Tag Archives: cardboard pop displays

Start Your Business with Cardboard Pop Displays

Counter top display box

Nothing beats a good cardboard pop display to hold your products in and get noticed by customers. If you are able to grab the attention of many with your artistic and creative display ideas, your business will greatly benefit from it as well.

There are considerations that you have to take in when choosing a design for your cardboard pop displays. And, being able to have one is a good step towards your business’ success and brand’s name. Here are a few things that you should consider before having the final design of your cardboard pop display

4 Things to Consider For Your Cardboard Pop Display

Before you buy your cardboard pop displays here are some of the things you should consider in order to avoid problems in the long run.

Space

The first that you should consider before coming up with the designs is the area or location where your point of purchase displays will be displayed. Whether it will be displayed on a countertop, a shelf or an open area. By knowing where you’ll display, you can have a basis on how to strategize the design to make sure it can grab the attention of many.

In this factor, you should also include considering the display’s dimensions. Coming up with a perfect dimension will do the job in no time.

Choice of Materials

Needless to say, you should choose that are durable and sturdy so that your displays can last longer. Also, looking for the best combination of colors and looking for the best material to use this will make your displays stand out even more. Always remember that the brighter your display is, the more attention it can get.

Stick to Your Concept

Aside from planning how to make your displays look really good, we highly suggest you that you keep your brand’s concept. That way, you will be remembered by many through your display’s concepts. Consumers nowadays are more inclined to visuals, so the way to grab their attention is to leave them an impression that they will never forget.

2 Things to Look for in Your Display Provider

Shares Creative Ideas
Instead of planning on your own, finding a good company to provide your displays that will lend you a hand and conceptualize your display is truly amazing. Once you found one, treat them like your business partner and listen to their ideas as well to help you come up with only the best concept and design.

Loyalty
Make sure that after sharing your business concept with them, they are ethical enough not to share it with your competitors and leave you at a loss. Finding a good partner is something but finding a loyal one is even more amazing and perfect.

Leverage Point of Purchase Displays

specialty product display box
In a retail setting, first impressions do last and the use of great point of purchase displays would be. An ACEEE Study shows that CFL sales increased by as much as 706% in four Arizona stores when the point of purchase displays shows a great idea at a discounted price. This was further supported by a Harvard Business Article that shows great increases in revenue, specifically KODAK, Atari and even Ford Motors, and that their clever use of point of purchase displays have helped them reach their target market demographic at lesser cost.

Cardboard pop displays are also a great way to get the attention of your market. These eye-catching displays are also immensely cost-effective. This is because they help not only in advertising but also in selling your product. The judicious use of cardboard pop displays would not only serve as an educational tool to inform the potential buyers of your product. They also serve as a crucial sales brochure material that may convince your target market to buy your product.

However, just putting up cardboard pop displays will not guarantee sales. Point of purchase displays needs to be strategically designed in order for them to be effective. Here are a few useful tips to apply.

Combine the power of both your packaging and point of purchase displays with a theme. By designing your cardboard pop displays similar to your containers, you are not just imprinting the product and container in the minds of the customers but are also attracting potential costumers to go to your product’s display space and get a second look.

Point of purchase displays are loved by retailers since they make shopping less drab and more fun, and you can use this as a negotiation card when extending your product contract with the retailer. By adding a break of the monotone panorama of products and price tags, you give your product a marketing edge. This will also help convince retailers to continue getting more of your product as their inventory, further increasing your revenue. Use this information to convince retailers to adopt your product.

Point of purchase displays can be used to streamline your distribution channels. Distribution channels and we are not just talking about general retailers like grocery stores but also merchandisers and specialty shops will have an anchor for the industry or product area using your point of purchase displays. By marking your heavily-contested area with your displays, distribution channels will not need to use a lot of human resources to help people get to where your products are located. Your cardboard pop displays will also function as a shopping landmark.

By using creative point of purchase displays, you can be assured of a better marketing edge. This advantage can increase your market share, which will bring more revenue and profit for your business.

Components of Cardboard Pop Displays

countertop display First juice

A study conducted by the Point of Purchase Advertising International (POPAI) revealed that cardboard pop displays significantly influence the purchasing decisions of customers to as much as 82%. Without a doubt, a carefully thought-out and extremely appealing pop display boxes provide numerous benefits to any retail business such as increased sales and improved brand image, among many others.

It is important to note, however, that pop displays can only have an impact if they adhere to several key factors that include the following:

Attract

Your display boxes should catch the attention of your target audience. It should “pop” enough that your customers cannot help but look at what you are trying to offer. Your aesthetics should trigger the curiosity of your customers. For instance, if you are selling products for young kids, your pop display should be colorful, it should have interesting graphics that children are familiar with, and they should be interactive. How can you entice the kids to notice your product if your display comes in black or other muted colors and your texts do not speak to young kids?

Captivate

Your pop displays should speak to your target customers. Its graphics, notes, and other elements should make your customers think about how their lives would be better and more satisfying when they use your products. You cannot simply put your logo and your brand color and expect consumers to be excited and purchase your products. If you want them to be enthusiastic, then you should create a pop display that will evoke such emotion.

Encourage

Do not forget that the reason you are investing on a customized pop display is to encourage your customers to buy. To motivate your consumers into action, you should make them stop, look, and notice your display longer. If you have promotional offerings, you can include them in your display complete with exciting graphics so that your target audience would be encouraged to try out your product.

Encounter

When you design your pop displays, keep in mind that you are not only introducing a specific product, treat it as if you are personally introducing your brand to your customers. Your audience should feel and experience how it’s like to be associated with your company through your pop display.

The next time you design your cardboard pop displays for your goods, it is best that you take the abovementioned factors into consideration. Keeping each one in mind will ensure that your pop displays would offer more than simply holding your products in place for display purposes.

Maximize Your Cardboard Pop Displays

Custom Countertop Shipper Displays
The manner of presenting the products to the customers is critical for businesses that involve the selling of goods. Presentations that catches the eye and highlight the merchandise can greatly boost sales and profit, which is why the use of cardboard pop displays has been popular for several years now.

It is important to note, however, that the effectiveness of cardboard displays depend largely on many factors. The high volume of cardboard display boxes in your warehouse will have little value if you don’t plan and strategize how to best use them.

To ensure that you will get the most out of your cardboard pop displays, here are important dos and don’ts that you must consider:

Dos

Do take into account the overall effect of the color, shape, and size of your display.Take some time researching what colors, shape, and size blend well together and what combination will truly capture the essence of what you are trying to sell. For instance, if your target customers are kids then rainbow colors may appeal to them than neutral ones. You can also customize the shape of your display similar to the packaging of your product.

Do make your display box interesting.While graphics, colors, and shapes can make your display interesting, try to think outside the box and consider other things that will make your display standout such as putting an activity board or other elements.

Don’ts

Don’t try to put too much graphics or design on your cardboard display boxes.In your eagerness to showcase several aspects of your product, you may be tempted to put too many words or graphics in your display box that it already looks messy rather than organized. Concentrate on a single theme and focus on it.

Don’t forget that your product is the star of your display.Always remember that your cardboard box display should, at the very least, complement your merchandise. The design and overall appearance of your display box should magnify and draw attention to your product. It should help your customers to focus their attention on what you are trying to sell.

While tips mentioned above cannot completely guarantee that every single customer who sees your cardboard display will patronize your product, it will, at the very least, convince those who are thinking of buying to get your product rather than the competition. Keep in mind that at the end of the day, everyone shops with their eyes.

What are the Benefits of Cardboard POP Displays?

Counter top display box

The key for many businesses is sales. It does not matter if a business has a product that is sold in a store or if it is the stores that are trying to sell many different products to the consumer. The more that can be sold, the more money that can be made. It is important for businesses to be able to get as many sales out of every customer that they can. One of the tools that they have is the use of cardboard POP displays.

When a consumer goes into a store, they often have an idea of what they are looking for. Despite looking for a specific item, many consumers end up walking out buying other things that they did not plan on. They made an impulse buy. The more impulse buys that a business can get, the more successful they can be. Cardboard POP displays can be a key to driving impulse buys.

What do they do?

The best displays are put in the places that people are stopped at in a store. Cardboard display boxes placed close to a register are some of the best sales techniques for a business. When a person is standing in line waiting for their turn, their eyes will look around. If they notice a display box, they may be interested in what is inside. A good display box will not only be able to catch the consumer’s eye, it will also give them the information that will make them want to buy what is inside. Even though the person did not walk into the store thinking they would buy the product on display, they will recognize it as something they want or need and add it to their purchase. The result is an increase in sales for the business and for the product that is being displayed.

Keys to effective displays

The key to effective cardboard display boxes is placement. They need to be put in a place that customers will see them. They also need to have something on them that will make people notice them. The shape or size of the display and the graphics that are displayed will help make them noticeable. If they are put in a place where people can stop and look at them, they will be an effective sales tool. Business and trade shows can benefit from the use of these displays. Any business that wants to increase their sales will realize that this is a tool they should be using.

How To Use Cardboard POP Displays

Custom display box

Supermarkets found a marketing secret that most consumers are not even aware they are using. They put the items that they want to sell at the front of the aisles. People see these displays and think that this must be a good deal or it must be something they need. They purchase the things found at the end of the aisle more often. This marketing secret can be used by many businesses, even if they do not have any aisle ends to display merchandise. They can instead use cardboard pop displays.

How to use Cardboard POP Displays

The idea behind these displays is to attract the customer’s attention. They should be placed in high traffic areas. They can be used to display products or they can be used to help people find specific products. They can be used to inform the customer of something that may make the customer purchase certain items. There is no limit to the ways that these cardboard POP displays can be used for marketing purposes.

The displays are designed to get the customer thinking about something. That is the trick to point of sale advertising. The displays can remind the consumer of a product or a brand that they know, but had not been thinking about. They can be used to market special events in a business. They are a great way for a business to improve their brand recognition. Once people recognize a brand or logo, they are more likely to buy it and that is the goal of any type of marketing.

Ideal Cardboard POP Display

It is important to get the right kind of displays. Cardboard is not always the strongest material. It does not stand up well if it gets wet. When using these displays consider using corrugated POP displays. These are stronger and sturdier. They will last longer.

The graphics on the display are another key. These displays are designed to attract people’s attention. They should not be colorless and difficult to see or read. They should be visible from a distance. The words that are used should be large and clear so they can be easily read. The goal of the corrugated POP displays is to attract attention. Make sure the graphics attract the attention instead of deterring away from it.

Marketing

Point of sale advertising is one of the most cost effective means of advertising. The use of Cardboard POP displays is one of the best types of point of sale advertising, as long as it is used correctly.

Eye-Popping Cardboard Display

Whether you are displaying your product at a trade show or at the marketplace, you will need to find a way to present it so it will grab a potential customer’s attention. It does no good to have a product display that blends into the background. All you need to create an eye-popping cardboard display is some imagination and a good designer to assist you.

Cardboard displays can be small, to hold a single item, or large enough to hold an entire product line. One of the most familiar cardboard displays might be the displays in which candy and gum are displayed at the checkout line. Usually the box has the logo on it and that’s about it. You probably notice the products in the box and can’t even remember what the box looked like. Another type of cardboard display is a display you might find at the end of an aisle at the grocery store. The display might be around 4 feet tall and have some artwork on it to grab your attention. These displays have more pizazz to them and have a better chance at attracting a potential consumer.

Many times, color plays a role in what makes a display stand out. Imagine your product has white packaging. Think about what would make that color more visible. A dark color, like navy blue or emerald green, would make it stand out. A pale shade like baby blue wouldn’t allow the white packaging to pop. Choose your coloring wisely. Another factor is the logo or artwork. The logo or artwork that is printed onto your cardboard display should tell the consumer what the product is, while not overwhelming them with too much information. Sometimes less is more.

Besides a box type of cardboard display, there are cardboard POP displays. These displays usually have shelves or vertical slots on which products are displayed. With a cardboard pop display you can really use your imagination! If your product is balloons, perhaps the cardboard pop display could be in the shape of a clown. Or if you are selling bird supplies, the pop display could be a in the shape of a tree. If the product is endorsed by a celebrity, a life sized image of that celebrity on the pop display has been known to attract a lot of attention.

Come up with the right combination of color, size and artwork on your cardboard pop display and you’ll soon have the kind of eye-popping display that will attract customers to your product.