Traditional marketing has been taking a turn toward consumer videos and more importantly unboxing videos found throughout the internet. An unboxing video is one which a reviewer either orders or is sent a box to promote on their website or social media channel for the purpose of providing an honest review. If you’ve ever watched an unboxing, one thing you will often find is the reviewer spends a lot of time focused on the professionalism of the company’s custom mailer box – for good and for bad.
Custom printed mailer boxes are your company’s first impression when shipping a product to a customer. So, it’s important that your first impression last – in a good way.
Here are a few tips to help your product unboxing go smoothly.
Mailer Box Branding
The reason you use custom printed mailer boxes is so that you can advertise your product while providing an experience when your customer opens the box. So, branding is important both for the recipient and everyone in between who happens to see your box. While in the past design was focused more on the outside of the custom mailer box. Now, interior design of your box is just as important as it is free from shipping labels, stamps, and shipping bruises.
Mailer Box Wrapping
While it may not seem like a big deal, it is shown that people who receive custom printed mailer boxes feel an extra sense of excitement when the items in the package are wrapped in either tissue paper or another attractive paper product. While this is not possible for all products, if you can enhance the unboxing experience it may give you a few more loyal customers who like those details.
Mailer Box Filler
Anyone sending off a custom printed mailer boxes must make a decision on the filler. Peanuts, custom foam inserts, bubble wrap, and air pillows are all important. Though keep in mind that the looser the filler, the bigger headache it will be for your customer. Most customers don’t want their unboxing to be fraught with peanuts all over the floor.
It is just as important to provide your promotional materials as it is to have a great design on your custom printer mailer boxes. So, don’t forget the business cards, postcards, and discount advertising. Unboxing promotional material provides a personal and special feeling that gives your customer the impression that you care.