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Setup Boxes and Retail Packaging

specialty setup box Xbox
No matter what type of retailer you are, whether you are selling wines or jewelry, you could always use a little pizzazz when it comes to packaging. Putting some effort and creativity into the packaging will tell your customers that your product is high-value.

One way to do that is to present your product in a setup box. Also known as a rigid paperboard box, a setup box is usually made up of sturdy paper materials such as paperboard or heavy black chipboard. It comes in a top and bottom tray. These are then are glued together and wrapped in high-quality paper or lightweight fabric. A good thing about setup boxes is that they come assembled during manufacturing, so there’s no need for additional labor to set it up – hence the name ‘setup box.’

Make your product stand out with elegance and style

Using setup boxes will communicate elegance and style to the customers. These boxes are usually used for goods in businesses such as confectionaries, stationaries, cosmetics, jewelry, healthcare, liquor, among many others. It can also be used as a substitute for gift packaging since it can look very stylish and can protect the item very well.

There are many types of setup boxes available today. The right type will depend on the nature and features of the item you want to put into it. What’s great is that these setup boxes are highly customizable, you need to find the right manufacturer and supplier that can meet your needs.

Highlight your items with a setup box

If you want the packaging to highlight the product, a setup box with a custom die-cut foam insert is an excellent choice. These are perfect for perfumes, wine bottle, and other high-value items. There are plenty of exciting opportunities when it comes to the material for the cover – from metallic to matte, to anywhere in between. Popular finishes include linen paper, high gloss laminate, foil paper, embossed paper, and plain matte paper. It can also come in themes or patterns. Adding elegant calligraphy can also add a more personalized touch.

Whether you admit it or not, the visual presentation has a significant impact on how customers will perceive your product. Even if you are only selling a simple, utilitarian item, using a luxurious and elegant setup box can significantly add value to it. This is the reason why a setup box is an excellent retail packaging solution. It instantly adds elegance and glamour with minimal time and labor.

What Your Custom Setup Box is Saying

Custom set up box

Gone are the days when product boxes are meant to simply protect the goods during transport. Today, more and more businesses are realizing the value of using customized setup boxes to hold their valued products as customers learn how to shop primarily with their eyes. Unlike ordinary and plain cardboard boxes, setup boxes with design and features that highlight your product will help boost sales because they speak to your customers.

Here are the things that your custom setup box is saying about your business whether you are aware of it or not:

Your Business is Unique

When you take the time to create packaging boxes that are attractive and completely different from your competitor, you are basically shouting to the world that your brand is unlike any other. Considering the high-level of competition in the market, any business who makes the extra effort to be original will definitely be noticed.

Your Business is Sophisticated

Try placing your product in a traditional brown box and one in a custom setup box and send them out for evaluation by random consumers. Without a doubt, the product in the plain box would be considered cheap and the one in the setup box would be deemed expensive and sophisticated. Because of this impression, consumers will not only buy your goods for their own personal use but even purchase them to send out as gifts.

Your Business Cares About Details

When your packaging is as wonderful as the product inside, your clients will appreciate your attention to details. They will realize that your brand is reliable because you do not take anything for granted. A business who does its best in everything, even in little things, will surely receive a loyal following.

Your Business Manufactures the Best Product

Presenting your product in elegantly designed setup boxes shows how much you value the items you produce. By looking at your product and its beautiful packaging, your target audience will think highly about what the items you offer since you care about where you house them.

Notice the millions of views that unboxing videos receive online. Its popularity is a testament to how packaging matters to the consumers. Numerous customer surveys also support how the adage, “Do not judge the book by its cover,” don’t really apply when it comes to marketing your product. Continue improving the design and features of your packaging boxes and your customers will hear what they are saying.

Designing Tips for Custom Setup Boxes

Custom Setup Box

If you are a business owner who is thinking about changing your custom setup boxes to generic ones to save some money, you better start browsing “unboxing videos” on YouTube. There you will see how millions of consumers are eagerly watching YouTube personalities, not for their talent but how they meticulously open the customized setup boxes of their featured product.

Judging by the continuous and consistent rise in popularity of unboxing videos, it is evident that consumers are interested in the packaging boxes as much as the product it contains. This means that to move your business forward, you should take meticulous care in designing your custom setup boxes. Below are some helpful designing tips to create a satisfying unboxing experience for your customers.

Think About Your Customers

The first thing you need to do when designing your product’s setup boxes is to identify your audience. What is the target population of your product? Is it for kids, teens, or adults? Are they professionals or homemakers? Thinking about your customers and what you want to convey to them would greatly help in thinking about design concepts. For instance, if you are trying to sell toys to kids, your target audience should not only be the kids but their parents as well. Apart from colorful or interesting packaging boxes that appeal to children, the setup boxes should also be functional for easy storage so that moms would love them too.

Draw Your Customers In

When your designing the packaging boxes, be more personal with your customers. Give them a glimpse of what your company is about. Let your customers know that your product will benefit their lives because you care about them. Find a way to make your packaging tell at least a bit of your story. Customers tend to be loyal to brands that are honest and keeps them engaged.

Choose a Reputable Supplier

None of your design will matter if you fail to select a reputable packaging supplier. A reputable setup box supplier will provide you with the best material and will even guide you on the right type of box for your need and vision. Box suppliers who have been around for many years and has served various customers will be able to translate your design vision for your packaging box a tangible reality.

The tips mentioned above will increase the chances of your customers having a satisfying unboxing experience. Remember that when your patrons are happy with your custom setup boxes and your product, your company will also experience better business.

Reasons to Use Customized Setup Boxes

Custom setup box paperboard Cereus
Your wedding is one of the most important moments of your life, which is why you should ensure that every detail is well-thought out and selected. While you are busy worrying about your dress, the venue, and the caterers, do not forget to pay close attention to your wedding favors. Your souvenir is basically the icing on the cake of your wedding event so make sure that it is contained in customized setup boxes than ordinary packaging for the following reasons:

It communicates elegance and class

A custom setup box speaks class and elegance at the onset. Regardless of the content, your guests will automatically assume that whatever wedding favor you have inside the box is expensive and valuable. Whether you are aware of it or not, many psychological studies have shown that people do “judge the book by its cover.” No matter how expensive an item is, if it contained in an ordinary box, people will think it’s cheap and common. However, if an ordinary article is inside a visually appealing box, people immediately regard it as a precious piece.

It adds value to your wedding favor

Using customized setup boxes to hold your wedding favor will make it more unique and memorable. It will show that you put a lot of thought of what you are going to give others to show your gratitude. It also sends the message that the event is indeed special and that you truly appreciate your wedding guests.

It reflects who you are as a couple and as individuals

Your wedding favors and your entire wedding, reflect who you are as a couple and what you value the most. An ordinary wedding favor that anyone can buy a dozen with a dime shows that you couldn’t care less about the most important day of your life. It essentially undermines the beauty and significance of the event. On the other hand, if you take the time to carefully select your wedding favors including the boxes that will hold them, your guests can readily see how much you value the occasion.

It is understandable that you desire a perfect wedding. To make it happen, every element should epitomize perfection including your wedding favor. You do not have to think long and hard about how to make this a reality. With the help of a carefully designed?custom setup box, you can readily experience the many advantages described above.

Safer Travels for Your Products with a Setup Box

Custom Setup Box
A very effective way to provide both a marketing edge and at the same time a protective layer to your product is to use a setup box. These are not containers just for show. It shows the clients that the company is technologically savvy and aesthetically current.

Why Setup Boxes are Important to Your Business

Companies that do not use a setup box would be at a disadvantage. This is because a setup box for a product is almost a necessity in retail stores since most products are encased in one. You can see that in products that target high-end markets. Look at those bottles of perfume, boxes for jewelry and even the high-class chocolate pastries to people love.

Even better, getting custom setup boxes for your products add individuality. At the same time, custom setup boxes still give your products enough branding power because there will be an underlying theme with them.

Keep Your Product Intact and Protected Using Setup Boxes

A setup box will also add better protection due to the fact that it is designed for the product that is stored. Most of the times, a one size fits all approach to designing and producing containers is enough for transport. This is especially true for freight and cargo forwarders.

However, any variance in the uniformity of size of the products can be detrimental to the safety of the cargo. Cargo containers, while extremely sturdy on the outside to protect from external forces, can still make unnecessary motions inside. That is the reason why there are dividers in a container. This is to prevent those unwanted shaking.

A setup box can take the place of a divider but with the added value of being presentable. If you want to make your products fly off the shelves like pancakes. Here are a few more additional advantages of a custom setup box:

You are helping the environment a lot. A custom setup box would be typically a little bit more expensive, but this is because of not only the effort but also the naturally sustainable materials used.

You can market to an audience with deeper pockets. When you move your clientele to those who prioritize value over price, the profit margins increase and the lesser would be the need to cut down on expenses.

It is easier to scale your production. Once the marketing roadmap has been assisted with a great custom setup box, there will be a change of focus from marketing to the production of products, since a setup box will be a great way to ramp up both marketing and product protection.

A setup box might be the push that your business is looking for. Take care of your marketing and product protection needs by using a good custom setup box.

Reasons Custom Setup Boxes Help Businesses

Custom Setup Boxes
Many businesses who underestimate the impact of packaging do not reach their full sales potential. Rather than seeing customized setup boxes as a worthy investment, they think that ordering them is a total waste of money.

If you also believe that custom setup boxes are mere accessories that your business can do without, you should ponder on the following reasons why using setup or rigid paperboard boxes will actually help your business:

It effectively protects your product. Since a setup box is made from heavier weight and high-end paperboard that are glued permanently and securely together, this type of packaging will help ensure that your product remains in its original and appealing state. This is particularly helpful when you have to ship your product to your customers considering that custom setup boxes will protect your merchandise so that it will reach your customers in good condition.

It increases the perceived value of your product. At the end of the day, people shop with their eyes. If the product comes in an elegant package with an exclusive look, customers will most likely buy it, even if the cost is a bit higher than the competition because they perceived it to be a high-quality merchandise.

It serves as a marketing tool. Customized setup boxes are marketing tools themselves especially if you include company details such as logo and contact information. You can also strengthen your branding through this kind of packaging.

It will help you save valuable time and labor cost. Since setup boxes are already “set-up”, meaning ready-to-use, you don’t have to hire additional people or require existing staff to devote time just to assemble generic folding boxes.

It caters to your direct needs. Since a setup box is customized, you are in direct control of its every element – color, size, shape, thickness, overall appearance – everything! You can do anything on the packaging that will help increase your brand recognition.

It is reusable. Since setup boxes are durable and sturdy, your customers will definitely reuse it. If your product is non-perishable like games or tools, your clients can even use the box to store the item every after use.

The items mentioned above are just some of the advantages you can experience once you try shifting from ordinary and unappealing packaging to custom setup boxes. Each benefit may seem little on their own but once you consider their collective impact, it is clear that it has the potential to push your business forward.

Getting the Most out of Custom Setup Boxes

Many businesses are taking advantage of what custom setup boxes offer them. These boxes are typically made out of a heavier weight cardboard than traditional boxes. They are also often glued securely to provide a more rigid box. Custom graphics are added to help display whatever is being held in the box. Businesses spend more on these boxes because they are a better way to hold many different things.

Custom Setup Boxes-Storage

Many businesses do not have a need for large quantities of these setup boxes and turn to small quantities setup boxes. This means they have fewer problems with storage and lower costs of inventory. Storing the custom boxes may be more difficult, but having fewer on hand makes it easier for a business to handle them.

While businesses have found a way to deal with the custom setup boxes, the customers that purchase the products that the boxes hold may not have solved the problem. They look at these boxes with custom graphics and specific sizes and wonder if there is anything they can do with them once they have been emptied of product. Often times the solution is to throw it in the trash. This is not only bad for the environment; it is also a lost opportunity. There are plenty of ways to reuse the setup boxes if a person takes the time to think about it.

Pencil boxes, jewelry boxes and other similar storage boxes – One of the most common kind of custom setup boxes is the ones used for greeting cards. When the cards are gone, these sturdy boxes are perfect for keeping all of the loose pens and pencils or other small office supplies in the home. The boxes often have printing on them that makes them look appealing for these uses, but if they don’t, they are easy to recover.
Shelving – The sturdy boxes can be attached to the wall and can act as a shadow box frame to display different knickknacks.
Shoe Boxes – Another common type of setup box are the shoe boxes used today. These can be easily found as they are not usually small quantities setup boxes. Shoe boxes can be used to make dioramas for kid’s projects and to store just about anything small in the home.
Recycling – No cardboard product should ever end up in the trash. At the minimum they should be recycled to help the environment.

The only limit on reusing setup boxes is the imagination. It takes a little effort, but the rewards are worth it.

Why Spend Extra on a Custom Setup Box

custom printed box set up box

Businesses are supposed to make money. That is their ultimate goal. To make money, the business needs to bring in more money than they spend. It may sound simple, and in some ways it is. Businesses that struggle either spend more money they should or they do not generate the revenue they need, or they suffer from a combination of both of these things. There are many things that a business can do to generate more revenue, and there are many things that they can do to cut costs. Finding the right balance of these two things is often the key to success.

One of the costs for many businesses is the packaging for their products. Some companies will choose to put their products in a plain and simple cardboard box, and others will choose for more expensive custom setup boxes. It may not make sense to some why a business would spend extra on a special box when controlling costs is so important, but there are plenty of reasons to think about the expense of a custom setup box and what it can do for the business.

Display – A plain brown cardboard box says nothing about what is inside. It does nothing to draw a customer’s attention to the product. The custom box is the exact opposite of that. It is designed to display whatever product it is holding and to make the product more appealing. The right packaging of a product is one of the best ways to increase the amount that is sold.
Graphics – The ability to easily add graphics to the setup boxes is another advantage that they offer. The graphics can be used to talk about the product or to build product and brand awareness. Adding graphics is another way to catch a person’s eye and to entice them to buy what is inside of the box.
Protection – The custom setup box can be designed to fit the product, and any insert that is included can also provide more protection for the product. It means there is less chance of the product being damaged which can cost a company money.

There is no denying that adding a custom box is more expensive and that it will add to the cost of a product. It is also true that a custom box can help the business sell more of its products and can help build the reputation of the business. It is a case where spending a little extra money in one place is a way to increase the revenue of the business and in the end help reach the goal of making more money.

Why Spend the Extra Money on Setup Boxes

Custom setup box paperboard Cereus

In business, controlling expenses is very important. A business will often look for the cheapest way to get things done. Many times this is the right choice. There are times when the cost of something may not be the determining factor in whether a business should use it or not. Packaging and boxes are one of the costs that businesses need to examine carefully.

For some business, the choice for boxes is the cheapest ones they can find. They do not worry about getting the perfect size or the strongest box, they tend to use standard sizes that can be ordered in bulk. Other companies realize that the boxes and packaging do matter and are willing to spend a little bit extra on setup boxes. There are plenty of reasons that this can make sense for a business and could actually save them money.

What are they

The first thing that a business needs to learn is what a custom setup box is. It is a box that is designed for the particular product that it is going to hold. It is often referred to as a rigid box. Some of the most common uses for these types of boxes include:

Shoes
Business cards
Jewelry

There are plenty of different ways that setup boxes can be used. They offer more protection and are a great way to display anything that is inside of them.

Advantages

The reason to spend extra on these boxes is the advantages that they offer in packaging. There are plenty of things that these boxes do that a standard cardboard box cannot do.

They fit the product inside – There is less need for packing material which can actually make the cost of these boxes lower. The product can be better protected, especially when custom foam inserts are put in the boxes.
They can be displayed – rather than having to invest in display racks, the boxes can display the product that is inside.
Graphics can be added – It is very easy to add graphics to a custom setup box. The graphics can identify what is inside or can be used to build brand recognition.

Since businesses are concerned about the bottom line, they may think that spending extra on these boxes does not make sense. If you add in the extra value that comes from using custom boxes, it becomes clearer that they are saving money in other ways. Whether it is lower costs for display, less cost for damaged product or a cheap way to advertise a product or business, these boxes offer a cost effective alternative.

Convey Luxury with Custom Setup Boxes

Custom Setup Boxes

When purchasing a luxury item, the packaging and design of your product will play a crucial role in the experience. After all, you wouldn’t want to buy an expensive watch as a gift and then have the sales rep package it in a plastic grocery bag. Creating a package that conveys luxury will reinforce your brand, add value, and boost customer loyalty, so if you are interested in luxury packaging of your custom setup boxes, consider the following tips.

Add Some Special Touches

Take some time to consider the special finishes on your product before it hits the shelves or you start sending it out to customers. Embossing is one option, and hot foil stamping can also add some appeal to your packaging. You might also want to consider adding a letterpress seal to your packaging in order to provide a sense of luxury and charm. In fact, if you use the seal on all of your product packaging, it can become synonymous and recognized with your brand.

Appeal to the Senses

The sensory qualities of your packaging can also help to portray luxury. Consumers may respond well to the texture and touch of your packaging choice, creating a special connection to your brand. Even the way that your package sounds when it is being opened can be a sensory experience. Ensure that your packaging design is appealing to all of the senses rather than just being attractive to look at.

Choose the Right Color

When trying to convey luxury with your packaging, muted colors tend to be better options than bright, bold colors. While a bright yellow package might get your product noticed, it’s not likely to send the right message to your customers and convey luxury. Colors that are a little more subdued are generally better options for this type of packaging.

Consider Shelf Appeal

If your product is going to be sold in retail locations, you’ll want it to stand apart from the competition when seated on the shelves. Therefore, you’ll need to do something that gives the package the appearance of being “premium quality.” Choosing artisanal materials and matte finishes for packaging your setup boxes can be extremely helpful in providing the appeal of a high-class product.

Are your custom setup boxes portraying the luxury and quality of your brand and product? Make sure that you are investing in the right packaging qualities and materials to enhance the appeal of your luxury item.

Custom Setup Boxes and Tips for Creating a Trade Show Display

Could your trade show display use some work? Do you feel that your booth setup is disorganized and isn’t attracting the kind of attention that you want? Read on to get some tips on how custom setup boxes and other options can improve your trade show displays.

Revamp Your Product Displays

Your product displays will be different based on the items that you are selling, and they need to fit with the overall personality of your display. However, you should be sure to use setup boxes at various levels to add height and texture to your table.

Don’t Overcrowd Your Display

An exhibit that is overflowing with products will look more like a flea market than a tasteful trade show display. You should avoid clutter, so consider only bringing your new products and biggest sellers to your trade show. A custom setup box can help to keep your items organized and coordinated within your display, giving you a professional appearance.

Mount Large Products

If you want to get some attention for your large products, setup boxes on your table might not be the best option. Instead, consider mounting your large products to the wall so that they can get the attention that they deserve. By placing heavy and valuable products at eye-level, they will be more likely to be noticed by potential customers.

Do a Product Demo

While allowing potential customers to see your products is certainly a good idea, you can make an even bigger impression by showing exactly how they work. A good product demonstration can be a great way to stop traffic, engage potential customers, and leave a long-lasting impression. This is one of the best advantages of marketing at a trade show rather than using other media sources. Spend some time creating a great demo for your trade show, and go through your speech to practice.

Set Yourself Apart

A trade show is a great way to set yourself apart from the competition. You can do this by displaying your items in custom setup boxes that have been manufactured to market your business, as graphics that support the benefits of your products can make the advantages of doing business with you more obvious. If your products can last longer than the competition or will cost less, make sure your customers know how you stand apart from your competition.

Trade shows are a great way to get your products noticed, but a disorganized and cluttered display can do you more harm than good. By following these tips to better organize your trade show display, you’ll get the most out of your experience.