The food industry tends to have stringent safety standards. This is primarily because the products are consumed and therefore can be of serious concern to human health. Suppliers have to be careful of the packaging solutions they choose as they can impact various aspects of the business and customer safety.
Food packaging plays a key role in reducing the risk of contamination. When food is contaminated by bacteria, the harm is typically invisible to the eye. This means that consumers and even sellers will not be able to easily detect the problem. They will then come in contact and possibly ingest food that will harm their health. The problem is often worse where food is being transported over longer distances and stored for longer periods. Choosing the right packaging solution ensures that food contents are well protected from contamination.
Certain packaging solutions are designed to help preserve the conditions necessary for prolonging the life of food products. We have certain products that are only grown in specific regions and at specified times of the year. It means they need to be transported over long distances to get to various other markets and must be safely stored to be kept available for longer periods throughout the year. Part of the process in preserving freshness for these reasons relies on the packaging that helps to control conditions such as light exposure, temperature, and humidity. In this way, we get to safely enjoy produce from far away regions, even during times of the year when they are no longer being harvested.
Many types of products can be easily blemished when wrongly handled or dropped. When you have produce that is traveling a long distance and will be handled by multiple people along the way, there is an increased chance of injury. This damage can affect what impression end-consumers will experience when they finally get the produce. It can negatively impact the brand of the supplier. Getting produce to customers in good condition is important but can be difficult to achieve if you do not plan for the right packaging solution.
The condition that food products are delivered to the market and how they are presented in terms of packaging can have a significant impact on branding. Suppliers must ensure that their food packaging works as expected to ensure consumers have a good impression of the brand and believe they can rely on it to offer a quality product. It is the best way to ensure growth through repeat business and referrals.
The food industry is highly competitive making it more vital to stand out from the crowd. Here are some design tips to help distinguish your brand from the competition and hopefully drive more sales.
Food packaging is a great opportunity to connect with customers and promote your brand. Remember that you need to keep the promotion consistent with your brand. If you want to seem reliable then use packaging that is staid and functional. If you wish to impart a youthful edgy impression, play with colors and imagery to appeal to a younger audience.
Choose The Right Packaging
Choose food grade packaging that meets industry standards and customer expectations. Check what competitors in the same sector are using and customize to fit your desired image. For instance, if businesses are moving away from plastics, get on board by seeking out environmentally friendly alternatives. Also, keep in mind packaging that can help keep the food as fresh and protected as is reasonably possible.
Choose a design that most effectively and attractively conveys information that the consumer would want. For instance, for food products that are to be shelved, consumers will likely want to know the ingredients, how to prepare them, and if the food packaging is recyclable. While an insert can help convey this information, keep in mind most consumers want to get a glimpse of it while in the shopping aisle to make a faster purchasing decision.
Compare and Contrast
As said, you need to consider what your competition is doing. This is not just in terms of the type of packaging, but also the design. You want your product to stand out while on the shelf. Think of what factors consumers use when making a purchasing decision and how you can influence them to pick your product over others.
Keep It Functional
Even as you try to create unique designs that will make your product stand out, you also need to ensure practicality. Not only should the packaging be able to withstand shipping and handling, but it should also meet whatever customer needs if they want to prolong the use of the packaging. Resealable bags or boxes are a big help to consumers who may not want to transfer entire contents to separate storage containers.
Provide A Window
Many consumers appreciate being able to see the contents of the product they are buying within. This can sometimes be effectively communicated through imagery on the box, but is better done by a transparent window to the interior. It gives better verification that the product is what they want and entices them even more to make the purchase.