colors are important for visual appeal. If it’s a new product, you might want the word “new” to be printed to stand out from the rest of the design to catch the eye of the customer. Perhaps it’s a product for cats. The back of the display box might show a picture or cartoon of a cat. A product for hand lotion might have die cut hands incorporated into the design. You get the idea. Draw the consumer’s attention to your product. But caution should be used to not overdo the graphics as a too busy design might overwhelm and confuse the consumer. You could lose a sale.

Many counter top displays hold numerous products, such as packages of gum or candy bars. Shipper displays fall into this category of display box. Others hold brochures or pamphlets for a service provided by a company. Larger products might require a stand up display box. And there are others that hold just one product. These single product display boxes, just as multiple product display boxes can be made any size from different thicknesses of cardboard depending on the product. They can be as imaginative and colorful as you want to promote your product. The display box can be die cut around the product it holds. High glass laminate film can be added to your customized display box for a high end look.

There are many options to consider when designing a counter top display box. Consulting with a great design team will get you the look you envision. Creating a WOW! display will increase your bottom line.