Tag Archives: custom printed boxes

The Power of Custom Packaging-Your Brand’s Secret Weapon

Software packaging box
In the world of modern commerce, two terminologies, custom packaging and custom printed box, have become the superheroes of branding and marketing. These terms are far from ordinary cardboard and wrapping; they are the secret weapons that brands use to stand out in a crowded marketplace.

Custom Packaging: A Brand’s Signature

Custom packaging, often achieved through custom printed boxes, is the art of creating packaging solutions tailored to a brand’s unique identity and product offerings. It goes beyond a mere container; it’s a representation of a brand’s personality and values. Whether it’s the vibrant colors, striking logos, or innovative design, custom-packaging is all about leaving a lasting impression on customers.

The Power of First Impressions

In today’s competitive market, first impressions are everything. Custom-packaging plays a pivotal role in making a remarkable first impression on customers. When a package arrives in a custom-printed box, it immediately conveys the brand’s dedication to quality and attention to detail. This memorable encounter sets the stage for a positive customer experience, which is essential for building brand loyalty.

Custom Packaging: Brand Recognition and Recall

Custom-packaging ensures brand recognition and recall. When customers see your distinctive packaging, they instantly connect it with your brand. It becomes a visual cue, reinforcing your brand’s presence in their minds. This is a powerful tool for businesses aiming to be memorable and stand out from competitors.

Personalization and Versatility

One of the key advantages of custom-packaging is its ability to be personalized according to your brand’s needs. Whether you need packaging for a product launch, a special occasion, or a seasonal promotion, custom printed boxes can be adapted to suit your requirements. This versatility allows you to maintain a consistent brand image while tailoring your packaging for specific campaigns or events.

Environmental Responsibility

Custom-packaging isn’t just about aesthetics; it’s also an opportunity to express your brand’s commitment to environmental responsibility. Many businesses choose eco-friendly materials and practices for their custom packaging, sending a message to customers that they care about sustainability and the planet.

Cost-Effective Marketing of Custom Packaging

Custom-packaging serves as a cost-effective marketing tool. Instead of investing in separate marketing materials, your packaging can do the talking for you. From showcasing your brand’s story to highlighting promotions and discounts, custom printed boxes have the potential to be a 24/7 marketing tool that reaches customers wherever your products are delivered.

Custom Printed Boxes: Elevating Your Brand’s Packaging

Custom Mailer Box

In today’s competitive market, standing out from the crowd is essential for any business. One effective way to make a memorable impression is through a custom printed box. Whether you’re a small e-commerce store or a large retail brand, investing in custom printed boxes can significantly impact your brand’s visibility and customer experience. In this article, we will explore the importance of custom-printed boxes and how they can elevate your brand.

Custom Printed Box Brand Recognition

When it comes to packaging, first impressions matter. Custom-printed boxes provide a unique opportunity to showcase your brand’s identity. By incorporating your logo, colors, and design elements onto the box, you create a cohesive brand experience. Every time a customer receives a shipment, they’ll be reminded of your brand, reinforcing brand recognition and recall.

Differentiating from Competitors

In a saturated market, it’s crucial to differentiate your products from competitors. Custom-printed boxes allow you to create distinctive packaging that reflects your brand’s values and captures attention. By infusing creativity and unique design elements, you can leave a lasting impression on your customers and stand out from the crowd.

Custom Printed Box Quality

Customers appreciate the attention to detail, and custom-printed boxes demonstrate that you care about their experience. A professionally designed box indicates a level of quality and professionalism that builds trust and credibility. When customers receive a well-presented package, it enhances their perception of your brand, leading to increased customer loyalty and positive word-of-mouth.

Amplifying Unboxing Experience

Unboxing has become an exciting part of the customer journey. Custom-printed boxes provide an excellent opportunity to create an unforgettable unboxing experience. Consider adding personal touches like tissue paper, thank-you notes, or branded stickers to surprise and delight your customers. The more memorable the unboxing experience, the more likely customers are to share their excitement on social media, generating free publicity for your brand.

Custom Printed Box Marketing Reach

Custom-printed boxes act as mobile advertisements. As your packages travel from your fulfillment center to customers’ doorsteps, they expose your brand to a wider audience. Each time someone sees your branded box, it serves as a mini billboard, creating brand awareness and potentially attracting new customers. By leveraging the power of custom-printed boxes, you turn your packaging into a marketing tool that reaches far beyond your existing customer base.

Investing in custom-printed boxes is a strategic decision that can have a significant impact on your brand’s visibility, differentiation, and customer loyalty. By incorporating your brand identity into your packaging, you create a cohesive and memorable experience that sets your brand apart.

Save Money with Custom Printed Boxes

Custom Suitcase Boxes
It is commonplace for a person receiving an item in a custom printed box to assume that it must be expensive packaging. However, even if the item within is costly, it does not mean that the packaging is equally expensive. Many businesses have come to understand that first impressions matter and thus invest in packaging that will make a positive impact. Customizing packaging is certainly more expensive than opting for standard options but may not be as high a price as you might think. There are also ways you can limit this expenditure to ensure you are getting custom printed boxes at the best price possible.

Custom printed box perfect fit

The less material that goes into making boxes, the less cost that is attached. Investing in boxes that are as tight a fit around your products as possible will allow you to minimize this expense. Consider the dimensions of the products you usually ship and set specifications for your boxes that leave just enough room for the products and the filler you use.

A tighter fit will not only lower the cost of having your custom printed boxes made, but it will also better secure the contents, increasing the chances they will arrive at their destination without suffering damage. Where you may have voids due to oddly shaped items being shipped, consider using an insert to eliminate the need for secondary packaging.

Custom printed box perfect measurements

Different businesses handle various kinds of products. When choosing what packaging to invest in, you need to ensure that you get the most suitable type of boxes made and to the right specifications. You need to make a good assessment of your needs to ensure you not only get the right packaging made, but also in the right quantity. For instance, if you mostly sell lightweight inexpensive items and just a few heavy expensive items, you will want a bigger stock of regular carton boxes than custom mailers.

Custom printed box perfect company

Just as with any other product or service, you will find that the pricing on packaging will vary from one box maker to another. Shopping around will allow you to find out what is reasonable pricing for the types of boxes you want. You may even find that some manufacturers do provide design services that will aid you in deciding the look and specifications of your custom printed box. Avoid choosing the cheapest quote as this often means ending up with substandard packaging. Focus on those that are offering you substantial value for money and value-adding services.

Benefits of Investing in Custom Printed Boxes

custom printed box, set up box
A customized box can come at a cost, but it speaks volumes about your business. There are many ways in which the packaging of your products is important to your customers. Custom designs and packaging are a way of letting customers know you care about how they view your brand. There is no doubt that your product’s quality matters more, but custom printed boxes set you apart from the crowd.

Regardless of the type of business you run, look at the benefits of investing in customized printed boxes.

It Meets Customer Expectations

From state of the art website designs to product labels, a customer today expects a lot more than in previous years. The outward appearance of a package can be either appealing or a bore. If you make your packaging attractive, it becomes more noticeable. Don’t miss out on the opportunity to please your customers and potential customers. It can translate to increased sales and therefore higher profit margins.

It Builds Brand Awareness

Imagine the long journey packages travel to various destinations and how many people see or interact with it. There is a possibility that a large amount of people see the package before it reaches its destination. A customized box is crucial for ensuring that the brand image imprints on people’s minds. Human curiosity will drive some people to want to know more about your brand.

It’s an Automatic Marketing Tool

You don’t have to pay for a billboard to market your products or brand any longer. The cost of advertising can be hefty. You can focus your energies on good packaging. Custom printed boxes are an excellent marketing tool. The social platforms love unique packaging, and your popularity can skyrocket in a day. There is a high likelihood that a customer will share photos of either good or bad packaging. Should this happen to be you, it is safer if it is on the positive side.

Your Product’s Quality Will be Perceived Differently

Most people expect the outward appearance of something to match its quality. It’s more of what you see is what you get. When you improve the quality of packaging with some custom design and color, most people will have a better perception of the product. Making your custom packaging look high-end positively affects how customers view your products.

Branding is essential for the growth of a business. Plan for and include product packaging as a way of marketing your brand. Besides, opening a well packaged product feels good.

How Custom Printed Boxes Can Boost Sales

Custom mailer box
One of the impacts of a vibrant economy is that new businesses keep joining the marketplace while older ones expand. For those starting out, this can create a tough market environment as competition can be stiff. Trying to build your own niche in the market requires an entrepreneur to be innovative. One area that though simple, can have a strong impact on this and help to boost sales. This is in product packaging.

With custom printed boxes, it is possible to make a positive impression on potential clients and encourage them to make a purchase. To achieve this, try these simple strategies.

Be Different

It is important to do some research and identify your biggest competitors. Consider their packaging designs and try to differentiate your own. Being distinct means setting yourself apart from the rest. If your packaging is too similar to another company, you may end up boosting their sales instead as buyers become confused and unable to distinguish the different brands. Whatever design you apply to your custom printed box, ensure it is eye-catching with visualizations that clearly identify the contents while portraying your brand as being unique.

Retailer Convenience

If your products require unboxing and shelving at a retailer, ensure the packaging is helpful. If there are expiry dates, have them prominently displayed so the retailer knows the timeline and can promote the product before its shelf life is over. Details such as the number of units per box and sizes can also help make work easier for the retailer.

If being displayed in the custom printed boxes, make the details useful to the consumers. Details such as weight, calories, and ingredients are often a consideration for shoppers. Ensure the sizing of the boxes is also as compact as possible to allow the retailer shelve as large a quantity as possible for the space reserved.

Instead of contact details, make use of scan QR codes on a custom printed box that can take consumers directly to the company website for more information on products and to online stores. With most people now using smartphones, it is a useful technology to leverage.

Go Eco-Friendly

Many consumers today are environmentally conscious and try to patronize companies that share the same ideals. They feel they are making a positive contribution to environmental efforts by choosing to buy from companies that use eco-friendly packaging. Be sure to incorporate his message in your marketing so that customers know that you also support these efforts. It can be a policy that further sets your company apart and influences consumer buying decisions.

Why Online Business Should Use Custom Printed Shipping Boxes

Custom shipping rsc box
Given the fact that customers choose products online, which takes the packaging out of the equation, and that custom printed shipping boxes are often associated only with extra cost, why pay extra money for a more stylish shipping box that may end up in a trash can anyway? It turns out that there are plenty of reasons, but in this article, we are going to present the two most important ones.

First Impressions

There are several main differences between brick & mortar businesses and online businesses. One is that brick and mortar businesses have a large variety of options to choose from in order to make a great first impression for their customers. They can have a great exterior or interior design, attractive location, friendly staff, and comfortable music playing, etc. We can talk about the design of an online store as an equivalent to the interior design or that an eye pleasing interface on the web is similar to an attractive physical location, but there is nothing like physical contact.

Well organized websites may aid customers to order a product, but when the product arrives that is the first impact as the customer engages with it physically. It has become common knowledge that no branding strategy, no matter how good it is, can make up for a terrible first impression. When a customer gets a product delivered that comes in a boring brown box, the first impression is not great. It is much better to spike emotion and interest with custom packaging and give the impression of a dedicated, tidy, thoughtful, and reliable business that “has it all together”. Custom printed boxes can translate that feeling and make customers know that the product has been planned, according to a related concept, every step of the way.

Brand Recognition

The next reason is brand recognition. After a good first impression, the realization that a business has a nice custom package in the first place, and that it has a nice appearance, encourages the customer to engage with the actual content itself and that is when the branding comes in place. Custom printed boxes are an excellent way to be creative and unique which can strike a customer’s eye and make a brand stand out from others in a ruthlessly competitive market. This is where the logo and all-important information about a product are communicated in a desirable way. It will make a person opening a package visualize the experience and create a certain image in the mind which will help distinguish the brand. On the other hand, generic packaging gives away a certain feeling of a product being mass produced without much thought, which takes away from the brand identity. In other words, it seems like the product is for everyone and that the company doesn’t care about its customer, but rather just wants to sell as much as possible.

Custom Printed Boxes for Shipping Items

cardboard boxes

An innovative designed product requires an intuitively made packaging material. Businesses are looking for ways in which they can make their brands and products stand out from the competition. The use of custom printed boxes offers a tailored solution to shipping products. In addition, the competition witnessed in the retail market is compelling businesses to look for unique ways they can present their products to the consumer, and packaging materials come in handy to attain that goal. There are many benefits of using custom shipping boxes and they include:

Offer Brand Advertising

You can customize the design aspects of the shipping boxes so that they meet your needs and expectations of the customer. Businesses can print their slogan, logo, and other information that they need to communicate to the consumer. You can even have information about other products and services the company offers printed on the box in addition to the details of the product that’s being packaged in the box. A custom printed mailer gives you a chance to advertise your brand and create awareness of the goods and services you offer to consumers.

Boost Brand Image

A customer receiving products packed in custom mailer boxes will be impressed. The boxes create a memorable experience because the items aren’t packed the traditional way. The logo, slogan, or other promotional information provided on the box helps enhance the image of the brand. The business is likely to increase its sales since the customer loves the design of the packaging material. The mailer boxes not only build a professional image but also foster trust in your customers.

Helps Beat Competition

In a business environment where there is huge competition, business marketing professionals need to be forward thinkers. You can beat your competitors by using custom boxes that are designed to influence the emotional attachment of customers to your brand and products or services. The packaging will trigger a positive perception of your brand over other brands helping you command a big share of the market sales.

Whether you are using custom shipping boxes to package and promote items like e-Commerce orders or as gift boxes and promotional kits, you can uniquely design them to reflect your brand features. You can use the boxes to package things like wine and food samples, beauty and makeup products, or clothing and retail items. You are able to boost your business sales while keeping customers glued to your products and services use. The brand image gains big from the design and functionality of the shipping boxes.

Enhance Your Brand with Custom Printed Boxes

custom suitcase box Patron
Think about the last product you purchased online? Did you notice the packaging? Perhaps, you might have seen a logo of the manufacturer or the seller over the printed box. Most of the time, this is what enticed you to purchase the product.

Custom printed boxes convey a deeper meaning to every buyer indicating a sense of reliability and reputation. The little benefits that they provide are enough to give your business the needed boost. A customized box helps you develop strong branding so people can quickly identify your products and relate to your brand.

Custom made boxes provide more than you think

While some people consider custom packaging to be a complete waste of money and an overhead on the price of the product, it actually contributes mainly to brand identity and consumer awareness. Some of the common reasons for retailers opting for a custom printed box for shipping their products are:

Simplify tasks for retailers. – Most retailer market different products from different brands. Receiving packaging with relevant product information will make the task of categorizing each product separately. Products having small units will make it convenient for the retailer to identify them before sorting.
Eco-friendly promotion – Customizing your packaging boxes with an attractive design and distinguishable logo can help in the widespread development of your business. With every brand going for environment-friendly alternatives, keeping a check on the eco-friendly option will be great for your brand. Environment-conscious customers are likely to patronize your product because it contributes towards reducing carbon footprint.
Stand out from your competitors – With the boom of technology, there is cut-throat competition in the market. Regardless of the product quality, its packaging will contribute towards creating a positive image in the minds of consumers. A custom made box and packaging can help you conquer a significant portion of the market.
Technical details – A reliable custom printing company will suggest you include the necessary technical aspects of a product such as the model, size, expiry date, quantity, etc. apart from other shipping details. This helps both the buyer and the seller at the time of delivery.

The positive side of a custom-made box’ cost factor

No one can deny that designing custom printed boxes increases product costs by some margin. But this is only true for products with low market demand. But also consider that an adequately designed custom made box, the need for the product also rises. This, in turn, leads brand participation which is the main ingredient for your business to succeed.

Build Your Business with Custom Printed Boxes

Custom die cut mailer

If your business is relatively new in the retail industry, you should explore every possible avenue that can potentially help your business grow. While you concentrate on advertising and marketing campaigns, you should not ignore simple components of your business as they also have the capability of drawing in customers such as custom printed boxes.

It may be hard to believe that a simple printed mailing box can impact customer behavior but studies and surveys will convince you otherwise. One survey conducted by Dotcom Distribution revealed that over 50% of customers would purchase a product again from the same brand based solely on its packaging. The same survey also showed that 40% of consumers shared photos of deliveries they receive on various social media platforms if they arrived in enticing and unique packaging.

There are many ways on how customized mailing boxes can be advantageous to your business such as the following:

Help Generate Savings

Packaging boxes that are customized to securely fit your product may seem more expensive when you compare it with generic or ordinary boxes. This may be true if you will only consider on price alone but if you take into account all factors you will realize that you can generate more savings if in the end if you used customized boxes.

For one, your goods will be best protected when they are contained in packaging boxes specifically created for them. This means that your customers will receive the products in good condition. If you use ordinary cardboard boxes that can fit, albeit securely, your product, there is a great chance that it would be damaged during the shipping process. When this happens, you have to deal with an angry customer who would most likely never purchase from you again and you have to send a new product that will replace the broken one. You do not only lose financially but you gain a negative reputation as well.

Provide Customer Engagement and Experience

A carefully designed printed mailing box can speak well to your customers. The moment they receive your product enclosed in a unique package, you immediately leave a good impression and provide a satisfying unpacking experience. If you manage to hook your customers, at first sight, they will most likely order from you again and even refer your products to others. If they are so enticed with your customized packaging box that they post it on social media, imagine how much positive attention it will bring to your product.

Create Better Brand Image

When you sell your product, you are also selling who you are as a brand, which is why you should make sure that every time consumers encounter your products, they are filled with a positive impression. If you manage to impress your target customers with your packaging, you will undoubtedly influence their purchasing behavior towards your favor in the future.

New businesses should find consider all possible ways and means to push their business forward. Given the competition in the retail industry, you should not fail to explore how you can use your custom printed boxes to your advantage.

What are Custom Boxes?

Custom mailer box

A box is defined as a container that typically has four sides that are perpendicular to a base and also having some type of top to enclose the container. A box is not the most spectacular thing that people will talk about for a long time. It is a utensil that serves a very useful purpose. The container is able to hold things that people or a business wants. Boxes can be reused and can hold many different things before they are finally discarded. While a box may seem like a simple thing, it is not always that way. When people learn about custom boxes, they soon find out that the simple box is not always so simple.

Custom Boxes

A custom box can start out as a simple box. It is still a container, but it is a container that is designed for specific purposes. Custom boxes can have handles on the lids to make them easier to carry. They can be shaped in such a way that allows them to hold the product inside more securely. The boxes can be folded to divide the interior of the box into sections. It is possible to fold boxes into almost any shape and configuration that people and businesses would want.

The boxes that are custom designed are also often used to display items once the box has been opened. This makes it easier to put products in front of people. It takes less time to display everything and is a less expensive way to do it.

Custom Printed Boxes

Custom printed boxes take the idea of having something unique one step further. Adding the graphics to the boxes can help a business let people know what is inside or where the items are coming from. It is a great way to create brand recognition. Taking the time to add graphics to the box is an opportunity that many businesses miss out on.

Custom printed boxes are great when used for displays. They can inform everyone about what is being displayed and why it is being displayed. The more people that get to see the graphics, the more the message that is on the box will spread.

The biggest reason that businesses and people will say they do not use the custom designed boxes or boxes with graphics is the cost of the boxes. They assume that the boxes will cost more, but the reality is that packaging products in boxes that fit the product is worth the extra money that it will cost.

The Different Styles of Custom Print Boxes

Custom die cut mailer box

Today, custom boxes are made in such a way that they suit the customer’s need. They can be made plain or with any number of customizations. Most of them are customized through printing. Printing can be done either on the header or on the entire box. They are, however, different ways that the custom print boxes can be printed. The prints include:

The one color floodcoat is a style of print used on Counter Displays, which is made from corrugated cardboard.

The one color flexographic is a print used in Stand Up Display boxes and Counter Display boxes. The material it is used on is corrugated cardboard.

The two color flexographic matte finish print can be used on the Counter Display boxes with a side brochure holder. The material the print is used on is the corrugated white B Flute. It leads to the customers being able to easily pick up and view the product to the point of taking the brochure.

The two color lithographic laminate print style is used on the Custom Counter-Top Shipper Display boxes on the paperboard material. The other print styles that use these boxes and materials are the two color process and two color spot lithographic laminate.

The four color process of custom printed boxes used with Shipper Display boxes use the four color process print style. The material it uses it on is chipboard or paperboard.

The four color lithographic laminate is a print used on the Custom Counter-Top Display box. It is also used on the stand up displays. The print is used on the corrugated cardboard.

The Custom Counter-Top Shipper Display box type uses the four color process Lithographic Laminate which works best on the E Flute corrugated board material.

The four color header print is used in the Custom Display boxes. The materials the print works on are the corrugated cardboards.

The four color spot litho laminate is a print used on the paperboard material. The box type that uses this print includes paperboard.

The full color print is used on the Custom Counter-Top Shipper Display box types. It is used on the corrugated material.

The four color lithographic laminate and flood-coated print is used on the Counter Display box type. It is used on corrugated materials.

The different prints enable one to customize their boxes which can be use for display, storage or shipping to attract clients and show how much effort they have taken into their presentation.

Custom Printed Boxes and Their Varieties

A box. What do you think of when you think of a box? Brown color? Square? Closed with packing tape? Sounds pretty boring, doesn’t it? A box doesn’t have to be boring. A box can be colorful and come in different shapes. A box can enhance your product’s image. A custom printed box can help identify your product from all the other products out there. And there are hundreds, if not thousands of other products that you will be competing against.

Let’s start with a shipping box. It doesn’t have to be plain brown. Remember the cow boxes that Gateway used? Everyone knew the product just from the color design on the box. They really didn’t even have to put their name on the box if they didn’t want to; everyone knew who it was from. Wouldn’t you like your product to have the same kind of recognition? Think color scheme and logo when considering a shipping container. Think shape when picking a shipping container. Square isn’t the only shape. Perhaps rectangle or even a shipping tube would be more appropriate.

Pop up display boxes are uniquely printed to help catch the consumer’s eye and immediately identify your product. The display boxes are designed to hold any amount of product you choose. These boxes keep the products secure and organized making it easy for the consumer to see. Pop up display boxes are not the only custom printed boxes available. There are a number of specialty boxes available for your product. A custom printed setup box can showcase your product to enhance the quality of the product. There are die-cut boxes, ballot boxes, gift boxes, suitcase boxes and wooden boxes to package your product in. The box can close with a magnetic closure, a Velcro closure or close with a conventional flap. All of these boxes can be custom printed for you.

Work with your design team on what type of printing and color to put on the box. Will you use vibrant color with your logo splashed across the box or keep it plain with a classy logo? Will the box be square, rectangle or another shape? Determine the appropriate box and look for your product. You wouldn’t put a pool cue in a square box or package a ring in a shipping tube. Make your box identify your product. Your product should soon be as recognizable as the Gateway products were!

Custom-printed Boxes – Promote your Professionalism

There are so many instances where presenting an official and business-like front is incredibly important. After you’ve made your custom-made business cards, your custom-printed letterhead, and your custom-printed mugs with your business logo on them, you may find that you are missing something that makes just as much sense. Those are custom-printed boxes.

In this day and age, we still do a lot of shipping. Sure you e-mail and send things digitally more than any time in history. But shipping for business needs in a global economy will never go away. There are some things that will remain physical and need to be delivered through physical means. So slapping a signature with your business logo on it at the bottom of every e-mail is easy, and can be done well, but it doesn’t carry the same weight that a physical shipping box will have when delivered to their door.

And it makes sense for deliveries more than just about anything else. So many businesses send the same type of thing over and over again. Your objects could be ornaments, or pens, or computer parts. But if you are regularly shipping things, you may find that you could be using the same one or two mailing boxes, containers, or tubes. A custom-printed box may seem like a no-brainer. You are already paying that shipping cost. Do it in style. Take that extra step that allows your business to look all that much more official and professional.

In some cases, that logo or even a funny or catchy phrase adorned on your custom printed boxes can become a big “hello” when the item arrives. You sell newborn baby-related products and so the box could say “It’s arrived” with a photo of a newborn. What a great double meaning. There are so many clever ways that not only including your business logo but adding an additional touch that will be noticed by your customers.

And don’t forget. There are many instances where packages are coming in and out in homes and businesses. Your product or item is just one of many. Like the friendly red mailer that Netflix came to be known for, you could create a welcoming spin to your packaging that will make you be remembered. Are your items seasonal? Are they catered to a certain type of product? All of these are opportunities to customize your packaging.

Don’t stop at the business cards. Stand out and let your packages be heard, as well.

Why Invest in Custom Printed Boxes

When choosing a packaging solution for your business, it is important to put a lot of thought into your decision. While considering which option will do the best job of protecting your products is essential, you should also question which option will best represent your business and brand. Retailers are increasingly choosing custom printed boxes to do just that, as these options can serve as a great way to market your product while ensuring that it arrives at its intended destination in pristine condition. Read on to learn how investing in custom printed boxes may be a great option for your business.

What is Custom Printing?

When it comes to your packaging solutions, custom printed boxes display your brand and company information. This practice is used around the world as a method of making boxes easily recognizable by customers, shipping agencies, and other potential customers who may see your items. This serves a great way to get your company noticed, especially if you take special care in choosing the right logo, graphics, design, and colors to print on your boxes.

Why others are Using Custom Printed Boxes

In the past, printed boxes served simply to communicate warnings or to describe the package contents. Those days have passed, as businesses have realized the importance of providing a positive first impression to their customers. Printed boxes can provide an upscale and memorable image to the customer while also reinforcing the brand of your business.

Other organizations are using their custom printed box as a way to send out a message to their customers. Specifically, businesses that are proud that they use green products may want to get that message out to their eco-minded buyers. By choosing a custom printed box, you can ensure that this claim is properly displayed on your packaging.

Misconceptions about Custom Printing

If you are on the fence about investing in custom printed boxes for your business, it may be because you have an inaccurate perception about the affordability and quality of this packaging solution. Some people believe that a printed shipping box is too expensive, but the truth is, this shipping solution may be equal to, or less expensive than, a plain box. This will depend on the quantity that is being run, and it is also important to consider the increased return on investment that you will see with the marketing provided by your customized box.

Better Branding with Custom Printed Boxes

As a retailer, you take special care to properly package your items so that your customers receive their product in mint condition. However, packaging shouldn’t just be about providing a safe container for your products, as the container that they arrive in will say a lot about your business. By packaging your products in a plain box, you could be missing out on a great opportunity to market your business. By taking advantage of custom printed boxes, you can achieve better branding and marketing for your products.

Improve Business Branding

Typically, the signage for your business will include the same elements, including your signature fonts, colors, and logo. You will likely display this artwork on all things related to your business, including your website, bags, business cards, and storefront, if applicable. By choosing to include this signage on your packaging materials and boxes, you will be working to create a uniform brand, it can reinforce the image that your customers already have about your business.

For customers who are not familiar with your organization and products, or for first time buyers, effective branding can also help to increase your business. However, it is important that the logo and printing you choose is eye-catching so that it captures the attention of the customers who have purchased your product. You have the opportunity to make a long-lasting impression every time your customized box is seen by a new person and potential customer.

Get More Out of Your Investment with Custom Printed Boxes

While some businesses may be wary of the increased cost associated with a custom printed box for their products, it is important to note that putting extra money into your packaging solutions can yield a greater return on investment. By choosing a customized box, you can get a package that fits the size of your business needs exactly, and this can ultimately recoup some of your costs. By choosing custom printed boxes that fit your products properly, you won’t waste money on unnecessary packaging materials.

Choosing custom printed boxes for your business needs can also provide greater durability and protection for your products. This can ensure that your products reach their customers safely and intact. Additionally, by spending the extra money on a durable, customized box with your logo, your customers can reuse the packaging for other things around their home, and this can serve as a marketing tool and a constant reminder of your business.

It is all About the Custom Box

Today, the custom box is almost more important than what is inside the box. Customers may pass up your product based on the outside, instead of taking the time to see what is inside of the box. This is not always the case, but it is certainly a huge factor in many situations. To compete with similar companies and brands, you should choose printed boxes that stand out, instead of those that blend in with the crowd.

When you design your custom printed boxes, choose colors and styles that suit your brand. This one box is going to be a representative for your company for years to come. Unlike a salesman, the box can not speak; however, the sale needs to happen. The style of your box will speak for you, which is why you need to choose a design and wording that will scream “pick me” to potential customers.

You can choose from a variety of colors, shapes and sizes when you order custom printed boxes. If you are not very creative, you should hire someone who can help you come up with a successful packaging idea. There are also templates that you can choose from when you design your box. These templates may be pre-designed, but you can choose the colors and wording for the package. You will also be able to add a logo or company slogan to the printed box.

When you think of custom boxes, you need to think from the customer’s point of view. Sure it is your company, but you want to offer visual appeal. What are your consumers looking for? What attracts them to a product? What would make businesses want to purchase your product? These are all questions you need to ask yourself when you begin designing your box. Think about when you receive a package, or when you go to the department store. What makes you want to try out a product? Something on the box draws you in and makes you want to put the item in your cart.

In addition to visual appeal, your package should have:

Clear graphics.
Concise text.
Clear representation of your company and brand.

If you think a custom printed box is just storage for items, you are missing out on another untapped marketing tool. This box could be the deal breaker for your product, which is why you need to take the time to create attractive boxes and images. Remember that what is on the outside of the box truly counts!

Cactus Corrugated Containers Inc. understands what it takes to make a successful custom box, so give us a call today!

Printed Display Boxes Must Advertise

If you have ever gone through a grocery store line, or notice a printed display box on the counter of an office or inside of a department store? If so, it is doing its job. Custom printed display boxes are meant to gain your attention and prompt a sale. If the cardboard display box is full of literature or other items, you are more likely to pick them up if you are intrigued with the box.

Most display boxes come in various shapes, sizes and designs. All are meant to stand out to the client or consumer. When you go to college fairs, job fairs, or other types of marketing events, you generally have the opportunity to engage individuals that stop by your company’s booth or tent. This area will be surrounded by the company’s logo, banners, and other materials that represent your brand or business. Unfortunately, if you are not at a marketing event, you do not have the ability to advertise your product with a booth. Your cardboard display box may be your only advertisement, so choose it well.

Printed cardboard display boxes can:

Hold cosmetics.
Store Medicine
Keep garments.
Hold any other type of product or item you have.

Printed display boxes are your salesperson. They sit on the counter and sell your product or mission. If you want your sales team to be involved, that is fine. Display boxes can have business cards attached to them. This allows the customer to get in touch with your business to make a purchase, or learn more information about your company and mission.

You may have a questionnaire for consumers about future products and services. Set up a free gift of some type in the display box, and attach the questionnaire. Once people take the time to fill out your questionnaire, they can take the free gift you have on display. These boxes can be a successful marketing tool.

In a world of show and not tell, your cardboard display boxes must do just that. Your visual appeal is what makes an individual stop to take a look at what it is your company is selling or passing out. If the display box is not attractive, people will not give it a second glance; however, the more attractive the box is, the more likely people are to purchase whatever is inside of the display. These boxes are not just for storage; they are meant to advertise!

When you want advertisement done right, you want Cactus Corrugated Containers Inc. Give us a call today!

Printed Shipping Boxes: Attractive and Secure

The quality of your printed shipping box is important, but so is the customization. You want to make sure every package that goes out to consumers represents your business and brand. Regular slotted containers (RSC) boxes are the most popular boxes used to ship items.

These boxes can hold a variety of items, even those weighing 1300 pounds or more, depending on the box construction. These printed shipping boxes typically come with:

Single Walls
Double Walls
Triple Walls

Various layers of material make up the corrugated box. These layers are necessary to hold the items inside of the box. The boxes come in different shapes and sizes, such as:

Cubed
Long
Shallow
Tall

The types of items you are shipping will determine what type of custom printed RSC box you need. Heavy duty boxes are necessary to hold large and heavy items. If you have a specific product, such as printer supplies, you can purchase printer’s boxes. The depth and shapes of these boxes are designed specifically for printer supplies and items.

Even though these boxes are just for shipping, the visual appeal is still important. Choose a theme that represents your brand or your product. You can have artwork printed on your custom RSC box, such as company logos. If you want to attract more customers, print your website on the outside of the box. When these boxes are shipped all over the world, individuals will be able to see your company or brand.

Shipping boxes can be great marketing tools. There is no better way to sell your custom printing business than to have attractive custom printed shipping boxes. Consumers will see how great your box looks, and they will see how dependable the package is.

Your main objective is to get your products from one place to another, safely. You want to make sure that the RSC box you choose is durable and can carry the items that are inside without compromise. Even if you have a great look, clients will not be pleased if their items are damaged. The boxes are meant to deliver products in a managed way.

When you customize RSC boxes, you are giving the boxes a great look, with all of your company information. You are also taking the time to use the right material for the package. When the consumer receives their box, it will look great, and the product will be secure!

Give Cactus Corrugated Containers Inc. a call today; you will be glad you did!

Printed RSC Boxes with Visual Appeal

The items inside of an RSC box should be handled with care, but the outside of the box should have lots of visual appeal. A box is not just a box. Sometimes the box can be a marketing tool.

When you ship items to customers or a potential client, you want to gain more customers in the process. This is not only done by word-of-mouth, but it can be done visually. When your boxes are sent from one place to another, other individuals have the opportunity to see your company. The design on the box may be what makes your brand stand out from others. You should also include your company’s website on the box. This allows people to contact you, without asking the package’s owner for your business contact information. Printed RSC boxes are not just packages; they are also salespersons.

You can choose from a variety of shapes, sizes, and designs. Some of the options available to you include:

Single Wall
Double Wall
Triple Wall
Long Boxes
Tall Boxes
Printer’s Boxes
Cube Boxes
Heavy Duty Boxes
White Boxes

These boxes are designed to fit your product in an accurate manner. Each customer is valued, and a team of designers will make sure that you have access to full color customization, the best styles, and excellent material.

The design of your custom printed RSC box is entirely up to you. You have the option to add 1 single color, or you can choose up to 4 colors lithographic. Modern printing machines are used to design the packaging material. The artwork area will take your design and help create a look for your printed boxes that leave customers talking – but in a positive way.

You do not want to place a simple design on your box. You spend lots of time and money creating logos and company slogans, so why not use them? You can add these items to your box, along with any other special advertisement your company is offering. There are different themes and styles you can choose from, all meant to enhance your box’s appearance.

Remember that your box should be all about the visual appeal. When you order from Cactus, you will have access to a variety of custom RSC box choices. The printed shipping boxes that you choose will be dependable and attractive; a winning pair!

Creative Custom Printed Boxes

If you think the box you package your product or other items in is just a box, you are misisng out on a great marketing tool. The box that you ship to a potential client could change their impression of your business. Custom printed boxes not only show your creativity, but allows the client see just how serious you are about the potential deal, and your business. You want your company to stick out above the rest, and a custom box could do just that.

There are pre-printed boxes that you can purchase, which make your packaging seem a little more festive. If you choose a printed box that has been pre-designed, you typically do not have the option to choose the colors and design of the box. If you want to make your box represent your company, you should have it customized. Here are some basics that you will need to know when you order custom boxes:

Be creative, because visual appeal is everything.
Make sure your text is concise.
Use clear graphics.
Choose an image that represents your company.

There are templates that you can choose from when you customize your package. The templates may be pre-designed, but the wording and logos you add to your package will make it one-of-a-kind. The package should represent your company, so make sure you choose a design and message that will speak for you.

Once your packaged item is on a shelf, it is there. Try choosing designs and wording that you will not want to change. Even though you have the right to redesign your boxes, you want the world to become familiar with your company and brand. Constantly changing the look of your package will confuse customers and clients. When your package arrives through the mail, or when customers go looking for you on the department store shelf, you want them to recognize your box.

You can customize your box with a variety of colors. These boxes also come in various shapes and sizes. Some of the boxes you can choose from include:

Display boxes
Die cut boxes
Cosmetic boxes
Bin boxes
Gable boxes
Cube boxes

You will be able to view samples of what your box will look like before you place an order. Remember that you want your package to be a huge success with clients. If your box is dull, it may remain on the shelf. A creative custom printed box could attract customers, which is great for your business!

Contact Cactus Corrugated Containers Inc today and we can start working on your custom printed boxes. When you want creative, you want Cactus!

Product Packaging As Advertising Tool

Have you heard the saying, “You can’t judge a book by its cover”? This may hold true when it comes to you and me, but we can’t help but judge a product according to its inside and outside appearance. Toddlers and young children instinctively know this. They see a cereal box and quickly reach for their favorite characters, colors, or free cereal box toys. When we receive a gift, we assume the nicer the packaging, the more valuable the gift may be. When deciding between two similarly identical products on a store shelf, at times the last deciding factor relies on the color of the box, the high-quality pictures, the strategically placed fonts, and product packaging recognition. Large corporations, top advertising agencies, public relations and marketing departments, etc knows that every detail of their merchandise, including their product packaging can increase profit sales substantially.

As a business, you will want the most exposure by many avenues. Product packaging is one of the many strategies and it is an excellent subliminal marketing tool strategy. It is a chance to brand your company, and increase your profit sales. Product packaging is your perfect opportunity to place your company brand directly into the hands of your consumers.

First off, let’s take a closer look. Why would advertisers jump at the opportunity to spend $140,000 for 30 seconds of air time during the Stanley Cup Finals? “In all, 16.2 million Canadians, or about half the country, watched some or all of the game” The Star, June 14, 2011. Now that’s an exposure in magnitude. Advertisers understand the persuasiveness of product exposure and awareness. Their product packaging involved 30 tiny seconds to captivate their audience, in hopes of making a lasting impression. They understand statistically what this can ultimately do to enlarge their net profits. There is a principle here that is so effective; advertisers will gladly spend for a “30 second”product packaging opportunity. You too can emulate this footprint and apply this principle to your own product packaging strategy!

Let’s think outside the blank box. Why spend all your time and effort improving your merchandise yet deliver your final product in a plain blank box? Visualize this Cactus Containers as your white canvas, ready to be branded by your company. It is your crucial necessary step to start your subliminal marketing. It is your final step in presenting and staging your star. The more effort you put into your product packaging, the more impressionable it will be to the consumer.

How can they be impressed? Use a superior presentation. At times, the first impression is the only impression one can give. Take for instance a typical job interview. You have one chance to impress the potential employer not only by your job skills and abilities, but by how you present yourself. Are you polite and sincere? Is your business attire sharp and pressed? Are you groomed, well-mannered, competent? Employers take into account every detail to your presentation and the same holds true for product packaging presentation.

Consumers make quick judgments on multitude of products. Consumers also take into account every detail about your product packaging. A top-notch eye-catching presentation will keep their attention. Is your product packagingpresentation up to standards? Does it clearly showcase your company name? Does it explain what your merchandise is? Are your logos well branded? Are your fonts easy to read? Their first impression of you may be your only “30 seconds of air time”. Make every second count. Make every detail count.

We want our consumers to be dazzled, pizzazz, impressed. We want to present and captivate. We want to outshine the competitors. We want them to remember us; our logo, our color theme, our name, our product. We want them to remember our company, so the next time they need our merchandise or service, they will think of us. Our ultimate goal is to outshine the competitors, product recognition, and repeat business. It involves a lot of careful planning and creative thinking, but if our product packaging is solid, it can raise our profit sales significantly.

For a solid product packaging, please visit their Web site at www.cactuscontainers.com, contact them by telephone at 1-888-776-8000 or email them at freeestimates@cactuscontainers.com.

Display Boxes For Different Venues

When you have a product that needs to be put out for sale or that you demonstrate at expos and seminars, you need the right display boxes. You may not give much thought to these but the way your product is displayed will make an impact on your potential customers, for good or for bad. Your product needs to stand out from the competition and it needs to be accessible, and customers need to recognize what it is and why they should purchase it quickly and easily.The right display boxes can also make it easier to work with stores and retailers that may carry your product. If they can simply open a box and flip it around or somehow avoid the idea of putting your product on their shelves, this may mean that your product gets a more prominent spot in their store. Those display boxes can also be very attention getting; if they are brightly colored and have your product name in big bold letters, this can mean your customers find those products that much more quickly.How do you find and choose the best display boxes for your product? Before you shop, here are a few tips to remember.

Know your product.

What gets customers to your product? For edible products, a nice photo can make their mouth water. For other products, they may need to be out in the open so that they can be easily seen. You need to choose display boxesthat are appropriate for your product and not choose them by price alone. The way your product is displayed and where those display boxes are used will also make your decision. Do you sell candy bars that can be put by a cash register? Then you need smaller boxes that are sturdy yet compact. If you sell something that should be shown at the end of a store aisle, of course you’ll need larger display boxes that hold stock as well as show your product. Think of how your product is shown and this will help you to find the right items for yourself.

Sturdiness, storage, and other features.

It’s easy to just choose the cheapest display boxes that are meant for your product but this can be a mistake. You want ones that are sturdy and that may allow for more storage in the bottom for easier replenishment; this will help to keep your product in front of customers. If your boxes collapse or tear, you’ll just need to replace your display boxes that much more quickly. Sometimes investing a few extra dollars in a better product can actually save you money down the road.You may be able to save money on display boxes if you shop around; this can mean fitting what you need into your budget and not overspending. Take your time to compare prices at different vendors and suppliers and be sure to look online for the best deals.

Custom Printed Boxes

No matter your business or product, you need every advantage over your competition that you can possibly get. Customers are scarce for most products today which means you need to advertise yours as much as possible. Using custom printed boxes can mean getting your product and your company name in front of more potential customers as your products are shipped. It also helps to imprint the name of your company and type of product you sell in the mind of your current customers.There are many reasons to consider using custom printed boxes for your company and some reminders to consider when choosing these boxes. Anyone can pick out plain cardboard boxes and have their name stamped on the sides, but this may not do much to impress potential customers that see those boxes. To use custom printed boxes to your advantage, you need to consider the type of printing they should have and how it should appear.To choose the best custom printed boxes for your product and your company, consider a few simple tips and pointers. This will ensure you’re using them properly for your advantage.

Advertising your product.

Name recognition is key to sales, and you need to ensure that customers and potential customers recognize your product and your company quickly and easily. Your custom printed boxes should do this with your logo or slogan and with pictures of your product if appropriate. Sometimes even certain colors can make customers thinks of certain products, and these colors should be the same as your logo colors or colors of wrappers you use for your product. Never choose custom printed boxes that just have plain lettering on plain boxes as this doesn’t help to catch anyone’s eyes and doesn’t imprint your name or slogan in their minds.Remember that your end customers are not the only ones to see your custom printed boxes during shipping. There are any other number of persons that will see those boxes, and this is doubly true if you use them as display boxes and not just for shipping. Being able to use your custom printed boxes for shipping and for display may also encourage retailers to use your product more often since it means less work for them to stock their shelves.

Choosing a supplier.

You don’t want to choose your custom printed boxes from just any supplier as you may not be able to save the most amount of money this way. Buying them from the same retailer from which you purchase your office supplies or other shipping supplies may mean overpaying. You may also be limited in what you can have printed. Instead, choose a company that specializes in custom printed boxes for shipping and display. This will mean more choices when it comes to size and shape, and will also mean saving money since they typically offer a discount on custom printed boxes more so than office supply stores or shipping supply retailers.

Customized Boxes To Satisfy Your Client

A good box is hard to find. No, seriously. Boxes are so important today because of the purposes they serve and because there are so many reasons it is imperative to find a box that is high in quality and serves their purposes. It is almost as much of a multitasking tool as a Swiss army knife. They are no longer ubiquitous pieces of cardboard strewn around in the home or business. It is never more important than if you are a business owner trying to land a client or celebrating your sale with them. Regardless of the business or gift there are custom gift boxes that can fit and mold into virtually anything you want it to be. Folding cartons are one thing (they can be pretty multidimensional), but no one can neglect what custom boxes can do for you or your business relationship.

There are companies like Cactus Containers that have custom gift boxes for sale. Popular items to put on these boxes are:

Company Logo – Making the logo stick in the back of the client’s mind isn’t a bad idea. It goes a long way in their remembering who you are. But it’s also a nice gesture.
Contact Information – You never know who is looking at the box. It never hurts to have the contact information for your business floating around.
Theme – It can go with the company’s theme or it could be a random theme. Either way, it is still fun to have in one fashion or another.

Folding cartons also add a nice touch if you are gifting something to your client – or boss. You can now see why they are not the simple ubiquitous cardboard tools of old. For those looking for custom gift boxes, it is easier to go online to start the search. The post office more than likely does not have one that suits the needs perfectly. At least with folding cartons and custom boxes you can offer up a nice gift in a nice box (one that suits the size and shape of the gift).

Don’t just think about a box as just a box. You would be surprised at how important they are when you actually need them. A person receiving the gift will duly appreciate a thoughtful gesture of going through the trouble of customizing a box just for them. If you are in doubt, simply go online and find one and see for yourself.