When you want to leverage branding to grow your business, it is important to factor in the use of custom made boxes. Businesses are now having to increasingly invest and design boxes for packaging their products and when making deliveries to customers. New businesses often feel challenged to create designs that are unique and will set them apart from the competition. Even more established businesses will feel the need to occasionally refresh the look of their packaging to keep appealing to the market.
It can be tough to come up with a new design for your packaging that will be different from whatever else is in the market and also make a good impression on customers. Here are a few ideas on what you can do to find good inspiration for your next design box.
Online Research Design Box
There are many box design samples to be found online. Some basic research will help you discover what designs are commonly used in your market and beyond. This will hopefully inspire you on what will work best for your brand. Look not just at existing packaging on products found online, but also at design ideas you can harness from visual sites like Pinterest and Instagram.
Go out and visit stores that stock the same product you are looking to package. This will give you a chance to more closely examine what your competitors have chosen as the design for their boxes. Focus on competitors that have best sellers as this likely means their packaging is attractive to consumers.
Design Boxes According to Consumers
Questionnaires, quizzes, and polls can be a good way to collect information from existing and potential customers on what kind of packaging appeals to them. You can collect this data online through your website or social media. You can even have customers fill out questionnaires at your store or your retailers’ stores in exchange for product samples or other giveaways. Offering them an incentive to give responses can help in collecting a larger amount of data.
Design Boxes with Manufacturer’s Expertise
Box makers are accustomed to being asked for help with designs by clients and will often even have a dedicated design team. You can consult with them to provide the requirements you need incorporated and let them come up with some suitable options. Remember to compare this with what is already in the market to ensure the design you finally choose is not confused with a competitor. The last thing you want is to be accused of being a copycat.
Every product has its target demographic. Toys are typically targeted at children and as such come with packaging that is designed to appeal to their youthful enthusiasm. When you design boxes for toys, there are certain guidelines to adhere to that will help attract and hold their attention. Which is a reaction you want when marketing to kids.
Toy packaging should have clear plastic windows that easily display the contents within. Children and their parents want to see exactly what they are buying. Good visibility is also more tempting to kids than just a picture on the box. For instance, with dolls, kids are more tempted to ask for the toy if they get to see the actual hair and other features they get to play with on the doll itself rather than a picture on the side of the box.
Colorful displays strongly appeal to kids. They are playful and when creatively tailored, can help to make your product stand out on the shelf. Some research on what competitors are already offering can help you pick out more unique shades and shapes that will be more noticeable and appeal to your target audience.
The design box you settle on should be functional. This means that it should clearly display what the contents are and where possible, offer a way for your target audience to try it. Like a mini piano toy that allows kids to press down on the keys. It should also be easy for the parent or guardian to open up the packaging and offer the toy to the child.
However way you design boxes for toys, you need to factor in the age of your target demographic and their limitations. For instance, with small children under the age of 3 years, you will want to be wary of allowing them access to packaging that puts them at risk of suffering suffocation or choking. Anything that places children at risk of cutting themselves is also to be avoided. Know that parents pay attention to such details even when making repeat purchases.
Eco-friendly packaging is considered safer not just for the environment, but also for human handling. Stick to safer natural packaging materials from sustainable sources that can be recycled. You can also indicate this information on the packaging as a way to better appeal to the adults paying for the toys. It will help give your business a better image while also helping protect the environment.
Baby products are a category that covers a wide range of items, from food and clothing to toys and diapers. It is a market niche that is continually evolving as consumers become increasingly demanding in knowing more about what they use on their kids. This makes how businesses in the industry design boxes for their products quite important as this is the first aspect consumers notice when shopping.
They are mainly concerned with issues of health and safety and will often discuss with friends and family which products they found to be best and those they did not like. For businesses to attract customers in this market, certain factors must be covered when designing packaging.
There is a high standard of protection that is expected when it comes to baby products. Because of how vulnerable babies are, it is important to avoid any contamination of their products. The products should be properly sealed to prevent penetration of any dirt and of sturdy enough design to withstand a bit of rough handling. Be careful to avoid anything that could lead to chemical transfers from the packaging. While most will wash their hands before handling baby products, it can still be risky if the product packaging itself is made using chemicals that may be harmful.
As mentioned, those that buy baby products like to be well informed when it comes to the ingredients and safety of the products. They want to ensure whatever they end up using does not harm their child. A design box that fosters this should incorporate detailed information on the packaging. Details such as ingredients, how to safely use the product, and what safety certifications have been achieved are all helpful.
Taking care of a baby can be time-consuming and requires ample effort. To make things easier for parents and guardians, it is important to provide a product that can be conveniently handled and is of practical use. Toys need to be easily assembled and provide the much-needed distraction and comfort babies need. Food needs to be nutritious and suitable for their age. Diaper packs and other hygiene products need to be packaging that can be easily and quickly opened as needed. Businesses must design boxes and other packaging that meets this standard of functionality.
Most items that are bought for baby care tend to adhere to a playful theme. Parents want cartoon and storybook characters on clothing, diapers, and toys so that they lend a cheerful atmosphere around the baby. Even for packaging that will be quickly disposed of, this desire for an attractive playful design does not go away. Using this on a design box can even help a product stand out on the store shelf and make a parent more likely to purchase it.