Today, the custom box is almost more important than what is inside the box. Customers may pass up your product based on the outside, instead of taking the time to see what is inside of the box. This is not always the case, but it is certainly a huge factor in many situations. To compete with similar companies and brands, you should choose printed boxes that stand out, instead of those that blend in with the crowd.
When you design your custom printed boxes, choose colors and styles that suit your brand. This one box is going to be a representative for your company for years to come. Unlike a salesman, the box can not speak; however, the sale needs to happen. The style of your box will speak for you, which is why you need to choose a design and wording that will scream “pick me” to potential customers.
You can choose from a variety of colors, shapes and sizes when you order custom printed boxes. If you are not very creative, you should hire someone who can help you come up with a successful packaging idea. There are also templates that you can choose from when you design your box. These templates may be pre-designed, but you can choose the colors and wording for the package. You will also be able to add a logo or company slogan to the printed box.
When you think of custom boxes, you need to think from the customer’s point of view. Sure it is your company, but you want to offer visual appeal. What are your consumers looking for? What attracts them to a product? What would make businesses want to purchase your product? These are all questions you need to ask yourself when you begin designing your box. Think about when you receive a package, or when you go to the department store. What makes you want to try out a product? Something on the box draws you in and makes you want to put the item in your cart.
In addition to visual appeal, your package should have:
- Clear graphics.
- Concise text.
- Clear representation of your company and brand.
If you think a custom printed box is just storage for items, you are missing out on another untapped marketing tool. This box could be the deal breaker for your product, which is why you need to take the time to create attractive boxes and images. Remember that what is on the outside of the box truly counts!
Cactus Corrugated Containers Inc. understands what it takes to make a successful custom box, so give us a call today!