Custom mailer boxes are special single piece boxes that can be self-locked. They typically feature sturdy corrugated construction that can be customized to both internally and externally to suit various products. This packaging is popular for retail displays and shipping products. These simple strategies can help to make mundane mailer boxes more appealing and noticeable wherever they go.
Brand Your Box
Branding normally takes the form of using company colors and having the company name and logo printed on the box. Be creative in how you choose to apply the colors and consider accents such as foiling to help add a touch of class. Even if you choose to not use signature company colors on the exterior, you can still incorporate them on the inside, and in filler material. When printing the logo, ensure you leave a reasonable amount of clear space around it to keep it focused. Be sure to also indicate contact information such as web address and email somewhere on the packaging.
Add Attractive Imagery
Custom printed mailer boxes can feature more than just the name and logo of your business. There is all manner of playful, sentimental, and deeply resonating imagery you can use to impress your clients and make them to not only want to keep the box as a keepsake or for reuse but also reinforce the memory of your brand. Take inspiration from the core business that you do or even the festive time of year to customize your boxes. For instance, a running figure on a box with trainers, or a steaming cup of joe on a pack of coffee beans can be creatively applied.
There are many items you can add to a box to make a customer feel special. From a handwritten note thanking them for their patronage to small product samples of a new line, the ideas are endless. Take advantage of this strategy to add a personal touch or simply add value to the purchase that has been made. A customer will certainly feel surprised and delighted when discovering an unexpected item when unboxing. This feeling will long be remembered and encourage repeat business and recommending your business.
Introduce A Window
Many people appreciate being able to view the contents of a box without necessarily having to open it. While custom mailer boxes do not need to be cut into to open them, having a window area where people can look in to view the contents is great, especially if the items are valued by collectors. It is also a good option where your products are going to be stocked on shelves. Potential customers can better trust the contents match what they need.