Tag Archives: counter top display units

Making Counter Top Display Units That Pop

Counter top display box
When selling consumer products, it can be difficult to attract the interest of shoppers to a new product. Most people are set in their ways and will tend to stick to brands they are familiar with. But this has never prevented businesses from trying to capture a new segment of the market.

Counter top display units are a simple way to market products directly to shoppers while they are wandering the store or waiting in line. Some creativity is required to make these displays outstanding and able to capture the interest of onlookers. Here are a few ways you can make your next corrugated display appealing enough to encourage some impulse buying.

Use Brand Colors

For particularly strong brands, it helps to use colors the customer is familiar with. They will still have a sense of trust that will tempt them to try a new offering from a company they know. If you want to distinguish it from other products from the same company, you can choose a different color but still ensure to display a logo or name that lets the person know the brand. Check out the store beforehand to see what colors dominate and choose one that will be more noticeable and pop.

Light It Up

Modern displays can now be incorporated with features such as flashing lights and video displays. These are a good way to attract more attention to the display and provide an opportunity to further educate audiences on the product. You can even run demonstrations and full adverts. Flashing lights can be particularly helpful for products targeted at a younger demographic. Kids can be easily drawn in and will often ask their parents or guardians for the item on display.

Keep It Simple

While contrasting colors and flashing lights can appeal to a younger market, you will want to keep it simple for older shoppers. They are best marketed to with simple messages that quickly convey what they need to know about the product. A 7-word limit is a standard industry practice that allows the customer to quickly learn about the product at a glance and make their buying decision.

Price It Right

It is easier to effect impulse buying when the item is reasonably priced. High-end items are not often ideally promoted using counter top display units. Do not discount the price too much as the goal is to get the customer to give the product a chance and later voluntarily pick it from the shelves. The price they find on the shelves should be comparable to what they paid when it was being promoted.

Why Use Corrugated POP Displays For Your Next Product Launch

Custom Counter-Top Shipper Displays
The retail market is highly competitive. Whatever product you intend to release, there are probably several other variants of similar quality on the shelves. It can be difficult to carve out a niche unless you find a way to distinguish your product.

Corrugated pop displays are a great way to achieve this. When well positioned in stores, they can be very useful in attracting customers that may buy the product. Here is why you should make their use a part of your early marketing efforts.

Capture Attention

Drawing attention to a new product can be hard. As said, there are often other similar competing products on the shelves that people are accustomed to buying. However, with colorful counter top display units, it becomes possible to get them interested in the new offering. Capturing the attention and interest of shoppers is the first step in building your own market share.

Stand Out From The Crowd

Having a colorful and vibrant display tailored for the target clientele is vital. When undertaking such marketing efforts, you need to consider what your target market finds appealing and incorporate this into the design of the counter top display units. For instance, flashing lights and cartoon imagery will work better on younger kids’ toy displays than perfumes targeted at older women.

The design should also make your product appear distinct from the competition. Whatever choice of colors and other features should not cause confusion with other products. Giving a unique showing is important in trying to make your product appear fresh and distinct.

Building Hype

It is good to build an air of excitement around a new product. This helps to get people interested in trying it out, even if just once. This is why vibrant displays are more successful than sedate ones. Even when targeting an adult audience, you still need to ensure their interest has been aroused to tempt them into making that first purchase or picking a sample.

Inform The Public

Besides exciting the audience, the corrugated pop displays should also impart knowledge. People need to be able to gain good insight into what the product is about from just a glance. From the use of imagery to taglines, it should be clear what the product is named and its purpose. This is the basic information that should be easily indicated on the display. You can add more detailed information like ingredients and address of the manufacturer on the product packaging itself.