Tag Archives: packaging products

Reasons to Invest In Custom Packaging for Corporate Gifts

Software packaging box
Corporate gift-giving has become standard practice for all sizes of businesses. There is a better understanding that by doing this, organizations can help to reinforce their ties with business partners, suppliers, and clients. It is often done during major holiday periods like Christmas and New Year’s. It can however also be done when celebrating milestones like years of operation, or when given a business award.

Whatever the occasion being marked, it is worthwhile investing in custom packaging for the corporate gifts that will be given out. While it may seem to be an extravagance to buy telescoping or setup boxes for this, there is some sound reasoning behind it.

Brand Promotion

When packaging products or gifts in specialty boxes, it offers an opportunity to indulge in a little brand promotion. Reinforcing the memory of the brand in the minds of gift recipients is a good way to subliminally ensure they keep you in mind. the branding does not even have to be aggressive. Just a business logo on a bag or gift box can be enough. You can make creative use of other features like note cards and QR codes to share additional company or product information.

Imparts Luxuriant Feel

Custom packaging help to give a more luxurious feel to even the most basic of gift items. A beautifully packaged calendar or fountain pen may not be all that expensive, but when the box itself is appealing, it gladdens the heart already. Investing in packaging products of a superior quality helps to upgrade the value of whatever gift item you give out. The better impression can help make your brand more memorable.

Makes for A Unique Experience

Unboxing has become a popular activity. The anticipation of waiting to see what is beneath the packaging can make for an exciting experience. There is an entire niche of social media videos devoted to this phenomenon. Even when the contents are not all that impressive, the business gains credit for choosing an attractive and quality packaging design and material.

Flexible Design Choices

Being customized means that you can change up designs at will. you can pick a new theme for every event and tailor the packaging accordingly. Even with a predictable round of corporate gifts, changing up the exterior can help make for a more delightful experience. From color to branding there are multiple ways you can mix things up to make each gift-giving experience feel different.

Why Manufacturers Should Invest In Custom Packaging Materials

selecting the right packaging materials
Packaging products can seem an expensive investment. More so for manufacturers who may find competitors that do not spend on the same. However, the return that can be gained from this investment often more than makes up for the associated cost. Custom packaging is a great way to uplift the visibility of your brand and protect your products. Let’s discuss these benefits in more detail below.

Safeguards Products

Having your products in a box is a good way to protect them from being damaged when on display. More so when you have a display window so customers can look at the product within. A box will not only provide a barrier against people handling the product, but it will also safeguard the contents during transport. Choices like corrugated cartons can withstand the pressures of stacking and rough handling, ensuring products arrive at their destinations in pristine condition.

Also in a time when there are contagious viruses, you will want to have your products in packaging that can be easily wiped down and decontaminated. If exposed, cleaning may be much more difficult after customers have severally handled even just one item.

Adds Prestige

A product that has been well packaged does tend to stand out on the shelf. With a beautiful design to the box and carefully chosen packaging materials, you add a touch of class and give your product an edge over less presentable competing products.

Presentation and differentiation matter a lot in capturing the interest of potential buyers. Try to keep the design attractive yet simple for the most positive impact.

Affordable

Packaging products can seem expensive but is often more affordable than most businesses think. Especially when the resources being used to make the box and packaging materials are paper-based. Since manufacturers produce in bulk, they can also order for boxes in bulk and take advantage of deep discounts that further reduce this expense.

If shipping these boxes from a local supplier, the transport costs can also be driven down. For those that opt to pass on this cost to the customer by marking up their prices, you will find the increase to be minimal.

Branding and Information Sharing

Packaging boxes are a good place to display your branding. You can display logos, the company name, and address. You can also provide all kinds of useful information on the product including its benefits, ingredients, and other specifications.

This can be great for marketing purposes and providing disclosure. Customers appreciate being able to make informed purchasing decisions thanks to manufacturers that are open about pertinent details.