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Phone: (760) 471-1000

Toll Free: 1-888-776-8000

Fax: (760) 471-1099

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5 Ways Packaging Can Work For Your Brand

Do you remember a moment when you purchase something by getting attracted to its beautifully designed or decorated packaging? Or a moment when you were so impressed with the packaging of the shipped item you ordered online? Whether you are roaming in a shopping mall in your city, or browsing a popular e-commerce market online like eBay and Amazon, chances are at some point the packaging or closure of the product help you make your selection of the right product.

The companies selling electronics, books, clothes, shoes, fashion accessories, food items and beverages spend a huge amount of money on the product packaging. And it truly works for their respective brand. Let’s see how:

  1. Custom Packaging Distinguish Your BrandCustom packaging with proper labeling or artistic frontage can stand your brand apart from others and promote your brand effectively. Customization in packaging material showcases the uniqueness of your products or services.1
  2. Decorative shapes and figures Market Your ProductsGone are the days when packaging and shipping box was meant only to protect the product from possible damages and destruction. If you take a look in the consumer goods industries, you will come to know how various companies are getting an edge with the aesthetically appealing shapes and figures in their packaging.2
  3. Stickers, Labels and Stamps Speaks in Volume for the Quality of Inside ProductsPackaging Sticker that showcases your company name, logo, and address (physical or website URL) is the most affordable way of lifting up the market image of your brand. If you don’t have the budget to hire a good packaging company for custom stickers and labels, you may print it on your own and then glued them on your products. It is recommended that one shouldn’t affix hand-written stickers on packaging boxes, as it reflects your unprofessionalism. You may also use rubber stamps on shipping boxes; it will spread word for your products.
  4. Creative Designs allure the consumersAs said in the beginning of the article, it happens sometimes that you inevitably are dragged to an item and buy it simply because its packaging was quite appealing. Now, this is the point when you need to hire a professional Folding Cartons Manufacturer, or a custom cardboard cartons designer company. The professionals can help you determine the design that not only looks beautiful, but it should also reflect the category or type of the product inside, or speak something about your company.4
  5. Description or Usage Direction Boost ‘Reliability’If you ever bought a ready-to-cook food item, you would have seen that the backside of the packaging covers the direction to prepare the specific food. Similarly, the cosmetics and fashion items also mention steps to use them above the packaging material. Printing such few essential lines will help you win the trust of your targeted audience.

If you take a look at some of the most popular brands in your industry, you will notice how they differentiate their products via effective packaging. With the booming demand of packaging solutions, Cactus Containers has emerged as one of the top packaging companies by offering the best packaging solution for your brand.

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