When you want to leverage branding to grow your business, it is important to factor in the use of custom made boxes. Businesses are now having to increasingly invest and design boxes for packaging their products and when making deliveries to customers. New businesses often feel challenged to create designs that are unique and will set them apart from the competition. Even more established businesses will feel the need to occasionally refresh the look of their packaging to keep appealing to the market.
It can be tough to come up with a new design for your packaging that will be different from whatever else is in the market and also make a good impression on customers. Here are a few ideas on what you can do to find good inspiration for your next design box.
Online Research Design Box
There are many box design samples to be found online. Some basic research will help you discover what designs are commonly used in your market and beyond. This will hopefully inspire you on what will work best for your brand. Look not just at existing packaging on products found online, but also at design ideas you can harness from visual sites like Pinterest and Instagram.
Go out and visit stores that stock the same product you are looking to package. This will give you a chance to more closely examine what your competitors have chosen as the design for their boxes. Focus on competitors that have best sellers as this likely means their packaging is attractive to consumers.
Design Boxes According to Consumers
Questionnaires, quizzes, and polls can be a good way to collect information from existing and potential customers on what kind of packaging appeals to them. You can collect this data online through your website or social media. You can even have customers fill out questionnaires at your store or your retailers’ stores in exchange for product samples or other giveaways. Offering them an incentive to give responses can help in collecting a larger amount of data.
Design Boxes with Manufacturer’s Expertise
Box makers are accustomed to being asked for help with designs by clients and will often even have a dedicated design team. You can consult with them to provide the requirements you need incorporated and let them come up with some suitable options. Remember to compare this with what is already in the market to ensure the design you finally choose is not confused with a competitor. The last thing you want is to be accused of being a copycat.