Custom POP Counter-Top Displays

Key Benefits Of Investing In Point Of Purchase Displays

POP display box
Point of purchase displays or POP displays are a popular marketing tool used by brands to advertise products directly to shoppers in stores. They come in different designs like freestanding or endcap displays. No matter the setup, the goal is usually the same. To inform the customer about the product being promoted, provide helpful information, and encourage them to make a purchase. The cost of these displays is typically covered by the brand owners and depending on the design, can be quite a hefty expense. Here is why it is worth the investment.

Targeted campaigns

POP displays are a great way to better target prospective customers than more traditional forms of advertising, like TV or newspaper adverts. The displays appear in front of people that want to shop and can therefore be more easily persuaded into making that purchase.

Educating consumers

The most effective POP displays provide an opportunity to educate shoppers on why they should consider the product. These benefits could be in the form of product information on a poster or playing a running infomercial on a display screen. This added information that would be too much to include on product packaging can help sway opinion, and encourage a shopper to choose the brand over others.

Promote impulse buying

Because POP displays are set up in stores, there is more opportunity to encourage shoppers to impulse buy. They have money to spend, and if they need a particular type of product, it can be easy to entice them into choosing your product with such a display, especially if there is some discount offer or reward attached to the purchase.

Capture attention

Rather than just place the product on normal shelving in the store, alongside the offerings of competitors, using a POP display can be a big help in distinguishing a brand and capturing customer attention better. Even when people are in a hurry, it is still possible to capture their attention and interest if you have a well-designed display. Even for a point-of-purchase display corrugated designs can be integrated with graphics, lighting, and video technology that can more effectively capture attention.

Merchandising

A point of purchase display helps in merchandising products more effectively at the retail level. They help make your products stand apart from the crowd and encourage retailers to provide a dedicated space for the display. Otherwise, the product would just end up on the shelf, blending in with the rest.

Useful Cardboard Displays

display
When selling products in brick and mortar stores, you may want to consider dedicated displays. You can have them made from a variety of materials including wood, plastic, metal, and so on. While these options may seem highly durable and stable, cardboard displays actually make more sense. Here is why.

Easy to Set Up

Cardboard is a lightweight material and thus very easy to assemble in a variety of designs. This ease of setup makes it a simple matter for store staff to quickly get the display up and running compared to heavier alternatives. When you make the work of setup easier on the staff, they will be more willing to get your display assembled without delay. Heavier options that may require more than one employee to do the work will likely be put on the back burner.

Environmentally Friendly

This kind of display is meant to be used for a limited period. After a while, the products will be integrated into normal shelving. So what happens to the display? Chances are it will need to be disposed of. A cardboard display is easier to get rid of as it will easily decompose and can sometimes be recycled. This is good for the environment and can be beneficial to the reputation of a brand. Consumers today are very environmentally conscious and more willing to spend their money on brands that also care for the environment and take sustainability seriously.

Customization

Businesses can customize a cardboard display in a variety of ways. From size to coloring, shape to lighting, there are many ways these setups can be made unique and attractive. This is important when you realize that the displays are meant to be attention-grabbing so the more room you have to get creative, the better. There are unlimited design options you can utilize to ensure your brand stands out from the crowd.

Affordability

Cardboard constructions are highly affordable. More so when made with recycled materials as the production costs are kept low. This benefit is made more obvious when you have to send out many cardboard displays to multiple stores. When bought in bulk, the unit cost of such productions is typically reduced by manufacturers. The low cost is also comforting should the display be damaged and need replacing. You can rest assured replacing a damaged display will not hurt your bottom line. The cost-benefit of opting for this material will ensure you more than make up for this investment through increased sales.

Marketing Using Corrugated POP Displays

pop custom counter top display
Once businesses dispatch their products to retailers, they often leave the issue of how they will be displayed up to the stores. However, with corrugated POP displays, there is more control over how these products will be seen by shoppers.

When designing a point-of-purchase display corrugated options tend to be preferred over alternatives like plastic and wood. This is because they are affordable, easier to assemble, environmentally friendly, and can be customized.

While they are an additional investment from the manufacturer or distributor of the product, there are good reasons to want to have corrugated POP displays used at retailers.

Attention-Grabbing

POP displays are made to distinguish products from what competitors are offering. They are their own separate display from normal shelves, making it easier to grab the attention of shoppers. They can be customized in a variety of ways to draw attention including using bold colors and incorporating interactive features. They can also be used to display additional information about the products than what you would find on normal shelves. This makes for a more engaging and informative experience with potential buyers that will entice them to give the product a try.

This is especially helpful when launching new products. Also, ensure the design matches the interest of the targeted market. For instance, colorful displays that are short are great for products marketed at kids as they will be able to more easily notice it and be drawn in.

Encourages Impulse Buying

Once the display captures the attention of shoppers, it provides an excellent opportunity to market directly to them. The attraction that draws them in will also increase the likelihood they will want to try the product. This is why such displays are best stocked with smaller-sized packages of the product. Discount pricing is a good complement that will encourage the shopper to choose this product as it is cheaper than other competing brands.

Easier Merchandising

Many brands employ merchandisers to go around stores and ensure their products are well displayed on shelves. Using POP displays can help cut back on the need to employ such staff as these displays are set apart on their own and thus unlikely to confuse store staff on where and how best to display the products on the shelf.

Positive Perception

When you have a well-designed POP display, shoppers will often get the impression that the product being marketed is also of good quality. This positive perception makes it easier to convince them to try the product without much prodding.

Making Counter Top Display Units That Pop

Counter top display box
When selling consumer products, it can be difficult to attract the interest of shoppers to a new product. Most people are set in their ways and will tend to stick to brands they are familiar with. But this has never prevented businesses from trying to capture a new segment of the market.

Counter top display units are a simple way to market products directly to shoppers while they are wandering the store or waiting in line. Some creativity is required to make these displays outstanding and able to capture the interest of onlookers. Here are a few ways you can make your next corrugated display appealing enough to encourage some impulse buying.

Corrugated display of colors

For particularly strong brands, it helps to use colors the customer is familiar with. They will still have a sense of trust that will tempt them to try a new offering from a company they know. If you want to distinguish it from other products from the same company, you can choose a different color but still ensure to display a logo or name that lets the person know the brand. Check out the store beforehand to see what colors dominate and choose one that will be more noticeable and pop.

Bright corrugated display

Modern displays can now be incorporated with features such as flashing lights and video displays. These are a good way to attract more attention to the display and provide an opportunity to further educate audiences on the product. You can even run demonstrations and full adverts. Flashing lights can be particularly helpful for products targeted at a younger demographic. Kids can be easily drawn in and will often ask their parents or guardians for the item on display.

Keep It Simple

While contrasting colors and flashing lights can appeal to a younger market, you will want to keep it simple for older shoppers. They are best marketed to with simple messages that quickly convey what they need to know about the product. A 7-word limit is a standard industry practice that allows the customer to quickly learn about the product at a glance and make their buying decision.

Corrugated display price point

It is easier to effect impulse buying when the item is reasonably priced. High-end items are not often ideally promoted using counter top display units. Do not discount the price too much as the goal is to get the customer to give the product a chance and later voluntarily pick it from the shelves. The price they find on the shelves should be comparable to what they paid when it was being promoted.

Why Use Corrugated POP Displays For Your Next Product Launch

Custom Counter-Top Shipper Displays
The retail market is highly competitive. Whatever product you intend to release, there are probably several other variants of similar quality on the shelves. It can be difficult to carve out a niche unless you find a way to distinguish your product.

Corrugated pop displays are a great way to achieve this. When well positioned in stores, they can be very useful in attracting customers that may buy the product. Here is why you should make their use a part of your early marketing efforts.

Corrugated POP displays capture attention

Drawing attention to a new product can be hard. As said, there are often other similar competing products on the shelves that people are accustomed to buying. However, with colorful counter top display units, it becomes possible to get them interested in the new offering. Capturing the attention and interest of shoppers is the first step in building your own market share.

Stand Out From The Crowd

Having a colorful and vibrant display tailored for the target clientele is vital. When undertaking such marketing efforts, you need to consider what your target market finds appealing and incorporate this into the design of the counter top display units. For instance, flashing lights and cartoon imagery will work better on younger kids’ toy displays than perfumes targeted at older women.

The design should also make your product appear distinct from the competition. Whatever choice of colors and other features should not cause confusion with other products. Giving a unique showing is important in trying to make your product appear fresh and distinct.

Corrugated POP displays Hype

It is good to build an air of excitement around a new product. This helps to get people interested in trying it out, even if just once. This is why vibrant displays are more successful than sedate ones. Even when targeting an adult audience, you still need to ensure their interest has been aroused to tempt them into making that first purchase or picking a sample.

Inform The Public

Besides exciting the audience, the corrugated pop displays should also impart knowledge. People need to be able to gain good insight into what the product is about from just a glance. From the use of imagery to taglines, it should be clear what the product is named and its purpose. This is the basic information that should be easily indicated on the display. You can add more detailed information like ingredients and address of the manufacturer on the product packaging itself.

Why A Wholesale Counter Display Boost Sales

counter top display
Counter displays are a great way of drawing the attention of people. Whether it is to have them pick a product sample or a brochure, they easily draw people in. With an eye-catching design and good placement, you can achieve your goal without having to hire a salesperson to attend to customers directly. Let’s look at why investing in wholesale counter displays makes sense for your business

Wholesale counter display discounts

Like many other box products, ordering wholesale counter displays comes at a discount. This is because wholesale quantities are larger and attract a smaller price per unit. These discounts can be quite considerable making this investment low cost and highly profitable. This is on top of the fact that display boxes are an already fairly cheap marketing tool.

No Staffing

As mentioned, when you have a wholesale counter display attracting the attention of your target clientele, there is no need to have a salesperson on hand. You can even have simple instructions on the display to guide people on how to pick a sample or brochure. Providing some little guidance can encourage people to pick what you are offering. Without the need for additional human assistance, as with other marketing efforts, you can save a bundle and get a higher return on this investment.

Wholesale counter display ease set up

Like many other boxes, a wholesale display box will often come in a flat design when delivered from the manufacturer. Being flat makes it easy to transport the boxes, not just from the manufacturer, but also to the final destination where they will be assembled for use. These displays usually have a simple pop-up design that makes it easy to set up.

The flat-pack design means lower shipping costs as less space is taken up in the vehicle. It also means easier storage, especially if you have ordered a bulk quantity that you will not entirely deploy when delivered.

Customizability

Display boxes can be customized to a variety of colors, graphics, shapes, and sizes. They can be small enough to sit on a counter. Or large enough to be standalone like a booth. This versatility means there is a lot of flexibility that can be applied in their design. You can customize for use in just about any setting you think will provide the most exposure. This provides ample room for creativity in making the displays attention-grabbing and able to better promote your product or cause.

Tips To Drawing Attention To Your Pop Displays

Custom Counter-Top Shipper Displays
Point of purchase or pop displays are a popular in-store form of promotion that can often be a hit or a miss. A lot of impulse buying is driven by how advantageously certain products are displayed. It could be a promotion that allows customers to take advantage of a discount or the marketing of a new product they have never seen before. Whatever the reason behind setting up these displays, here is how you can boost their visibility and impact.

Positioning

When people are walking up and down aisles in a store, it is because they are mainly looking for specific items on their shopping list. They will hardly take time to look at information about an unfamiliar product they do not need. That is why point of purchase displays work best in areas where customers are forced to become a captive audience. And this is when queuing for checkout. Positioning your display near the counters will provide an opportunity for customers to examine the display as they wait their turn and be tempted to pick a sample.

Sample Sizes

To encourage sampling, the product should either be free or low cost. Creating sample sizes of your product is a good way to encourage people to buy as the cost is minimal to their wallets. And with a small size they will feel less worried about waste if they realize they do not like the product after all. For food items, you may want to consider supermarket display stands for food tasting.

Use Marketers

Having someone at the display to help encourage people to approach and try a product is ideal. Many will be unsure if the item is a free sample or is discounted. A staff standing right there can quickly clarify and engage the customer in further discussion that will encourage them to make a trial. Push selling has long proven highly effective in making people feel obligated to make a purchase because they took up the marketer’s time.

Make The Display Pop

A colorful eye-catching design can do much to appeal to buyers. Especially when the target audience is children. They will naturally be drawn to the pop displays and will often try and get their parent or guardian to make a purchase. Tailor your display to appeal to your target audience for the best results. You can even enhance the display with light fixtures, video screens, or interactive tablets. Whether it is a countertop or stand up display, you should take advantage of any exposed space to make a positive visual impact.

Point of Purchase Displays vs Point of Sale Displays: What’s the Difference?

Custom counter top display
POP or Point of Purchase refers to in-store areas where interaction between customers and products occur. It can be something like the shelf facings, promotional materials, or specialized Point of Purchase displays. POP is where a customer is considering buying a product. On the other hand, POS or Point of Purchase refers to interactions between customers and products in the area where the actual sale of products happens. These interactions occur near the checkout area in a retail store or the register. POS displays are found close to the checkout area.

POP Displays for Retail Stores

Retail stores have various sales strategies aimed at boosting sales of products. POP displays offer an intuitive way to place products directly into the path of shoppers in a retail store. Apart from the regular aisle shelf, you can add facings using these displays and shoppers will be more likely to select your products over those of competitors.

POP displays are designed for larger products or larger quantities of products. The products that feature in these displays are those already likely to be on the customers’ shopping list. They can also be used for temporary promotions and sales. In-store owners use POP displays to push different packaging options and raise brand awareness. The displays are versatile and ensure the mobility of the display.

POS Displays for Retail Stores

Retail stores use POS displays because they are placed in locations that almost guarantee the shoppers will see or encounter the product during their shopping since every shopper has to check out at the register or checkout counter. These displays are ideal for products that perhaps don’t appear on the shoppers’ shopping list. However, encountering the products can trigger a purchase.

POS displays work best for smaller products like bottled soft drinks, candy bars, and cosmetic products such as lip balms or even magazines, pens, and batteries. Brands may use the displays to push promotions. Point of Sale displays provoke impulse buys while also being able to raise brand awareness.

The Wrap Up

POP displays occupy floor spaces within a store, but they could also be found on walls and windows. They take the form of signs and are considered an ideal way to help brands raise awareness about new products, promotions, and specialty packaging, for example, a pack of six beverage bottles rather than a single bottle. When it comes to POS, they serve a similar purpose to POP – to draw the attention of shoppers to your product. Think of the magazine racks you find next to the counter or the confectionery displays that you pass by while completing your purchase at the cashier.

When deciding on what designs to use for your Point of Purchase display, you need to look at the branding, communication, color themes, location, and space. With corrugated POP displays, they are sturdy and can be customized to feature the design elements you want depending on the audience you are targeting and the products you are promoting or selling. An important thing to mention here is that you should make the design unique so that it stands out.

Impulse Purchases with Cardboard Displays

Cardboard Displays
When customers walk into a retail store, they interact with the products in different ways. Businesses need to strategize ways in which they can enhance the customer-product engagement and interaction process. The way you display your products can help attract and lure customers to make purchases. Cardboard displays at point of purchase allow you to display promotional products in locations where customers can see them easily.

POS Displays Intended for Private Label Brands

While brands can position themselves to boost sales using product displays, retailers can also use these tools to help in promoting their private label brands. It is important that retailers highlight their brands. Using displays at the point of purchase adds touch points between the brands and shoppers. When you have the displays featuring items that are on sale and advertised or featured on flyers, the displays offer logistical function. You can place the displays in strategic locations near the point of purchase.

Adding Purchase Incentives with POP Displays

When introducing a new product or selling a discontinued item, you can consider displaying advertising in your retail store. You can also highlight special sale items, occasional or seasonal promotions and other items that you would want them to move past. The design of your packaging along with the display can play an important role when it comes to selling seasonal goods. When you guide a customer by using a brand story along the shopper journey, you are able to make the customer associate with your brand. This increases the chances of the customer wanting to purchase a product on the display.

Triggering Impulse Purchases

Point of purchase displays tend to trigger problem recognition response, which is the concept behind impulse buying. Most of the products you will find displayed at the point of sale are those that aren’t usually on the top-of-mind of the consumer. Creating a visual exposure to those products helps the customers realize that they might need a certain product to help solve a particular problem. This way, they are able to purchase the product even though it was not on the list of to-purchase items.

There are different kinds of point of sale displays including counter displays, shelf-talkers, floor displays, light-boxes, and countertop displays. These displays are designed to engage the customers in different ways within the retail store. You can use the display box to showcase products such as soft drinks, souvenirs, chewing gums, chocolate bars, lighters, bulk sold items and candies.

POP Displays Generate Impulse Purchases

counter-top-display
Point of purchase displays help trigger problem recognition response among consumers. When customers walk into stores, they have something in mind to purchase. At the time they are making the payment, the customers come across a POP display that allows them to think of a problem they have, which didn’t feature in their initial product purchase plan. The POP displays lure the customers to make an impulse purchase, which adds to the sales of the business. Businesses can utilize point of sale displays to generate impulse purchases by:

Displaying Convenience Items

You need to ensure that the products you are displaying on POS are goods that customers would easily want to purchase when they see them. You can create the urge to buy the products by pricing them cheaply or offering discounts on prices. These shouldn’t be items that are difficult to decide whether to purchase or not – they need to be convenience items. It is difficult for customers to think of buying a product at the POP if it’s not providing an immediate solution to a problem they have. You can consider items that offer solutions to common problems.

Create Visually Exciting Displays

The displays at the point of sale are not things that are on the list of to-buy items at that time. However, when you provide great visual exposure to the products, it helps consumers to realize they need them to solve a particular problem. Use contrasting colors and exciting finishes of the display boxes to be able to grab the attention of consumers.

Incorporate Promotions and Offers

To help push the customer to purchase the products displayed at the point of sale, you need to use tactics like offering discounts and other promotions. Encourage the consumers to consider the deal. You can use phrases like ‘Buy three, get one free!’ or something like, ‘20% off retail price!’. Customers need to see something atypical about the traditional offers. The deals should be able to influence the consumer to purchase the product even if they didn’t budget for it on their list.

Depending on the number of products you need to display, you can consider wholesale display box materials to meet your needs. You will increase your sales when you use these displays. Besides, your customers are likely to visit the store in future when they realize that you offer promotional items that allow them to save money. In stores, convenience goods you can display on POP are such as chewing gums to help with bad breath, souvenirs to serve as gift items, and magazines or comics.

Showcase Your Business with a Counter Top Display

Custom Counter-Top Display Boxes

There are many ways to advertise and showcase your work, services, products, or anything else you want to put out there. Those that have a lot of things to showcase, or don’t want to answer many questions about what products are, how much they are, or anything else could benefit from the use of the countertop display that provides the information needed, without you having to say it to person after person that asks.

Benefits of a Counter Top Display

There are a number of benefits that come from the use of corrugated pop displays. These displays provide a number of uses that you wouldn’t be able to obtain from other displays that you’d use. They can be used in any way that you can think of, so you don’t need to worry about not being able to make use of them or finding something that provides businesses with many other uses, instead of just one.

These displays offer a number of benefits, such as being able to showcase the information you want to put out there. They are easy to set up and take down and they can come in a number of different styles, so you can choose which one works with the style and branding that you have as a company.

These displays provide the use of a large area for you to add items too. Some ideas that people have used to decorate them and use them for their business include writing on them, adding craft supplies, pasting printed papers, and additional ways to showcase your information and bring in the customers.

Whether you want to add these on the counter, on the tables that you are displaying your items or services on, or just to use as an informational or decorative piece, you can be sure that this is the most ideal way to go about putting information out there for your clients and customers.

Finding a way to showcase your business, your products, your work is one of the best things you can do for your business. Due to this, it is important that you look at the many ways to do so. Countertop displays are just one of the ways, with other signs out there, you can benefit from using those, too. Use a number of them side by side, spread them out, and see what works for you and your business.

What to Consider with a Counter Top Display

Custom display box
A counter top display is one of the best ways to put your product in eyes-view for consumers. Consider the grocery store and a counter top display featuring candy bars, breath mints, or even gift cards. A counter top display is meant to visually showcase a product. But, when assembling and locating a counter top display there are a few things to consider.

Counter Top Display Appeal

When it comes to displays of any kind the attractiveness of the display is important to standing out and attracting buyers. In fact, the closer your display is to the consumer the more you will want it to stand out. Utilizing effective and bright color, an eye-catching logo, and putting your product forward in the display are important to selling your product.

Spacing

Regarding spacing there are a few considerations. First off, it is important to determine how much of your product you will want in each counter top display. This is often geared directly to the size of the product. For example, a product display for lip gloss will likely sit on a table, rack, or checkout counter. While, a display for larger kitchen items may be a tall display that sits on the ground.

Counter Top Display Cost

Cost is important because purchasing a wholesale counter display in the hundreds will be much less expensive than purchasing only a dozen at a time. When looking at the wholesale cost it can be helpful to evaluate the spacing as mentioned above to determine how the spacing will affect the overall inventory and wholesale counter display cost.

Location

The real estate expression, location… location… location, is just as important when it comes to your counter top display. While some stores or other venue locations may not give you much of a choice with your counter top display location, many will actually request your thoughts. The location of a counter top display isn’t just where people pass by, but rather where people will linger. For example, the reason why you see so many displays in a checkout lane is because people are prone to waiting in line. The longer someone waits, the more likely they are to see and purchase an item.

So, as you focus no the graphics and images of your wholesale counter display keep in mind that the amount of product in your display, overall appeal, and location are as equally important when it comes to standing out as are your graphics.

Reinvent your Custom Display Boxes

Custom counter top display
Display boxes are used in a retail environment made from suitable materials to store and display your products. But with the myriad of same looking display box in the market, it can be impossible to find an edge and make your products stand out. Having an active showcase material will not only give you an eye-catching and fresh display but also increase your sale and help grow your business.

Though most typical display boxes are made to stand out, the problem lies with too many of the same kind flooding and confusing customers. It scatters their attention, and a poorly designed display box is not likely to get the much-needed attention. Use these tips to reinvent your display box with an eye-catching design:

Create an Unexpected Design

With so many merchandises having the same look, it can be an advantage to create something that instantly catches the attention of your prospect customers. Building a good display starts with a vision and working on every detail to harmonize the design with what your company message and brand helps to personalize your marketing initiatives.

One right way of making an impact is to surprise your customers with a unique and carefully thought display box. Use eye-catching colors, a simple design, and a simple message to get the attention of the shopper. Also, keep in mind that your product competes for attention and should be your top-of-mind consideration. Using the highlighting and spotlighting technique ensures you get the market share you intend to have.

Keep Your Designs Fresh

It is always good to have display boxes that pertain to a particular subject. And an updated container box can generate attention which people can instantly relate to. Depending on your marketing concept, a right display box should resonate with your intended audience for better prospects of conversion.

Keeping a display box fresh also means making it simple and keeping it clean. Creating a good impression to your customers is one right way of keeping them glued to your product and generating good branding. But when getting the number of supplies for your marketing needs, it is always advisable to get a wholesale display box to save your company the upfront costs.

Reinventing your display boxes does not have to come at a cost. A reliable supplier, a good design, and a clear message always ensure you get the needed return-on-investment for your marketing efforts.

Creating an Elegant POP Display

Custom Counter-Top Display Boxes

High-end stores are more than just known for its opulence, but they are beacons of marketing attracting the affluent customers who are willing to shell thousands for a brand. If you happen to be one of those emerging products competing for an audience share, the only way to get ahead is to create a display box highlighting your brand and making your products stand out.

A POP display can provide your product with dramatic visuals enticing shoppers to go and have a look at what you are offering. With high-end shops in premier malls, creating a boutique display that either complements the interior or contrasts with the inside architecture of the building will not only spruce up the retail space but arouse interest among shoppers.

Creating an Interior to Get People to Purchase

There are many different approaches to retail design and a store layout that effectively sells. The most common strategy is to create a focal point which captivates the attention of strolling people and wandering shoppers. High-end boutiques are known to provide a personal touch to their services, unlike a regular retail store.

A display box can be part of what you can offer to make things a little convenient for shoppers. It provides an excellent visual for hard to sell products and entices people to try them. More importantly, this type of marketing strategy is an effective means of supplanting product engagement that would otherwise be hard to get.

Real Selling Power with Pop Displays

Creating a store display that tells of your brand’s story has always been the most effective way of capturing every shopper’s attention. Expensive boutiques spend a lot of hours creating head-turning window displays and eye-catching signages creatively immersing every shopper with their stunning visuals.

Using pop displays have been one of the most effective ways of getting people to try a product without spending too much overhead on marketing and advertisement costs. A straightforward and elegantly designed point-of-purchase marketing material not only helps promote your brand but also influences purchasing decisions.

Though pop displays may not hold a significant space inside a boutique either because they are located at the back of the store or at the cash register, they have an intrinsic quality of boosting product sales. The marketing material has a good way of building desire amongst shoppers and helps change the minds of paying or wandering customers.

Make Your Point of Purchase Displays Stand Out

Custom Countertop Shipper Displays
Being competitive in every aspect of your marketing strategy is what needed to keep your business afloat and your products recognized easily. One of the most effective marketing campaigns you can utilize for your small items is to entice your prospective customers with display boxes. These are often those small boxes you can see on the pay counter or freestanding cardboard materials in the middle of the grocery and highlighting the stacked products.

In most cases where products are hard to sell, utilizing this type of advertisement is useful to keep people aware of the brand and lure them towards trying the product. And because they are highlighted inside the store, customers who are looking for things to buy are more likely to be drawn towards the visual display and presentation.

Consider Colors to Draw Attention to Buyers

One good way of drawing attention towards your point of purchase displays is to evoke strong emotion and perception through the use of colors. If your products have a specific color, create a powerful message by going against the backdrop to create a focal point that generates attention to your display boxes.

A good example is to use red or orange which is considered to be arousing colors, or perhaps use green or blue to evoke a calming effect on your intended audience. There is also a study that shoppers are particularly drawn to color more than anything else and they draw decisions within a minute and a half after being able to interact with what is being offered.

Make Your Display Boxes Appealing

If you have several products you want to include in your point of purchase displays, always make sure they are organized in a good way. Product grouping attracts customers and helps create a visual stimulus that draws their attention to the full. Use a color scheme or arranged them according to their use or item type can be neat to look at.

But on the side of it, you can also incorporate other elements to trigger their eyes and brains into looking twice at what you are offering. In many ways, capturing a prospective customer doesn’t have to come from being too organized. You can also create a perfect imbalance on your point of purchase displays so their brains are triggered into gazing at your display boxes. Whatever your strategy is, it is POP displays will always be a great marketing strategy.

Benefits of Using a Counter Top Display

counter-top-display

To get your product noticed in every retail store you display in, the best way to go is to have your own counter top display.

This can also be a form of packaging wherein you communicate to your target market the values and message of your brand. Other packaging methods prevalent in the market are the following:

folding corrugated boxes
folding cardboard boxes
custom printed shipping boxes
custom foam insert
corrugated folding cartons
convoluted foam packaging

For smaller and more delicate packages and items, the following are used:

small quantity mailers
printed shipping boxes
custom printed mailing boxes
custom mailer box
corrugated pop displays

For heavy and fragile goods and products, double wall shipping boxes, heavy duty shipping boxes, or cardboard packaging boxes.

Then again, if your intention is to provide flyers, disseminate more information about your products and services while also providing a sample of the same, you can set up a counter top display where you can insert and display your flyers along with product samples.

Of course, you must make your counter top sturdy and pleasing at the same time. To achieve both purposes, the best material to use is corrugated cardboard.

Here are the top 3 benefits of using corrugated cardboard for your counter top display:

Corrugated cardboard is flexible

You can easily fold or cut the cardboard so you have more freedom with the style and form of counter top you can make. Aside from being foldable and bendable in any way you want, corrugated cardboards are also easily designable. You can add stickers, decals, and digital prints on its surface to achieve a more pleasant look.

Corrugated cardboards are cost-efficient.

Counter top displays are part of your brand advertising. However, this doesn’t mean that you have to overspend for it. To be able to advertise while also keeping your company expenditure in check, the best way to go is to use corrugated cardboard for your counter tops. As of now, this is the cheapest packaging material in the market.

Corrugated cardboards are eco-friendly.

Another good reason for using this material is the fact that it’s environment-friendly. You can always reuse or recycle the same, thus, diminishing company expenses while also helping save the environment.

Why You Should Use Cardboard Display Boxes

Counter top display box

Using cardboard displays in your retail business can increase your sales especially if you place them in strategic locations such as near the register where customers can have a good look of the products you are showcasing because they are waiting for their turn to pay. Apart from attracting customers to buy, beautifully-designed display boxes also offer the following advantages:

Cardboard Displays are More Economical

Compared with other display boxes made from metal, plastic, wood, or other materials, you can save a lot of money when you use cardboard display boxes. Since they are much cheaper, you can have them in various designs, sizes, and shapes without breaking the bank. It is important to note that just because they are inexpensive does not mean that they would not last long. Corrugated display boxes are sturdy and durable, which means you can use them for a long time.

Cardboard Displays are Convenient to Use

Cardboard displays are easy to assemble, arrange, and showcase unlike other display boxes made from heavier and denser materials. This is particularly helpful if you are the only one who prepares and manages everything in the shop because you can easily move them around without any help. Since they occupy very little space, you can exhibit more products without making the counter look crowded or unsightly.

Cardboard Displays Can Entice Customers

With the right design, color, theme, and graphics, your cardboard display can serve a variety of purposes. For one, they can catch the attention of shoppers to make a purchase. Secondly, they can hold promotional materials or messages to boost your business. Lastly, with the aid of graphics and digital technology you can also use your pop-up displays to promote your brand and build a loyal following.

Cardboard Displays Will Help Your Shop Look More Orderly

If you have numerous items to sell, your shop may look crowded and messy. Apart from using shelves and tables, you can utilize countertop displays to organize and arrange the different products you are selling.

Cardboard Displays are Environment-Friendly

Since they are made from paper, cardboard countertop, stand-up, and other types of displays are sustainable and earth-friendly. You can point this out in your marketing campaign to attract customers who support entrepreneurs who advocate going green.

The benefits mentioned above are just some of the key reasons why you should utilize cardboard display boxes in your retail shop. With the right placement and design, you can promote and boost your business at the same time.

Counter Top Display: An Entrepreneur’s Guide

Counter top display box

How important is an impressive counter top display for an entrepreneur? How would a display box contribute to his or her success?

In sales, creating the first impression is very important. This means that you should create an impact the first time you introduce a product to a new client or buyer.

Could you imagine the number of orders you would get if that potential buyer is impressed the first time he or she talks to you and sees what you can offer? Think about this.

Choosing the Perfect Look

If you are in a retail business, appearance is a vital requirement. You are expected to squeeze your creative juices so that you can decide on the theme of your countertop display.

Do you want your display to look like a nook during a tea party? Or, would you like it to exude a fairytale-like ambiance?

By looking at a space, you can already draw a picture of a theme in your mind, including the props and colors you would use. You can already point out as well where the display box should be, and where the lights should reflect.

Considering the Layout

The space of your store is something you must consider when achieving the ideal look you have in mind. You need to check the sizes of everything you would put inside, including the countertop display.

In doing the layout, you must likewise consider the arrangement of your display box and other furnishings. As a result, you would achieve a smooth flow of traffic inside your store.

Old Goes In, New Comes Out

It is advised that you should keep your display fresh all the time. You can do this by putting the new stocks on the countertop display that is more accessible for customers. Meanwhile, the old ones could be placed in a display box in the inner portion of the store.

If you do this, you give your clients a chance to experience your tenderness as a store owner. You would be helping them find the most recent offering with ease.

Keep Everything Unique

Seeing the same color, arrangement, theme, and design in one store is boring, right? Therefore, you must look for ways on how to make everything in your store unique.

The use of the right countertop display and display box could help. You may ask your supplier for different display cases and cabinets available from them. You may also tell them to give you a menu of their designs, sizes, and capacity for easy decision-making.

Start Your Business with Cardboard Pop Displays

Counter top display box

Nothing beats a good cardboard pop display to hold your products in and get noticed by customers. If you are able to grab the attention of many with your artistic and creative display ideas, your business will greatly benefit from it as well.

There are considerations that you have to take in when choosing a design for your cardboard pop displays. And, being able to have one is a good step towards your business’ success and brand’s name. Here are a few things that you should consider before having the final design of your cardboard pop display

4 Things to Consider For Your Cardboard Pop Display

Before you buy your cardboard pop displays here are some of the things you should consider in order to avoid problems in the long run.

Space

The first that you should consider before coming up with the designs is the area or location where your point of purchase displays will be displayed. Whether it will be displayed on a countertop, a shelf or an open area. By knowing where you’ll display, you can have a basis on how to strategize the design to make sure it can grab the attention of many.

In this factor, you should also include considering the display’s dimensions. Coming up with a perfect dimension will do the job in no time.

Choice of Materials

Needless to say, you should choose that are durable and sturdy so that your displays can last longer. Also, looking for the best combination of colors and looking for the best material to use this will make your displays stand out even more. Always remember that the brighter your display is, the more attention it can get.

Stick to Your Concept

Aside from planning how to make your displays look really good, we highly suggest you that you keep your brand’s concept. That way, you will be remembered by many through your display’s concepts. Consumers nowadays are more inclined to visuals, so the way to grab their attention is to leave them an impression that they will never forget.

2 Things to Look for in Your Display Provider

Shares Creative Ideas
Instead of planning on your own, finding a good company to provide your displays that will lend you a hand and conceptualize your display is truly amazing. Once you found one, treat them like your business partner and listen to their ideas as well to help you come up with only the best concept and design.

Loyalty
Make sure that after sharing your business concept with them, they are ethical enough not to share it with your competitors and leave you at a loss. Finding a good partner is something but finding a loyal one is even more amazing and perfect.

Boost Profits Using Counter Top Display

Custom Counter-Top Display Boxes

If you own a retail store it is a must that every square inch of your shop is used to boost your business. This includes all available floor space and most especially your retail counter. By using the right counter top display, you can increase your profit in no time. Below are some tips that you can consider to make this happen:

Choose the right products

You cannot just put any item on your counter without carefully thinking about it. Remember that your number one goal for putting a counter top display is to make a sale. This means that you should only put items that are small, affordable, and used by many. In this way, your customers can readily pick them up without much thought. Surveys have shown that manufacturers of gums and candies as well as magazine companies rely heavily on impulse purchases for a huge bulk of their sales. You can think along this line.

Make your display boxes eye-catching and orderly

Pay special attention when you order your counter top display boxes. Its design should be enticing enough to catch the attention of your shoppers. It should also complement the overall design theme of your store and not go against it; otherwise, it will look out of place. Make sure that the most eye-catching boxes carry the items that you desperately want to sell. This way, your customers would be most drawn to it as they wait to pay for their purchases. Moreover, take the time to keep your display neat and in orderly. Shoppers would most likely ignore products that are not presented well.

Use your retail counter to advertise

If you have ongoing promotions, discounts, and other activities that you want your customers to know, your retail counter would be the best spot to put your signage. As your customers wait in line to pay for their purchase they can readily see what your store is currently offering. Make sure that your ads speak “we care enough to provide these things for you” message. People are naturally drawn to things that will benefit them, whether they are aware of it or not. Most importantly, make sure that your signs and posters look professional and appealing. Scribbled materials will never do the trick.

It is important to note that your retail counter is not just another area in your store but a point of purchase. If you are creative enough with your display boxes and use the tips mentioned above, you are on your way to better business.

Leverage Point of Purchase Displays

specialty product display box
In a retail setting, first impressions do last and the use of great point of purchase displays would be. An ACEEE Study shows that CFL sales increased by as much as 706% in four Arizona stores when the point of purchase displays shows a great idea at a discounted price. This was further supported by a Harvard Business Article that shows great increases in revenue, specifically KODAK, Atari and even Ford Motors, and that their clever use of point of purchase displays have helped them reach their target market demographic at lesser cost.

Cardboard pop displays are also a great way to get the attention of your market. These eye-catching displays are also immensely cost-effective. This is because they help not only in advertising but also in selling your product. The judicious use of cardboard pop displays would not only serve as an educational tool to inform the potential buyers of your product. They also serve as a crucial sales brochure material that may convince your target market to buy your product.

However, just putting up cardboard pop displays will not guarantee sales. Point of purchase displays needs to be strategically designed in order for them to be effective. Here are a few useful tips to apply.

Combine the power of both your packaging and point of purchase displays with a theme. By designing your cardboard pop displays similar to your containers, you are not just imprinting the product and container in the minds of the customers but are also attracting potential costumers to go to your product’s display space and get a second look.

Point of purchase displays are loved by retailers since they make shopping less drab and more fun, and you can use this as a negotiation card when extending your product contract with the retailer. By adding a break of the monotone panorama of products and price tags, you give your product a marketing edge. This will also help convince retailers to continue getting more of your product as their inventory, further increasing your revenue. Use this information to convince retailers to adopt your product.

Point of purchase displays can be used to streamline your distribution channels. Distribution channels and we are not just talking about general retailers like grocery stores but also merchandisers and specialty shops will have an anchor for the industry or product area using your point of purchase displays. By marking your heavily-contested area with your displays, distribution channels will not need to use a lot of human resources to help people get to where your products are located. Your cardboard pop displays will also function as a shopping landmark.

By using creative point of purchase displays, you can be assured of a better marketing edge. This advantage can increase your market share, which will bring more revenue and profit for your business.

Improving Sales with Cardboard Displays

Custom Counter-Top Display Boxes
The cardboard displays are normally used to encourage impulse buying, including the counter top display and the stand-up display. These types of unit are proven to increase the sales of a certain product because of its attractive appearance that promotes the product itself. The idea of these cardboard displays began in the 18th century that improved and developed throughout the years.

How do the cardboard displays increase the sales? These units can attract the customers, especially the counter top display that is usually placed on the counter, just in time when the customers are ready to buy. These are usually colorful and designed in a way that customers will be informed that there are promos, sales, and discounts on that certain product. However, not all cardboard displays are compelling. So, there are some things that one should consider when getting these displays as promotional materials.

Visually Attractive

First and foremost, all cardboard displays should be visually attractive. The graphics, design, colors, and shapes should be able to have a bright modern look that any age will look into. For example, gums and chocolates are usually placed on the counter and the counter top display is usually colorful, bright, and enticing with retail products on it. As a result, customers will then pick up a product just in time before paying at the counter.

Accurate Information

Not all cardboard displays have products or items on it. There are units that only contain texts and information, especially the counter top display that is shaped like a rectangular pyramid. This type of cardboard display entices the customer to inquire about the product. All of the information should be accurate and well-written to be able to attract the customer to buy the product. Misleading information will never yield good results and this might even drive the potential customer away.

Does Not Use Too Much Space

Yes, cardboard displays should be enticing with “big fonts and big designs”, but that does not mean that these should also be big that these already occupy a lot of space. For example, a counter top display should not block the whole counter, making the customers lack space when dropping off their items. The same goes with the stand-up display; the display should not be blocking passages and hallways, making it impossible for the people to pass by.

Remember, cardboard displays are proven to be an effective tool in boosting sales, but there are things that need to be considered, in order to ensure that the customers will still be comfortable.

10 Tips for an Effective Counter Display

display music for kids

The aim of a counter display is to encourage your consumers to practice impulse buying, thus, increasing your profit in the process. However, to make your counter cardboard displays effective, you should know how to set it up properly, otherwise, you wouldn’t be able to achieve your end goal.

Here are 10 tips that you should consider to make your counter display successful:

Use cardboard displays that can catch the eye and attention of your customers, particularly if your shop is frequented by children since they are the ones who will make their parents buy.

Keep your counter display updated at least every two weeks so that it will not lose its appeal and impact

Carefully select the product that you will display so you can maximize your sales. The product should appeal to the majority of your customers and not only for a certain demographic so that your profit potential will be limitless.

Choose an inexpensive item for display considering that it is much easier to tap the impulse buying nerve of your customers if they don’t have to think twice about it because the price is affordable.

Make sure to do promotional suggestive signs that will subconsciously lead your customers to buy. For instance, if you operate a grocery store, you can display signs all over the shop that says, “Grab a snack before you head out!”.

Select a product that is popular and quite easy to sell. While it is tempting to display a product that is barely moving, the risk that it wouldn’t be bought is too great, which is why it is better to stick to fast selling items.

Make use of display boxes that readily catch attention and make your customers immediately interested.

Learn about the effects of color to ensure that your product will not only stand out but will leave a good impression to your customers. At the end of the day, it is better to choose bright color display than dark and depressing ones.

Match your display to the overall theme and feel of your store as it will show consistency and order.

Engage your employees in the process, especially those who are assigned in the counter, so that they will feel accountable and committed to what you are trying to push for your business.

Wise business people know that one can never underestimate the value of an outstanding counter display in making last minute profit. If you are new to this, the tips above can help you since they are all simple and doable. Try them out and see its positive results.

The Benefits of Custom Display Boxes

counter-top-display

Using custom display boxes may bring a ton of benefits for your company and you. It may assist in saving more money, receiving more publicity and exhibiting a more professional impression. The majority of the leading companies utilize such boxes because of their host of benefits.

Custom Display Boxes – Professional image

Ask yourself: “How can I show my professionalism using custom boxes?” It’s possible, and there are several methods of doing so. One instance might be printing inside the box your company’s physical address, in conjunction with the company’s logo, your organization’s email address and contact number.

Custom Display Boxes Sizes

One main benefit is that you’re able to get any size you want in order to obtain the ideal fit for your products. In doing so, you will be saving a ton of money by decreasing the packaging material needed. One other benefit is that you’ll additionally save funds on purchasing smaller boxes.

Visually Appealing Custom Display Boxes

It’ll look a lot better than a plain brown box that does not have anything on its sides, as compared with a colorful box that has a company name, logo, contact details, email information, and is a certain design and size, instead of a standard, boring brown square of a box.

Locate a custom box manufacturer

With your design in mind for the cardboard displays, it’s time to consider a reputable manufacturer who is able to get the boxes done. Depending upon your area, you’ll find various kinds of box manufacturers.

Considerations when getting custom display boxes

You may hear the idea of “flute size,” which refers to the cardboard substrate’s thickness.

The ideal materials to select to make the boxes include White, Kraft, and Kemi White. Kemi boxes comprise of clay coated substrates that look good, and prevents ink from liner penetration. It also creates a glossy finish.

White boxes cost a bit more because you’ll receive a higher printing quality.

The most common of the three, Kraft, is the most affordable, has a brownish color and is designed from recycled materials.

The most popular box style is the mailer, as it’s possible to use it with your boxes. However, not all mailers are created equal; therefore, if you want to be certain, ask for a few samples in order for you to check which one is the best fit for you.

Better Custom Printed Display Boxes

Custom Countertop Shipper Displays

Packaging will play a substantial part in defining the quality of the items which are packaged using them. If a product’s packaging isn’t of the highest quality, it might pose a threat to the quality and safety of a product. Also, it may be a great reason for the poor look of the product when using point of purchase displays. The corrugated and custom printed display boxes include the most widely utilized packaging materials within industries. The quality of the packaging boxes have to be properly tested to offer the best strength and quality to the boxes so they could offer the best safety to the items. Also, alongside strength, the aesthetic look of the boxes has to be tested so that it might leave an enjoyable impression on the mind of the clients to influence his/her purchasing decision.

It’s important for the manufacturers of packaging boxes to test their boxes’ quality so that just the boxes that have best strength and quality are offered to the clients. It’ll assist the industries in making sure of the best safety and quality of the items.

Custom Printed Display Boxes Tester

Corrugated boxes are stored inside the warehouses by stacking that will exert a high quantity of compressive pressure upon the boxes. The compressive force may be extremely hazardous for the quality of the boxes as the force may significantly deform the boxes and threaten the safety of the item which is packaged inside. It’s important for the manufacturers to test out the compressive strength of the corrugated boxes so that it might be determined how much maximum force may be applied to a box without having to cause deformation of the box. It will help in the determination of the stacking capability of the boxes. A box compression tester is an effective and efficient testing device which is utilized for figuring out the compressive strength of a corrugated box. The test is done by putting the test sample underneath two jaws then a compressive force is applied to a box until the box is deformed. It’ll help to find the minimum quantity of force which is required to deform a box and help the designer in determining the factor of safety for a box. In that way, the box offered to the customers is of the correct strength and helps to provide the best safety to the items.

Advertising with a Counter Top Display

Custom Countertop Shipper Displays

The objective of any retailer includes selling more of their products and making more money. One great way to assess which kinds of products are assisting you in achieving your goal includes looking at your sales per square foot. As you do, you’ll potentially discover those products you know ought to be selling better than they currently are. Trendy objects or the ones at a fantastic price are expected to fly off of the shelves. As they do not, there are a couple of things to do to witness a better turnaround:

Move your products to a different place.
Make a customized presentation box which gets noticed.

You are not limited to a counter top display which only can hold smaller items. Floor displays which are custom made with clever messages and bold graphics may bring personality to items which otherwise would go unnoticed. Discover the main features which make it the product which customers are likely looking for. This might be better nutrition from a food processor or the lowest price in the city on designer jeans.

Consider the kind of customer who’s likely to purchase the item, and the ideal placement for the large quantity of display boxes to be noticed. Obvious gift objects are better displayed close to the checkout in which they’re more likely to be bought as an impulse buy. Consider placing products which are not actually a part of any one department close to the walkways in which more possible customers will lay eyes on them.

In Summary

Turn into a custom fit. If you’re displaying a smaller product, slots might be suitable to keep it organized. Just throwing things inside a box doesn’t look attractive. It even can cheapen a product.

Select the proper graphics and colors for the occasion. If you’re promoting a holiday item, snowmen or Christmas trees may be the best graphics to add.

Some products need to have a working product connected with the display so consumers can try it firsthand—for instance, a handheld video game which children can play, to check if they want to purchase it.

Do not overstock the display. If the products are spilling out onto your floor, it may have a negative impact upon a consumer. It’ll just make it look as if you have too many of the product and have it at the forefront of the store so you can sell it.

What to Look for with Custom Display Boxes

Custom Counter-Top Display Boxes

Custom display boxes are one of the best ways to display and sell a product, particularly when the product is new to the market. By strategically placing the appropriate custom printed display box where it will be seen by customers, retailers can increase impulse sales by more than half of the number of sales they would otherwise achieve.

Custom Display Boxes

Marketing is a crucial part of making a sale. And, as any seasoned marketing professional can attest, the display where a product is made available to the public can have a significant impact on the likelihood of achieving a sale. At top container companies, they should automatically have a wide selection in their inventory in stock. Whether you are selling small items such as key chains, pocketknives, or pocket coin holders or larger items such as posters, tools, or insulated cups, we have a custom printed display box that is perfect for the occasion.

Remember that boxes come in all shapes and sizes, therefore affording you the opportunity to accommodate many different items. Furthermore, because custom display boxes generally have custom print, you should be able to provide them with your own exciting marketing copy and we can put it right on the box. Alternatively, if you prefer, pre-printed boxes that you just set up, fill with the product, and place in a high-visibility area in your location should be available.

Marketers will tell you that there are four crucial elements of making a sale: product, placement, promotion, and price. Using a custom printed display box lets you readily address both the placing and the promotion of the item you are trying to sell. Don’t miss out on the additional impulse sales that you can achieve by using the right combination of product, placing, and promotion.

It is imperative that the company that you choose really prides themselves upon the quality of their custom display boxes. Knowing that you have a number of display manufacturers from which to choose, they should take their responsibility as your chosen custom printed display box manufacturer very seriously.

Boxes should be considered to be of outstanding quality but at reasonable prices. Meaning that you are able to afford to display your products in a sophisticated and effective manner without breaking the bank. Whether you need something small to put on a countertop next to a cash register, or something larger that will sit on the floor and grab attention, we are here to help.

Selling Businesses on Custom Display Boxes

Custom Counter Top Shipper Displays
It would seem that the job of selling boxes would not be that difficult. Many think that boxes are all alike. They think they are made out of cardboard, have six sides and are designed to stack on top of each other. If this is the only thing that is thought of when it comes to boxes, someone is not aware of all of the options that are available. It is why it is important that the makers and sellers of boxes educate their customers on the different types of boxes. They need to know how to sell different boxes, including custom display boxes.

What Makes them a Hard Sell

The biggest obstacle in selling display boxes is their cost. Because they are custom designed and because they can come in just about any size and shape, they are often more expensive. They are also not usually made in the large numbers that drives down the costs of other, more common box sizes and shapes. The second obstacle that is faced is convincing businesses of the need for a box that can be used as a display. The businesses may think that they can achieve the same results without having to worry about getting a special box. It is up to the salesperson to convince a business that the custom display boxes are the right choice.

Overcoming the Obstacles

When a business worries about the cost, the sales person can explain that the extra cost of the boxes can be recouped in many ways. The boxes are designed to store easily and will not take up any extra space in storage. The fact that the product inside of the box does not need anything extra to be displayed is another cost saving for the business. In many instances using these boxes can be more cost effective than standard boxes for packaging.

The second obstacle can be overcome as well. The display boxes can be placed on counters where customers are more likely to make impulse buys. They are visually appealing and can provide customer with information that makes them want to buy what is inside. If the boxes are standup boxes, they can create extra shelf space for a business.

The great thing about these boxes is that they do make sense for many products and many businesses. They may cost a little bit extra initially, but because of all they offer and because of what they can do, they may actually be much more cost effective and the right choice for a business.

Design for Your Cardboard Display Boxes

display music for kids

Do you have a new product that you are ready to set up in a retail store? If so, you’ll need an eye-catching strategy to draw attention to it and make it stand apart from the competition. Cardboard display boxes may be just the solution that you are looking for, as long as they have the right design. Keep these tips in mind when choosing a design for your upcoming display.

Ensure Text and Labels Are Easy to Read

Any text or labels that you include on your display boxes need to be readable and legible. This will likely be the first experience that your customer has with this product, so they’ll want to fully understand what it is before they make a purchase. While a fancy script might look nice, it might not be the easiest thing for everyone to read, so spend some time considering the font size and style that will work best for your display.

Use Images Wisely

Effective packaging designs often include images, and the same can be said about display boxes. The picture that you choose should capture the attention of customers, and whether you are choosing a picture of the actual product, a cartoon character, or any other image, you should be sure that the resolution is high to provide a crisp picture.

Improved Convenience

A good custom printed display box will be convenient for both your customers and the retail location. These boxes will help to keep your item organized and in one place, which is especially beneficial for small items. Make sure that your display box is able to effectively hold your items to keep them in order while also displaying them adequately.

Be Creative – To an Extent

If your cardboard display looks the same as every other display in a store, chances are slim that you will get the attention that you are looking for. In fact, the same thing is true with your actual product packaging. It is important that you use your creativity to come up with a design that is special and unique. However, you’ll want to make sure that you don’t go overboard with your creativity – an item that is difficult to open or confusing to your customers isn’t likely to be purchased.

A cardboard display box can be extremely beneficial to marketing your new product. By considering the design scheme wisely, you can get the most out of this advertising and organizational tool.

Use a Cardboard Display Box to Present Your Product

Custom Counter-Top Display Boxes

Finding a great cardboard display box is important for getting your products noticed while keeping them organized, especially when arranging small displays on a counter or tabletop. These displays can be extremely beneficial to your overall marketing strategy. Find out how to get the most out of your corrugated display boxes when organizing your products.

Create a Great First Impression

A retail display for your corrugated display boxes can draw the interest and attention of potential buyers who may have otherwise walked past your display. To get the best first impression, try to place your displays at the front of the store near the entrance. You should also consider taking your product out of its original packaging so that customers can get the best possible look at it. Depending on the cost of your item, you may want to have an attendant manning your cardboard display box in order to ensure that your products stay safe.

Use Your Corrugated Display Boxes to Create a Break

If you have your own retail store, corrugated display boxes can be a great way to provide a break for your customer in long aisles of products. By placing an attention-grabbing or striking cardboard display box within the middle of an aisle, you can provide a visual break while reminding your customers about the product and a potential special offer that they could have seen earlier in their shopping experience.

Choose a U-Shaped Display

Many business owners have learned the importance of choosing a U-shaped design when creating a product display. Think about it – a simple table is easy to walk by, and your customers may barely look at your products before moving on. A display that is U-shaped will hold your customers for a longer period of time, as people tend to respond to this design by subconsciously moving into the circle. A U-shaped partial wall for your display could be a great option to gain more attention.

Lead Your Customers

Your displays should also be used to lead your customers somewhere. This could be in the aisle where the products are actually displayed, or it could be to an attendant that is prepared to interact with the products to show customers how they work.

The fact that you are attempting to find a creative way to present your product to your customers says a lot about your business. A cardboard display box is a great method for presenting your product in a unique way, and you’ll be sure to get your items noticed.

Benefits of using Cardboard Display Boxes

Custom Counter-Top Display Boxes

The checkout portion of any retail establishment does not have to be the end of the advertising efforts on the part of manufacturers or retailers. This is a great opportunity to capture the customer’s attention and is sometimes even more effective than any efforts made throughout the store. While at the checkout, you have a captive audience, especially if there is a line as they wait for the cashier. This is a great place to roll out new products or display a special product that is being promoted. Cardboard display boxes make this task easy, whether you need to place small products directly on the counter or larger products on the floor, directly in front of the cashier’s line.

Countertop Displays

Create custom countertop displays with the name of the product, its slogan, or any other pertinent information that will catch the attention of the customers in any store. Do you have a limited time deal that is going on in order to create excitement in the product? Use these custom display boxes to portray that offer to the customers. Remember, use bright or bold colors and unique shapes and you will have the attention you need, allowing you to promote and sell the latest product in your store.

Custom Stand up Displays

If your products are larger or you want to make a bigger statement, custom stand up displays are a great option as well. They can be strategically placed right at or near the register so that it is one of the last things that customers see as they are getting ready to head out. This is always a great place for impulse buys or at the very least, the best way to linger in the mind of the customer, possibly prompting them to come back and purchase your product at a later time. Stand-up displays are custom made so that they can fit your product perfectly, ensuring a successful display, rather than a disaster on the floor.

If you are trying to increase the awareness of your products or to increase your sales, consider using custom display boxes at the register of the stores your products are sold. You will likely find that sales and brand awareness increase as a result of your efforts. Custom boxes can be made in your desired colors, shapes, and with the desired fonts/logos to ensure that all information is portrayed while you have the attention of your audience that you desire.

Well Designed Cardboard Displays Draw Customers

Counter top display box

The bottom line of manufacturing products is to sell them. Although that is a simple goal, it is by no means one that is easily achieved. Hundreds or thousands of other similar products are jostling for customer attention that, in turn, draws in those desirable customer dollars. If your product doesn’t stand out then it could easily fall into the dark hole of obscurity.

Cardboard Displays

One of the most effective ways of grabbing the attention of passing people busily scurrying about their shopping is to use cardboard displays. Customers tend to shop for specific items, but if a new item catches their eye, they will stop to investigate and contemplate purchasing that item to try. The evidence of the effectiveness of a well-designed cardbaord display box is evident throughout practically any store that you visit. Retail facilities are filled with display boxes that take their advantageous positions at the ends or in the middle of the isles, at checkout lines and even in stand-alone locations.

Cardboard Displays Marketing

This type of point-of-sale marketing is extremely effective because it introduces browsing customers to products that would otherwise be sitting on a shelf and blended into the ocean of similar products where either brand superiority or the blind luck of choice rules. However, smart marketing strategies that incorporate point-of-sale advertising techniques using cardboard displays can beat both of those odds. You can make your unknown product stand out by placing it in front of all those browsing customers. If the design of your cardboard display box is well done and provides a visual impression that catches the attention of passersby then many people will choose to try it based on that very quality alone.

Of course, part of the point-of-sale strategy is to design your cardboard displays to meet your target audience. For example, children’s products are best sold in displays that are colorful and contain fun animations, business women are drawn in by sophisticated images and catch phrases that appeal to their savvy and intelligent style and young men are usually attracted to products that appeal to their vision of sexiness and mystic.

If you are looking to effectively expose a new product to the masses or boost the sales of an existing product that is doing poorly in sales, consider using a custom designed cardboard display box. By placing such products at point-of-sale locations where browsing customers will take better notice, you gain an advantage over shelf positioning that must compete with strong competition.

Printed Display Boxes Must Advertise

If you have ever gone through a grocery store line, or notice a printed display box on the counter of an office or inside of a department store? If so, it is doing its job. Custom printed display boxes are meant to gain your attention and prompt a sale. If the cardboard display box is full of literature or other items, you are more likely to pick them up if you are intrigued with the box.

Most display boxes come in various shapes, sizes and designs. All are meant to stand out to the client or consumer. When you go to college fairs, job fairs, or other types of marketing events, you generally have the opportunity to engage individuals that stop by your company’s booth or tent. This area will be surrounded by the company’s logo, banners, and other materials that represent your brand or business. Unfortunately, if you are not at a marketing event, you do not have the ability to advertise your product with a booth. Your cardboard display box may be your only advertisement, so choose it well.

Printed cardboard display boxes can:

Hold cosmetics.
Store Medicine
Keep garments.
Hold any other type of product or item you have.

Printed display boxes are your salesperson. They sit on the counter and sell your product or mission. If you want your sales team to be involved, that is fine. Display boxes can have business cards attached to them. This allows the customer to get in touch with your business to make a purchase, or learn more information about your company and mission.

You may have a questionnaire for consumers about future products and services. Set up a free gift of some type in the display box, and attach the questionnaire. Once people take the time to fill out your questionnaire, they can take the free gift you have on display. These boxes can be a successful marketing tool.

In a world of show and not tell, your cardboard display boxes must do just that. Your visual appeal is what makes an individual stop to take a look at what it is your company is selling or passing out. If the display box is not attractive, people will not give it a second glance; however, the more attractive the box is, the more likely people are to purchase whatever is inside of the display. These boxes are not just for storage; they are meant to advertise!

When you want advertisement done right, you want Cactus Corrugated Containers Inc. Give us a call today!

Counter Display Its Role And Placement

Step into a store and walk through the aisles to find what you need to purchase. Some enjoy walking around, while others have an agenda to get in, and get out. Ultimately, when it’s time to buy, it’s time to go to the check-out stand. Don’t take this location for granted. This is a prime spot for your counter box.

Realize by placing your counter box on a counter where all the business transaction occurs, you’re really placing your counter display in the highest traffic location of the entire store. Your counter box is suddenly singled out from thousands of other products simply because you have chosen a counter display. As typical California boxes, actually California realtors would say, it’s all about location, location, location.

Effective ways to showcase your counter display is to advertise your brand name. Let the potential customers know who you are by printing your company name onto your counter box. Whether you’re using a corrugated display or a paperboard counter box, printing your company name (i.e. 2-color flexographic or a 4 color lithographic laminate) creates awareness of your brand name and the products you are selling.

Strategically place your products in your counter box that’s organized and attractive. This can easily be done by choosing a corrugated display. Your corrugated display can be customized by Cactus Containers precisely to your products unique measurements and specs. A corrugated display can be tailored with niches, separate levels, or a staircase step. Voila your products are instantly intact and organized. More importantly, you have captivated potential customers all through your customized counter box, using a corrugated display.

Grasp onto these superb Cactus Containers tips and strategies. Choose a prime spot for your counter display. Advertise simply by printing your company name onto your counter box. Use your customized corrugated display to keep your items organized and attractive.

Whether you need California boxes here in California or if you’re from Iowa, New York, or Florida, we’re here to help you create a top-notch counter display.

Contact us!

There are so many ways for you to get a hold of us here at Cactus Containers.

You can:

– fill out an online quote form Online Quote Form
– call us toll free at 1-888-776-8000
– or call us at the main office at (760) 471-1000

So give us a call or send us an email, freeestimates@cactuscontainers.com, we want to hear from you! Boxes are our business, so you can concentrate on yours!

Point of Purchase Displays

You want to put your product out on display but you want to be really careful as to how it looks in people’s eyes. Anyone that sells anything can tell you that the key to buying is buying with the eyes. People eat with their eyes…people buy with them, too. Putting your product in a normal cardboard box doesn’t really give the impression that you’re trying to dazzle them with your products. This is why having point of purchase displays are important for any business or business owner. Displays are often neglected but display boxes help accentuate any product, big or small.

POP displays can be used for just about any occasion whether the items are being sold or not. There are plenty of reasons why these display boxes are so important.

Professional Look – If you don’t know what you’re doing, you might as well look like you know what you’re doing. Because every product is different in size and scope, a professional looking box will suit the product well. It at least breaks away from the drab look of a cardboard box. The product will essentially sell itself.
Customizable – Business owner or not, you can have your boxes customized to add that extra special piece of flare. Have contact information or simply have a cool look to it with lots of colors. In either case, you can’t do that with many display boxes.
Ships Well – Shipping a product is key and important, too. When shipping to clients or even to friends and families, point of purchase display boxes are good options. It is especially important when it comes to shipping in bulk.

Regardless of what a person needs to display, various forms of boxes are needed. As a general practice, it’s good to break out of the mindset that a box is a box. Boxes do serve a particular purpose – not just for storing items or packing items away. If you are a business owner or need to adequately and successfully display items then you can order them online from a company like Cactus Containers. It is unlikely you will find a place at your local office store that will serve your purpose.

Buying these boxes are effective for you and your bottom line. Give them a try and see for yourself. A person withPOP displays will see at least a 20 percent gain in profit. That’s 20 percent better than 0.

POP Displays – Underrated Marketing Tool

You remember the nostalgic days as a child when you would go into a store and admire the soda pop sitting in the aisles. Some days even today you still do it without thinking about it. If it wasn’t for the way the pop was displayed the likelihood of you getting it is was unlikely. However, pop displays were used in effective ways and they really do have an impact on way we sell our products. A plain and simple cardboard box certainly isn’t used to display items. They are squared, and do not hold a lot of features to make people take a second look.

The thing about pop displays is that they hold the pop in a certain way that draws attention and securely holds the item in place. It is, more or less, a marketing tool. Outside of that, this cardboard box holds the purpose of shipping, too. If you are a store owner looking for ways in which to secure your soda or other items safely and securely, hedge your bets on online companies that specifically create and have standard display boxes for just about any occasion.

Many people talk about marketing and advertising as a system of logos, taglines, and genius copywriting that inundate the products. While that is part of what makes good marketing and advertising that is not the end all be all. A much underrated aspect to quality marketing is the box in which the product is placed. Seriously, you would be surprised at how often you divert your eyes to items that are cleverly placed. This happens virtually anytime you walk into a convenience store or a grocery store. Notice yourself doing it the next time you walk into one.

Simple boxes are not just simple boxes anymore. They hold a purpose that is multidimensional and without them, we could be lost. We often take them for granted, picking them up in back alleyways or in dumpsters at shopping centers. But there is higher quality out there. Whatever you need it for: shipping, displaying, custom gift boxes and everything in between, there are online stores that can do anything and everything with it. Don’t take cardboard boxes for granted anymore. They are in more helpful in our lives than they are inconvenient. You’ll see.

Think outside the box (pun fully intended) and explore what one can do for you and your business – or for yourself individually.