Tag Archives: small quantity mailers

There are many people that have created an online retail website with the hope of turning into something much bigger. It is a goal that may be shared by many, but not everyone will be able to reach that goal. One of the problems that these businesses run into is people look at them as being small and that they cannot offer the same things that bigger, more established businesses can offer. The solution is that a small business needs to find a way to make it look like the big businesses. One of the ways to do that is through the use of custom printed mailing boxes.

The Branding of a Business

When packages see a sneaker with a swoosh or a pair of golden arches, they immediately associate those images with big, well-known companies. They have trust in these companies because of the reputation that has been established. That trust may or may not always be justified, but it is there and it creates business.

A small business needs to find a way to create that same type of trust. If they send out packages that look like they were hand packed, addressed and are void of any images of notices, they will not be able to gain the trust of the people receiving the packages. Custom printed mailing boxes can give the small business the professional image they are looking for. It can also be used to show off the brand of the business and to start to create brand recognition. The more people that see and recognize the brand on the custom printed boxes, the more trust that will be gained.

The Obstacles that are Faced

Small businesses can give plenty of reasons that they will not use custom printed boxes. It often boils down to one thing: cost. The business thinks that they will either have to invest a lot of money in large orders to get the custom printed boxes and then they will have to invest money in storing the boxes that can take them too long to use up.

To avoid this problem, a small business can turn to small quantity mailers. Instead of ordering more mailers than a small business can use in a reasonable amount of time, it is possible to find suppliers that offer small quantity mailers. The cost will be a little more per unit than a large order is, but money is not tied up in unneeded inventory. It is a great way for a small business to look bigger and to gain the trust needed to grow.

Big businesses love to put their name on any mailing box that they have. It makes sense to do this. When a person sees the name of a company on the box, it helps build brand recognition. Building a brand is always a goal of the marketing teams of the big businesses. Small businesses may think that they cannot create the custom printed mailing boxes that large businesses use. They often stick with a generic brown box that does nothing to help them market their business.

Custom Printed Mailing Boxes for your Small Business

Before a small business gives up on the idea of using custom printed mailing boxes they need to understand how they can help.

• Recognition – The people that receive the box are not the only ones that see it. Many other people will see the name on the box. The building a brand name is one of the best ways that these boxes are used.
• Professionalism – Using a printed box looks more professional. It will make a company seem bigger than it may actually be. This can help build trust with customers.
• Information – The information on the boxes can help the consumer understand what is inside and any other information that needs to be included on the packages.

These are some of the reasons that the custom printed boxes are popular with big businesses. Small businesses think they cannot use these mailing boxes because of the cost. They assume that in order to get these types of boxes, you have to order more boxes than a small business can use. They do not realize that it is possible to get small quantity mailers made if they look.

These mailers may cost a little more in small batches than when ordering a large quantity, but that does not mean they are not affordable. It makes it possible for a business to get smaller quantities of different size boxes. It resolves the issues of tying up too much money in the boxes or having to deal with the storage of the boxes until they are needed. The small quantity mailers can still have the custom printed design and can offer the small business all of the advantages that larger companies have been using for so long.

Small businesses need to figure out exactly what they need and how often they will reorder the boxes. This information can help them get the items they need at a price that is affordable. The result is a small business that looks bigger, and that can utilize a very effective marketing tool.

Your customers’ attention is being vied for every day across their television screens, social media apps, radio stations, and even billboards. Every opportunity should be taken advantage of to leave a lasting and favorable impression to promote customer loyalty. One of the most affordable ways to make such an impression is by using custom printed mailing boxes.

Designed for Simplicity

Mailing boxes are simply single pieces of corrugated or cardboard that can be folded to form the perfect box. They are easy to open and easy to close; eliminating the need for awkward scissors or box cutters that may damage your product when being opened. The need to use packing tape is eliminated which keeps your overhead costs down.

Mailing boxes are great for sending promotional items and serve to display the item at the same time with a special insert. When they are custom designed and printed on, they truly become a great way to leave a lasting impression.

Get Creative

Word of mouth marketing is making a comeback in this fast paced market where availability of products is at the fingertips. You need custom printed mailing boxes to creatively imprint your business on the minds of clients and potential customers alike. Mailing boxes can be directly printed on in a broad range of options. Alternatively, they can be coated in a lithographic laminate for more intense colors and a glossy shine. The options are up to you.

Versatility of Mailers

They come in an array of materials and sizes to compliment your shipping needs. Corrugated mailers are just like your standard boxes. They can be customized and also come in white. They are the thickest type of mailer best suited for heavier items.

Suitcase mailers are perfectly hand held and can even come with an option to have a handle. Because of their compact design they can handle moderate weight. They are also useful for things like software, literature and other unique products you want to showcase.

Small quantity mailers are perfect for when you want to go all out for a few high-end products. Spending the extra time and resources on packaging your valued merchandise just right will set your company apart as a world class competitor in a fast-paced global economy.

When you display a level of care and confidence in your product’s packaging, you are telling everyone your product is worth their investment. It shows you care about more than the highest profit and care about doing the best job you can. That translates to trust to your clients and customers.